W. R. Grace and Company (NYSE: GRA) is a Columbia, Maryland, United States based chemical conglomerate.
The company has two main divisions, Davison Chemicals and Performance Chemicals. The Davison unit makes chemical catalysts, refining catalysts, and silica-based products that let other companies make products from refined crude oil. Its Performance Chemicals unit makes cement and concrete additives, fireproofing chemicals, and packaging sealants. The customers include chemicals companies, construction firms, and oil refiners.[1]

Marketing is found everywhere, it is an activity almost every people is engaged into from small scale business down to large scale business and from a word of mouth, there arises contemporary issues towards marketing. There intends to explore and analyze three of the marketing issues which can be the Integrated Marketing Communications (IMC), Electronic Marketing and Relationship Marketing and the inter-relationships of the three issues and how it provides better stature towards business organization and business passion by providing situations along with comprehensive information and analysis such as those that implies to information technology, its effective means for the above marketing issues in this contemporary business environment. Aside, several proponents understanding of the issues as well as ideas and concepts of each will also be a part of the discussion and to create desirable ways to give reflections and awareness for the readers to learn about and put into daily life.

Discussions

The effectiveness of market issues integration can substantially impact on the cost incurred to the total organisational system. If all efforts are integrated, the net result is a continuous stream of value-rich actions and outcomes. IMC, RM and E-marketing generates involvement and commitment to organisational programmes as coupled with clear sense of purpose are pre-requisite for the much needed coherence and focus that are ultimately required to produce successful outcomes. There creates and develops appropriate inter-linkages that outcomes in delivery of business quality as expected by marketers and customers along the way. Ideally, communication is an indispensable market activity in the functioning of every issues involved from the crafting of marketing approaches that can be in parallel with external marketing communications, advertised promises stand better chances of being fulfilled to the required level of performance because business is better prepared than out performed.

Integrated Marketing Communication (IMC)

There can be growth towards information technology stance into the posits of marketing and the moving from modern marketing tools that have been the emergence of Integrated Marketing Communications, as there demands more coordinated and strategic approach. Rather than just employing different activities in hope that there can achieved desirable business outcomes, IMC needs to tie in the useful function, as well as purpose and future direction of the company. There can be managers responsible for the company's strategic direction and those who have responsible for inter-relationships in marketing. The fact that there is a need to come together to ensure IMC succeeds can cause difficulties. There can be consequences when managers who should and could have recognized the meaning and impact of changing market conditions failed to do so (Holm, 2006).



Strategically, marketers were to adopt the designated integrated approach and received outcomes in terms of communicability, understanding and know actual behaviours would be significantly enhanced rather than in continuing to use older and presumably less integrated approaches (Kitchen and de Pelsmacker, 2004). There the IMC assures better market as to what IMC does best involving timeless concept with innovative name. Meanwhile, marketing communication terminology is subject to confusing variations (Pickton and Broderick, 2001), the concept of integration has not yet been fully operationalised (de Pelsmacker et al., 2001). However, there criticisms that IMC research are overly dependent on advertising practitioner perceptions do not carry much weight as alternative studies with narrowly focused public relations and empiricist stance (Cornelissen and Lock, 2000) have been challenged (Gould, 2000; Schultz and Kitchen, 2000). There is much that still needs to be done to deepen understanding of IMC and integrating knowledge from multiple sources using of research approaches, be adopted (Phelps et al., 1996, p. 219). Marketers seem to be lethargic when it comes to change requiring investment and actual change in their approach to marketing communications. Indeed debate regarding what marketing communication can be expected to achieve has rumbled for decades (Ambler, 2000) amid growing recognition in mature markets particularly from some competitors rather than strongly persuasive.

WIN Honors Elizabeth Guider, Editor The Hollywood Reporter November 17, 2009 (Los Angeles) Women's Image Network is thrilled to announce that Elizabeth Guider, Editor in Chief, The Hollywood Reporter will receive its Woman of The Year tribute at The WIN Awards on Tuesday, December 1, 2009 at AFI, Mark Goodson Theater where Ms. Guider will join dozens of film, television and video game artists whose work competes in several categories.
Since 1993, the non-profit corporation Women's Image Network has produced The WIN Awards to honor outstanding individuals in politics, business, music and the media who promote gender parity through their creativity and leadership.

Women's Image Network, (WIN), produces The WIN Awards to thank those who advance opportunities for women by creating dimensional female media images.

While The WIN Awards began in 1993 to present awards to outstanding film and television individuals they awards have grown into a juried awards show in which networks and studios submit work on a competition basis.

Woman of The Year Honoree: Elizabeth Guider
Elizabeth Guider joined the Hollywood Reporter in August 2007 as Editor in Chief and since then the paper has launched an East Coast edition, revamped its Web site, introduced a number of blogs, undertaken a complete print redesign, and enhanced its event franchises, including its Women in Entertainment power list and annual breakfast awards ceremony.

Ms. Guider writes a column for The Hollywood Reporter, travels extensively for the paper, assists on various panels and at industry functions, and belongs to various professional organizations including the board of the Peabody’s and BAFTA.

In doing so she has also built on and advanced the mission of Women’s Image Network by providing leadership opportunities for women at the paper.

Before joining The Reporter, Elizabeth spent 15 years with Variety and worked as a reporter and an editor in Paris, Rome and London as well as in New York and Los Angeles. Ms. Guider was born and raised in the South, went to college in Atlanta and New York City, and holds a Ph.D. in Renaissance studies from New York University.

While working as a freelance journalist in Europe in the '80s, Elizabeth began contributing stories on politics and media topics and eventually covered the film and TV business fulltime for Variety in London from 1986 to 1990, writing reviews and analysis from festivals and markets, reporting on the rise of commercial broadcasting across Europe and the media policies of Prime Minister Margaret Thatcher.

Also while in Europe, Ms. Guider became actively involved in the women’s movement, helping to set up a center for battered women in Rome and participating in the self-help health movement in Italy and France.

Receiving this tribute places Ms. Guider in excellent company as previous WIN Award Honorees are: Tichi Wilkerson, Lily Tomlin, Laura Ziskin, Cloris Leachman, Lauren Bacall, Jane Campion, Lynn Redgrave, Lauren Shuler Donner, Pierce Brosnan, Diane Ladd, Catherine Hardwicke and Gurinder Chadha.
 
Last edited:
W. R. Grace and Company (NYSE: GRA) is a Columbia, Maryland, United States based chemical conglomerate.
The company has two main divisions, Davison Chemicals and Performance Chemicals. The Davison unit makes chemical catalysts, refining catalysts, and silica-based products that let other companies make products from refined crude oil. Its Performance Chemicals unit makes cement and concrete additives, fireproofing chemicals, and packaging sealants. The customers include chemicals companies, construction firms, and oil refiners.[1]

Marketing is found everywhere, it is an activity almost every people is engaged into from small scale business down to large scale business and from a word of mouth, there arises contemporary issues towards marketing. There intends to explore and analyze three of the marketing issues which can be the Integrated Marketing Communications (IMC), Electronic Marketing and Relationship Marketing and the inter-relationships of the three issues and how it provides better stature towards business organization and business passion by providing situations along with comprehensive information and analysis such as those that implies to information technology, its effective means for the above marketing issues in this contemporary business environment. Aside, several proponents understanding of the issues as well as ideas and concepts of each will also be a part of the discussion and to create desirable ways to give reflections and awareness for the readers to learn about and put into daily life.

Discussions

The effectiveness of market issues integration can substantially impact on the cost incurred to the total organisational system. If all efforts are integrated, the net result is a continuous stream of value-rich actions and outcomes. IMC, RM and E-marketing generates involvement and commitment to organisational programmes as coupled with clear sense of purpose are pre-requisite for the much needed coherence and focus that are ultimately required to produce successful outcomes. There creates and develops appropriate inter-linkages that outcomes in delivery of business quality as expected by marketers and customers along the way. Ideally, communication is an indispensable market activity in the functioning of every issues involved from the crafting of marketing approaches that can be in parallel with external marketing communications, advertised promises stand better chances of being fulfilled to the required level of performance because business is better prepared than out performed.

Integrated Marketing Communication (IMC)

There can be growth towards information technology stance into the posits of marketing and the moving from modern marketing tools that have been the emergence of Integrated Marketing Communications, as there demands more coordinated and strategic approach. Rather than just employing different activities in hope that there can achieved desirable business outcomes, IMC needs to tie in the useful function, as well as purpose and future direction of the company. There can be managers responsible for the company's strategic direction and those who have responsible for inter-relationships in marketing. The fact that there is a need to come together to ensure IMC succeeds can cause difficulties. There can be consequences when managers who should and could have recognized the meaning and impact of changing market conditions failed to do so (Holm, 2006).



Strategically, marketers were to adopt the designated integrated approach and received outcomes in terms of communicability, understanding and know actual behaviours would be significantly enhanced rather than in continuing to use older and presumably less integrated approaches (Kitchen and de Pelsmacker, 2004). There the IMC assures better market as to what IMC does best involving timeless concept with innovative name. Meanwhile, marketing communication terminology is subject to confusing variations (Pickton and Broderick, 2001), the concept of integration has not yet been fully operationalised (de Pelsmacker et al., 2001). However, there criticisms that IMC research are overly dependent on advertising practitioner perceptions do not carry much weight as alternative studies with narrowly focused public relations and empiricist stance (Cornelissen and Lock, 2000) have been challenged (Gould, 2000; Schultz and Kitchen, 2000). There is much that still needs to be done to deepen understanding of IMC and integrating knowledge from multiple sources using of research approaches, be adopted (Phelps et al., 1996, p. 219). Marketers seem to be lethargic when it comes to change requiring investment and actual change in their approach to marketing communications. Indeed debate regarding what marketing communication can be expected to achieve has rumbled for decades (Ambler, 2000) amid growing recognition in mature markets particularly from some competitors rather than strongly persuasive.

WIN Honors Elizabeth Guider, Editor The Hollywood Reporter November 17, 2009 (Los Angeles) Women's Image Network is thrilled to announce that Elizabeth Guider, Editor in Chief, The Hollywood Reporter will receive its Woman of The Year tribute at The WIN Awards on Tuesday, December 1, 2009 at AFI, Mark Goodson Theater where Ms. Guider will join dozens of film, television and video game artists whose work competes in several categories.
Since 1993, the non-profit corporation Women's Image Network has produced The WIN Awards to honor outstanding individuals in politics, business, music and the media who promote gender parity through their creativity and leadership.

Women's Image Network, (WIN), produces The WIN Awards to thank those who advance opportunities for women by creating dimensional female media images.

While The WIN Awards began in 1993 to present awards to outstanding film and television individuals they awards have grown into a juried awards show in which networks and studios submit work on a competition basis.

Woman of The Year Honoree: Elizabeth Guider
Elizabeth Guider joined the Hollywood Reporter in August 2007 as Editor in Chief and since then the paper has launched an East Coast edition, revamped its Web site, introduced a number of blogs, undertaken a complete print redesign, and enhanced its event franchises, including its Women in Entertainment power list and annual breakfast awards ceremony.

Ms. Guider writes a column for The Hollywood Reporter, travels extensively for the paper, assists on various panels and at industry functions, and belongs to various professional organizations including the board of the Peabody’s and BAFTA.

In doing so she has also built on and advanced the mission of Women’s Image Network by providing leadership opportunities for women at the paper.

Before joining The Reporter, Elizabeth spent 15 years with Variety and worked as a reporter and an editor in Paris, Rome and London as well as in New York and Los Angeles. Ms. Guider was born and raised in the South, went to college in Atlanta and New York City, and holds a Ph.D. in Renaissance studies from New York University.

While working as a freelance journalist in Europe in the '80s, Elizabeth began contributing stories on politics and media topics and eventually covered the film and TV business fulltime for Variety in London from 1986 to 1990, writing reviews and analysis from festivals and markets, reporting on the rise of commercial broadcasting across Europe and the media policies of Prime Minister Margaret Thatcher.

Also while in Europe, Ms. Guider became actively involved in the women’s movement, helping to set up a center for battered women in Rome and participating in the self-help health movement in Italy and France.

Receiving this tribute places Ms. Guider in excellent company as previous WIN Award Honorees are: Tichi Wilkerson, Lily Tomlin, Laura Ziskin, Cloris Leachman, Lauren Bacall, Jane Campion, Lynn Redgrave, Lauren Shuler Donner, Pierce Brosnan, Diane Ladd, Catherine Hardwicke and Gurinder Chadha.

Hey netra, i am really glad and also thankful to you that you shared such an important information on W. R. Grace and Company and i am sure it would help many people for their various researches or project report. Well, i am also sharing some important information on W. R. Grace and Company.
 

Attachments

  • W. R. Grace and Company.pdf
    1.8 MB · Views: 0
Top