Watco Companies, Inc. (WCI) is a Pittsburg, Kansas based transportation company that was formed in 1983 by Charles R. (Dick) Webb. Watco is composed of three divisions; transportation, mechanical and transloading. WCI is the owner of Watco Transportation Services, Inc. (WTS), who operates 22 short line railroads in 18 states and is one of the largest short line railroad companies in the U.S. As of July 2010 they operate on 3,500 miles of leased and owned track. Also lumped under transportation is the contract switching that the company provides service for 23 customers. This is the service that Watco originally offered before branching out into other areas.
Watco’s mechanical division has 14 car repair shops and is the largest mechanical services provider in the United States.[citation needed] They provide program, contract and emergency repairs. These services include maintenance of all types of cars including coal fleets, the preparation and cleaning of boxcars and refrigerated cars. There are 19 mobile repair shops and 4 locomotive shops in the Watco network.

E-marketing creates a fundamental shift in business and consumer behaviors similar to that associated with the introduction of automobiles and telephones that reduced the need for channel immediacy. E-marketing uses the internet as a platform that allows firms to adapt to the needs of customers, reduces transaction costs, and allows customers to move from time- and location-based behaviors towards certain behaviors (Watson et al., 2002). The implications of the international e-marketing strategies on the theory and practice of marketing, from the marketers' perspective and then from the customers' perspectives. The potential of the channel for completing transactions, it is clear that there are many marketing functions with which the Internet can assist and help to establish competitive advantage (Robins, 2000). Indeed, Whiteley (2000) suggests that because the Internet is interactive, it can assist within the trade cycle and those implementing electronic commerce do not appear to have changed their thinking from wishing to gain competitive advantage to achieving operational benefits from more efficient operations (Graham et al., 1996). For example, some companies have been criticized for apparently thinking that all Internet shoppers are the same, instead of realizing that there are many reasons why customer may visit a site (Stell and Paden, 2002) trusting the provider sufficiently to enter into transaction is paramount and communicating trustworthiness remain good challenge (Chadwick, 2001). Although electronic market can embrace the execution of business transactions using any electronic media, generally the literature refers only to Internet or web marketing. If mobile telephones and digital TV are to be used as tools with which to access the Internet, then “Internet marketing” is not strictly correct and electronic marketing is more appropriate, there is e-commerce (Pandya and Arenyeka-Diamond, 2002) upon examining individual customer behaviours, and relationship-building. Some have gone as far as suggesting that there is marketing paradigm for electronic market and business ways (Hoffman and Novak, 1997).



Relationship Marketing

Suppliers attempt to create and strengthen lasting bonds with their customers; they shift from attempting to maximize profits on each individual transaction towards the establishment of solid, dependable and, above all, permanent relationships with the people they serve (Bennett, 1996) and of mutually rewarding relationships with customers achieved via the total integration of information and quality management systems, service support, business strategy and organisational mission in order to delight the customer and secure profitable lasting business (Bennett, 1996). Relationship marketing is concerned with the development and maintenance of mutually beneficial relationships with strategically significant markets (Buttle, 1996) and whereby firm builds long term alliances with both prospective and current customers so that both buyer and seller work towards a common set of specified goals (Evans and Laskin, 1994). There give impetus to the necessary process of integrating the relationship marketing in order to identify and establish, maintain and enhance and when necessary also to terminate relationships with customers and other stakeholders, at the profit and make objectives of involved parties are met as done by means of mutual exchange and fulfillment of promises (Grönroos, 1994). The melting pot of relationship marketing draws on great variety of market theories and schools with marketing valence. In the long term, there improves market value and strength as interactive exchange with selected customers is engaged in relationship marketing.
 
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Watco Companies, Inc. (WCI) is a Pittsburg, Kansas based transportation company that was formed in 1983 by Charles R. (Dick) Webb. Watco is composed of three divisions; transportation, mechanical and transloading. WCI is the owner of Watco Transportation Services, Inc. (WTS), who operates 22 short line railroads in 18 states and is one of the largest short line railroad companies in the U.S. As of July 2010 they operate on 3,500 miles of leased and owned track. Also lumped under transportation is the contract switching that the company provides service for 23 customers. This is the service that Watco originally offered before branching out into other areas.
Watco’s mechanical division has 14 car repair shops and is the largest mechanical services provider in the United States.[citation needed] They provide program, contract and emergency repairs. These services include maintenance of all types of cars including coal fleets, the preparation and cleaning of boxcars and refrigerated cars. There are 19 mobile repair shops and 4 locomotive shops in the Watco network.

E-marketing creates a fundamental shift in business and consumer behaviors similar to that associated with the introduction of automobiles and telephones that reduced the need for channel immediacy. E-marketing uses the internet as a platform that allows firms to adapt to the needs of customers, reduces transaction costs, and allows customers to move from time- and location-based behaviors towards certain behaviors (Watson et al., 2002). The implications of the international e-marketing strategies on the theory and practice of marketing, from the marketers' perspective and then from the customers' perspectives. The potential of the channel for completing transactions, it is clear that there are many marketing functions with which the Internet can assist and help to establish competitive advantage (Robins, 2000). Indeed, Whiteley (2000) suggests that because the Internet is interactive, it can assist within the trade cycle and those implementing electronic commerce do not appear to have changed their thinking from wishing to gain competitive advantage to achieving operational benefits from more efficient operations (Graham et al., 1996). For example, some companies have been criticized for apparently thinking that all Internet shoppers are the same, instead of realizing that there are many reasons why customer may visit a site (Stell and Paden, 2002) trusting the provider sufficiently to enter into transaction is paramount and communicating trustworthiness remain good challenge (Chadwick, 2001). Although electronic market can embrace the execution of business transactions using any electronic media, generally the literature refers only to Internet or web marketing. If mobile telephones and digital TV are to be used as tools with which to access the Internet, then “Internet marketing” is not strictly correct and electronic marketing is more appropriate, there is e-commerce (Pandya and Arenyeka-Diamond, 2002) upon examining individual customer behaviours, and relationship-building. Some have gone as far as suggesting that there is marketing paradigm for electronic market and business ways (Hoffman and Novak, 1997).



Relationship Marketing

Suppliers attempt to create and strengthen lasting bonds with their customers; they shift from attempting to maximize profits on each individual transaction towards the establishment of solid, dependable and, above all, permanent relationships with the people they serve (Bennett, 1996) and of mutually rewarding relationships with customers achieved via the total integration of information and quality management systems, service support, business strategy and organisational mission in order to delight the customer and secure profitable lasting business (Bennett, 1996). Relationship marketing is concerned with the development and maintenance of mutually beneficial relationships with strategically significant markets (Buttle, 1996) and whereby firm builds long term alliances with both prospective and current customers so that both buyer and seller work towards a common set of specified goals (Evans and Laskin, 1994). There give impetus to the necessary process of integrating the relationship marketing in order to identify and establish, maintain and enhance and when necessary also to terminate relationships with customers and other stakeholders, at the profit and make objectives of involved parties are met as done by means of mutual exchange and fulfillment of promises (Grönroos, 1994). The melting pot of relationship marketing draws on great variety of market theories and schools with marketing valence. In the long term, there improves market value and strength as interactive exchange with selected customers is engaged in relationship marketing.

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