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Marketing Research of Walgreens

Discuss Marketing Research of Walgreens within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Walgreen Co. (NYSE: WAG), d/b/a Walgreens (without an apostrophe), is the largest drugstore chain in the United States of America. ...



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Marketing Research of Walgreens
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Netra Shetty
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Marketing Research of Walgreens - April 9th, 2011

Walgreen Co. (NYSE: WAG), d/b/a Walgreens (without an apostrophe), is the largest drugstore chain in the United States of America. The company operates 7,600 drugstores across all 50 states, the District of Columbia and Puerto Rico. Walgreens provides access to consumer goods and services and pharmacy, health and wellness services in America through its retail drugstores, Walgreens Health Services division and Walgreens Health and Wellness division. Walgreens Health Services offers pharmacy patients and prescription drug and medical plans through Walgreens Health Initiatives Inc. (a pharmacy benefit manager), Walgreens Mail Service Inc., Walgreens Home Care Inc., Walgreens Specialty Pharmacy LLC and SeniorMed LLC (a pharmacy provider to long-term care facilities). Walgreens Health and Wellness division includes Take Care Health Systems. Walgreens has 7,600 drugstores as of September 30, 2010.[4] Founded in Chicago, Illinois in 1901, and has since expanded throughout the United States, Walgreens is currently headquartered in the nearby suburb of Deerfield, Illinois.

einvigorated this year, the ‘Research in Action’ five-day intensive training course is geared towards building business awareness and sharing the latest research techniques – with syndicate groups and on-the-job learning replacing traditional lectures and seminars.

MRS Summer School is now into its 51st year, and looks set to sell out once again as agency and client-side researchers come together to share experiences and learn the secrets of climbing the career ladder. The new-look event is kicked off by convenor Mark Kingsbury, founder of Bootstrap Insights, and is supported by speakers from leading blue chip clients and several leading research professionals.

And to give delegates and their companies even more flexibility, this year’s course is non-residential.

MRS Training Courses & Seminars Manager Robin Nash explains:
“The new-look Research in Action is a brand new approach. We want to offer delegates a course that points to action rather than a traditional learning event constrained by training and disseminating information. They should take back to the workplace knowledge of how to put forward arguments for diverse research projects to suit different business situations, and how to secure board-level buy-in. It’s a big ask for businesses to give up their people to a week-long course – but we’re confident that they’ll see the return after this one.”

Research in Action Summer School runs from 23 – 27 June 2008, at the MRS Training Suite at 15 Northburgh Street, London.

New Networking Tools and Major Award Programs
Record-breaking registration figures from IIR USA’s 2010 The Market Research Event (TMRE) – the research industry’s largest and most highly anticipated annual conference – suggest the market research industry is on a trajectory toward economic recovery.

According to the latest registration numbers, IIR estimates 1000 market research and information services professionals – many from Fortune 500 companies – will converge on what will likely be the largest turnout in the event’s history.

“Based on attendance figures, internal research and anecdotal evidence from research buyers and suppliers, we believe the market research industry has turned a corner,” said IIR Conference Director Krista Vazquez. “This year’s TMRE has therefore been carefully calibrated to support ambitious, enterprising thinking, to fast-track business development and to drive research innovation.”

TMRE’s 2010 program will feature progressive keynotes and incisive session tracks; new proprietary tools to facilitate advanced networking; and awards that recognize innovation on distinctly different levels, including:

• NEW proprietary corporate matchmaking tools to simplify and facilitate extremely targeted connections

• Keynotes by decision science authorities and thought leaders:
- Jonah Lehrer – neuroscientist and author of How We Decide: The New Science of Decision Making
- Dan Heath – pioneer in the psychology of change agency and co-author of Switch: How to Change Things When Change Is Hard
- Chris Anderson – editor-in-chief of Wired magazine, and author of The Long Tail and Free: The Future of a Radical Price

• The TMRE mentoring program to streamline networking, build lasting relationships and improve conference ROI

• The prestigious, annual EXPLOR award – a case study competition recognizing highly innovative applications of research – which has set an industry standard for years

• The new NGMR Disruptive Innovator award, honoring companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive progress. Nominations for the Disruptive Innovator award are open until October 28th, 2010. Nominations should be sent to [email address] and should include two or three paragraphs of supporting information as well as nominee bio and/or company background.

For nearly a decade, IIR USA’s The Market Research Event (TMRE) has delivered the highest caliber of cutting-edge information, business-building insights and visionary speakers available to the market research and information services industry.

In addition to providing a full-day symposia circuit and a two-day, five-track conference program covering an exhaustive portfolio of industry topics and specialist areas, TMRE 2010 will offer a mentoring program, organized match-making/networking services, tools to help attendees assess their conference ROI and much more!

Last edited by netrashetty; April 9th, 2011 at 03:40 PM..
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