Go Back   ManagementParadise.com Discussion Forums PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Research ( MR )

Marketing Research of Wahl Clipper

Discuss Marketing Research of Wahl Clipper within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; The Wahl Clipper Corporation, based in Sterling, Illinois, manufactures grooming products for humans and other animals. The company was founded ...



Thread Tools Display Modes
Marketing Research of Wahl Clipper
 (1 (permalink))
Netra Shetty
netrashetty is on a distinguished road
Student of PGDM at Mats Institute of Management and Entrepreneurship
Bangalore, Karnataka
Management Paradise Guru
Status: Offline
Posts: 4,857
Join Date: Dec 2010
Location: Bangalore, Karnataka
Marketing Research of Wahl Clipper - April 9th, 2011

The Wahl Clipper Corporation, based in Sterling, Illinois, manufactures grooming products for humans and other animals.
The company was founded on the strength of Leo J. Wahl's patent for an electromagnetic hair clipper in 1919. In 1965 Wahl introduced the first vacuum clipper, which allowed a person's hair to be cut without use of a cape. In 1967 Wahl produced the first cordless hair clipper using its own rechargeable battery technology. Four years later it started an electronics division with the world's first cordless and rechargeable soldering iron. In 1975 the company released a line of back and foot massagers utilizing the vibrating motor technology used in their hair trimmers. In 1984 Wahl invented the first cordless consumer beard and mustache trimmer. In 2001 it patented the first vacuuming consumer beard trimmer, the Trim N Vac. Wahl manufactures its clippers and trimmers in its own factories in Sterling, Illinois; Germany, England, China, and Hungary.
Wahl is also a brand of men's trimmers including trimmers for beards, mustaches, goatees, body, and ear / nose & brow.
Products are sold in over 150 countries world wide under the brands Wahl, Moser, Lister and more recently Groom Ease. In 2006 Wahl licensed the For Dummies brand from John Wiley & Sons publishing company and launched the Home Haircutting for Dummies product line.

Dubai will invest around US$81.7 billion in the aviation sector between 2006 and 2016. The investment will include the expansion work at Dubai International Airport (DIA) and the development of the Dubai World Central (DWC).

In February 2007, the master plan for the Middle East’s largest executive jet centre was released. The centre is to be built adjacent to the Dubai World Central International Airport (DWCIA) at an estimated cost of US$33 billion.

The expansion work at the DIA to build Terminal 3 and Concourses 2 and 3 is underway. The estimated cost of the project is around US$4.08 billion. The terminals are specifically designed to be able to accommodate Airbus A380s. Once the project is completed, in 2007,Terminal 3 is to have a multi-level underground structure, first-class lounges and dedicated counters, restaurants and 180 check-in counters.

Dubai World Central International Airport is a new airport under construction near Jebel Ali. It will be in be the main part of Dubai World Central - a planned residential, commercial and logistics complex.The airport is planned to have six 4500m parallel runways. When fully built-out it will be capable of handling 120 million passengers and 12 million tons of cargo annually.

The airport will complement Dubai International Airport. The airport will be surrounded by a large logistics hub, an ultra-luxurious golf resort (with suburban housing interwoven between greens and fairways), an expansive trade and exhibition facility (three million square meters of exhibition space-would become the world’s largest single exhibition site/location/address/destination),a massive commercial district, and a spacious residential/housing district.

Estimated at US$82 billion the construction has already begun on the first runway, which is scheduled to open in June 2008.The project is expected to be fully built and operational by 2020. Dar Al Handasah, is the design consultant for Phase one of this project, which includes the runway and the terminal building. Arabtec/Max Bogl joint venture will carry out structural work at the passenger terminal and the air traffic control tower at the Dubai World Central.

Dubai World Central will be a new city where eventually some 750,000 people will live and work. In an effort to accommodate its burgeoning fleet of aircraft, the UAE-based Emirates Airlines is investing US$353 million in a civil aviation engineering facility north of DIA. The centre will cater for the airline’s 74-strong fleet. Once completed it will be one of the world’s largest civil aviation maintenance facilities, with eight hangars.

Abu Dhabi Airports Company (ADAC) has lined up US$8.16 billion redevelopment program for the Abu Dhabi International Airport. As part of this program, ADAC plans to build a new air traffic control complex (ATCC) at the airport. The ATCC is to be positioned midway between the two runways and will be designed to include a five-storey technical and support building integrated with a 110-m high visual control tower.

Construction of an interim passenger terminal for national carrier Etihad Airways began in August 2006.The new terminal will have a built-up area of 50,000m2 and will be connected to the existing main terminal structure. It will also include passenger and baggage handling areas and office and maintenance areas.

Road Networks

In October 2006, the UAE’s Aldar Properties awarded a US$18.5 million contract to Abu Dhabi General Transport Company (GTC) for the construction of the road network at the Al Raha Gardens, and the surrounding areas. The GTC will undertake the construction of an eight kilometer, three-lane, dual carriageway network to form the main collector/distributor road for the development, and links to Khalifa City A.

Dubai’s Road and Transport Authority (RTA) have announced a plan for upgrading pedestrian facilities on Dubai roads at a total cost of US$19 million. RTA also has undertaken two major road projects worth US$188 million for the construction of Jumeirah Lake Towers Interchange across the existing Marina.

Dubai Metro:

The Dubai Metro will be a driverless, fully automated metro network under construction in Dubai. The network will have two third rail collection system powered lines that will both run underground in the city center and on elevated viaducts. elsewhere on double tracks. The first phase of the network is being built by Dubai Rapid Link (DURL), a Japanese led consortium headed by Mitsubishi while the driverless system will be designed and implemented by Thales Rail Signalling Solutions. The Dubai Metro will be operated by the Dubai Road and Transport Authority (RTA). The Dubai Metro system will be the longest fully automated rail system in the world. Completion of the first section of the system is projected for 2009. In July 2005 a design and build Contract was awarded to a consortium known as Dubai Rail Link (DURL) that is made up of Japanese companies including Mitsubishi Heavy Industries, Mitsubishi Corporation, Obayashi Corporation, Kajima Corporation and Yapi Merkezi of Turkey.

The first phase worth US$4.2 billion covering 35-kilometers of the proposed network, including the Red Line between Salahuddin Road and the American University of Dubai and the Green Line from the Dubai International Airport to Rashidiya Bus Station, is to be completed by May 2009. Extensions to both routes are included in the second phase, which is now expected to be functional by 2010. In May 2007, the Purple Line was announced a fast track to run between Dubai International Airport and Jebel Ali International Airport.

Construction of Hotels, Resorts and Commercial Properties

The Palm Islands:

The Palm islands in Dubai are the three largest artificial islands in the world. They are being constructed by Nakheel Properties, a property developer, in Dubai. The islands are The Palm Jumeirah, The Palm Jebel Ali and The Palm Deira. Between the three islands there will be over 100 luxury hotels, exclusive residential beach side villas and apartments, marinas,water theme parks, restaurants, shopping malls, sports facilities and health spas.

Palm Jumeirah:

Residents have started moving into their Palm Jumeirah homes since January 2007. The move will signal the end of phase one of construction, which includes approximatley 1,400 villas on 11 of the fronds of the island and roughly 2,500 shoreline apartments in 20 buildings on the east side of the trunk.

According to Nakheel Property officials, eight of the 32 hotels on the Palm Jumeirah have begun construction, including the Taj Exotica Resort and Spa, which is planned for completition in late 2008 or early 2009. The first phase of Atlantis is scheduled to be completed by December 2008. The finished resort will include the largest theme park in the UAE, one of the world's largest artificial marine habitats, a conference wing and over 1,500 hotel rooms. The "Golden Mile", the strip of land located along the center of the trunk overlooking the canal, is set for completion in the first quarter of 2008. Construction has also begun on the Palm Monorail, which will take three years to complete and will serve as a transit system between the Gateway Station at the trunk of The Palm Jumeirah and the Atlantis Station on the crescent.

Palm Jebel Ali:

The Palm, Jebel Ali began construction in October 2002 and is expected to be completed in mid 2008. Once it has been completed it will be encircled by the Dubai Waterfront project. The project, which will be 50 percent larger than the Palm Jumeriah, will include six marinas, a water theme park, sea village, homes built on stilts above the water, and boardwalks that circle the fronds of the palm.

Palm Diera:

The Palm Deira was announced for development on October 2004 and completion is expected in 2015, when it will become the largest of the three Palm Islands with 41 fronds. It will consist of residential property, marinas, shopping malls, sports facilities, and clubs. The residential area will be located on the fronds and will contain 8,000 two-story town houses in three distinct styles Premier Villas, Grand Villas and Vista Town Homes.

The World:

The World is a man-made archipelago of 300 islands in the shape of a world map currently being built off the coast of Dubai. The only means of transport between the islands will be by boat and helicopter. Prices for the islands will range from US$15 million to US$45 million. Islands will be sold to individuals who can create their own environment on their islands or to hotel chains wanting to establish their own resorts.

Dubai Waterfront:

The Dubai Waterfront is proposed to become the largest waterfront and largest man-made development in the world. The project is a conglomeration of canals and artificial islands. It will consist of a series of zones with mixed use including commercial, residential, resort, and amenity areas. Run by the Dubai Waterfront Company, the real estate developer is NakheelProperties, owning a 51% stake.

The project will feature hundreds of waterfront developments and planned communities. It will consist of 10 key areas including Madinat Al Arab. Madinat Al Arab will feature resorts, retail, commercial spaces, public spaces, a broad mix of residencies and an integrated transport system including light rail and a sophisticated road network. Other key zones include Al Ras Corniche, The Riviera,The Palm Boulevard, The Peninsula, Uptown, Downtown, Boulevard, and The Exchange. It will also feature 250 planned communities both on and offshore and is valued at US$50 billion.

Dubai Marina:

The marina is entirely man-made and has been developed by the real estate development firm Emaar Properties. The marina will contain over 200 high-rise buildings and some supertall skyscrapers, Dubai Marina Towers, The Torch Dubai Marina, Infinity Tower, The Princess Tower, Number One Dubai Marina, Marina Terrace, Le Reve and Horizon Tower to name a few and also include the 40 residential and hotel towers of the Jumeirah Beach Residence. Upon completion, it is claimed to be the world's largest man-made marina.

Dubai Fesitval City:

Named as a "city-within-a-city", Festival City is the Middle East's largest mixed-use development: all elements for work, living, and leisure to be contained within the project. Once completed Festival City will comprise of a series of residential communities, numerous hotels, malls, a golf course and other entertainment sites, and a full suite of public services, including schools.Developed by the Al Futtaim Group, the total development time estimated for completition is 12 years.

The Burj Dubai Tower:

The Burj Dubai is as supertall skyscraper currently under construction in the New Downtown of Dubai. Skidmore, Owings & Merrill LLP (SOM) is the lead architect, structural engineer and mechanical engineer of the Burj. Its final height is officially being kept a secret due to competition.

The US$20 billion Downtown Burj Dubai city is Emaar’s flagship project and is to be the centrepiece of a large-scale, mixed-use development that will include 30,000 homes, nine hotels such as the Burj Dubai Lake Hotel & Services Apartments, 2.5 hectares (6 acres) of parkland, at least 19 residential towers, the Dubai Mall, and the 12 hectare Burj Dubai Lake. Other components include The Old Town Island, Burj Views, Burj Dubai Boulevard, The Residences, The Lofts and Loft Towers, 8 Boulevard Walk, South Ridge, Burj Views and Burj Dubai Lake Hotel and Serviced Apartments.


Dubailand part of Duabi Holding, is an entertainment complex under development in Dubai. Construction of Dubailand has been divided into four phases. Developed by Tatweer, the project is to include 45 mega projects and 200 sub projects. The six zones planned at Dubailand include attractions & experience world such as theme parks and water parks, retail and entertainment world which will have world trade park and factory outlets. The themed leisure and vacation world will house the desert kingdom and andalusian resort and spa. Desert safari, sand dune hotel and desert camps will be in eco-tourism world. The sports and outdoor world will have the Dubai sports city, plantation equestrian and polo club and Dubai Autodrome. The Dubai golf city, mall of arabia and the great dubai wheel will be in the Downtown zone. In May 2007, Tatweer announced the opening of the Universal Studios at Dubailand. Spread over 6.5 million square feet, this project is set to be completed in 2010.

Last edited by netrashetty; April 9th, 2011 at 01:00 PM..
Friends: (0)
Reply With Quote


advertising research, careers in marketing, consumer marketing, economic trends, environmental scanning, government regulations, international marketing, market segmentation, market structure, marketing campaigns, marketing environment, marketing mix, marketing research, mr of us company, mr on us company, pre-testing, product research, qualitative marketing, research methods, research plan, role of marketing, technological advances, types of marketing, us company
Related to Marketing Research of Wahl Clipper

Similar Threads

Thread Thread Starter Forum Replies Last Post
Marketing Research of Red Hat Netra Shetty Marketing Research ( MR ) 1 August 17th, 2016 01:11 PM
Research on marketing research for services Alok Anand Resolve Your Query - Get Help and discuss Projects 5 May 3rd, 2016 04:24 PM
Marketing Research Report on any 3 articles from the newspaper or magazines Ratika Seth Marketing Research 2 March 2nd, 2016 09:52 PM
RESEARCH SYSTEM IN MARKETING RESEARCH Abhijeet S Marketing Research ( MR ) 2 March 2nd, 2016 03:32 PM
Marketing Research and Marketing Information Systems hashminou HOT Debates - The Big Fight 6 May 29th, 2015 09:11 PM

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off

ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.

Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.