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Marketing Research of Vivitar

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Marketing Research of Vivitar
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Netra Shetty
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Marketing Research of Vivitar - April 9th, 2011

Vivitar Corporation was a manufacturer, distributor and marketer of photographic and optical equipment originally based in Oxnard, California. Since 2008 the Vivitar name serves as Sakar International's photographic and optical equipment brand.

Dubai Waterfront:

The Dubai Waterfront is proposed to become the largest waterfront and largest man-made development in the world. The project is a conglomeration of canals and artificial islands. It will consist of a series of zones with mixed use including commercial, residential, resort, and amenity areas. Run by the Dubai Waterfront Company, the real estate developer is NakheelProperties, owning a 51% stake.

The project will feature hundreds of waterfront developments and planned communities. It will consist of 10 key areas including Madinat Al Arab. Madinat Al Arab will feature resorts, retail, commercial spaces, public spaces, a broad mix of residencies and an integrated transport system including light rail and a sophisticated road network. Other key zones include Al Ras Corniche, The Riviera,The Palm Boulevard, The Peninsula, Uptown, Downtown, Boulevard, and The Exchange. It will also feature 250 planned communities both on and offshore and is valued at US$50 billion.

Dubai Marina:

The marina is entirely man-made and has been developed by the real estate development firm Emaar Properties. The marina will contain over 200 high-rise buildings and some supertall skyscrapers, Dubai Marina Towers, The Torch Dubai Marina, Infinity Tower, The Princess Tower, Number One Dubai Marina, Marina Terrace, Le Reve and Horizon Tower to name a few and also include the 40 residential and hotel towers of the Jumeirah Beach Residence. Upon completion, it is claimed to be the world's largest man-made marina.

Dubai Fesitval City:

Named as a "city-within-a-city", Festival City is the Middle East's largest mixed-use development: all elements for work, living, and leisure to be contained within the project. Once completed Festival City will comprise of a series of residential communities, numerous hotels, malls, a golf course and other entertainment sites, and a full suite of public services, including schools.Developed by the Al Futtaim Group, the total development time estimated for completition is 12 years.

The Burj Dubai Tower:

The Burj Dubai is as supertall skyscraper currently under construction in the New Downtown of Dubai. Skidmore, Owings & Merrill LLP (SOM) is the lead architect, structural engineer and mechanical engineer of the Burj. Its final height is officially being kept a secret due to competition.

The US$20 billion Downtown Burj Dubai city is Emaar’s flagship project and is to be the centrepiece of a large-scale, mixed-use development that will include 30,000 homes, nine hotels such as the Burj Dubai Lake Hotel & Services Apartments, 2.5 hectares (6 acres) of parkland, at least 19 residential towers, the Dubai Mall, and the 12 hectare Burj Dubai Lake. Other components include The Old Town Island, Burj Views, Burj Dubai Boulevard, The Residences, The Lofts and Loft Towers, 8 Boulevard Walk, South Ridge, Burj Views and Burj Dubai Lake Hotel and Serviced Apartments.


Dubailand part of Duabi Holding, is an entertainment complex under development in Dubai. Construction of Dubailand has been divided into four phases. Developed by Tatweer, the project is to include 45 mega projects and 200 sub projects. The six zones planned at Dubailand include attractions & experience world such as theme parks and water parks, retail and entertainment world which will have world trade park and factory outlets. The themed leisure and vacation world will house the desert kingdom and andalusian resort and spa. Desert safari, sand dune hotel and desert camps will be in eco-tourism world. The sports and outdoor world will have the Dubai sports city, plantation equestrian and polo club and Dubai Autodrome. The Dubai golf city, mall of arabia and the great dubai wheel will be in the Downtown zone. In May 2007, Tatweer announced the opening of the Universal Studios at Dubailand. Spread over 6.5 million square feet, this project is set to be completed in 2010.

Dubai HealthCare City:

The Dubai Healthcare City (DHCC) is one of the numerous specialised 'cities -within-a-city' in Dubai targeted at the healthcare and the pharmaceutical industries. Owned and developed by Dubai Holding, this US$1.8 billion development consists of a collection of medical teaching institutions, private hospitals and clinics, pharmaceutical offices and research centres, and spas and rehabilitation centres. It also includes some residential villas, apartments, and 5- star hotels surrounding an artificial lake, and is desgined to promote medical tourism. Overall, there are 17 hospitals planned for DHCC with a total of 780 beds to be available by the end of 2008.

The teaching hospital and post-graduate medical training centre is affiliated with Harvard Medical School. The academic centre will have a Life Sciences research centre, a 300-seat auditorium, and the Al Maktoum Medical Library, which promises to have the most comprehensive medical reference collection in the country. The University Teaching Hospital is expected to be ready by the end of 2008. A nursing school will accomodate 200 students, offering basic and masters level training. DHCC is currently partially functional, with a staff of 760+, including 130+ physicians. Phase I&II are under onstruction, and it is expected that it will be fully operational by 2010.

The hospitals annouced include Harvard Medical School University Hospital, Mayo Clinic Middle East, Dr. Sulaiman Al Habib Medical Center, The City Hospital (Welcare, Varkey Group,The Creek Hospital Dubai (Welcare, Varkey Group), American Academy of Cosmetic Surgery Hospital, American University of Beirut Medical Centre, Eleva Women's Hospital and London Great Ormonde Street Hospital Dubai Office. Pharmaceutical companies like Astra, Zeneca, Novo Nordisk, Johnson & Johnson and Wyeth Pharmaceuticals have established offices/labs in DHCC

Last edited by netrashetty; April 9th, 2011 at 12:58 PM..
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