netrashetty
MP Guru
Winnebago Industries Inc., (NYSE: WGO), is a manufacturer of motor homes, a type of recreational vehicle or RV, in the United States. It is based in Forest City, Iowa.
In today’s world of multi-cultural influences, diverse ethnicity and conflicting social agendas, how do you develop a marketing campaign to engage everyone effectively?
Spend on communicating with diverse ethnic groups has increased in recent years, as more brands and products come to the shelf offering products tailored to individual markets. But with this desire to engage comes a need to understand the influencers and drivers behind these audiences – and crucial to this, is market research.
MRS and Research Conferences is holding the first ever one-day conference focused on examining niche, multi-cultural consumers at Sadlers Wells, London, on Thursday 19 June.
Diversity in focus aims to provide professionals across the marketing and broader business world with information and previously untapped insights to increase their understanding of how to market to a multi-cultural audience. The conference sets out to define diverse audience segments, identify key market trends, predict future developments, and outline – with the help of real life case studies – new and innovative approaches to multi-cultural market research.
Chaired by Paul Edwards, CEO of Research International UK, the conference will present high level speakers from across the public and private sectors. These include Dianah Worman OBE, the Chartered Institute of Professional Development’s Diversity Advisor, who will share information on what laws and policies businesses need to keep check of, and how to develop a strong diversity strategy to support business goals, and Jo Fraser, Business Change Director at Barclays, who will make the business case for marketing to the lesbian and gay community.
The day opens with an address from Caroline Gooding, Programme Director of Diversity Works for London, at the LDA. She will question with ‘What is diversity?’, looking at how it influencers research and delivers a deeper understanding of economic audiences. She will also draw on different methodologies available for understanding and engaging these audiences and touch on key international issues such as European enlargement and asylum policy to fuel the debate.
MRS conference organiser, Sophie Russell-Ross, is positive that the event will arm delegates with crucial information on a controversial and increasingly important theme. She comments: "Research into multi-cultural and ethnic groups is relatively unchartered territory – but by definition should form a central plank of any new product launch or communication strategy. The UK is made up of a huge range of diverse groups with their own influences, concerns and priorities – and a business cannot engage these audiences without understanding and applying these insights effectively."
In recent government data, the number of establishments engaged in copper mining had decreased in the period leading up to 2002. It is anticipated that this number had ticked upwards, however, by mid-decade.
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Employment at the nation's copper mines had dropped sharply from the 1980s and '90s. That trend continued into the new century per the government statistics earlier in the decade.
Market Metrics
As indicated above, demand for commodities has surged in the past few years. Copper is an increasingly key commodity in global production and demand in emerging market economies has risen dramatically. The latest figures for 2005 below were carried higher in 2006 and 2007.
Industry Players
These are major players in this market, but it is not an exhaustive list of all key firms.
Revenues, Net Income and Market Capitalization are expressed in US$ Millions.
Recent Trends and Developments
World mine production of copper rose significantly for the fourth consecutive year, increasing by about 600,000 tons (5 percent) in the late 1990s to 12.2 Million tons. Most of the increase in production came from Chile and Indonesia, where production rose 300,000 tons and 260,000 tons, respectively. World refined copper production rose about 500,000 tons (4 percent) to 13.4 Mt and continued to outstrip world demand for refined copper.
Reported world inventories rose about 340,000 tons, accumulating mostly in London Metal Exchange (LME) warehouses in the United States. Domestic inventories rose to 500,000 tons, the highest level since 1985, amid industry concerns about warehouse incentives that resulted in the eventual intervention to limit further accumulations.
On the basis of announced cutbacks, irrespective of the impact of the pending mergers, U.S. copper mine production is expected to decline by about 180,000 tons in 1999 and a further 200,000 tons in 2000, while refinery production is expected to decline by as much as 280,000 tons and 350,000 tons, respectively. The United States is expected to relinquish to Chile its position as the largest world producer of refined copper. Consumption of refined copper was expected to grow, and domestic import dependence for refined copper is expected to grow significantly. The price of copper as with all commodities has shot up since 2000 and production is dramatically higher in 2007.
In today’s world of multi-cultural influences, diverse ethnicity and conflicting social agendas, how do you develop a marketing campaign to engage everyone effectively?
Spend on communicating with diverse ethnic groups has increased in recent years, as more brands and products come to the shelf offering products tailored to individual markets. But with this desire to engage comes a need to understand the influencers and drivers behind these audiences – and crucial to this, is market research.
MRS and Research Conferences is holding the first ever one-day conference focused on examining niche, multi-cultural consumers at Sadlers Wells, London, on Thursday 19 June.
Diversity in focus aims to provide professionals across the marketing and broader business world with information and previously untapped insights to increase their understanding of how to market to a multi-cultural audience. The conference sets out to define diverse audience segments, identify key market trends, predict future developments, and outline – with the help of real life case studies – new and innovative approaches to multi-cultural market research.
Chaired by Paul Edwards, CEO of Research International UK, the conference will present high level speakers from across the public and private sectors. These include Dianah Worman OBE, the Chartered Institute of Professional Development’s Diversity Advisor, who will share information on what laws and policies businesses need to keep check of, and how to develop a strong diversity strategy to support business goals, and Jo Fraser, Business Change Director at Barclays, who will make the business case for marketing to the lesbian and gay community.
The day opens with an address from Caroline Gooding, Programme Director of Diversity Works for London, at the LDA. She will question with ‘What is diversity?’, looking at how it influencers research and delivers a deeper understanding of economic audiences. She will also draw on different methodologies available for understanding and engaging these audiences and touch on key international issues such as European enlargement and asylum policy to fuel the debate.
MRS conference organiser, Sophie Russell-Ross, is positive that the event will arm delegates with crucial information on a controversial and increasingly important theme. She comments: "Research into multi-cultural and ethnic groups is relatively unchartered territory – but by definition should form a central plank of any new product launch or communication strategy. The UK is made up of a huge range of diverse groups with their own influences, concerns and priorities – and a business cannot engage these audiences without understanding and applying these insights effectively."
In recent government data, the number of establishments engaged in copper mining had decreased in the period leading up to 2002. It is anticipated that this number had ticked upwards, however, by mid-decade.
____________________________________________________________________________
Employment at the nation's copper mines had dropped sharply from the 1980s and '90s. That trend continued into the new century per the government statistics earlier in the decade.
Market Metrics
As indicated above, demand for commodities has surged in the past few years. Copper is an increasingly key commodity in global production and demand in emerging market economies has risen dramatically. The latest figures for 2005 below were carried higher in 2006 and 2007.
Industry Players
These are major players in this market, but it is not an exhaustive list of all key firms.
Revenues, Net Income and Market Capitalization are expressed in US$ Millions.
Recent Trends and Developments
World mine production of copper rose significantly for the fourth consecutive year, increasing by about 600,000 tons (5 percent) in the late 1990s to 12.2 Million tons. Most of the increase in production came from Chile and Indonesia, where production rose 300,000 tons and 260,000 tons, respectively. World refined copper production rose about 500,000 tons (4 percent) to 13.4 Mt and continued to outstrip world demand for refined copper.
Reported world inventories rose about 340,000 tons, accumulating mostly in London Metal Exchange (LME) warehouses in the United States. Domestic inventories rose to 500,000 tons, the highest level since 1985, amid industry concerns about warehouse incentives that resulted in the eventual intervention to limit further accumulations.
On the basis of announced cutbacks, irrespective of the impact of the pending mergers, U.S. copper mine production is expected to decline by about 180,000 tons in 1999 and a further 200,000 tons in 2000, while refinery production is expected to decline by as much as 280,000 tons and 350,000 tons, respectively. The United States is expected to relinquish to Chile its position as the largest world producer of refined copper. Consumption of refined copper was expected to grow, and domestic import dependence for refined copper is expected to grow significantly. The price of copper as with all commodities has shot up since 2000 and production is dramatically higher in 2007.
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