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Marketing Research of ViewSonic

Marketing Research of ViewSonic

Discuss Marketing Research of ViewSonic within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; ViewSonic Corporation is a manufacturer and provider of visual technology, specifically CRT monitors, liquid crystal displays, projectors, plasma displays, HDTV ...

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Marketing Research of ViewSonic
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Netra Shetty
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netrashetty
Student of PGDM at Mats Institute of Management and Entrepreneurship
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Marketing Research of ViewSonic - April 9th, 2011

ViewSonic Corporation is a manufacturer and provider of visual technology, specifically CRT monitors, liquid crystal displays, projectors, plasma displays, HDTV technology, and mobile products,including Mini & All in One PCs and wireless monitors.
The privately held company has approximately $1 billion in worldwide sales annually. ViewSonic's headquarters are located in Walnut, California, United States.

In addition, the hotels also focus on the integration of marketing communication. The main advantage of the said approach is that it enables the entire group to focus on the process of managing their marketing resources, because it is being controlled, managed and handled by one individual.

On the other hand, there are different opportunities that can be used by the hotels in order to ensure their success in the future. First is the growing popularity of mobile marketing, because of the growing number of mobile Internet. The said channel can help the hotels to reach more markets or possible customers. Furthermore, the issue of global financial crisis and the growing number of Mainland Chinese visitors in China and other parts of the globe must be considered in the process of pricing and room, services and products innovation. The said action is to ensure that the hotels will be able to meet the demands and needs of the growing number of populations.
Skopos to Speak at Global Soccerex Football Conference, South Africa:
Rob Horton from innovative market insight providers SKOPOS will examine the effectiveness of FIFA brands in this presentation entitled “Understanding the impact and persuasiveness of brands in advance of the 2010 FIFA World Cup”
Agency also “Official Research and Insight Partner”

London,Monday 17th November 2008:
SKOPOS market insight (www.SKOPOS.info) is delighted to announce its continued partnership with Soccerex (Johannesburg, Rio de Janeiro and London). Whilst England are aiming to plan for next year’s 2010 World Cup with a repeat of their 5-1 hammering of Germany on Wednesday evening, SKOPOS will be busy preparing to speak to senior sporting decision makers from around the world of football and sport in general at next week’s global convention in South Africa.

“It has become a ‘must-attend’ event in the football calendar.”
Joseph S Blatter - FIFA President

Rob Horton, SKOPOS Director says “This is another great fillip for SKOPOS and illustrates our continued prowess in the sport and events arena. By taking advantage of our South African research panel, we are very much looking forward to speaking to the likes of Adidas, Castrol, Budweiser, Coca Cola, McDonalds, Sony and Visa on assessing the impact and effectiveness of their sponsorship campaigns in advance of the 2010 FIFA World Cup”.

As ‘official research and insight provider’ for Soccerex Conferences, SKOPOS will also be undertaking qualitative vox-pops with delegates assessing the impact of the credit crunch on the football industry, whilst also sending online surveys to all delegates and exhibitors post the conference

This Industry Market Research report provides a detailed analysis of the Petrol Stations in the UK industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.

Industry Definition

Companies in this industry retail automotive fuel such as petrol, diesel, autogas and alternative fuels. Most petrol stations also operate a convenience store on top of forecourt fuel services, while some stations provide car wash services. Petrol stations sell directly to final customers. The majority of sales to heavy goods vehicles (such as lorries), buses and coaches are not included in this industry as they typically obtain fuel directly from wholesalers.

Report Contents

The About this Industry chapter provides general information about the scope of the industry such as an industry definition and a list of the main activities of the industry.

The Industry at a Glance chapter provides a brief snapshot of the key indicators of the industry such as industry revenue and forecast growth rate.

The Industry Performance chapter covers the following: Executive Summary, Key External Drivers, Current Performance, Industry Outlook and Industry Life Cycle. The Executive Summary section is a brief summary of the overall chapter. The Key External Drivers section looks at the key factors outside the control of an individual business that determine the industry's performance. The Current Performance section provides analysis for the industry over the past five years with key performance indicators discussed. The Industry Outlook section is a key analysis section of the report and outlines expectations for the key industry indicators over the next five year period, including forecasts. The Industry Life Cycle section provides a discussion of where the industry is at in its life cycle and how that is affecting industry performance.

The Products & Markets chapter covers the following: Supply Chain, Products & Services, Major Markets, Globalisation & Trade and Business Locations. The Supply Chain section lists the key buying and key selling industries associated with this industry. The Products & Services section lists the products and services the industry provides including percentage breakdowns by key segment. The Major Markets section gives an analysis of the markets for the industry's products and how these markets may have changed over time. The Globalisation & Trade section provides a discussion of the level of globalization and the importance of trade to the industry. The Business Locations section highlights where the industry operates and why.

The Competitive Landscape chapter is a discussion of the characteristics of an average operator in the industry and who controls the market for the products of the industry. It includes the following sections: Market Share Concentration, Key Success Factors, Cost Structure Benchmarks and Barriers to Entry. The Market Share Concentration section discusses the level of concentration of the industry. The Key Success Factors section looks at the key internal factors that contribute to the success of an operator in the industry. The Cost Structure Benchmarks section discusses the average costs faced by operators in the industry. The Barriers to Entry section looks at the factors preventing new companies from entering the industry.

The Major Companies chapter analyses the companies that have the most substantial influence on the industry. Market Share figures and a discussion of the major companies operations within the industry are given where possible.

The Operating Conditions chapter covers the following: Structural Risk Index and Investment Requirements. The Structural Risk Index section provides an indicator of the level of risk faced by operators in the industry. The Investment Requirements section is an analysis of the level of capital investment required to operate in the industry.

The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry value added (or gross product), establishments, enterprises, e

Last edited by netrashetty; April 9th, 2011 at 12:51 PM..
   
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