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Marketing Research of Vaughan & Bushnell Manufacturing

Discuss Marketing Research of Vaughan & Bushnell Manufacturing within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Vaughan & Bushnell Manufacturing, also known as Vaughan Manufacturing and branded as simply Vaughan, is an American manufacturing company that ...

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Netra Shetty
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Marketing Research of Vaughan & Bushnell Manufacturing - April 9th, 2011

Vaughan & Bushnell Manufacturing, also known as Vaughan Manufacturing and branded as simply Vaughan, is an American manufacturing company that specializes in the production of hammers, axes, prybars, and hand saws. The company produces more than 250 different kinds of hammers.[1]

Peninsula Hotels group is considered as one of the most prominent hotel brand name, not only in Asia but around the world. It has a rich culture which can be rooted in 1928, and as of now, the group continues to shine and conquers the world. The secret behind the success is the process of implementing their different strategies, that mainly focus on product differentiation or offering unique and innovative products to their customers that cannot be acquired or availed from other competitors. As a result, the company focuses on the process of market segmentation which pertains on the process of grouping its customers into different classifications which enables them to focus on the individual demands and needs. It can be seen on the effort of the hotels to offer different types of room such as VIP, business, family and honeymoon suites. Aside from that, the hotels also focus on age differences in preferences for the room design and styles, by offering room for adults and children. In L.A., the hotel gives importance on the behavior of their customers towards their pets, thus, the hotel offers special services for the pet owners customers such as monogrammed pillows and beds, walking services and room-service menu. The said marketing strategy does not only focus on the demand of the customers, but also focuses on the different environmental and political factors in the said place. This is because of the fact that, in the United States, animals have equal rights as humans.

In addition, the hotels also focus on the integration of marketing communication. The main advantage of the said approach is that it enables the entire group to focus on the process of managing their marketing resources, because it is being controlled, managed and handled by one individual.

On the other hand, there are different opportunities that can be used by the hotels in order to ensure their success in the future. First is the growing popularity of mobile marketing, because of the growing number of mobile Internet. The said channel can help the hotels to reach more markets or possible customers. Furthermore, the issue of global financial crisis and the growing number of Mainland Chinese visitors in China and other parts of the globe must be considered in the process of pricing and room, services and products innovation. The said action is to ensure that the hotels will be able to meet the demands and needs of the growing number of populations.

The organizing committee of the Mobile Research Conference is delighted to announce that Dr Liz Nelson, Chairman of Q Research, will provide a keynote speech at the event in London next February. Liz will be discussing the potential of mobile research and implications for industry standards.

In the market research industry the name of Dr Liz Nelson is legendary. As founder and chairman of Taylor Nelson Sofres she helped develop the market research principles that have formed the foundation of today’s industry. TNS plc was the second largest market research company in the world at the time of its recent acquisition by WPP.

Liz currently chairs Q Research, a new UK market research company that is pioneering online surveys via mobile phones to understand the attitudes and opinions of young people. She also serves on the Disciplinary Board of the Market Research Society and is a member of the YouGovStone advisory board. Liz is a Gold Medallist of the Market Research Society.

Tim Macer, founder of Meaning Ltd, a consultancy specializing in research technology will be speaking on mobile technology in research. With over 25 years experience as a research technology practitioner, Tim is respected internationally as an independent and authoritative observer and advocate for the application of software and informatics in the field of survey research. He is Visiting Senior Fellow at the University of Southampton in marketing analytics and is a widely published on the subject.

The conference is hosted by Globalpark, a leading provider of online feedback software and mobile research technology. Delegates will discuss the opportunities and challenges presented by the evolution of the mobile as a research platform. Over a day and a half they will hear the experiences, perspectives and techniques of market researchers from both corporate and academic backgrounds.

Scientific and academic pioneers of this emerging research approach will also be participating, including Prof Dr Michael Bosnjak of the Free University of Bozen-Bolzano, Prof Dr Marek Fuchs of The University of Kassel, and Vasja Vehovar of The University of Ljubljana. We are delighted to have speakers from leading global market research companies including Ipsos, Lightspeed Research, Common Knowledge, The 3rd Degree, The Nielsen Company and TNS Gallup.
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Re: Marketing Research of Vaughan & Bushnell Manufacturing
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Jitendra Mazee
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Re: Marketing Research of Vaughan & Bushnell Manufacturing - August 17th, 2016

Quote:
Originally Posted by netrashetty View Post
Vaughan & Bushnell Manufacturing, also known as Vaughan Manufacturing and branded as simply Vaughan, is an American manufacturing company that specializes in the production of hammers, axes, prybars, and hand saws. The company produces more than 250 different kinds of hammers.[1]

Peninsula Hotels group is considered as one of the most prominent hotel brand name, not only in Asia but around the world. It has a rich culture which can be rooted in 1928, and as of now, the group continues to shine and conquers the world. The secret behind the success is the process of implementing their different strategies, that mainly focus on product differentiation or offering unique and innovative products to their customers that cannot be acquired or availed from other competitors. As a result, the company focuses on the process of market segmentation which pertains on the process of grouping its customers into different classifications which enables them to focus on the individual demands and needs. It can be seen on the effort of the hotels to offer different types of room such as VIP, business, family and honeymoon suites. Aside from that, the hotels also focus on age differences in preferences for the room design and styles, by offering room for adults and children. In L.A., the hotel gives importance on the behavior of their customers towards their pets, thus, the hotel offers special services for the pet owners customers such as monogrammed pillows and beds, walking services and room-service menu. The said marketing strategy does not only focus on the demand of the customers, but also focuses on the different environmental and political factors in the said place. This is because of the fact that, in the United States, animals have equal rights as humans.

In addition, the hotels also focus on the integration of marketing communication. The main advantage of the said approach is that it enables the entire group to focus on the process of managing their marketing resources, because it is being controlled, managed and handled by one individual.

On the other hand, there are different opportunities that can be used by the hotels in order to ensure their success in the future. First is the growing popularity of mobile marketing, because of the growing number of mobile Internet. The said channel can help the hotels to reach more markets or possible customers. Furthermore, the issue of global financial crisis and the growing number of Mainland Chinese visitors in China and other parts of the globe must be considered in the process of pricing and room, services and products innovation. The said action is to ensure that the hotels will be able to meet the demands and needs of the growing number of populations.

The organizing committee of the Mobile Research Conference is delighted to announce that Dr Liz Nelson, Chairman of Q Research, will provide a keynote speech at the event in London next February. Liz will be discussing the potential of mobile research and implications for industry standards.

In the market research industry the name of Dr Liz Nelson is legendary. As founder and chairman of Taylor Nelson Sofres she helped develop the market research principles that have formed the foundation of today’s industry. TNS plc was the second largest market research company in the world at the time of its recent acquisition by WPP.

Liz currently chairs Q Research, a new UK market research company that is pioneering online surveys via mobile phones to understand the attitudes and opinions of young people. She also serves on the Disciplinary Board of the Market Research Society and is a member of the YouGovStone advisory board. Liz is a Gold Medallist of the Market Research Society.

Tim Macer, founder of Meaning Ltd, a consultancy specializing in research technology will be speaking on mobile technology in research. With over 25 years experience as a research technology practitioner, Tim is respected internationally as an independent and authoritative observer and advocate for the application of software and informatics in the field of survey research. He is Visiting Senior Fellow at the University of Southampton in marketing analytics and is a widely published on the subject.

The conference is hosted by Globalpark, a leading provider of online feedback software and mobile research technology. Delegates will discuss the opportunities and challenges presented by the evolution of the mobile as a research platform. Over a day and a half they will hear the experiences, perspectives and techniques of market researchers from both corporate and academic backgrounds.

Scientific and academic pioneers of this emerging research approach will also be participating, including Prof Dr Michael Bosnjak of the Free University of Bozen-Bolzano, Prof Dr Marek Fuchs of The University of Kassel, and Vasja Vehovar of The University of Ljubljana. We are delighted to have speakers from leading global market research companies including Ipsos, Lightspeed Research, Common Knowledge, The 3rd Degree, The Nielsen Company and TNS Gallup.
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