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Marketing Research of U.S. Robotics

Discuss Marketing Research of U.S. Robotics within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; U.S. Robotics (often referred to by its abbreviation USR) is a company that makes computer modems and related products. It ...

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Netra Shetty
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Marketing Research of U.S. Robotics - April 9th, 2011

U.S. Robotics (often referred to by its abbreviation USR) is a company that makes computer modems and related products. It sold high-speed modems in the 1980s, and had a reputation for high quality and compatibility.[citation needed] With the reduced usage of voiceband modems in North America in the early 21st century, USR is now one of the few modem companies left in that market. It now employs about 125 people worldwide.[1]

istence of many potential suppliers which exists in the industry (12Manage 2009). In terms of the case of Peninsula group, the supplier has a moderate power because of the fact that there is huge number of suppliers in the hotel industry in the world. Aside from that, products and services by the different suppliers are almost similar, that gives the company the freedom to substitute.

2) Buyer Power – or known as the bargaining power of the customers or buyer focus on the idea about how strong is the position of the buyers as well as the possibility of working together in ordering large volumes of products (12Manage 2009). It is important to consider that there are different factors that must be considered in analyzing the bargaining power of the buyer. First is that the population of the buyers in the industry, the bigger the number of the buyers or customers, the lesser the influence or power of the buyer, because of the fact that the group will be able to focus or target more number of buyers. On the other hand, it is important to focus on differentiation and standardization of the products, in the case of the group, there are different direct and indirect competitors in the hospitality industry, and thus it enables the buyers to have the ability to substitute. However, the edge of the group focuses on the high demand for quality and services.

3) Competitive Rivalry – the rivalry among the existing players in the hotel industry in the world is strong. This is because of the growing number of players at the same time, low differentiation of the products and services that are being offered. However, the main advantage of the group focuses on the loyalty of the customers, at the same time, the image that was held by its brand for a long time.

4) Threat of Substitution – focus on the how easy a given product or service can be substitute, especially when it was made cheaper (12Manage 2009). In the case of the company, the threat of substitution is somewhat high, because of the presence of some cross-product substation such as cheap motels and houses for rent.

5) Threat of New Entry – pertains on how easy or difficult it is for a new entrant to start competing. In the case of the group, it will be hard for the new entrant to enter the industry because it is expensive to enter the hotel industry, due to high initial capitals, at the same time; experience is needed, together with the presence of some economies of scale. The group can also create some cost advantage, because it was already in the business for the long time, thus it some control over its pricing. Above all, the group has an advantage in terms of image, loyalty of the customers and access to different vital technologies and skills.


The organizing committee of the Mobile Research Conference is delighted to announce that Dr Liz Nelson, Chairman of Q Research, will provide a keynote speech at the event in London next February. Liz will be discussing the potential of mobile research and implications for industry standards.

In the market research industry the name of Dr Liz Nelson is legendary. As founder and chairman of Taylor Nelson Sofres she helped develop the market research principles that have formed the foundation of today’s industry. TNS plc was the second largest market research company in the world at the time of its recent acquisition by WPP.

Liz currently chairs Q Research, a new UK market research company that is pioneering online surveys via mobile phones to understand the attitudes and opinions of young people. She also serves on the Disciplinary Board of the Market Research Society and is a member of the YouGovStone advisory board. Liz is a Gold Medallist of the Market Research Society.

Tim Macer, founder of Meaning Ltd, a consultancy specializing in research technology will be speaking on mobile technology in research. With over 25 years experience as a research technology practitioner, Tim is respected internationally as an independent and authoritative observer and advocate for the application of software and informatics in the field of survey research. He is Visiting Senior Fellow at the University of Southampton in marketing analytics and is a widely published on the subject.

The conference is hosted by Globalpark, a leading provider of online feedback software and mobile research technology. Delegates will discuss the opportunities and challenges presented by the evolution of the mobile as a research platform. Over a day and a half they will hear the experiences, perspectives and techniques of market researchers from both corporate and academic backgrounds.

Scientific and academic pioneers of this emerging research approach will also be participating, including Prof Dr Michael Bosnjak of the Free University of Bozen-Bolzano, Prof Dr Marek Fuchs of The University of Kassel, and Vasja Vehovar of The University of Ljubljana. We are delighted to have speakers from leading global market research companies including Ipsos, Lightspeed Research, Common Knowledge, The 3rd Degree, The Nielsen Company and TNS Gallup.
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Re: Marketing Research of U.S. Robotics
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Jitendra Mazee
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Re: Marketing Research of U.S. Robotics - August 17th, 2016

Quote:
Originally Posted by netrashetty View Post
U.S. Robotics (often referred to by its abbreviation USR) is a company that makes computer modems and related products. It sold high-speed modems in the 1980s, and had a reputation for high quality and compatibility.[citation needed] With the reduced usage of voiceband modems in North America in the early 21st century, USR is now one of the few modem companies left in that market. It now employs about 125 people worldwide.[1]

istence of many potential suppliers which exists in the industry (12Manage 2009). In terms of the case of Peninsula group, the supplier has a moderate power because of the fact that there is huge number of suppliers in the hotel industry in the world. Aside from that, products and services by the different suppliers are almost similar, that gives the company the freedom to substitute.

2) Buyer Power – or known as the bargaining power of the customers or buyer focus on the idea about how strong is the position of the buyers as well as the possibility of working together in ordering large volumes of products (12Manage 2009). It is important to consider that there are different factors that must be considered in analyzing the bargaining power of the buyer. First is that the population of the buyers in the industry, the bigger the number of the buyers or customers, the lesser the influence or power of the buyer, because of the fact that the group will be able to focus or target more number of buyers. On the other hand, it is important to focus on differentiation and standardization of the products, in the case of the group, there are different direct and indirect competitors in the hospitality industry, and thus it enables the buyers to have the ability to substitute. However, the edge of the group focuses on the high demand for quality and services.

3) Competitive Rivalry – the rivalry among the existing players in the hotel industry in the world is strong. This is because of the growing number of players at the same time, low differentiation of the products and services that are being offered. However, the main advantage of the group focuses on the loyalty of the customers, at the same time, the image that was held by its brand for a long time.

4) Threat of Substitution – focus on the how easy a given product or service can be substitute, especially when it was made cheaper (12Manage 2009). In the case of the company, the threat of substitution is somewhat high, because of the presence of some cross-product substation such as cheap motels and houses for rent.

5) Threat of New Entry – pertains on how easy or difficult it is for a new entrant to start competing. In the case of the group, it will be hard for the new entrant to enter the industry because it is expensive to enter the hotel industry, due to high initial capitals, at the same time; experience is needed, together with the presence of some economies of scale. The group can also create some cost advantage, because it was already in the business for the long time, thus it some control over its pricing. Above all, the group has an advantage in terms of image, loyalty of the customers and access to different vital technologies and skills.


The organizing committee of the Mobile Research Conference is delighted to announce that Dr Liz Nelson, Chairman of Q Research, will provide a keynote speech at the event in London next February. Liz will be discussing the potential of mobile research and implications for industry standards.

In the market research industry the name of Dr Liz Nelson is legendary. As founder and chairman of Taylor Nelson Sofres she helped develop the market research principles that have formed the foundation of today’s industry. TNS plc was the second largest market research company in the world at the time of its recent acquisition by WPP.

Liz currently chairs Q Research, a new UK market research company that is pioneering online surveys via mobile phones to understand the attitudes and opinions of young people. She also serves on the Disciplinary Board of the Market Research Society and is a member of the YouGovStone advisory board. Liz is a Gold Medallist of the Market Research Society.

Tim Macer, founder of Meaning Ltd, a consultancy specializing in research technology will be speaking on mobile technology in research. With over 25 years experience as a research technology practitioner, Tim is respected internationally as an independent and authoritative observer and advocate for the application of software and informatics in the field of survey research. He is Visiting Senior Fellow at the University of Southampton in marketing analytics and is a widely published on the subject.

The conference is hosted by Globalpark, a leading provider of online feedback software and mobile research technology. Delegates will discuss the opportunities and challenges presented by the evolution of the mobile as a research platform. Over a day and a half they will hear the experiences, perspectives and techniques of market researchers from both corporate and academic backgrounds.

Scientific and academic pioneers of this emerging research approach will also be participating, including Prof Dr Michael Bosnjak of the Free University of Bozen-Bolzano, Prof Dr Marek Fuchs of The University of Kassel, and Vasja Vehovar of The University of Ljubljana. We are delighted to have speakers from leading global market research companies including Ipsos, Lightspeed Research, Common Knowledge, The 3rd Degree, The Nielsen Company and TNS Gallup.
Hey netra, you did a great job and thanks for sharing the marketing research report on U.S. Robotics which is going to be useful for many people here. I am also uploading a document on U.S. Robotics for adding more and more related content to your thread.
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