: Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond

Go Back Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Research ( MR )

Marketing Research of Universal Studios

Marketing Research of Universal Studios

Discuss Marketing Research of Universal Studios within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Universal Pictures (sometimes called Universal City Studios or Universal Studios for short), a subsidiary of NBCUniversal, is one of the ...



LinkBack Thread Tools Display Modes
Marketing Research of Universal Studios
 (1 (permalink))
Netra Shetty
netrashetty is on a distinguished road
Student of PGDM at Mats Institute of Management and Entrepreneurship
Bangalore, Karnataka
Management Paradise Guru
Status: Offline
Posts: 4,857
Join Date: Dec 2010
Marketing Research of Universal Studios - April 9th, 2011

Universal Pictures (sometimes called Universal City Studios or Universal Studios for short), a subsidiary of NBCUniversal, is one of the six major movie studios.
Founded in 1912 by Carl Laemmle,[1] it is one of the oldest American movie studios still in continuous production. On May 11, 2004, the controlling stake in the company was sold by Vivendi Universal to General Electric, parent of NBC.[2] The resulting media super-conglomerate was renamed NBC Universal, while Universal Studios Inc. remained the name of the production subsidiary. In addition to owning a sizable film library spanning the earliest decades of cinema to more contemporary works, it also owns a sizable collection of TV shows through its subsidiary NBC Universal Television Distribution. It also acquired rights to several prominent filmmakers' works originally released by other studios through its subsidiaries over the years.

As the twentieth century drew to a close, the U.S. printing and publishing industry experienced unparalleled demand for its products. Despite intense competition from the electronic media and people’s scarcity of leisure time, the industry’s value of shipments from the sale of newspapers, periodicals, books, and trade advertising materials climbed steadily, reaching an estimated $184 billion in 1992 dollars in 1999. Profit margins also advanced, aided by a pattern of low prices in materials costs—especially paper—and gains in worker productivity. Employment in printing and publishing had moderate growth through the decade of the 1990s, exceeding 1.5 million by 1999, but competition and consolidation reduced the number of establishments to an estimated 62,000 in 1999 from 65,000 a decade earlier.

Attending to the informational needs of the huge domestic market is the primary focus of U.S. printers and publishers, but the industry is an active participant in the international economy as well and thus is subject to global forces. These critical forces include changes in technology, new opportunities in global markets, international sourcing of equipment and supplies, and increased cross-border investment. Technology.

The move toward digital (electronic) technology has influenced the world’s publishers as well as printers. The previous technology—analog—was based on film, plate, andchemical processes that required intermediary operations before textual input was ready for the printing press. Digital technology removes those intermediary activities and binds the production ties between printers and publishers more closely. The decades ahead will witness a sorting-out process that will determine which parts of the production process will be done at publishers’ offices and which tasks will be accomplished at the printing plant.

There are 9 important business units for the Peninsula Hotels, which are grouped according to the city or country that the specific hotel is located: Hong Kong, Chicago, New York, Beverly Hills, Tokyo, Bangkok, Beijing, Manila and Shanghai.

Figure SEQ Figure \* ARABIC 1 BCG Matrix

Figure 1 shows the BCG matrix analysis of the 9 business units of the Peninsula Hotels that is based on the financial report of the company in 2008.

1) Cash Cow – a business unit that has a large market share in a mature and slow growing industry. Thus, it requires a little investment and generates cash that can be used in other business units (QuickMBA 2007). Manila is the only business unit that was included in the said category. This is because Peninsula Hotel is considered as one of the most prominent and famous hotels in the city. Above all, one of the most important aspects to be considered is the number of competitors in the city.

2) Star – a business unit that has a large market share in a fast growing industry. This business unit generates cash, however, due to the rapid growth of the market, they require investment in order maintain the lead of a specific company (QuickMBA 2007). Hong Kong and Beijing are the two business units which included in the said category. The Peninsula is considered as one of the oldest and classic hotels in the world, particularly in Hong Kong and Beijing. Because of that, the hotel had been able to gain competitive advantage, in terms of image towards the Chinese and foreign visitors. However, because of the growing economy of the said cities, it had resulted to the growing number of players in the industry, thus pushed Peninsula Hong Kong and Beijing to focus on different strategic plan and implementation that will maintain their competitive advantage.

3) Question Mark or Problem Child – a business unit that has a small market share in a high growth market. A problem child requires resources in order to grow market share, however, the fact if they will be successful and become stars is not sure (QuickMBA 2007). Tokyo, Bangkok and Shanghai are the three business units that were included in the said category. In Bangkok, the Peninsula hotel has a small share in the market because

Last edited by netrashetty; April 9th, 2011 at 01:17 PM..
Friends: (0)
Reply With Quote
Your Friendly Helper
Rep Power: 10MBA Helper
Automatic Reply for links related to your post


I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others

Ask us, we are here to help

Related to Marketing Research of Universal Studios

Similar Threads

Thread Thread Starter Forum Replies Last Post
Marketing Research of Cartoon Network Studios Netra Shetty Marketing Research ( MR ) 0 April 1st, 2011 03:58 PM
Financial Analysis of Universal Studios Netra Shetty Financial Management 0 February 15th, 2011 02:23 PM
Organisational Structure of Universal Studios Netra Shetty Human Resources Management (H.R) 0 February 7th, 2011 10:12 AM
Human Resource Management of Universal Studios Abhijeet S Human Resources Management (H.R) 0 January 28th, 2011 03:37 PM
Customer Relationship Management of Universal Studios Netra Shetty Marketing Management 0 January 20th, 2011 03:59 PM


advertising research, careers in marketing, consumer marketing, economic trends, environmental scanning, government regulations, international marketing, market segmentation, market structure, marketing campaigns, marketing environment, marketing mix, marketing research, mr of us company, mr on us company, pre-testing, product research, qualitative marketing, research methods, research plan, role of marketing, technological advances, types of marketing, us company

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off

» Login
Forgot Password?  New User?

» Recent Threads

Focus - Movies Review
Last post by Kundan Shah
4 Minutes Ago 12:21 PM
0 Replies
Rocket Science Behind...
Last post by Kundan Shah
6 Minutes Ago 12:19 PM
0 Replies
Sir Alex Ferguson Forced...
Last post by Kundan Shah
8 Minutes Ago 12:17 PM
0 Replies
All The Landmarks of My...
Last post by Kundan Shah
11 Minutes Ago 12:14 PM
0 Replies
Leonard Nimoy - (Mr...
Last post by Kundan Shah
13 Minutes Ago 12:12 PM
0 Replies
Ab Tak Chappan 2 -...
Last post by Kundan Shah
17 Minutes Ago 12:08 PM
0 Replies
Dum Laga ke Haisha -...
Last post by Kundan Shah
21 Minutes Ago 12:04 PM
0 Replies
Solutions Manual on... ( 1 2 3)
Last post by Bhautik Kawa
25 Minutes Ago 12:00 PM
23 Replies
BYU trumps Harvard for...
Last post by Maya Raichura
10 Hours Ago 02:11 AM
0 Replies
Harvard Business School...
Last post by Maya Raichura
10 Hours Ago 02:11 AM
0 Replies
Solution manual of... ( 1 2 3... Last Page)
11 Hours Ago 12:50 AM
31 Replies
UAE to reopen embassy in...
Last post by Maya Raichura
14 Hours Ago 10:20 PM
0 Replies
topics for 100 marks... ( 1 2 3... Last Page)
Last post by Disha Gandhi
16 Hours Ago 08:19 PM
32 Replies
Highlights - South...
Last post by Kirti Soni
16 Hours Ago 07:47 PM
0 Replies
Project Report on Hotel... ( 1 2 3... Last Page)
Last post by Bhautik Kawa
17 Hours Ago 06:33 PM
106 Replies

» Ads

» Projects Helpline

No Threads to Display. is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.

Management Paradise
About Us
Contact Us
Kartik Raichura
Terms & Conditions
Privacy Policy
Copyright © 2004 - 2013 Management Paradise. Site Developed by