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Marketing Research of Union Oil Company of California (Unocal)

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Marketing Research of Union Oil Company of California (Unocal)
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Netra Shetty
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Marketing Research of Union Oil Company of California (Unocal) - April 8th, 2011

Union Oil Company of California, dba Unocal (pronounced /ˈjuːnɵkæl/) is a defunct company that was a major petroleum explorer and marketer in the late 19th century, through the 20th century, and into the early 21st century. It was headquartered in El Segundo, California, United States.[1][2]
On August 10, 2005, Unocal merged with Chevron Corporation and became a wholly owned subsidiary. Unocal has now ceased operations as an independent company, but continues to conduct many operations as Union Oil Company of California, a Chevron company.
Market Metrics
United States Exports and Imports


U.S. imports for the 4th quarter 2006 totaled 5.773 million bags, down 7.4% from the 3rd quarter's 6.232 million bags. U.S. imports were up by 2.1% from 5.653 million bags from the same quarter in the prior year.

As opposed to futures prices now of US 1.22 (Jan 09), average retail prices during the mid-2000 decade (2005) averaged about US $3.20 per pound. The United States consumes one-fifth of global coffee production - it is the world’s largest consumer of coffee.


World Market


The U.S. Department of Agriculture's December 2006 estimate for 2006-07 was that world coffee production had increased to 128.6 million bags, up 4.9 million bags from its June 2006 estimate. Production in 2006-07 was estimated at 13% above the 2004-05 period. Coffee production in 2008 is now estimated at approximately 120 million bags.


World coffee exports totaled 7.75 million bags in July 2007, an increase of 1% compared with the volume of 7.67 million bags recorded in July last year. Total exports in the first 10 months of coffee year 2006-07 (Oct-06 to Jul-07) were up by 13.3% from the same period last year, totaling 81.52 million bags compared to 71.94 million bags in the prior year.


Total annual production of coffee was estimated at approximately 6.8 million tons in 2007 and was expected to grow to about 7.5 million tons during 2008. Coffee is normally shipped in bages weighing 60 kilos or about 130 pounds.


The top 5 global producing countries of coffee in 2007 are as follows:

Country Estimated Production
(millions of bags)

Brazil 35
Vietnam 18
Columbia 12
Indonesia 6
Ethiopia 5

The following countries also each produce more than 2 million bags annually:

Costa Rica
Guatemala
Guinea
Honduras
India
Indonesia
Ivory Coast
Mexico
Peru
Uganda

Colombia was traditionally the world's 2nd largest coffee producer, but has been eclipsed recently by Vietnam which greatly increased production during the 1990s. Again however, Columbia produces the more preferred arabica coffee, while Vietnam has concentrated on robusta.



Industry Players
Nestle
Market leader in coffee production with Nescafe as its flagship product. The company's chief markets are the United States, France, Germany, Brazil, the United Kingdom, Italy, and Japan. Popular coffee brands include Nescafé, Taster's Choice, Ricoré, and Ricoffy. Roasted and ground coffee brands include Nespresso, Bonka, Zogas, and Loumidis.

Kraft Foods Inc
Philip Morris (Altria) recently spun off Kraft Foods, one of the world's largest coffee producers, in June 2001. Philip Morris first entered the coffee market by purchasing the world's largest coffee roaster, General Foods Corporation, in 1985. Kraft Foods' coffee brands in the United States included General Foods International Coffees, Gevalia, Maxim, Maxwell House, Sanka, Starbucks (under a licensing agreement), and Yuban. Its international brands included Carte Noire, Gevalia, Grand' Mère, Kaffee HAG, Jacobs Krönung, Jacobs Milea, Jacobs Monarch, Jacques Vabre, Saimaza, Kenco, Maxwell House and others.

Sara Lee
Formerly Sara Lee Coffee & Tea Worldwide. Services both retail and global food service sectors. In Europe, sells Douwe Egberts. In South American, sells Carclo, Cafe do Ponto, and Pilao.

Proctor & Gamble
The P&G coffee portfolio includes premium coffee brands such as Folgers Gourmet Selections and Millstone. It also recently announced in 2007 that it will sell direct to Dunkin Donuts.

Trends and Recent Developments
Coffee prices in mid 2007 had slumped 15% from their recent peak in late 2006. As indicated above, however, in mid 2008, they rose to US 1.60 per pound but by year end, had since dropped 25% from their peak.

In the U.S., taking advantage of the economic recession, brands such as McDonalds and Dunkin Donuts have expanded their premium offerings as the American consumer has suddenly become price conscious. Starbucks has recently (Jan 09) announced it will increase the number of store closings to 900, from 600 announced during 2008.
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Re: Marketing Research of Union Oil Company of California (Unocal)
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Jitendra Mazee
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Re: Marketing Research of Union Oil Company of California (Unocal) - August 17th, 2016

Quote:
Originally Posted by netrashetty View Post
Union Oil Company of California, dba Unocal (pronounced /ˈjuːnɵkæl/) is a defunct company that was a major petroleum explorer and marketer in the late 19th century, through the 20th century, and into the early 21st century. It was headquartered in El Segundo, California, United States.[1][2]
On August 10, 2005, Unocal merged with Chevron Corporation and became a wholly owned subsidiary. Unocal has now ceased operations as an independent company, but continues to conduct many operations as Union Oil Company of California, a Chevron company.
Market Metrics
United States Exports and Imports


U.S. imports for the 4th quarter 2006 totaled 5.773 million bags, down 7.4% from the 3rd quarter's 6.232 million bags. U.S. imports were up by 2.1% from 5.653 million bags from the same quarter in the prior year.

As opposed to futures prices now of US 1.22 (Jan 09), average retail prices during the mid-2000 decade (2005) averaged about US $3.20 per pound. The United States consumes one-fifth of global coffee production - it is the world’s largest consumer of coffee.


World Market


The U.S. Department of Agriculture's December 2006 estimate for 2006-07 was that world coffee production had increased to 128.6 million bags, up 4.9 million bags from its June 2006 estimate. Production in 2006-07 was estimated at 13% above the 2004-05 period. Coffee production in 2008 is now estimated at approximately 120 million bags.


World coffee exports totaled 7.75 million bags in July 2007, an increase of 1% compared with the volume of 7.67 million bags recorded in July last year. Total exports in the first 10 months of coffee year 2006-07 (Oct-06 to Jul-07) were up by 13.3% from the same period last year, totaling 81.52 million bags compared to 71.94 million bags in the prior year.


Total annual production of coffee was estimated at approximately 6.8 million tons in 2007 and was expected to grow to about 7.5 million tons during 2008. Coffee is normally shipped in bages weighing 60 kilos or about 130 pounds.


The top 5 global producing countries of coffee in 2007 are as follows:

Country Estimated Production
(millions of bags)

Brazil 35
Vietnam 18
Columbia 12
Indonesia 6
Ethiopia 5

The following countries also each produce more than 2 million bags annually:

Costa Rica
Guatemala
Guinea
Honduras
India
Indonesia
Ivory Coast
Mexico
Peru
Uganda

Colombia was traditionally the world's 2nd largest coffee producer, but has been eclipsed recently by Vietnam which greatly increased production during the 1990s. Again however, Columbia produces the more preferred arabica coffee, while Vietnam has concentrated on robusta.



Industry Players
Nestle
Market leader in coffee production with Nescafe as its flagship product. The company's chief markets are the United States, France, Germany, Brazil, the United Kingdom, Italy, and Japan. Popular coffee brands include Nescafé, Taster's Choice, Ricoré, and Ricoffy. Roasted and ground coffee brands include Nespresso, Bonka, Zogas, and Loumidis.

Kraft Foods Inc
Philip Morris (Altria) recently spun off Kraft Foods, one of the world's largest coffee producers, in June 2001. Philip Morris first entered the coffee market by purchasing the world's largest coffee roaster, General Foods Corporation, in 1985. Kraft Foods' coffee brands in the United States included General Foods International Coffees, Gevalia, Maxim, Maxwell House, Sanka, Starbucks (under a licensing agreement), and Yuban. Its international brands included Carte Noire, Gevalia, Grand' Mère, Kaffee HAG, Jacobs Krönung, Jacobs Milea, Jacobs Monarch, Jacques Vabre, Saimaza, Kenco, Maxwell House and others.

Sara Lee
Formerly Sara Lee Coffee & Tea Worldwide. Services both retail and global food service sectors. In Europe, sells Douwe Egberts. In South American, sells Carclo, Cafe do Ponto, and Pilao.

Proctor & Gamble
The P&G coffee portfolio includes premium coffee brands such as Folgers Gourmet Selections and Millstone. It also recently announced in 2007 that it will sell direct to Dunkin Donuts.

Trends and Recent Developments
Coffee prices in mid 2007 had slumped 15% from their recent peak in late 2006. As indicated above, however, in mid 2008, they rose to US 1.60 per pound but by year end, had since dropped 25% from their peak.

In the U.S., taking advantage of the economic recession, brands such as McDonalds and Dunkin Donuts have expanded their premium offerings as the American consumer has suddenly become price conscious. Starbucks has recently (Jan 09) announced it will increase the number of store closings to 900, from 600 announced during 2008.
Hey netra, i read your report on Union Oil Company of California (Unocal) and it was really awesome and contain nice information. I must tell you that you are going to be appreciated by many people. Well, i am also uploading a document on Union Oil Company of California (Unocal) for helping more and more people.
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