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Marketing Research of Transocean

Discuss Marketing Research of Transocean within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Transocean Ltd. (NYSE: RIG) is one of the world's largest offshore drilling contractors. The company rents floating mobile drill rigs, ...

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Marketing Research of Transocean
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Netra Shetty
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Marketing Research of Transocean - April 8th, 2011

Transocean Ltd. (NYSE: RIG) is one of the world's largest offshore drilling contractors. The company rents floating mobile drill rigs, along with the equipment and personnel for operations, to oil and gas companies at an average daily rate of US$282,700 (2010).[1] Transocean's day rates extend as high as US$650,000 for its deep-water drillships, which house dual activity derricks and can drill in ultra-deep ocean depths of 10,000 ft (3,000 m).[2] Recently, Transocean has been implicated in the Deepwater Horizon oil spill resulting from the explosion of one of its oil rigs in the Gulf of Mexico.
Transocean employs over 25,000 people worldwide and has a fleet of 139 offshore drilling units and three ultra-deepwater units under construction as of April 2010. The company is based in Vernier, Switzerland, near Geneva, and has offices in 20 countries, including Switzerland, the United States, Norway, Scotland, Brazil, Indonesia and Malaysia. The firm owns nearly half of the 50 or so deepwater platforms in the world.[3]

business unit that has a large market share in a mature and slow growing industry. Thus, it requires a little investment and generates cash that can be used in other business units (QuickMBA 2007). Manila is the only business unit that was included in the said category. This is because Peninsula Hotel is considered as one of the most prominent and famous hotels in the city. Above all, one of the most important aspects to be considered is the number of competitors in the city.

2) Star – a business unit that has a large market share in a fast growing industry. This business unit generates cash, however, due to the rapid growth of the market, they require investment in order maintain the lead of a specific company (QuickMBA 2007). Hong Kong and Beijing are the two business units which included in the said category. The Peninsula is considered as one of the oldest and classic hotels in the world, particularly in Hong Kong and Beijing. Because of that, the hotel had been able to gain competitive advantage, in terms of image towards the Chinese and foreign visitors. However, because of the growing economy of the said cities, it had resulted to the growing number of players in the industry, thus pushed Peninsula Hong Kong and Beijing to focus on different strategic plan and implementation that will maintain their competitive advantage.

3) Question Mark or Problem Child – a business unit that has a small market share in a high growth market. A problem child requires resources in order to grow market share, however, the fact if they will be successful and become stars is not sure (QuickMBA 2007). Tokyo, Bangkok and Shanghai are the three business units that were included in the said category. In Bangkok, the Peninsula hotel has a small share in the market because of the extensive competition, primarily from the local players in the city.
During 1996, coal was exported from PT Prima Coal Tanjung Bara port to destinations in Europe, USA, Japan, Hong Kong and other Asian countries. In 1997, the production of coal is forecast to increase from 6.3 percent from 1995, reached 13.5 million tons. DIS estimates, the production in 1997 accounted for Rp. 1.3 million or around 20.6 percent of market share in the coal mining industry.

Coal Production of PT Kaltim Prima Coal from 1990 to 2003

Year Production Production (Tons) Percentage Change
1990 634,618 0
1991 2,498,135 293.6
1992 6,818,357 172.9
1993 8,871,870 30.1
1994 9,932,108 12.0
1995 10,208,209 2.8
1996 12,699,187 24.4
1997 13,500,000 6.3
1998 14,691,000 8.8
1999 13,974,000 -4.9
2000 - -
2001 15,528,000 -
2002 17,577,000 -
2003 16,203,000 -
PT Kaltim Prima Coal (KPC) has targeted production to increase its annual output to 15 million tons, an increase of 15 percent from previous years. The company intends to increase production following growing demand for the product by major consumers such as Japan, Taiwan, USA and several European countries.

KPC intends to extend its exploration after the discovery of new coal reserves in Bengalan and Melawan, Kutai district in East Kalimantan. The Bengalan reserve is estimated to contain 159 million tons of coal deposit. In addition the coal production from Sanggata is high-quality coal. Total coal reserves are estimated to reach 474 million tons, which could be exploited for around 30 years.

Coal Reserves of PT Kaltim Prima Coal

Reserves Total (Million Tons)
Measured 447
Indicated 0
Inferred 0
Total 447

Berau Coal, PT

Berau Coal is a national company established on 05/1983. The company is a producer, and their business activity include: coal mining. Authorised capital for the company is USD 17,250,000 and its paid up capital is USD 17,250,000. The company's shareholders are: United Tractor. (60%), Nisshio Iwai (20%), and Pandu Dian Pertiwi. (20%). With its head office in JakartaBerau Coal is affiliated with Nissho Iwai Corporation(Japan). Berau Coal employs around 38 staff in 2005

Adaro Indonesia, PT

Adaro Indonesia with NPWP: 1.060.136.7-052 is a Joint Venture company established on 11/11/1982. The company is a producer, and their business activity include: coal mining. Authorised capital for the company is Rp. 4,709,250,000 and its paid up capital is Rp. 3,417,570,000. With its head office in Jakarta, Adaro Indonesia employs around 43 staff in 2005


Additional Information

PT. Indonesia operates under a Coal Cooperation Agreement with the Government of Indonesia which gives it the right to mine coal within its agreement area in the Tanjung district of South Kalimantan Province until the year 2022 with rights to extend by mutual agreement.

There are four deposits within the Agreement Area which contain total coal resources of approximately 2.0 billion tones of open cut coal characterized by extremely thick seams of up to 50 meters with relatively low overburden.

The coal is exceptionally clean with 0.1% sulphur, 1.0% ash and low nitrogen and has been trademarked internationally as .

Production commenced in 1991 and has increased steadily since that time with sales to both export and domestic markets reaching 23 million tonnes in 2003 making Indonesia's largest coal producer.

New Hope Corporation - Australia 50% Asminco Bara Utama, PT (Swabara Group) - Indonesia 40% Edison Mission Energy Corp. - USA 10% Enadimsa from Spain established this company in 1982. In 1990 its stockholders changed, when Indonesia Coal Pty Ltd (Australia) purchased 50 percent, Enasa (Spain) 20 percent, PT. Tirtamas Majutama (Indonesia) 15 percent, and PT. Asminco Bara Utama 15 percent. The market segments for this company are orientated towards exports and the domestic market.

Adaro Indonesia is Foreign-Owned Coal Contractor J2/Ji.DU/52,16 November 1983) licensed to explore and develop coal resource in Block VII, Tanjung District, Tabalong, South Kalimantan.

First production of this industry commenced in August 1991. The production of coal in 1993 amounted to 1.4 million tons, which was increased to 44.7 percent. PT Adaro Indonesia in 1996 exported 78.1 percent of total Indonesian coal production, 8.6 million tons of coal production and 6.7 million tons of export coal value.

Production of coal by PT Adaro Indonesia in 1999 has recorded around 13.6 million tons and for 2000 production of coal is estimated to be 15.6 million tons.

Production of Coal by PT Adaro Indonesia Year Production (Metric Tons) Percentage Change 1992 934,659 N/C 1993 1,352,777 44.7 1994 2,414,340 78.5 1995 5,589,530 131.5 1996 8,635,115 54.5 1997 9,408,000 9.0 1998 10,930,000 16.2 1999 13,601,000 24.4 2000 15,641,150 15.0 2001 17,708,000 - 2002 20,890,000 - 2003 22,523,000 -

Bumi Resources Tbk, PT (Jakarta Office)

Bumi Resources Tbk. [Jakarta Office] with NPWP: 01.122.101.7-054.000 is a PMDN company established on 26/06/1973. On 30-Jul-90 it first issued 10,000,000 total listed shares on the stock exchange. Authorised capital for the company is Rp. 10,000,000,000,000 and its paid up capital is Rp. 9,700,000,000,000. The company's shareholders are: Long Haul Holding Ltd (67.27%), Kustodian Sentral Efek Indonesia (15.48%), Minarak Labuan (14.88%), and Bakrie Capital Indonesia (2.12%). With its head office in Jakarta, Bumi Resources Tbk. [Jakarta Office] employs around 590 staff in 2005

Financial Analysis

In 2005 total revenue for Bumi Resources Tbk. [Jakarta Office] was estimated to be Rp.15,291,455 million. This is a 59.42 per cent decrease from the previous year where revenue was estimated to be Rp.9,591,789 million.

The company achieved an estimated gross profit of Rp.3,678,267 million and an estimated gross profit Rp.3,783,432 million in 2005 and 2004 respectively. This is a decrease of 2.78 per cent. The estimated gross profit before tax as a ratio of turnover for Bumi Resources Tbk. [Jakarta Office] was 24.05 per cent while the average gross profit before tax as a ratio of turnover for the industry is estimated to be 37.83 per cent. As such the company's gross profitability ratio to turnover was less than the industry's average.

Cost of goods in 2005 decreased by an estimated 99.94 per cent to Rp.11,613,188 million compared to Rp.5,808,357 million the previous year.

With operating expense estimated to have decreased from Rp.914,016 million in 2001 to Rp.1,658,381 million in 2005, profit before tax for Bumi Resources Tbk. [Jakarta Office] was estimated to reach
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Re: Marketing Research of Transocean
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Jitendra Mazee
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Re: Marketing Research of Transocean - August 17th, 2016

Quote:
Originally Posted by netrashetty View Post
Transocean Ltd. (NYSE: RIG) is one of the world's largest offshore drilling contractors. The company rents floating mobile drill rigs, along with the equipment and personnel for operations, to oil and gas companies at an average daily rate of US$282,700 (2010).[1] Transocean's day rates extend as high as US$650,000 for its deep-water drillships, which house dual activity derricks and can drill in ultra-deep ocean depths of 10,000 ft (3,000 m).[2] Recently, Transocean has been implicated in the Deepwater Horizon oil spill resulting from the explosion of one of its oil rigs in the Gulf of Mexico.
Transocean employs over 25,000 people worldwide and has a fleet of 139 offshore drilling units and three ultra-deepwater units under construction as of April 2010. The company is based in Vernier, Switzerland, near Geneva, and has offices in 20 countries, including Switzerland, the United States, Norway, Scotland, Brazil, Indonesia and Malaysia. The firm owns nearly half of the 50 or so deepwater platforms in the world.[3]

business unit that has a large market share in a mature and slow growing industry. Thus, it requires a little investment and generates cash that can be used in other business units (QuickMBA 2007). Manila is the only business unit that was included in the said category. This is because Peninsula Hotel is considered as one of the most prominent and famous hotels in the city. Above all, one of the most important aspects to be considered is the number of competitors in the city.

2) Star – a business unit that has a large market share in a fast growing industry. This business unit generates cash, however, due to the rapid growth of the market, they require investment in order maintain the lead of a specific company (QuickMBA 2007). Hong Kong and Beijing are the two business units which included in the said category. The Peninsula is considered as one of the oldest and classic hotels in the world, particularly in Hong Kong and Beijing. Because of that, the hotel had been able to gain competitive advantage, in terms of image towards the Chinese and foreign visitors. However, because of the growing economy of the said cities, it had resulted to the growing number of players in the industry, thus pushed Peninsula Hong Kong and Beijing to focus on different strategic plan and implementation that will maintain their competitive advantage.

3) Question Mark or Problem Child – a business unit that has a small market share in a high growth market. A problem child requires resources in order to grow market share, however, the fact if they will be successful and become stars is not sure (QuickMBA 2007). Tokyo, Bangkok and Shanghai are the three business units that were included in the said category. In Bangkok, the Peninsula hotel has a small share in the market because of the extensive competition, primarily from the local players in the city.
During 1996, coal was exported from PT Prima Coal Tanjung Bara port to destinations in Europe, USA, Japan, Hong Kong and other Asian countries. In 1997, the production of coal is forecast to increase from 6.3 percent from 1995, reached 13.5 million tons. DIS estimates, the production in 1997 accounted for Rp. 1.3 million or around 20.6 percent of market share in the coal mining industry.

Coal Production of PT Kaltim Prima Coal from 1990 to 2003

Year Production Production (Tons) Percentage Change
1990 634,618 0
1991 2,498,135 293.6
1992 6,818,357 172.9
1993 8,871,870 30.1
1994 9,932,108 12.0
1995 10,208,209 2.8
1996 12,699,187 24.4
1997 13,500,000 6.3
1998 14,691,000 8.8
1999 13,974,000 -4.9
2000 - -
2001 15,528,000 -
2002 17,577,000 -
2003 16,203,000 -
PT Kaltim Prima Coal (KPC) has targeted production to increase its annual output to 15 million tons, an increase of 15 percent from previous years. The company intends to increase production following growing demand for the product by major consumers such as Japan, Taiwan, USA and several European countries.

KPC intends to extend its exploration after the discovery of new coal reserves in Bengalan and Melawan, Kutai district in East Kalimantan. The Bengalan reserve is estimated to contain 159 million tons of coal deposit. In addition the coal production from Sanggata is high-quality coal. Total coal reserves are estimated to reach 474 million tons, which could be exploited for around 30 years.

Coal Reserves of PT Kaltim Prima Coal

Reserves Total (Million Tons)
Measured 447
Indicated 0
Inferred 0
Total 447

Berau Coal, PT

Berau Coal is a national company established on 05/1983. The company is a producer, and their business activity include: coal mining. Authorised capital for the company is USD 17,250,000 and its paid up capital is USD 17,250,000. The company's shareholders are: United Tractor. (60%), Nisshio Iwai (20%), and Pandu Dian Pertiwi. (20%). With its head office in JakartaBerau Coal is affiliated with Nissho Iwai Corporation(Japan). Berau Coal employs around 38 staff in 2005

Adaro Indonesia, PT

Adaro Indonesia with NPWP: 1.060.136.7-052 is a Joint Venture company established on 11/11/1982. The company is a producer, and their business activity include: coal mining. Authorised capital for the company is Rp. 4,709,250,000 and its paid up capital is Rp. 3,417,570,000. With its head office in Jakarta, Adaro Indonesia employs around 43 staff in 2005


Additional Information

PT. Indonesia operates under a Coal Cooperation Agreement with the Government of Indonesia which gives it the right to mine coal within its agreement area in the Tanjung district of South Kalimantan Province until the year 2022 with rights to extend by mutual agreement.

There are four deposits within the Agreement Area which contain total coal resources of approximately 2.0 billion tones of open cut coal characterized by extremely thick seams of up to 50 meters with relatively low overburden.

The coal is exceptionally clean with 0.1% sulphur, 1.0% ash and low nitrogen and has been trademarked internationally as .

Production commenced in 1991 and has increased steadily since that time with sales to both export and domestic markets reaching 23 million tonnes in 2003 making Indonesia's largest coal producer.

New Hope Corporation - Australia 50% Asminco Bara Utama, PT (Swabara Group) - Indonesia 40% Edison Mission Energy Corp. - USA 10% Enadimsa from Spain established this company in 1982. In 1990 its stockholders changed, when Indonesia Coal Pty Ltd (Australia) purchased 50 percent, Enasa (Spain) 20 percent, PT. Tirtamas Majutama (Indonesia) 15 percent, and PT. Asminco Bara Utama 15 percent. The market segments for this company are orientated towards exports and the domestic market.

Adaro Indonesia is Foreign-Owned Coal Contractor J2/Ji.DU/52,16 November 1983) licensed to explore and develop coal resource in Block VII, Tanjung District, Tabalong, South Kalimantan.

First production of this industry commenced in August 1991. The production of coal in 1993 amounted to 1.4 million tons, which was increased to 44.7 percent. PT Adaro Indonesia in 1996 exported 78.1 percent of total Indonesian coal production, 8.6 million tons of coal production and 6.7 million tons of export coal value.

Production of coal by PT Adaro Indonesia in 1999 has recorded around 13.6 million tons and for 2000 production of coal is estimated to be 15.6 million tons.

Production of Coal by PT Adaro Indonesia Year Production (Metric Tons) Percentage Change 1992 934,659 N/C 1993 1,352,777 44.7 1994 2,414,340 78.5 1995 5,589,530 131.5 1996 8,635,115 54.5 1997 9,408,000 9.0 1998 10,930,000 16.2 1999 13,601,000 24.4 2000 15,641,150 15.0 2001 17,708,000 - 2002 20,890,000 - 2003 22,523,000 -

Bumi Resources Tbk, PT (Jakarta Office)

Bumi Resources Tbk. [Jakarta Office] with NPWP: 01.122.101.7-054.000 is a PMDN company established on 26/06/1973. On 30-Jul-90 it first issued 10,000,000 total listed shares on the stock exchange. Authorised capital for the company is Rp. 10,000,000,000,000 and its paid up capital is Rp. 9,700,000,000,000. The company's shareholders are: Long Haul Holding Ltd (67.27%), Kustodian Sentral Efek Indonesia (15.48%), Minarak Labuan (14.88%), and Bakrie Capital Indonesia (2.12%). With its head office in Jakarta, Bumi Resources Tbk. [Jakarta Office] employs around 590 staff in 2005

Financial Analysis

In 2005 total revenue for Bumi Resources Tbk. [Jakarta Office] was estimated to be Rp.15,291,455 million. This is a 59.42 per cent decrease from the previous year where revenue was estimated to be Rp.9,591,789 million.

The company achieved an estimated gross profit of Rp.3,678,267 million and an estimated gross profit Rp.3,783,432 million in 2005 and 2004 respectively. This is a decrease of 2.78 per cent. The estimated gross profit before tax as a ratio of turnover for Bumi Resources Tbk. [Jakarta Office] was 24.05 per cent while the average gross profit before tax as a ratio of turnover for the industry is estimated to be 37.83 per cent. As such the company's gross profitability ratio to turnover was less than the industry's average.

Cost of goods in 2005 decreased by an estimated 99.94 per cent to Rp.11,613,188 million compared to Rp.5,808,357 million the previous year.

With operating expense estimated to have decreased from Rp.914,016 million in 2001 to Rp.1,658,381 million in 2005, profit before tax for Bumi Resources Tbk. [Jakarta Office] was estimated to reach
Hey netra, i read your report on Transocean and i must say that it is really useful and important for many people. Well, i thought i should also add something more so i am going to upload a document where you would find more information on Transocean.
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