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Marketing Research of Tesla Motors -
April 8th, 2011
Tesla Motors Inc. is a Silicon Valley-based company that designs, manufactures and sells electric vehicles (EVs) and electric vehicle powertrain components. It is currently the only automaker building and selling a zero-emission sports car in serial production (as opposed to prototype or evaluation series production). Tesla is also deep into the engineering and production development of a zero-emission premium sedan, the Model S, which will be built in Fremont, California. Tesla also sells its electric powertrain components to other automakers, including Daimler and Toyota.
Based on definition from Central Bureau of Statistic, coal mining industry is “the mining and quarrying of coal ore extract, and the breaking up, washing, and sifting of coal. It includes also the transformation of coal from lignite to become briquettes or other substances, which cannot be separated administratively from mining”. The primary activities of firms in this industry are the mining of anthracite, lignite, bituminous coal and sub bituminous coal.
The demand determinants to this industry are including power plants, metal rolling and smelting. Another major downstream activity is cement manufacturing, which is largely influenced by the construction industry. Government measures in terms of environment protection also influence coal-mining production.
Indonesia has significant coal resources. Based on the Directorate of Coal, Ministry of Energy and Mineral has identified by 38,767 million tonnes (mt) of coal deposits, of which by 11,484 mt are classified as measured resources and 27,283 mt as indicated inferred and hypothetical resources. Of the total deposits, about 5,362 mt are classified as commercially exploitable deposits.
Coal deposits in Sumatra are located largely in the area surrounding Tanjung Enim, South Sumatra. State-owned Coal Company Perusahaan Tambang Batubara Bukit Asam mines these deposits.
The first important factor to be considered in terms of effectiveness of marketing efforts is the importance of designing the company in order to serve the needs and demands of the chosen markets. In that case or aspect, it can be said that the company had been successful in focusing on their marketing initiatives, because of the fact that the company had been able to redeveloped and improved the entire structure of the company in order to cater to the different demands and needs of their customers. For example, the expansion of each and every hotel in different parts of the globe was a movement that was done in order to meet the growing demand of their loyal customers. In addition to that, the plan of the group to focus on the different local cultures and qualities of each hotel in respective country enables the customers to experience the culture of the respective country. It can also be seen in the effort of the group to offer 4 unique services such as: hotels, spas, boutiques, together with academy programmes.
Another important factor is the process of developing offerings and marketing plans that will target different segments of the market.
This is because the said process is important aspect together with needs identification and measurement of customer perceptions (Nykiel 2007, p. 282). Aside from that, the idea of dividing up a market into homogeneous segments and targeting each with a distinct product or message is already considered as the heart of marketing theory (Croft 1994, p. 2). The said factor is considered as one of the edges of the group, this is because the company focuses on giving different unique services to different groups, such as business and family. Aside from that, the group also focuses on the different demands of age group: adult and children. For younger guests, the hotel provides car-beds and medley gifts, which include teddy bears etc. Furthermore, the group also offer special treatment for the pet lovers, the pet-friendly hotel offer monogrammed pillows and beds, together with walking services for dogs (Chin 2008). Above all, the company focuses on whole marketing-system view which focuses on the effort and needs of their suppliers, channels, competit
There are 73.3 million US smartphone users in 2011, eMarketer estimates, and many are turning to their phones to help them shop.
A study conducted in January by Chadwick Martin Bailey and iModerate Research Technologies revealed that more than half of 1,400 consumers polled reported using their smartphones to assist them with shopping.
The research found that more than 70% of iPhone owners report using applications or their smartphone’s web browser to help them while shopping in-store, and 41% are making purchases directly from their phones.
According to the study released in March, 66% of respondents used their smartphones to conduct price comparisons on a product or service and 58% used them to find the closest store locations.
While 41% of those polled said they had made purchases from their smartphones, just 17% said that making a purchase was their reason for using a smartphone.
This data is in line with comScore findings, also from January, which identified the top three mobile shopping activities for US smartphone users: finding nearby stores (49%), comparing prices prior to shopping (46%) and researching product details (44%).
Research from Accenture on retail shopping apps found that consumers considered those that offer money-off coupons (42%) and the ability to view current in-store specials (36%) most useful.
But somewhat in line with Chadwick Martin Bailey and comScore, driving directions to the store (33%) was the third most useful function according to those polled.
Last edited by netrashetty; April 8th, 2011 at 05:45 PM..