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Marketing Research of Take-Two Interactive

Marketing Research of Take-Two Interactive

Discuss Marketing Research of Take-Two Interactive within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Take-Two Interactive Software, Inc. (NASDAQ: TTWO) (or Take-Two, also known as Take2) is an American publisher, developer, and distributor of ...



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Marketing Research of Take-Two Interactive
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Netra Shetty
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Marketing Research of Take-Two Interactive - April 8th, 2011

Take-Two Interactive Software, Inc. (NASDAQ: TTWO) (or Take-Two, also known as Take2) is an American publisher, developer, and distributor of video games and video game peripherals. Take-Two wholly owns 2K Games and Rockstar Games. The company's headquarters are in New York City, with international headquarters in Windsor, United Kingdom. Development studio locations include San Diego, Vancouver, Toronto and Novato, California. Take-Two has developed and published many notable games, including its most famous Grand Theft Auto series, the Midnight Club racing series, controversial games Manhunt and Manhunt 2 and most recently BioShock. As owner of 2K Games, Take-Two publishes its popular 2K Sports titles. It also acted as the publisher of Bethesda Softworks's 2006 game, The Elder Scrolls IV: Oblivion. Take-Two was the target of a hostile takeover US$2 billion[3] bid from rival Electronic Arts issued in February 2008. EA let the offer expire in August 2008.

kground of the Company
The Peninsula Hotel Group is a subsidiary of the Hong Kong and Shanghai Hotels, Ltd. (HSH), a holding company that is engaged in the ownership and management of prestigious hotel, commercial and residential properties in key destinations in Asia and the USA (HSH 2005). In 1928, the original Peninsula was built in Hong Kong, and majority of its shares was acquired by the Kadoorie family, and still run by their descendants nowadays. The Grande Dame is he only surviving historic hotel in the city. Later on, the Kadoorie family built up a first-class group by acquisition and development in Hong Kong, Shanghai, Peking, and recently in Beijing. As of now, Peninsula Hotels is considered as a brand that is known for its deluxe-plus comfort, with unmatched service, that is represented by 8 properties in Asia and America and soon to be 9th opening in Shanghai (Peninsula Hotel Group 2009). The mission of the group is to set their sights high, their standards higher and aims to always delight their customers, and in many cases, serve the third generation of their loyal guests (Peninsula Hotel Group 2009). The vision of the company focuses on maintaining its unique identity among the leading hotels in the world and operates prestigious luxury properties in other major cities and places in the world (Peninsula Hotel Group 2009).

IV. Marketing Effectiveness Evaluation
In evaluating the effectiveness of marketing initiatives of any company, it is important to focus on 5 factors: customer philosophy, integrated marketing organization, adequate marketing information, strategic orientation and operational efficiency.

rivate Schools in Australia - Industry Market Research Report - This is the replacement for the February 2011 edition of Private Schools in Australia. The report provides a detailed analysis of the Private Schools in Australia industry, including key growth trends, statistical data, sales predictions, the competitive environment including market shares and the key concerns of the industry.

This industry consists of private schools that provide primary and/or secondary education. These schools are not administered by the various state or territory governments, but they must adhere to educational policies set by various governments. In most instances, the education provided by this industry is delivered to the students for a compulsory fee. Private schools can also be referred to as non-government schools.

The About this Industry chapter provides general information about the scope of the industry such as an industry definition and a list of the main activities of the industry.

The Industry at a Glance chapter provides a brief snapshot of the key indicators of the industry such as industry revenue and forecast growth rate.

The Industry Performance chapter covers the following: Executive Summary, Key External Drivers, Current Performance, Industry Outlook and Industry Life Cycle. The Executive Summary section is a brief summary of the overall chapter. The Key External Drivers section looks at the key factors outside the control of an individual business that determine the industry's performance. The Current Performance section provides analysis for the industry over the past five years with key performance indicators discussed. The Industry Outlook section is a key analysis section of the report and outlines expectations for the key industry indicators over the next five year period, including forecasts. The Industry Life Cycle section provides a discussion of where the industry is at in its life cycle and how that is affecting industry performance.

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