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Marketing Research of Taco Tico

Discuss Marketing Research of Taco Tico within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Taco Tico is a chain of Tex-Mex cuisine fast-food restaurants. This establishment serves tacos, tostadas, nachos, enchiladas, burritos, refried beans, ...

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Marketing Research of Taco Tico
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Netra Shetty
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Marketing Research of Taco Tico - April 8th, 2011

Taco Tico is a chain of Tex-Mex cuisine fast-food restaurants. This establishment serves tacos, tostadas, nachos, enchiladas, burritos, refried beans, quesadillas, taco burgers, and sanchos available for dine-in, take-out, or drive-thru. Dan Foley opened the first Taco Tico in 1962, in his native Wichita, Kansas. He began franchising new locations in 1967. The company kept expanding and also added more items to the menu, which originally just offered tacos and nachos, and was a regional hit by 1980.
In 1988, Foley sold the company and chain to a former executive from KFC. The meat recipe, which gave Taco Tico tacos their unique flavor, was changed at that time. most likely as a result of corporate influence, in an effort to lower costs. The meat, at that time, was sent in frozen tubes, from the home office. The flavoring was shown to be unpopular and Taco Tico has since switched back to the original flavoring.
Expansion continued and locations are throughout the Midwest and Southeastern states. Taco Tico developed 4 distinctive taco sauces (mild, medium, hot, and volcano) in 1971 and continues to use them today. They also offer a green chili sauce. Newer buildings are adobe with teal-green and orange awnings, signs, and trim.
he clothing store industry is highly cyclical - it is very dependent on the direction of the economy and consumer spending. At the same time, other factors impact success: the latest trends and fashion, changes in the retail dynamics as well as general population demographics. Trends and fashion impact certain store segments more than others. Retailers such as Abercrombie, Gap or American Eagle are heavily influenced by the latest fashion trends among teens. It is always a challenge for these firms to correctly anticipate fashion changes and stay ahead of them. Larger, more diversified retailers offering broader lines of clothing to children, boys, women, etc will be less vulnerable.

Retail dynamics shifted significantly at the end of the last decade with the emergence of the Internet. Many catalog retailers were already well prepared such as Land’s End or others and could quickly shift and take advantage of the new move towards on-line purchasing. Other clothing store chains with a large set of stores were less prepared. Over time, almost all of these clothing stores have launched interactive web sites to take advantage of on-line purchasing which continues to increase significantly annually.

Demographics plays another key role. The baby boomer population has aged as noted above. At the same time, their own children are no longer teenagers and fashions and buying patterns continues to shift as the entire population gradually gets older. The baby boomers as well as their children are spending less on clothing as the decade advances.

The number of establishments in the industry has dropped in the past several years as a result of consolidation and other factors.



__________________________________________________ _____________________

Employment, however, has grown significantly. The clothing store workforce in the U.S. has increased over 10% and now exceeds 1 million retail workers.



This is an industry with moderate concentration. Several chains account for a large portion of sales. The 20 largest are responsible for over 50% of all revenues in the industry, but small niche clothing stores proliferate across the country.

Concentration of Revenue by number of firms in the industry is as follows:


Total Number of firms Revenue as % of all firms in the industry

4 largest 28.0%
8 largest 37.8%
20 largest 52.0%
50 largest 65.3%

Market Metrics
Revenues has increased considerably in the 5 year period ending in 2002. Sales jumped 20% and have gone considerably higher since then as consumer buying of apparel has continued to increase every year.






Industry Players
These are major players in this market, but it is not an exhaustive list of all key firms.

Revenues, Net Income and Market Capitalization are expressed in US$ Millions.





Recent Trends and Developments
The trend toward retailers becoming apparel manufacturers and apparel manufacturers becoming retailers continues. Some retailers have established private label lines that allow them to deal directly with contractors. Some retailers use private labels to differentiate themselves from other retailers and fill in gaps in their product lines. Consumers increasingly associate national brands with consistency in quality and size, and this has allowed rapid growth in private label brands. Some U.S. apparel companies have established their own merchandise stores. Combining retailing and apparel manufacturing allows companies to create efficiencies by eliminating middlemen.

The 2007 poses a challenge to clothing stores. Retail sales have still b een strong going into the end of the year, but the continuing housing slump as well as higher interest rates and higher gas prices are anticipated to cut into discretionary consumer spending going into 2008. Clothing store sales may stagnate of that occurs.
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Re: Marketing Research of Taco Tico
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Jitendra Mazee
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Re: Marketing Research of Taco Tico - August 17th, 2016

Quote:
Originally Posted by netrashetty View Post
Taco Tico is a chain of Tex-Mex cuisine fast-food restaurants. This establishment serves tacos, tostadas, nachos, enchiladas, burritos, refried beans, quesadillas, taco burgers, and sanchos available for dine-in, take-out, or drive-thru. Dan Foley opened the first Taco Tico in 1962, in his native Wichita, Kansas. He began franchising new locations in 1967. The company kept expanding and also added more items to the menu, which originally just offered tacos and nachos, and was a regional hit by 1980.
In 1988, Foley sold the company and chain to a former executive from KFC. The meat recipe, which gave Taco Tico tacos their unique flavor, was changed at that time. most likely as a result of corporate influence, in an effort to lower costs. The meat, at that time, was sent in frozen tubes, from the home office. The flavoring was shown to be unpopular and Taco Tico has since switched back to the original flavoring.
Expansion continued and locations are throughout the Midwest and Southeastern states. Taco Tico developed 4 distinctive taco sauces (mild, medium, hot, and volcano) in 1971 and continues to use them today. They also offer a green chili sauce. Newer buildings are adobe with teal-green and orange awnings, signs, and trim.
he clothing store industry is highly cyclical - it is very dependent on the direction of the economy and consumer spending. At the same time, other factors impact success: the latest trends and fashion, changes in the retail dynamics as well as general population demographics. Trends and fashion impact certain store segments more than others. Retailers such as Abercrombie, Gap or American Eagle are heavily influenced by the latest fashion trends among teens. It is always a challenge for these firms to correctly anticipate fashion changes and stay ahead of them. Larger, more diversified retailers offering broader lines of clothing to children, boys, women, etc will be less vulnerable.

Retail dynamics shifted significantly at the end of the last decade with the emergence of the Internet. Many catalog retailers were already well prepared such as Land’s End or others and could quickly shift and take advantage of the new move towards on-line purchasing. Other clothing store chains with a large set of stores were less prepared. Over time, almost all of these clothing stores have launched interactive web sites to take advantage of on-line purchasing which continues to increase significantly annually.

Demographics plays another key role. The baby boomer population has aged as noted above. At the same time, their own children are no longer teenagers and fashions and buying patterns continues to shift as the entire population gradually gets older. The baby boomers as well as their children are spending less on clothing as the decade advances.

The number of establishments in the industry has dropped in the past several years as a result of consolidation and other factors.



__________________________________________________ _____________________

Employment, however, has grown significantly. The clothing store workforce in the U.S. has increased over 10% and now exceeds 1 million retail workers.



This is an industry with moderate concentration. Several chains account for a large portion of sales. The 20 largest are responsible for over 50% of all revenues in the industry, but small niche clothing stores proliferate across the country.

Concentration of Revenue by number of firms in the industry is as follows:


Total Number of firms Revenue as % of all firms in the industry

4 largest 28.0%
8 largest 37.8%
20 largest 52.0%
50 largest 65.3%

Market Metrics
Revenues has increased considerably in the 5 year period ending in 2002. Sales jumped 20% and have gone considerably higher since then as consumer buying of apparel has continued to increase every year.






Industry Players
These are major players in this market, but it is not an exhaustive list of all key firms.

Revenues, Net Income and Market Capitalization are expressed in US$ Millions.





Recent Trends and Developments
The trend toward retailers becoming apparel manufacturers and apparel manufacturers becoming retailers continues. Some retailers have established private label lines that allow them to deal directly with contractors. Some retailers use private labels to differentiate themselves from other retailers and fill in gaps in their product lines. Consumers increasingly associate national brands with consistency in quality and size, and this has allowed rapid growth in private label brands. Some U.S. apparel companies have established their own merchandise stores. Combining retailing and apparel manufacturing allows companies to create efficiencies by eliminating middlemen.

The 2007 poses a challenge to clothing stores. Retail sales have still b een strong going into the end of the year, but the continuing housing slump as well as higher interest rates and higher gas prices are anticipated to cut into discretionary consumer spending going into 2008. Clothing store sales may stagnate of that occurs.
Wow netra, it is really awesome my friend! i am really impressed by your effort and also thanks for the information on Taco Tico. BTW, you would be happy to know that i am also going to share a report on Taco Tico which would help more and more people.
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