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Marketing Research of Syntel

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Marketing Research of Syntel
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Netra Shetty
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Marketing Research of Syntel - April 8th, 2011

Syntel, Inc. (NASDAQ: SYNT) is a global provider of Information Technology (IT) and Knowledge Process Outsourcing (KPO) solutions, with global development centers in India and the United States.
Syntel was founded in Troy, Michigan in 1980 with an initial investment of $2,000. Its founders were Bharat Desai, an Indian graduate of the University of Michigan's Stephen M. Ross School of Business, and Neerja Sethi. Originally named Systems International, the company began providing software staffing services to local corporations, earning $30,000 in its first year.
On February 1, 2010, Syntel announced the promotion of Prashant Ranade to the position of CEO. Founder and former CEO Bharat Desai will continue to serve as Chairman of the Board, and is the majority shareholder.
As of June 30, 2010, Syntel has over 14,900 employees and annual revenues in excess of $419 million.Marketing is one of the most important processes in any business, because it can be considered as an imaginary line which connects the customers and the firm. In that case, it will be important to ensure that it is properly planned and implemented. The Peninsula Hotel Groups is considered as one of the most well-known name in the hotel and hospitality industry in the world, not only to its survival in the industry for a long time, but also because of its quality and being classic.

This paper will focus on analyzing the different marketing processes of Peninsula hotel which focuses on the corporate, customers and competitors marketing strategies. It evaluates the current effectiveness of the said marketing strategies, at the same time, talk about the connections of the different marketing theories behind the process of strategic marketing planning by using 2 marketing models, which are: marketing strategy triangle and Porter’s generic strategies.

The study focus on the current international or global marketing strategies of the company which pertains on its application of technologies such as the Internet and its website which enables the customers to retrieve and access information regarding the hotels, at the same time, enables them to reserve and book their stays. It also focus on the segmentation process which enables the hotels to focus on the specific needs of each and every groups of their common and possible customers such as VIP, business, family, honeymoon, adult and children. The said factor helps the company to have a strong relationship with their customers. In addition, this study also focuses on the company structure, and its connection to the marketing process of the hotels. It shows that the hotels uses an integrated marketing communications which enables one department or individual to plan, manage and control the different marketing resources, which help the group to have consistent standards and results.

In the end of the paper, the author gives the two most important opportunities which can be taken advantage of the company, in order to gain competitive advantage and maintain their position in the industry and market: mobile marketing and offering affordable services. The mobile marketing can help the company to gain more customers, due to the fact that the number of mobile Internet users is increasing and helps to improve and maintain their strong connection and relationship to their loyal customers. At the same time, by offering affordable room services, the hotels will be able to cope with the current global financial crisis and growing number of Mainland Chinese visitors.

With childhood obesity becoming an increasing concern in developed countries, physical activity is re-emerging as a trend in the toys and games industry.

Recent initiatives such as the “Let's Move” campaign in the US, launched in 2010, aim to encourage children to lead more active lifestyles and may boost certain toys and games categories, including outdoor and sports toys.
Euromonitor International takes a look at the cultural/lifestyle habits surrounding bicycle use as an indication of preference for outdoor activities.

Regional differences
Considering the relative cost of the two items, it may come as a surprise that a significant number of Western countries have a higher percentage of households which own cars compared to bicycles.

The US and the UK are particular examples, where car ownership exceeds bicycle ownership by 17 and 12 percentage points, respectively, due in part to suburban living and subsequent long commuting distances to work.

Singapore, South Korea and Germany, on the other hand, appear to have a greater appreciation of the benefits of bicycles, with households in these countries more likely to own a bicycle than a car.

Another interesting fact is that bicycle ownership is consistently increasing among families with children. For example, in Japan, 60% of single person households owned a bicycle in 2007 compared with 99% of couples with children, while in the US these percentages were 60% and 77%, respectively.

This suggests that families with children are placing greater importance on a healthier lifestyle and are more likely to buy goods they perceive as contributing to this.

What does this mean for toy manufacturers?
Firstly, if bicycle ownership is a good measure of outdoor and sports activities, this gives an indication of the countries where such a culture is relatively better established, for example Germany and Japan.

Growth opportunities may exist in these countries by attracting sports-conscious groups to toys and games through marketing and product design, e.g. sports-themed action figures such as Mattel's WWE series.

Additionally, an outdoor culture suggests more time spent among nature, thus indicating greater potential for nature-themed toys such as Schleich's animal figures, which enjoy significant popularity in Western Europe.

Alternatively, the greater importance placed on fitness and health among families with children signals a good climate for the outdoor and sports categories in countries where car ownership is higher than that of bicycle ownership.

Suburban families, with limited bicycle use, are likely to compensate for the lack of activity by buying more outdoor garden toys, such as paddling pools or trampolines.
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Jitendra Mazee
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Re: Marketing Research of Syntel - August 17th, 2016

Quote:
Originally Posted by netrashetty View Post
Syntel, Inc. (NASDAQ: SYNT) is a global provider of Information Technology (IT) and Knowledge Process Outsourcing (KPO) solutions, with global development centers in India and the United States.
Syntel was founded in Troy, Michigan in 1980 with an initial investment of $2,000. Its founders were Bharat Desai, an Indian graduate of the University of Michigan's Stephen M. Ross School of Business, and Neerja Sethi. Originally named Systems International, the company began providing software staffing services to local corporations, earning $30,000 in its first year.
On February 1, 2010, Syntel announced the promotion of Prashant Ranade to the position of CEO. Founder and former CEO Bharat Desai will continue to serve as Chairman of the Board, and is the majority shareholder.
As of June 30, 2010, Syntel has over 14,900 employees and annual revenues in excess of $419 million.Marketing is one of the most important processes in any business, because it can be considered as an imaginary line which connects the customers and the firm. In that case, it will be important to ensure that it is properly planned and implemented. The Peninsula Hotel Groups is considered as one of the most well-known name in the hotel and hospitality industry in the world, not only to its survival in the industry for a long time, but also because of its quality and being classic.

This paper will focus on analyzing the different marketing processes of Peninsula hotel which focuses on the corporate, customers and competitors marketing strategies. It evaluates the current effectiveness of the said marketing strategies, at the same time, talk about the connections of the different marketing theories behind the process of strategic marketing planning by using 2 marketing models, which are: marketing strategy triangle and Porter’s generic strategies.

The study focus on the current international or global marketing strategies of the company which pertains on its application of technologies such as the Internet and its website which enables the customers to retrieve and access information regarding the hotels, at the same time, enables them to reserve and book their stays. It also focus on the segmentation process which enables the hotels to focus on the specific needs of each and every groups of their common and possible customers such as VIP, business, family, honeymoon, adult and children. The said factor helps the company to have a strong relationship with their customers. In addition, this study also focuses on the company structure, and its connection to the marketing process of the hotels. It shows that the hotels uses an integrated marketing communications which enables one department or individual to plan, manage and control the different marketing resources, which help the group to have consistent standards and results.

In the end of the paper, the author gives the two most important opportunities which can be taken advantage of the company, in order to gain competitive advantage and maintain their position in the industry and market: mobile marketing and offering affordable services. The mobile marketing can help the company to gain more customers, due to the fact that the number of mobile Internet users is increasing and helps to improve and maintain their strong connection and relationship to their loyal customers. At the same time, by offering affordable room services, the hotels will be able to cope with the current global financial crisis and growing number of Mainland Chinese visitors.

With childhood obesity becoming an increasing concern in developed countries, physical activity is re-emerging as a trend in the toys and games industry.

Recent initiatives such as the “Let's Move” campaign in the US, launched in 2010, aim to encourage children to lead more active lifestyles and may boost certain toys and games categories, including outdoor and sports toys.
Euromonitor International takes a look at the cultural/lifestyle habits surrounding bicycle use as an indication of preference for outdoor activities.

Regional differences
Considering the relative cost of the two items, it may come as a surprise that a significant number of Western countries have a higher percentage of households which own cars compared to bicycles.

The US and the UK are particular examples, where car ownership exceeds bicycle ownership by 17 and 12 percentage points, respectively, due in part to suburban living and subsequent long commuting distances to work.

Singapore, South Korea and Germany, on the other hand, appear to have a greater appreciation of the benefits of bicycles, with households in these countries more likely to own a bicycle than a car.

Another interesting fact is that bicycle ownership is consistently increasing among families with children. For example, in Japan, 60% of single person households owned a bicycle in 2007 compared with 99% of couples with children, while in the US these percentages were 60% and 77%, respectively.

This suggests that families with children are placing greater importance on a healthier lifestyle and are more likely to buy goods they perceive as contributing to this.

What does this mean for toy manufacturers?
Firstly, if bicycle ownership is a good measure of outdoor and sports activities, this gives an indication of the countries where such a culture is relatively better established, for example Germany and Japan.

Growth opportunities may exist in these countries by attracting sports-conscious groups to toys and games through marketing and product design, e.g. sports-themed action figures such as Mattel's WWE series.

Additionally, an outdoor culture suggests more time spent among nature, thus indicating greater potential for nature-themed toys such as Schleich's animal figures, which enjoy significant popularity in Western Europe.

Alternatively, the greater importance placed on fitness and health among families with children signals a good climate for the outdoor and sports categories in countries where car ownership is higher than that of bicycle ownership.

Suburban families, with limited bicycle use, are likely to compensate for the lack of activity by buying more outdoor garden toys, such as paddling pools or trampolines.
Hey netra, i am really impressed after reading all your article or report on Syntel and must say that it is going to be useful for many people. Well, if you do not mind then i have also got some information and would like to share it with you. So please download and check my presentation on Syntel.
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