Discuss Marketing Research of Spectrum Brands within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Spectrum Brands is a diversified company established in 2005 as the successor company to Rayovac Corporation. Rayovac had been located ...
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Marketing Research of Spectrum Brands
Marketing Research of Spectrum Brands - April 8th, 2011
Spectrum Brands is a diversified company established in 2005 as the successor company to Rayovac Corporation. Rayovac had been located in Wisconsin since its conception as The French Battery Company in 1906, but then in 2004, as Spectrum Brands, located its Corporate headquarters just north of Atlanta. Rayovac, as a division of Spectrum Brands, remained headquartered in Madison, WI, along with Remington even while the parent company, Spectrum Brands, was headquartered in Georgia. On April 15, 2010 Spectrum Brands announced that it would be moving Corporate Headquarters back to Madison, WI.
The company manufactures and markets batteries under the Rayovac and Varta brand names, electric personal care appliances under the Remington brand name, lawn and garden care products under the Spectracide and Garden Safe brand names, insect repellents under the Cutter and Repel brand names. Spectrum owns several pet care companies both in the aquarium supply and companion animal trades. In the aquarium business, Spectrum owns Tetra, Whisper, Marineland, Perfecto,
The healthcare sector remains one of the most complex, spanning a huge range of products that treat multiple conditions, and vastly different sets of customers. To enable businesses to better understand the complications of researching the healthcare sector, MRS and Research Conferences is holding a one-day conference at The Hatton, London EC1, on Tuesday 26 February.
Prescription for Success: Winning strategies and trend analysis for pharmaceutical research professionals aims to provide professionals across the pharma and market research spectrum with practical information designed to increase their understanding of the evolving healthcare sector. The conference sets out to identify key market trends, predict future developments, and outline – with the help of real life case studies – new and innovative approaches to pharmaceutical market research.
Chaired by Jane Shirley, Joint Group Managing Director of the Insight Research Group, the conference will present high level speakers from across the pharmaceutical and research industries. These include Mike Owen, from Brand Health & Pharma, who will discuss the importance of branding and explore its role in the product lifecycle, Synovate’s Bob Douglas, who sets out to examine online techniques that are changing the traditional rules of research, and Nina Felton from IMS Health who will look at the strategies behind creating the best performing sales force.
Further highlights include Janssen-Cilag’s Nick Voysey, speaking on the implications of new regulations, and Jon Chandler from Brand Health, who is presenting with Amber Gibson from Sanofi-Aventis on how to measure brand equity. Finally, Ksenia Chelnokova, Nycomed Group, will outline how market research teams can support launch management.
MRS conference organiser, Sophie Russell-Ross, is positive that the event will arm delegates with practical information that is hard to come by in the complex world of pharmaceutical research. She comments: "Pharmaceutical research is, by definition, complex, and as a result has traditionally lagged behind the retail and consumer markets in its sophistication. However, this is changing as new approaches come to the fore. This conference will give delegates the opportunity to learn from the industry’s thought-leaders and promises to encourage debate and discussion, ultimately resulting in an enhanced understanding of the vast and highly complex market they are operating in."
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