ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Research ( MR )

Marketing Research of Spectrum Brands

Marketing Research of Spectrum Brands

Discuss Marketing Research of Spectrum Brands within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Spectrum Brands is a diversified company established in 2005 as the successor company to Rayovac Corporation. Rayovac had been located ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Marketing Research of Spectrum Brands
Old
 (1 (permalink))
Netra Shetty
netrashetty is on a distinguished road
 
netrashetty
Student of PGDM at Mats Institute of Management and Entrepreneurship
Bangalore, Karnataka
Management Paradise Guru
 
Status: Offline
Posts: 4,857
Join Date: Dec 2010
Location: Bangalore, Karnataka
Marketing Research of Spectrum Brands - April 8th, 2011

Spectrum Brands is a diversified company established in 2005 as the successor company to Rayovac Corporation. Rayovac had been located in Wisconsin since its conception as The French Battery Company in 1906, but then in 2004, as Spectrum Brands, located its Corporate headquarters just north of Atlanta. Rayovac, as a division of Spectrum Brands, remained headquartered in Madison, WI, along with Remington even while the parent company, Spectrum Brands, was headquartered in Georgia. On April 15, 2010 Spectrum Brands announced that it would be moving Corporate Headquarters back to Madison, WI.
The company manufactures and markets batteries under the Rayovac and Varta brand names, electric personal care appliances under the Remington brand name, lawn and garden care products under the Spectracide and Garden Safe brand names, insect repellents under the Cutter and Repel brand names.[2] Spectrum owns several pet care companies both in the aquarium supply and companion animal trades. In the aquarium business, Spectrum owns Tetra, Whisper, Marineland, Perfecto,

esearch.

The healthcare sector remains one of the most complex, spanning a huge range of products that treat multiple conditions, and vastly different sets of customers. To enable businesses to better understand the complications of researching the healthcare sector, MRS and Research Conferences is holding a one-day conference at The Hatton, London EC1, on Tuesday 26 February.

Prescription for Success: Winning strategies and trend analysis for pharmaceutical research professionals aims to provide professionals across the pharma and market research spectrum with practical information designed to increase their understanding of the evolving healthcare sector. The conference sets out to identify key market trends, predict future developments, and outline – with the help of real life case studies – new and innovative approaches to pharmaceutical market research.

Chaired by Jane Shirley, Joint Group Managing Director of the Insight Research Group, the conference will present high level speakers from across the pharmaceutical and research industries. These include Mike Owen, from Brand Health & Pharma, who will discuss the importance of branding and explore its role in the product lifecycle, Synovate’s Bob Douglas, who sets out to examine online techniques that are changing the traditional rules of research, and Nina Felton from IMS Health who will look at the strategies behind creating the best performing sales force.

Further highlights include Janssen-Cilag’s Nick Voysey, speaking on the implications of new regulations, and Jon Chandler from Brand Health, who is presenting with Amber Gibson from Sanofi-Aventis on how to measure brand equity. Finally, Ksenia Chelnokova, Nycomed Group, will outline how market research teams can support launch management.

MRS conference organiser, Sophie Russell-Ross, is positive that the event will arm delegates with practical information that is hard to come by in the complex world of pharmaceutical research. She comments: "Pharmaceutical research is, by definition, complex, and as a result has traditionally lagged behind the retail and consumer markets in its sophistication. However, this is changing as new approaches come to the fore. This conference will give delegates the opportunity to learn from the industry’s thought-leaders and promises to encourage debate and discussion, ultimately resulting in an enhanced understanding of the vast and highly complex market they are operating in."
Advertisements
Friends: (0)
Reply With Quote
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Advertisements

Related to Marketing Research of Spectrum Brands
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Marketing Research of Limited Brands Netra Shetty Marketing Research ( MR ) 0 April 7th, 2011 05:16 PM
Marketing Research of Acuity Brands Netra Shetty Marketing Research ( MR ) 0 March 29th, 2011 04:19 PM
Marketing Research of ACCO Brands Netra Shetty Marketing Research ( MR ) 0 March 29th, 2011 04:16 PM
Market Research on Analysis of consumer perception towards different Coffee brands Abhijeet S Marketing Research ( MR ) 0 October 18th, 2010 07:59 PM
Findings of the Research on Washing Powder Brands in the Market ? Sunanda K. Chavan Marketing Management ( RM , IM ) 0 September 21st, 2010 01:01 PM
 
Reply

Bookmarks

Tags
advertising research, careers in marketing, consumer marketing, economic trends, environmental scanning, government regulations, international marketing, market segmentation, market structure, marketing campaigns, marketing environment, marketing mix, marketing research, mr of us company, mr on us company, pre-testing, product research, qualitative marketing, research methods, research plan, role of marketing, technological advances, types of marketing, us company

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Recent Threads

Motivational Video -...
Last post by Bhautik Kawa
1 Hour Ago 06:53 PM
0 Replies
Turkey keeps media...
Last post by Maya Raichura
2 Hours Ago 06:40 PM
0 Replies
Marketing Strategy of...
Last post by Alicia Suji
3 Hours Ago 05:35 PM
0 Replies
Marketing Strategy of...
Last post by Alicia Suji
3 Hours Ago 05:31 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
3 Hours Ago 05:27 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
3 Hours Ago 05:25 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
3 Hours Ago 05:24 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
3 Hours Ago 05:23 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
3 Hours Ago 05:21 PM
0 Replies
Marketing Strategy of...
Last post by Alicia Suji
3 Hours Ago 05:21 PM
0 Replies
Marketing Strategy of...
Last post by Alicia Suji
3 Hours Ago 05:18 PM
0 Replies
Marketing Strategy of...
Last post by Alicia Suji
3 Hours Ago 05:15 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
3 Hours Ago 05:15 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
3 Hours Ago 05:13 PM
0 Replies
Marketing Strategy of...
Last post by Alicia Suji
3 Hours Ago 05:08 PM
0 Replies

» Ads





» Projects Helpline

No Threads to Display.
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in