: Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond

Go Back Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Research ( MR )

Marketing Research of SkyWest Airlines

Marketing Research of SkyWest Airlines

Discuss Marketing Research of SkyWest Airlines within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; SkyWest Airlines, Inc. is a North American regional airline headquartered in St. George, Utah,[1] flying to 159 cities in 40 ...



LinkBack Thread Tools Display Modes
Marketing Research of SkyWest Airlines
 (1 (permalink))
Netra Shetty
netrashetty is on a distinguished road
Student of PGDM at Mats Institute of Management and Entrepreneurship
Bangalore, Karnataka
Management Paradise Guru
Status: Offline
Posts: 4,857
Join Date: Dec 2010
Marketing Research of SkyWest Airlines - April 8th, 2011

SkyWest Airlines, Inc. is a North American regional airline headquartered in St. George, Utah,[1] flying to 159 cities in 40 U.S. states, 6 Canadian Provinces, and 1 city in Mexico. The airline serves as a feeder airline, operating under contract with various major carriers. It flies as SkyWest Airlines in a partnership with AirTran Airways,[2] United Express on behalf of United Airlines and as Delta Connection on behalf of Delta Air Lines.
SkyWest Airlines is one of two airlines owned by SkyWest, Inc. (the other being Atlantic Southeast Airlines). Combined the two airlines make up the tenth-largest airline in terms of number of planes, operating 440 regional aircraft[citation needed].
As of 2010, SkyWest employs over 11,000 people throughout North America. The airline operates 1,750 departures a day, with 1,197 operating as United Express, 522 operating Delta Connection and 31 as AirTran Airways. In total, SkyWest carried 24.3 million passengers in 2010.[2

Marketing Research

Research in general connotes a systematic and objective investigation of a subject or problem in order to discover relevant information or principles. It can be considered to be primarily fundamental or applied in nature. Fundamental research, frequently called basic or pure research, seeks to extend the boundaries of knowledge in a given area with no necessary immediate application to existing problems. Applied research, also known as decisional research attempts to use existing knowledge to aid in the solution of some given problem or set of problems. Marketing research is the systematic and objective search for and analysis of, information relevant to the identification and solution of any problem in the field of marketing.

The marketing research at Avon is directed towards gathering information from the customers in order to develop products and services that will satisfy the needs, wants and demands of the customers. The marketing research also aids in directing the marketing strategies of the company. In general information are gathered from the customers through surveys (sometimes in the form of customer feedbacks or suggestion form) (Smith and Albaum 2005).


The recommendation for Avon focuses on ways of reaching out to the customers and gathering information from them that can be used in designing products and services. It is recommended that the company make use of Customer Relationship Management (CRM) in order to build a strong long-term relationship with the customers.

Customer Relationship Management (CRM) can be defined as the development and maintenance of mutually beneficial long-term relationships with strategically significant customers (Buttle 2000). CRM according to Plakoyiannaki and Tzokas (2001) is an IT enhanced value process, which identifies, develops, integrates and focuses the various competencies of the firm to the ‘voice’ of the customer in order to deliver long-tern superior customer value, at a profit to well identified existing and potential customers.

Customer relationship management focuses on strengthening the bond between customers and the firm by maximizing the value of the relationship for the benefit of both the customer and the firm. As a business philosophy, CRM is based upon individual customers and customized products and services supported by open lines of communication and feedback form the participating firms that mutually benefits both by buying and selling organizations. The buying and the selling firms enter into a ‘learning relationship’, with the customer being willing to collaborate with the seller and grow as a loyal customer. In return, the seller works to maximize the value of the relationship for the customer’s benefit. With the objective of most businesses today being to create and maintain loyal customers at a profit, CRM provides the platform for seeking competitive advantage by embracing customer needs and building value-driven long-term relationship (Ford et al 2003).

Last edited by netrashetty; April 8th, 2011 at 04:52 PM..
Friends: (0)
Reply With Quote
Your Friendly Helper
Rep Power: 10MBA Helper
Automatic Reply for links related to your post


I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others

Ask us, we are here to help

Related to Marketing Research of SkyWest Airlines

Similar Threads

Thread Thread Starter Forum Replies Last Post
Financial Analysis of SkyWest Airlines Netra Shetty Financial Management 0 February 15th, 2011 11:05 AM
Organisational Structure of SkyWest Airlines Netra Shetty Human Resources Management (H.R) 0 February 5th, 2011 03:57 PM
Human Resource Management of SkyWest Airlines Netra Shetty Human Resources Management (H.R) 0 January 28th, 2011 11:47 AM
Customer Relationship Management of SkyWest Airlines Netra Shetty Marketing Management 0 January 20th, 2011 10:54 AM
SWOT ANALYSIS ON SkyWest Airlines Abhijeet S Principles of Management ( P.O.M) 0 November 30th, 2010 05:30 PM


advertising research, careers in marketing, consumer marketing, economic trends, environmental scanning, government regulations, international marketing, market segmentation, market structure, marketing campaigns, marketing environment, marketing mix, marketing research, mr of us company, mr on us company, pre-testing, product research, qualitative marketing, research methods, research plan, role of marketing, technological advances, types of marketing, us company

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off

Forgot Password?  New User?

» Recent Threads

Managerial Uses of...
Last post by MuDi MuDisen
18 Minutes Ago 09:37 AM
3 Replies Incorporated...
Last post by Nouteres Koha
9 Hours Ago 11:57 PM
1 Replies
solution manual on... ( 1 2 3... Last Page)
Last post by Gian Carlo Tejada
13 Hours Ago 08:17 PM
34 Replies
Marketing Strategy of...
Last post by Aim Dara
13 Hours Ago 08:01 PM
1 Replies
Film HD: Furious 7 Full...
Last post by Rtgr Rty
18 Hours Ago 03:55 PM
0 Replies
After a bear hug, Obama...
Last post by Maya Raichura
18 Hours Ago 03:30 PM
0 Replies
Best of both worlds:...
Last post by Maya Raichura
1 Day Ago 07:40 AM
0 Replies
MBA Students: Choose...
Last post by Maya Raichura
1 Day Ago 07:40 AM
0 Replies
Project Report on PEPSI ( 1 2)
Last post by Mayur Mistry
1 Day Ago 12:18 AM
12 Replies
MBA mortgage loan...
Last post by Maya Raichura
1 Day Ago 07:31 PM
0 Replies
Test bank on Business...
Last post by Melvin Mels
1 Day Ago 06:15 PM
4 Replies
Last post by Tanvi Desale
1 Day Ago 03:46 PM
0 Replies
Ban smoking in public...
Last post by Tanvi Desale
1 Day Ago 03:41 PM
1 Replies
Should newspapers be...
Last post by Tanvi Desale
1 Day Ago 03:23 PM
1 Replies
wild animals should not...
Last post by Tanvi Desale
1 Day Ago 03:20 PM
1 Replies

» Ads

» Projects Helpline

Project report on USANA...
Last post by Kirti Soni
3 Days Ago 03:28 PM
Project management by ...
Last post by K K
1 Week Ago 07:59 AM is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.

Management Paradise
About Us
Contact Us
Kartik Raichura
Terms & Conditions
Privacy Policy
Copyright © 2004 - 2013 Management Paradise. Site Developed by