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Marketing Research of SBC Communications

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Netra Shetty
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Marketing Research of SBC Communications - April 8th, 2011

AT&T Inc. is the largest provider of fixed telephony in the United States, and also provides broadband and subscription television services. As of January 2011, AT&T is the largest provider of mobile telephony service in the United States, with over 95.5 million wireless customers, just ahead of Verizon Wireless' 94.1 million, and more than 210 million total customers.[4]
As of 2010, AT&T is the 7th largest company in the United States by total revenue, as well as the 4th largest non-oil company in the US (behind Walmart, General Electric and Bank of America). It is the 3rd largest company in Texas by total revenue (behind ExxonMobil and ConocoPhillips) and the largest non-oil company in Texas. It is also the largest company headquartered in Dallas.[5] In 2010, Forbes listed AT&T as the 13th largest company in the world by market value and the 9th largest non-oil company in the world by market value.[6]
Southwestern Bell Corporation was founded in 1983 as a Regional Bell Operating Company following the break-up of the original AT&T as a result of the United States v. AT&T antitrust suit. The company changed its name in 1995 to SBC Communications Inc. and again in 2005 to AT&T Inc. after it purchased its former parent company, AT&T Corporation. The newly merged company took on the iconic AT&T logo and T stock-trading symbol (for "telephone").
The current AT&T reconstitutes much of the former Bell System and includes ten of the original 22 Bell Operating Companies along with one it partially owned (Southern New England Telephone), and the original long distance division.[7] The company is headquartered in downtown Dallas, Texas.[8]

Skopos to Speak at Global Soccerex Football Conference, South Africa:
Rob Horton from innovative market insight providers SKOPOS will examine the effectiveness of FIFA brands in this presentation entitled “Understanding the impact and persuasiveness of brands in advance of the 2010 FIFA World Cup”
Agency also “Official Research and Insight Partner”

London,Monday 17th November 2008:
SKOPOS market insight (www.SKOPOS.info) is delighted to announce its continued partnership with Soccerex (Johannesburg, Rio de Janeiro and London). Whilst England are aiming to plan for next year’s 2010 World Cup with a repeat of their 5-1 hammering of Germany on Wednesday evening, SKOPOS will be busy preparing to speak to senior sporting decision makers from around the world of football and sport in general at next week’s global convention in South Africa.

“It has become a ‘must-attend’ event in the football calendar.”
Joseph S Blatter - FIFA President

Rob Horton, SKOPOS Director says “This is another great fillip for SKOPOS and illustrates our continued prowess in the sport and events arena. By taking advantage of our South African research panel, we are very much looking forward to speaking to the likes of Adidas, Castrol, Budweiser, Coca Cola, McDonalds, Sony and Visa on assessing the impact and effectiveness of their sponsorship campaigns in advance of the 2010 FIFA World Cup”.

Avon Products, Inc. is a global manufacturer and marketer of beauty and related products. The firm groups these products into three categories: Beauty, consisting of cosmetics, fragrances and toiletries; beauty Plus, made up of jeweler, watches, apparel and accessories; and Beyond Beauty, with home products, gifts, candles, and other decorative items. The company sells makeup under the Avon Color and Beyond Color brands; skincare products under Anew and Avon Solutions; bath and body products under Avon Skin-So-Soft and Naturals; hair care products under Advance techniques; supplements and therapeutic products under Avon wellness; and fragrance products under Avon Fragrance.

This report analyzes the marketing environment and the different marketing strategies that Avon employs. The author also intends to present suggestions in marketing.



Main Body

Company Mission

In order to establish an understanding of where the marketing strategies of Avon is based, let us look at Avon’s company mission. Avon is a global company, thus the business environment in which it operates is more complex and challenging. The company upholds its high standards of integrity and ethical conduct.



Marketing Environment

In this section, two marketing environment analysis tools will be used in order to analyze the marketing environment of Avon. These tools are
Marketing success is driven by integrating concept functions within business organisation into production, sales and distribution, services, advertising, sales promotion, product planning and market research, achieving measurable business objectives as designed by top management to middle managers, all the way down to the workers. Therefore, it is important that market operations in the organisation can see the inter-relations among IMC, E-marketing and RM knowing such impact on the potential customers. Indeed, creating and aligning market relationships is necessary to improve performance of the company and business cycles. Companies must gain an understanding of how to develop and manage the relationships from boundaries of internal markets, such as suppliers and distributors. There requires considerable investigation as relational approach provides an alternative framework to the transactional marketing approach that has underpinned much of IMC thinking. So, the challenge for marketing practitioners and academics is to understand the linkages between antecedent factors affecting the implementation of marketing and appropriate managerial behaviours for successful market-based outcomes.
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Re: Marketing Research of SBC Communications
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Jitendra Mazee
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Re: Marketing Research of SBC Communications - August 1st, 2016

Quote:
Originally Posted by netrashetty View Post
AT&T Inc. is the largest provider of fixed telephony in the United States, and also provides broadband and subscription television services. As of January 2011, AT&T is the largest provider of mobile telephony service in the United States, with over 95.5 million wireless customers, just ahead of Verizon Wireless' 94.1 million, and more than 210 million total customers.[4]
As of 2010, AT&T is the 7th largest company in the United States by total revenue, as well as the 4th largest non-oil company in the US (behind Walmart, General Electric and Bank of America). It is the 3rd largest company in Texas by total revenue (behind ExxonMobil and ConocoPhillips) and the largest non-oil company in Texas. It is also the largest company headquartered in Dallas.[5] In 2010, Forbes listed AT&T as the 13th largest company in the world by market value and the 9th largest non-oil company in the world by market value.[6]
Southwestern Bell Corporation was founded in 1983 as a Regional Bell Operating Company following the break-up of the original AT&T as a result of the United States v. AT&T antitrust suit. The company changed its name in 1995 to SBC Communications Inc. and again in 2005 to AT&T Inc. after it purchased its former parent company, AT&T Corporation. The newly merged company took on the iconic AT&T logo and T stock-trading symbol (for "telephone").
The current AT&T reconstitutes much of the former Bell System and includes ten of the original 22 Bell Operating Companies along with one it partially owned (Southern New England Telephone), and the original long distance division.[7] The company is headquartered in downtown Dallas, Texas.[8]

Skopos to Speak at Global Soccerex Football Conference, South Africa:
Rob Horton from innovative market insight providers SKOPOS will examine the effectiveness of FIFA brands in this presentation entitled “Understanding the impact and persuasiveness of brands in advance of the 2010 FIFA World Cup”
Agency also “Official Research and Insight Partner”

London,Monday 17th November 2008:
SKOPOS market insight (SKOPOS Group) is delighted to announce its continued partnership with Soccerex (Johannesburg, Rio de Janeiro and London). Whilst England are aiming to plan for next year’s 2010 World Cup with a repeat of their 5-1 hammering of Germany on Wednesday evening, SKOPOS will be busy preparing to speak to senior sporting decision makers from around the world of football and sport in general at next week’s global convention in South Africa.

“It has become a ‘must-attend’ event in the football calendar.”
Joseph S Blatter - FIFA President

Rob Horton, SKOPOS Director says “This is another great fillip for SKOPOS and illustrates our continued prowess in the sport and events arena. By taking advantage of our South African research panel, we are very much looking forward to speaking to the likes of Adidas, Castrol, Budweiser, Coca Cola, McDonalds, Sony and Visa on assessing the impact and effectiveness of their sponsorship campaigns in advance of the 2010 FIFA World Cup”.

Avon Products, Inc. is a global manufacturer and marketer of beauty and related products. The firm groups these products into three categories: Beauty, consisting of cosmetics, fragrances and toiletries; beauty Plus, made up of jeweler, watches, apparel and accessories; and Beyond Beauty, with home products, gifts, candles, and other decorative items. The company sells makeup under the Avon Color and Beyond Color brands; skincare products under Anew and Avon Solutions; bath and body products under Avon Skin-So-Soft and Naturals; hair care products under Advance techniques; supplements and therapeutic products under Avon wellness; and fragrance products under Avon Fragrance.

This report analyzes the marketing environment and the different marketing strategies that Avon employs. The author also intends to present suggestions in marketing.



Main Body

Company Mission

In order to establish an understanding of where the marketing strategies of Avon is based, let us look at Avon’s company mission. Avon is a global company, thus the business environment in which it operates is more complex and challenging. The company upholds its high standards of integrity and ethical conduct.



Marketing Environment

In this section, two marketing environment analysis tools will be used in order to analyze the marketing environment of Avon. These tools are
Marketing success is driven by integrating concept functions within business organisation into production, sales and distribution, services, advertising, sales promotion, product planning and market research, achieving measurable business objectives as designed by top management to middle managers, all the way down to the workers. Therefore, it is important that market operations in the organisation can see the inter-relations among IMC, E-marketing and RM knowing such impact on the potential customers. Indeed, creating and aligning market relationships is necessary to improve performance of the company and business cycles. Companies must gain an understanding of how to develop and manage the relationships from boundaries of internal markets, such as suppliers and distributors. There requires considerable investigation as relational approach provides an alternative framework to the transactional marketing approach that has underpinned much of IMC thinking. So, the challenge for marketing practitioners and academics is to understand the linkages between antecedent factors affecting the implementation of marketing and appropriate managerial behaviours for successful market-based outcomes.
Hey netra, as we all know that marketing research report on is very important for any one who is preparing the projects. Well, i appreciate your work and thanks for sharing report on SBC Communications. BTW, i am also uploading a document on SBC Communications which would help others.
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