Go Back   ManagementParadise.com | Management & Business Education Learning Platform PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Research ( MR )

Marketing Research of Safeco Corporation

Discuss Marketing Research of Safeco Corporation within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Safeco Insurance, a member of Liberty Mutual Group, is a national U.S. insurance company. It holds naming rights to the ...

Reply

 

Thread Tools Display Modes
Marketing Research of Safeco Corporation
Old
 (1 (permalink))
Netra Shetty
netrashetty is on a distinguished road
 
netrashetty
Student of PGDM at Mats Institute of Management and Entrepreneurship
Bangalore, Karnataka
Management Paradise Guru
 
Status: Offline
Posts: 4,857
Join Date: Dec 2010
Location: Bangalore, Karnataka
Marketing Research of Safeco Corporation - April 8th, 2011

Safeco Insurance, a member of Liberty Mutual Group, is a national U.S. insurance company. It holds naming rights to the Seattle Mariners' baseball stadium, Safeco Field.
Safeco was founded in Seattle, Washington in 1923 by Hawthorne K. Dent as the General Insurance Company of America, a property and casualty insurer. This name is still used by Safeco on some of its insurance products.[1] Thirty years later the company founded the Selective Auto and Fire Ensurance Company of America, or SAFECO (i.e., S.A.F.E. Co.).
General Insurance's first headquarters were in downtown Seattle at the corner of University Street and Fourth Avenue. In 1936, it moved to the eight-story Brooklyn Building at the corner of N.E. 45th Street and Brooklyn Avenue N.E. in the University District.
General Insurance began to sell life insurance in 1957. Eleven years later the corporate name changed from the General Insurance Company of America to Safeco Corporation. (The company would end up changing the capitalization of its name from SAFECO to Safeco at the turn of the century.) Around the same time the company began to offer mutual funds and commercial credit (though precursors to the Safeco Funds had been around since the 1930s).
Safeco replaced the Brooklyn Building with the 22-story Safeco Plaza building in 1973. It remains the tallest building in the city outside Downtown.
In 1997, Safeco bought American States Financial Corporation to expand beyond the West Coast. Washington Mutual's WM Life Insurance Company was purchased the same year. Two years later Safeco bought R.F. Bailey (Underwriting Agencies) Limited of London.


Only sodium borates borax and kernite, calcium borate colemenite and sodium calcium borate ulexite which contain boric oxide are commercially exploited. The major producing countries include the U.S., China, Argentina, Peru, Bolivia, Chile, Russia and Turkey. Most of the production in the U.S. originates in California and four main producers are active: US Borax, IMC Chemicals, Incide Technologies, and American Borate.

Argentina is a leading producer in South America with Borax Argentina SA (owned by Rio Tinto) being its largest producer. Quiborax is the largest company focused on boron production in Bolivia.

Usage examples for boron as follows:

Agriculture
Used as a critical material in plant health and helps in fruit development and reproduction.

Industrial
Used as a fire retarding agent in insulation materials as well as in textile and manufacture of mattresses etc. A derivative, borosilicate glass, is used in kitchen utensils. Also used in aerospace. Lubricants, brake fluids and metalworking fluids also have boron compounds in them.

Nuclear
Used in the nuclear industry with materials to safely treat waste disposal.

Other
Boric acid is used in the pharmaceutical industry as well as in some cosmetics and toiletries products. Some boron derived chemicals are also used in water and fuel treatment preocesses, as boron oxide inhibits corrosion, for example.


Market Metrics
World production was estimated at almost 1.8 million tons in 2005, with consumption growing at approximately 4% annually.


Producing Country Quantity % Share
(thousands of tons)

USA 650,000 42
Argentina 61,000 4
Turkey 517,000 33.4
China 110,000 7.1
Russia 60,000 4
Kazakhstan 12,000 0.8
Chile 119,000 7.7
Others 17,000 1

TOTAL 1,546.000 100

Exporting country examples:

U.S. and Turkish Exports of Boron Compounds (thousand tons)

2000 2001 2002 2003

USA TURKEY USA TURKEY USA TURKEY USA TURKEY

Natural Borates 32.5 579.4 30.1 515.8 5 399.3 23 421
Boric Acid 119 64.3 86.2 78.3 87 74.6 79 78
Borates + Perborates 452.5 276.9 267.9 282.4 153 288.1 142 320
Russian export of boric acid was 50,000 tons in 2000 and 70,000 tons in 2001. While the exports of Argentina, Chile and Peru were as follows.

Argentina, Chile and Peru Exports of Boron Compounds (thousand tons)

2000 2001

Argentina Chile Peru Argentina Chile Peru

Natural Borates 75.6 47.2 9.2 61.4 59 10.6
Boric Acid 12.2 37.1 11.9 7.8 44.4 19

Recent Trends and Developments
Boron consumption is expected to increase to about 21 million tons by 2010, driven by demand for fiberglass and borosilicate. Borate demand in insulation grade fiberglass is set to grow at 3.6% and textile grade fiberglass will grow at 2.8%. The increase in agricultural demand will be about 5% per year and in ceramics at 3.2%.

Growth regions are likely to be in Asia with the increase in insulation usage spurring demand.

Due to "green technology" concerns, the demand for cleaner ores is likely to accelerate, with older ores such as colemanite losing favor due to a concern over arsenic pollution. Refined borates & boric acids with low pollutant content will be beneficiaries.
Advertisements

Friends: (0)
Reply With Quote
Re: Marketing Research of Safeco Corporation
Old
 (2 (permalink))
Jitendra Mazee
jitendra05 is on a distinguished road
 
jitendra05
Student of Bachelor of Engineering at RGTU Bhopal
Bhopal, Madhya Pradesh
Management Paradise Guru
 
Institute: RGTU Bhopal
Status: Offline
Posts: 27,848
Join Date: Jan 2016
Location: Bhopal, Madhya Pradesh
Re: Marketing Research of Safeco Corporation - August 17th, 2016

Quote:
Originally Posted by netrashetty View Post
Safeco Insurance, a member of Liberty Mutual Group, is a national U.S. insurance company. It holds naming rights to the Seattle Mariners' baseball stadium, Safeco Field.
Safeco was founded in Seattle, Washington in 1923 by Hawthorne K. Dent as the General Insurance Company of America, a property and casualty insurer. This name is still used by Safeco on some of its insurance products.[1] Thirty years later the company founded the Selective Auto and Fire Ensurance Company of America, or SAFECO (i.e., S.A.F.E. Co.).
General Insurance's first headquarters were in downtown Seattle at the corner of University Street and Fourth Avenue. In 1936, it moved to the eight-story Brooklyn Building at the corner of N.E. 45th Street and Brooklyn Avenue N.E. in the University District.
General Insurance began to sell life insurance in 1957. Eleven years later the corporate name changed from the General Insurance Company of America to Safeco Corporation. (The company would end up changing the capitalization of its name from SAFECO to Safeco at the turn of the century.) Around the same time the company began to offer mutual funds and commercial credit (though precursors to the Safeco Funds had been around since the 1930s).
Safeco replaced the Brooklyn Building with the 22-story Safeco Plaza building in 1973. It remains the tallest building in the city outside Downtown.
In 1997, Safeco bought American States Financial Corporation to expand beyond the West Coast. Washington Mutual's WM Life Insurance Company was purchased the same year. Two years later Safeco bought R.F. Bailey (Underwriting Agencies) Limited of London.


Only sodium borates borax and kernite, calcium borate colemenite and sodium calcium borate ulexite which contain boric oxide are commercially exploited. The major producing countries include the U.S., China, Argentina, Peru, Bolivia, Chile, Russia and Turkey. Most of the production in the U.S. originates in California and four main producers are active: US Borax, IMC Chemicals, Incide Technologies, and American Borate.

Argentina is a leading producer in South America with Borax Argentina SA (owned by Rio Tinto) being its largest producer. Quiborax is the largest company focused on boron production in Bolivia.

Usage examples for boron as follows:

Agriculture
Used as a critical material in plant health and helps in fruit development and reproduction.

Industrial
Used as a fire retarding agent in insulation materials as well as in textile and manufacture of mattresses etc. A derivative, borosilicate glass, is used in kitchen utensils. Also used in aerospace. Lubricants, brake fluids and metalworking fluids also have boron compounds in them.

Nuclear
Used in the nuclear industry with materials to safely treat waste disposal.

Other
Boric acid is used in the pharmaceutical industry as well as in some cosmetics and toiletries products. Some boron derived chemicals are also used in water and fuel treatment preocesses, as boron oxide inhibits corrosion, for example.


Market Metrics
World production was estimated at almost 1.8 million tons in 2005, with consumption growing at approximately 4% annually.


Producing Country Quantity % Share
(thousands of tons)

USA 650,000 42
Argentina 61,000 4
Turkey 517,000 33.4
China 110,000 7.1
Russia 60,000 4
Kazakhstan 12,000 0.8
Chile 119,000 7.7
Others 17,000 1

TOTAL 1,546.000 100

Exporting country examples:

U.S. and Turkish Exports of Boron Compounds (thousand tons)

2000 2001 2002 2003

USA TURKEY USA TURKEY USA TURKEY USA TURKEY

Natural Borates 32.5 579.4 30.1 515.8 5 399.3 23 421
Boric Acid 119 64.3 86.2 78.3 87 74.6 79 78
Borates + Perborates 452.5 276.9 267.9 282.4 153 288.1 142 320
Russian export of boric acid was 50,000 tons in 2000 and 70,000 tons in 2001. While the exports of Argentina, Chile and Peru were as follows.

Argentina, Chile and Peru Exports of Boron Compounds (thousand tons)

2000 2001

Argentina Chile Peru Argentina Chile Peru

Natural Borates 75.6 47.2 9.2 61.4 59 10.6
Boric Acid 12.2 37.1 11.9 7.8 44.4 19

Recent Trends and Developments
Boron consumption is expected to increase to about 21 million tons by 2010, driven by demand for fiberglass and borosilicate. Borate demand in insulation grade fiberglass is set to grow at 3.6% and textile grade fiberglass will grow at 2.8%. The increase in agricultural demand will be about 5% per year and in ceramics at 3.2%.

Growth regions are likely to be in Asia with the increase in insulation usage spurring demand.

Due to "green technology" concerns, the demand for cleaner ores is likely to accelerate, with older ores such as colemanite losing favor due to a concern over arsenic pollution. Refined borates & boric acids with low pollutant content will be beneficiaries.
Hey netra, you did an awesome job and i really appreciate your work. As we know that there are many students here who would find your report useful for their project or research work. BTW, i am also going to upload some more useful information on Safeco Corporation for helping others.
Attached Files
File Type: pdf Safeco Corporation.pdf (1.35 MB, 0 views)
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
advertising research, careers in marketing, consumer marketing, economic trends, environmental scanning, government regulations, international marketing, market segmentation, market structure, marketing, marketing campaigns, marketing environment, marketing mix, marketing research, mr of us company, mr on us company, pre-testing, product research, qualitative marketing, research methods, research plan, role of marketing, technological advances, types of marketing, us company
Related to Marketing Research of Safeco Corporation
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Marketing Research of CDI Corporation Netra Shetty Marketing Research ( MR ) 1 July 27th, 2016 08:19 PM
Human Resource Management of Safeco Corporation Netra Shetty Human Resources Management (H.R) 1 March 30th, 2016 02:20 PM
Marketing Research of Aon Corporation Netra Shetty Marketing Research ( MR ) 1 March 3rd, 2016 07:56 PM
Financial Analysis of Safeco Corporation Netra Shetty Financial Management 0 February 14th, 2011 05:12 PM
Organisational Structure of Safeco Corporation Netra Shetty Human Resources Management (H.R) 0 February 5th, 2011 03:05 PM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.