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Netra Shetty
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Marketing Research of S3 Graphics - April 8th, 2011

S3 Graphics, Ltd is a company specializing in graphics chipsets. Although they do not have the large market share that they once had, they still produce graphics accelerators for home computers under the "S3 Chrome" brand name.

Relationship Marketing

Suppliers attempt to create and strengthen lasting bonds with their customers; they shift from attempting to maximize profits on each individual transaction towards the establishment of solid, dependable and, above all, permanent relationships with the people they serve (Bennett, 1996) and of mutually rewarding relationships with customers achieved via the total integration of information and quality management systems, service support, business strategy and organisational mission in order to delight the customer and secure profitable lasting business (Bennett, 1996). Relationship marketing is concerned with the development and maintenance of mutually beneficial relationships with strategically significant markets (Buttle, 1996) and whereby firm builds long term alliances with both prospective and current customers so that both buyer and seller work towards a common set of specified goals (Evans and Laskin, 1994). There give impetus to the necessary process of integrating the relationship marketing in order to identify and establish, maintain and enhance and when necessary also to terminate relationships with customers and other stakeholders, at the profit and make objectives of involved parties are met as done by means of mutual exchange and fulfillment of promises (Grönroos, 1994). The melting pot of relationship marketing draws on great variety of market theories and schools with marketing valence. In the long term, there improves market value and strength as interactive exchange with selected customers is engaged in relationship marketing.

Inter-relationships

The inter-relationship is enabled by the creation of trust in an electronic environment (Chadwick, 2001) from where better IMC process and relationship marketing is being recognize and business operations is most effective when marketing is of strength beyond what the three issues can give to make business worthwhile. Aside, as indicated by Allan and Chudry (2000, p. 82), that the Internet is an excellent channel for communicating with customers on an individual basis because of its immediate and direct interaction capability.

Henceforth, the integration of the issues in marketing is as important in electronic marketing as it is in the non-virtual world. The ultimate role of direct marketing is to gain effective response. The Internet has the advantage of being able to solicit such responses in real time and enables providers to interact with potential and actual consumers as well as enabling intra-customer communications. This interaction has sparked further debate on the possibility of one on one marketing (Caccavale, 2000) with view to developing strong and lasting relationships with loyal customers (Agrawal et al., 2001). Hence, interactive information-giving is essential as precursor to the transaction and be logical to suppose that the individualized and tailored messages/offers which are made possible by the Internet (Peppers and Rogers, 1993), the facility for better and stronger inter-relationship building. Chadwick (2001) suggests that the human factor in e-commerce is present in such communications from which trust can be gained, going as far as saying that “if consumers think they see signs of trust on e-marketing web sites, they will likely reciprocate with trust” (p. 657). Furthermore, people who wish to purchase using electronic marketing exhibit similar purchase behaviour to those who purchase in traditional environments. Having established a need, they search for information on products to satisfy that need. In today's environment, the trend is towards information excess, which can aid consumer's decision-making processes. Customers may use the Internet pre-purchase in an attempt to find unbiased information about their prospective purchase as found from company sponsored web pages. Like, information relating to the variety of products available, their relative quality and stock levels are important determinants in stimulating product and/or brand awareness (Luk et al., 2002). Indeed, most of the market-driven companies need to mine the data they obtain from customers as form of marketing research to better determine customer needs respectively. They also need to use click-stream data to learn how customers use their sites and why sales are abandoned and analyze the effectiveness of individual promotions.
Boron is a non metal and is not found free in nature. In a powder form, boron is brown while the crystalline form is hard and generally black in color. Boron is sold in various purity grades of 90% to 99% and is often sold as borax or boric acids. Borax is derived from the mineral tincal while boric acid can be obtained in a white crystalline form.

Boaracite, colemenite, datolite, hydroboracite, kernite, priceite, probertite, sassolite (natural boric acid), szaibelite, tincal (natural borax), tincalconite and ulexite are the usual mined forms of boron and contain 25% to 62% boron oxide.

Boron is used many industries. It is sold into the semiconductor industry as well as in agriculture, as a glass fiber in textile manufacturing, in silicate glasses, as fire retardants and insulations grade glass fiber, and in soaps and detergents.

The mineral commercial name and the percentage of boron oxide it contains are depicted in the following chart.




Contents
[hide]
1 Market Structure
2 Market Metrics
3 Recent Trends and Developments
4 Sources
Market Structure
Only sodium borates borax and kernite, calcium borate colemenite and sodium calcium borate ulexite which contain boric oxide are commercially exploited. The major producing countries include the U.S., China, Argentina, Peru, Bolivia, Chile, Russia and Turkey. Most of the production in the U.S. originates in California and four main producers are active: US Borax, IMC Chemicals, Incide Technologies, and American Borate.

Argentina is a leading producer in South America with Borax Argentina SA (owned by Rio Tinto) being its largest producer. Quiborax is the largest company focused on boron production in Bolivia.

Usage examples for boron as follows:

Agriculture
Used as a critical material in plant health and helps in fruit development and reproduction.

Industrial
Used as a fire retarding agent in insulation materials as well as in textile and manufacture of mattresses etc. A derivative, borosilicate glass, is used in kitchen utensils. Also used in aerospace. Lubricants, brake fluids and metalworking fluids also have boron compounds in them.

Nuclear
Used in the nuclear industry with materials to safely treat waste disposal.

Other
Boric acid is used in the pharmaceutical industry as well as in some cosmetics and toiletries products. Some boron derived chemicals are also used in water and fuel treatment preocesses, as boron oxide inhibits corrosion, for example.
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Re: Marketing Research of S3 Graphics
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Jitendra Mazee
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Re: Marketing Research of S3 Graphics - August 17th, 2016

Quote:
Originally Posted by netrashetty View Post
S3 Graphics, Ltd is a company specializing in graphics chipsets. Although they do not have the large market share that they once had, they still produce graphics accelerators for home computers under the "S3 Chrome" brand name.

Relationship Marketing

Suppliers attempt to create and strengthen lasting bonds with their customers; they shift from attempting to maximize profits on each individual transaction towards the establishment of solid, dependable and, above all, permanent relationships with the people they serve (Bennett, 1996) and of mutually rewarding relationships with customers achieved via the total integration of information and quality management systems, service support, business strategy and organisational mission in order to delight the customer and secure profitable lasting business (Bennett, 1996). Relationship marketing is concerned with the development and maintenance of mutually beneficial relationships with strategically significant markets (Buttle, 1996) and whereby firm builds long term alliances with both prospective and current customers so that both buyer and seller work towards a common set of specified goals (Evans and Laskin, 1994). There give impetus to the necessary process of integrating the relationship marketing in order to identify and establish, maintain and enhance and when necessary also to terminate relationships with customers and other stakeholders, at the profit and make objectives of involved parties are met as done by means of mutual exchange and fulfillment of promises (Grönroos, 1994). The melting pot of relationship marketing draws on great variety of market theories and schools with marketing valence. In the long term, there improves market value and strength as interactive exchange with selected customers is engaged in relationship marketing.

Inter-relationships

The inter-relationship is enabled by the creation of trust in an electronic environment (Chadwick, 2001) from where better IMC process and relationship marketing is being recognize and business operations is most effective when marketing is of strength beyond what the three issues can give to make business worthwhile. Aside, as indicated by Allan and Chudry (2000, p. 82), that the Internet is an excellent channel for communicating with customers on an individual basis because of its immediate and direct interaction capability.

Henceforth, the integration of the issues in marketing is as important in electronic marketing as it is in the non-virtual world. The ultimate role of direct marketing is to gain effective response. The Internet has the advantage of being able to solicit such responses in real time and enables providers to interact with potential and actual consumers as well as enabling intra-customer communications. This interaction has sparked further debate on the possibility of one on one marketing (Caccavale, 2000) with view to developing strong and lasting relationships with loyal customers (Agrawal et al., 2001). Hence, interactive information-giving is essential as precursor to the transaction and be logical to suppose that the individualized and tailored messages/offers which are made possible by the Internet (Peppers and Rogers, 1993), the facility for better and stronger inter-relationship building. Chadwick (2001) suggests that the human factor in e-commerce is present in such communications from which trust can be gained, going as far as saying that “if consumers think they see signs of trust on e-marketing web sites, they will likely reciprocate with trust” (p. 657). Furthermore, people who wish to purchase using electronic marketing exhibit similar purchase behaviour to those who purchase in traditional environments. Having established a need, they search for information on products to satisfy that need. In today's environment, the trend is towards information excess, which can aid consumer's decision-making processes. Customers may use the Internet pre-purchase in an attempt to find unbiased information about their prospective purchase as found from company sponsored web pages. Like, information relating to the variety of products available, their relative quality and stock levels are important determinants in stimulating product and/or brand awareness (Luk et al., 2002). Indeed, most of the market-driven companies need to mine the data they obtain from customers as form of marketing research to better determine customer needs respectively. They also need to use click-stream data to learn how customers use their sites and why sales are abandoned and analyze the effectiveness of individual promotions.
Boron is a non metal and is not found free in nature. In a powder form, boron is brown while the crystalline form is hard and generally black in color. Boron is sold in various purity grades of 90% to 99% and is often sold as borax or boric acids. Borax is derived from the mineral tincal while boric acid can be obtained in a white crystalline form.

Boaracite, colemenite, datolite, hydroboracite, kernite, priceite, probertite, sassolite (natural boric acid), szaibelite, tincal (natural borax), tincalconite and ulexite are the usual mined forms of boron and contain 25% to 62% boron oxide.

Boron is used many industries. It is sold into the semiconductor industry as well as in agriculture, as a glass fiber in textile manufacturing, in silicate glasses, as fire retardants and insulations grade glass fiber, and in soaps and detergents.

The mineral commercial name and the percentage of boron oxide it contains are depicted in the following chart.




Contents
[hide]
1 Market Structure
2 Market Metrics
3 Recent Trends and Developments
4 Sources
Market Structure
Only sodium borates borax and kernite, calcium borate colemenite and sodium calcium borate ulexite which contain boric oxide are commercially exploited. The major producing countries include the U.S., China, Argentina, Peru, Bolivia, Chile, Russia and Turkey. Most of the production in the U.S. originates in California and four main producers are active: US Borax, IMC Chemicals, Incide Technologies, and American Borate.

Argentina is a leading producer in South America with Borax Argentina SA (owned by Rio Tinto) being its largest producer. Quiborax is the largest company focused on boron production in Bolivia.

Usage examples for boron as follows:

Agriculture
Used as a critical material in plant health and helps in fruit development and reproduction.

Industrial
Used as a fire retarding agent in insulation materials as well as in textile and manufacture of mattresses etc. A derivative, borosilicate glass, is used in kitchen utensils. Also used in aerospace. Lubricants, brake fluids and metalworking fluids also have boron compounds in them.

Nuclear
Used in the nuclear industry with materials to safely treat waste disposal.

Other
Boric acid is used in the pharmaceutical industry as well as in some cosmetics and toiletries products. Some boron derived chemicals are also used in water and fuel treatment preocesses, as boron oxide inhibits corrosion, for example.
Hey netra, i read your report on S3 Graphics and i must say that it is really useful and important for many people. Well, i thought i should also add something more so i am going to upload a document where you would find more information on S3 Graphics.
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File Type: pdf S3 Graphics, Ltd.pdf (1.29 MB, 0 views)
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