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Marketing Research of Ryder System, Inc.

Discuss Marketing Research of Ryder System, Inc. within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Ryder System, Inc. (NYSE: R), or Ryder, is an American-based provider of transportation and supply chain management solutions with global ...

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Marketing Research of Ryder System, Inc.
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Netra Shetty
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Marketing Research of Ryder System, Inc. - April 8th, 2011

Ryder System, Inc. (NYSE: R), or Ryder, is an American-based provider of transportation and supply chain management solutions with global operations.[4] Ryder specializes in fleet management, supply chain management and dedicated contracted carriage. Ryder operates in North America, the United Kingdom and Asia. It has its headquarters in suburban Miami, Florida within Miami-Dade County.

WIN Honors Elizabeth Guider, Editor The Hollywood Reporter November 17, 2009 (Los Angeles) Women's Image Network is thrilled to announce that Elizabeth Guider, Editor in Chief, The Hollywood Reporter will receive its Woman of The Year tribute at The WIN Awards on Tuesday, December 1, 2009 at AFI, Mark Goodson Theater where Ms. Guider will join dozens of film, television and video game artists whose work competes in several categories.
Since 1993, the non-profit corporation Women's Image Network has produced The WIN Awards to honor outstanding individuals in politics, business, music and the media who promote gender parity through their creativity and leadership.

Women's Image Network, (WIN), produces The WIN Awards to thank those who advance opportunities for women by creating dimensional female media images.

While The WIN Awards began in 1993 to present awards to outstanding film and television individuals they awards have grown into a juried awards show in which networks and studios submit work on a competition basis.

Woman of The Year Honoree: Elizabeth Guider
Elizabeth Guider joined the Hollywood Reporter in August 2007 as Editor in Chief and since then the paper has launched an East Coast edition, revamped its Web site, introduced a number of blogs, undertaken a complete print redesign, and enhanced its event franchises, including its Women in Entertainment power list and annual breakfast awards ceremony.

Ms. Guider writes a column for The Hollywood Reporter, travels extensively for the paper, assists on various panels and at industry functions, and belongs to various professional organizations including the board of the Peabody’s and BAFTA.

In doing so she has also built on and advanced the mission of Women’s Image Network by providing leadership opportunities for women at the paper.

Before joining The Reporter, Elizabeth spent 15 years with Variety and worked as a reporter and an editor in Paris, Rome and London as well as in New York and Los Angeles. Ms. Guider was born and raised in the South, went to college in Atlanta and New York City, and holds a Ph.D. in Renaissance studies from New York University.

While working as a freelance journalist in Europe in the '80s, Elizabeth began contributing stories on politics and media topics and eventually covered the film and TV business fulltime for Variety in London from 1986 to 1990, writing reviews and analysis from festivals and markets, reporting on the rise of commercial broadcasting across Europe and the media policies of Prime Minister Margaret Thatcher.

Also while in Europe, Ms. Guider became actively involved in the women’s movement, helping to set up a center for battered women in Rome and participating in the self-help health movement in Italy and France.

Receiving this tribute places Ms. Guider in excellent company as previous WIN Award Honorees are: Tichi Wilkerson, Lily Tomlin, Laura Ziskin, Cloris Leachman, Lauren Bacall, Jane Campion, Lynn Redgrave, Lauren Shuler Donner, Pierce Brosnan, Diane Ladd, Catherine Hardwicke and Gurinder Chadha.

The WIN AWARDS 2009 Tuesday, December 1st 7PM Cocktails, 8PM Awards Ceremony AMERICAN FILM INSTITUTE MARK GOODSON THEATRE 2021 N. Western Avenue LA CA 90027.

The same evening WIN honors Elizabeth Guider she will join excellent company as she will be joined by The WIN Awards nominated writers, directors, producers and actors.
Strategically, marketers were to adopt the designated integrated approach and received outcomes in terms of communicability, understanding and know actual behaviours would be significantly enhanced rather than in continuing to use older and presumably less integrated approaches (Kitchen and de Pelsmacker, 2004). There the IMC assures better market as to what IMC does best involving timeless concept with innovative name. Meanwhile, marketing communication terminology is subject to confusing variations (Pickton and Broderick, 2001), the concept of integration has not yet been fully operationalised (de Pelsmacker et al., 2001). However, there criticisms that IMC research are overly dependent on advertising practitioner perceptions do not carry much weight as alternative studies with narrowly focused public relations and empiricist stance (Cornelissen and Lock, 2000) have been challenged (Gould, 2000; Schultz and Kitchen, 2000). There is much that still needs to be done to deepen understanding of IMC and integrating knowledge from multiple sources using of research approaches, be adopted (Phelps et al., 1996, p. 219). Marketers seem to be lethargic when it comes to change requiring investment and actual change in their approach to marketing communications. Indeed debate regarding what marketing communication can be expected to achieve has rumbled for decades (Ambler, 2000) amid growing recognition in mature markets particularly from some competitors rather than strongly persuasive.



Electronic Marketing

E-marketing strategies entail utilizing existing and emerging communication and data networks to impart personalized and uninterrupted communication between the firm and its customers and to provide value above traditional networks (Watson et al., 2002). The opportunities of e-marketing are large as papers in this special issue will attest. However, in order to understand the opportunities and issues faced by electronic marketing we examine the evolution of marketing practice. In the agricultural era and, recently, even in developing countries, consumers and businesses bought products close to their physical location and had them adapted toward their needs. In this structure, most marketing transactions were initiated by the customer and adapted to her/his specific needs. Production was typically initiated after receiving the customer order, and specialization was at a local level. Marketing had become more organization initiated as products were first manufactured and then marketed (Sheth et al., 2000).

E-marketing creates a fundamental shift in business and consumer behaviors similar to that associated with the introduction of automobiles and telephones that reduced the need for channel immediacy. E-marketing uses the internet as a platform that allows firms to adapt to the needs of customers, reduces transaction costs, and allows customers to move from time- and location-based behaviors towards certain behaviors (Watson et al., 2002). The implications of the international e-marketing strategies on the theory and practice of marketing, from the marketers' perspective and then from the customers' perspectives. The potential of the channel for completing transactions, it is clear that there are many marketing functions with which the Internet can assist and help to establish competitive advantage (Robins, 2000). Indeed, Whiteley (2000) suggests that because the Internet is interactive, it can assist within the trade cycle and those implementing electronic commerce do not appear to have changed their thinking from wishing to gain competitive advantage to achieving operational benefits from more efficient operations (Graham et al., 1996). For example, some companies have been criticized for apparently thinking that all Internet shoppers are the same, instead of realizing that there are many reasons why customer may visit a site (Stell and Paden, 2002) trusting the provider sufficiently to enter into transaction is paramount and communicating trustworthiness remain good challenge (Chadwick, 2001). Although electronic market can embrace the execution of business transactions using any electronic media, generally the literature refers only to Internet or web marketing. If mobile telephones and digital TV are to be used as tools with which to access the Internet, then “Internet marketing” is not strictly correct and electronic marketing is more appropriate, there is e-commerce (Pandya and Arenyeka-Diamond, 2002) upon examining individual customer behaviours, and relationship-building. Some have gone as far as suggesting that there is marketing paradigm for electronic market and business ways (Hoffman and Novak, 1997).
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Jitendra Mazee
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Re: Marketing Research of Ryder System, Inc. - August 17th, 2016

Quote:
Originally Posted by netrashetty View Post
Ryder System, Inc. (NYSE: R), or Ryder, is an American-based provider of transportation and supply chain management solutions with global operations.[4] Ryder specializes in fleet management, supply chain management and dedicated contracted carriage. Ryder operates in North America, the United Kingdom and Asia. It has its headquarters in suburban Miami, Florida within Miami-Dade County.

WIN Honors Elizabeth Guider, Editor The Hollywood Reporter November 17, 2009 (Los Angeles) Women's Image Network is thrilled to announce that Elizabeth Guider, Editor in Chief, The Hollywood Reporter will receive its Woman of The Year tribute at The WIN Awards on Tuesday, December 1, 2009 at AFI, Mark Goodson Theater where Ms. Guider will join dozens of film, television and video game artists whose work competes in several categories.
Since 1993, the non-profit corporation Women's Image Network has produced The WIN Awards to honor outstanding individuals in politics, business, music and the media who promote gender parity through their creativity and leadership.

Women's Image Network, (WIN), produces The WIN Awards to thank those who advance opportunities for women by creating dimensional female media images.

While The WIN Awards began in 1993 to present awards to outstanding film and television individuals they awards have grown into a juried awards show in which networks and studios submit work on a competition basis.

Woman of The Year Honoree: Elizabeth Guider
Elizabeth Guider joined the Hollywood Reporter in August 2007 as Editor in Chief and since then the paper has launched an East Coast edition, revamped its Web site, introduced a number of blogs, undertaken a complete print redesign, and enhanced its event franchises, including its Women in Entertainment power list and annual breakfast awards ceremony.

Ms. Guider writes a column for The Hollywood Reporter, travels extensively for the paper, assists on various panels and at industry functions, and belongs to various professional organizations including the board of the Peabody’s and BAFTA.

In doing so she has also built on and advanced the mission of Women’s Image Network by providing leadership opportunities for women at the paper.

Before joining The Reporter, Elizabeth spent 15 years with Variety and worked as a reporter and an editor in Paris, Rome and London as well as in New York and Los Angeles. Ms. Guider was born and raised in the South, went to college in Atlanta and New York City, and holds a Ph.D. in Renaissance studies from New York University.

While working as a freelance journalist in Europe in the '80s, Elizabeth began contributing stories on politics and media topics and eventually covered the film and TV business fulltime for Variety in London from 1986 to 1990, writing reviews and analysis from festivals and markets, reporting on the rise of commercial broadcasting across Europe and the media policies of Prime Minister Margaret Thatcher.

Also while in Europe, Ms. Guider became actively involved in the women’s movement, helping to set up a center for battered women in Rome and participating in the self-help health movement in Italy and France.

Receiving this tribute places Ms. Guider in excellent company as previous WIN Award Honorees are: Tichi Wilkerson, Lily Tomlin, Laura Ziskin, Cloris Leachman, Lauren Bacall, Jane Campion, Lynn Redgrave, Lauren Shuler Donner, Pierce Brosnan, Diane Ladd, Catherine Hardwicke and Gurinder Chadha.

The WIN AWARDS 2009 Tuesday, December 1st 7PM Cocktails, 8PM Awards Ceremony AMERICAN FILM INSTITUTE MARK GOODSON THEATRE 2021 N. Western Avenue LA CA 90027.

The same evening WIN honors Elizabeth Guider she will join excellent company as she will be joined by The WIN Awards nominated writers, directors, producers and actors.
Strategically, marketers were to adopt the designated integrated approach and received outcomes in terms of communicability, understanding and know actual behaviours would be significantly enhanced rather than in continuing to use older and presumably less integrated approaches (Kitchen and de Pelsmacker, 2004). There the IMC assures better market as to what IMC does best involving timeless concept with innovative name. Meanwhile, marketing communication terminology is subject to confusing variations (Pickton and Broderick, 2001), the concept of integration has not yet been fully operationalised (de Pelsmacker et al., 2001). However, there criticisms that IMC research are overly dependent on advertising practitioner perceptions do not carry much weight as alternative studies with narrowly focused public relations and empiricist stance (Cornelissen and Lock, 2000) have been challenged (Gould, 2000; Schultz and Kitchen, 2000). There is much that still needs to be done to deepen understanding of IMC and integrating knowledge from multiple sources using of research approaches, be adopted (Phelps et al., 1996, p. 219). Marketers seem to be lethargic when it comes to change requiring investment and actual change in their approach to marketing communications. Indeed debate regarding what marketing communication can be expected to achieve has rumbled for decades (Ambler, 2000) amid growing recognition in mature markets particularly from some competitors rather than strongly persuasive.



Electronic Marketing

E-marketing strategies entail utilizing existing and emerging communication and data networks to impart personalized and uninterrupted communication between the firm and its customers and to provide value above traditional networks (Watson et al., 2002). The opportunities of e-marketing are large as papers in this special issue will attest. However, in order to understand the opportunities and issues faced by electronic marketing we examine the evolution of marketing practice. In the agricultural era and, recently, even in developing countries, consumers and businesses bought products close to their physical location and had them adapted toward their needs. In this structure, most marketing transactions were initiated by the customer and adapted to her/his specific needs. Production was typically initiated after receiving the customer order, and specialization was at a local level. Marketing had become more organization initiated as products were first manufactured and then marketed (Sheth et al., 2000).

E-marketing creates a fundamental shift in business and consumer behaviors similar to that associated with the introduction of automobiles and telephones that reduced the need for channel immediacy. E-marketing uses the internet as a platform that allows firms to adapt to the needs of customers, reduces transaction costs, and allows customers to move from time- and location-based behaviors towards certain behaviors (Watson et al., 2002). The implications of the international e-marketing strategies on the theory and practice of marketing, from the marketers' perspective and then from the customers' perspectives. The potential of the channel for completing transactions, it is clear that there are many marketing functions with which the Internet can assist and help to establish competitive advantage (Robins, 2000). Indeed, Whiteley (2000) suggests that because the Internet is interactive, it can assist within the trade cycle and those implementing electronic commerce do not appear to have changed their thinking from wishing to gain competitive advantage to achieving operational benefits from more efficient operations (Graham et al., 1996). For example, some companies have been criticized for apparently thinking that all Internet shoppers are the same, instead of realizing that there are many reasons why customer may visit a site (Stell and Paden, 2002) trusting the provider sufficiently to enter into transaction is paramount and communicating trustworthiness remain good challenge (Chadwick, 2001). Although electronic market can embrace the execution of business transactions using any electronic media, generally the literature refers only to Internet or web marketing. If mobile telephones and digital TV are to be used as tools with which to access the Internet, then “Internet marketing” is not strictly correct and electronic marketing is more appropriate, there is e-commerce (Pandya and Arenyeka-Diamond, 2002) upon examining individual customer behaviours, and relationship-building. Some have gone as far as suggesting that there is marketing paradigm for electronic market and business ways (Hoffman and Novak, 1997).
Hey netra, many many thanks for sharing such an important marketing research report on Ryder System, Inc which would be beneficial for many people. Well, i also did some searches and got some useful information on Ryder System, Inc and going to share it with you.
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