Go Back   ManagementParadise.com | Management & Business Education Learning Platform PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Research ( MR )

Marketing Research of Russell Investment Group

Discuss Marketing Research of Russell Investment Group within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Russell Investments is a subsidiary of Northwestern Mutual and is headquartered in Seattle, Washington, U.S.A. Its previous headquarters were located ...

Reply

 

Thread Tools Display Modes
Marketing Research of Russell Investment Group
Old
 (1 (permalink))
Netra Shetty
netrashetty is on a distinguished road
 
netrashetty
Student of PGDM at Mats Institute of Management and Entrepreneurship
Bangalore, Karnataka
Management Paradise Guru
 
Status: Offline
Posts: 4,857
Join Date: Dec 2010
Location: Bangalore, Karnataka
Marketing Research of Russell Investment Group - April 8th, 2011

Russell Investments is a subsidiary of Northwestern Mutual and is headquartered in Seattle, Washington, U.S.A. Its previous headquarters were located in Tacoma, Washington, south of Seattle. The firm is a Turnkey Asset Management Program (TAMP) and provides investment products and services to individuals and institutions in 47 countries. Founded in 1936, Russell focuses on a multi-manager investor approach and is the creator of Russell Indexes.
The company operates principal offices in London, Paris, Sydney, Melbourne, Auckland, Singapore, Seoul, Tokyo, Toronto, San Francisco and New York.
Russell's clients include retirement plans, endowments, foundations and investment plans of all types. Investors have access to Russell's services through a network that includes many of the world's top banks, brokers, insurance companies and independent investment advisors.
Russell has more than 1,750 associates in more than 20 offices around the world.[1] In October 2008, Russell Investments Canada Ltd. was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc., and was featured in Maclean's newsmagazine. Later that month, Russell Investments Canada was also named one of Greater Toronto's Top Employers, which was announced by the Toronto Star newspaper.[2]
Total receipts of the world’s book publishing community at the turn of the century (1999) were estimated at $120 billion. Publishers in the United States accounted for about 21 percent of this total, or almost $25 billion, with approximately 60,000 new titles or editions issued in that year. The huge American book market has become a magnet for major foreign publishing houses. Imports of books by the United States increased at an average annual rate of 6 percent in the period 1992–1999, and the 1990s saw an influx of foreign firms — primarily British, Dutch, and German — merge with or acquire U.S. book-publishing companies. English language publications dominate the international trade in books, which has witnessed rapid growth as a result of expanding Internet use.

The U.S. book publishing industry consists of approximately 2,700 firms with 8,000 establishments whose estimated value of shipments of $19 billion adjusted for inflation in 1999 was accomplished through the efforts of 85,000 employees. This has grown to about $25 billion currently. The nation’s largest firms are generally in or near New York City, but publishers can be found in every region and urban area. Most book publishing establishments are small, with well under 20 employees, and few, if any, have their own printing plants.

The book publishing business in the United States is remarkably steady and predictable. There are currently about 3,000 publishing firms. The number of establishments has remained consistent over the time period covered.




__________________________________________________ __________________________

This is not a large industry, but it has managed to hold its share in the economy. Reflecting the consistency in number of players in the business, employment has remained steady at slightly under 90,000 workers in the U.S.



The lack of movement in the business has resulted in a fairly concentrated industry. Consolidation has been occurring and the 4 largest firms now account for over 40% of industry revenues. There are smaller, regional publishing houses spread across the country, but the largest 50 players are responsible for over four-fifths of all industry revenues.

Concentration of Revenue by number of firms in the industry is as follows:


Total Number of firms Revenue as % of all firms in the industry

4 largest 40.7%
8 largest 55.2%
20 largest 72.7%
50 largest 81.0%


Market Metrics
Growth since 2000 has been up only slightly. The strength of the economy mid-decade has given a slight boost to revenues in the book publishing industry. Margins in the industry are average, but the key players have seen a broad range of results (see Profit Margin figures in table below)



Industry Players
These are major players in this market, but it is not an exhaustive list of all key firms.

Revenues, Net Income and Market Capitalization are expressed in US$ Millions.



Recent Trends and Developments
Favorable demographics have had a positive impact on the U.S. book publishing industry. The U.S. population has grown, increased its level of education, accumulated more disposable personal income, and increased its propensity to buy and read books. Over the past two decades, the population increased 44.7 million, and school enrollment 10.0 million. The percentage of the U.S. population completing 4 or more years of high school rose to an estimated 83 percent — 226 million - in 1999 from 67 percent — 153 million — in 1980. The percentage of college graduates reached an estimated 25 percent — 68 million — of the population in 1999 from 16 percent — 36 million — in 1980. Disposable personal income on a per capita basis and adjusted for price increases grew to over $21,000 in 1999 from $14,867 in 1980. Book publishers’ receipts through mid-decade are projected to increase in constant dollars at a compound average rate of 2 percent.

A series of positive demographic and economic factors are expected to support growth of the U.S. book publishing industry over this 5-year period. Continued expansion of the U.S. economy in this time frame, yielding more disposable personal income, should underpin publishers’ receipts. The overall domestic market for U.S. books will grow as the U.S. population expands by 11.4 million.

Since no growth will take place in the number of U.S. persons under age 45 (growth in the number of persons under age 25 will be negated by a decline in the number of persons in the age group 25 to 44), all this growth will be in the age group of persons 45 or older, a demographic segment with a strong propensity to read. Educational enrollments should increase by 1.8 million at elementary and secondary schools and 0.6 million at the college and university level.

Enrollment growth is expected to be accompanied by more tax funds allocated to education by states and municipalities. Tax revenues are expected to increase funding levels for U.S. school and public libraries, specifically benefiting publishers of juvenile books. Exports of U.S. books should increase as a result of strong economies overseas, more familiarity with publications in the English language, greater use of the Internet as a marketing tool, and improved copyright conditions abroad.
Advertisements

Friends: (0)
Reply With Quote
Re: Marketing Research of Russell Investment Group
Old
 (2 (permalink))
Jitendra Mazee
jitendra05 is on a distinguished road
 
jitendra05
Student of Bachelor of Engineering at RGTU Bhopal
Bhopal, Madhya Pradesh
Management Paradise Guru
 
Institute: RGTU Bhopal
Status: Offline
Posts: 27,848
Join Date: Jan 2016
Location: Bhopal, Madhya Pradesh
Re: Marketing Research of Russell Investment Group - August 17th, 2016

Quote:
Originally Posted by netrashetty View Post
Russell Investments is a subsidiary of Northwestern Mutual and is headquartered in Seattle, Washington, U.S.A. Its previous headquarters were located in Tacoma, Washington, south of Seattle. The firm is a Turnkey Asset Management Program (TAMP) and provides investment products and services to individuals and institutions in 47 countries. Founded in 1936, Russell focuses on a multi-manager investor approach and is the creator of Russell Indexes.
The company operates principal offices in London, Paris, Sydney, Melbourne, Auckland, Singapore, Seoul, Tokyo, Toronto, San Francisco and New York.
Russell's clients include retirement plans, endowments, foundations and investment plans of all types. Investors have access to Russell's services through a network that includes many of the world's top banks, brokers, insurance companies and independent investment advisors.
Russell has more than 1,750 associates in more than 20 offices around the world.[1] In October 2008, Russell Investments Canada Ltd. was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc., and was featured in Maclean's newsmagazine. Later that month, Russell Investments Canada was also named one of Greater Toronto's Top Employers, which was announced by the Toronto Star newspaper.[2]
Total receipts of the world’s book publishing community at the turn of the century (1999) were estimated at $120 billion. Publishers in the United States accounted for about 21 percent of this total, or almost $25 billion, with approximately 60,000 new titles or editions issued in that year. The huge American book market has become a magnet for major foreign publishing houses. Imports of books by the United States increased at an average annual rate of 6 percent in the period 1992–1999, and the 1990s saw an influx of foreign firms — primarily British, Dutch, and German — merge with or acquire U.S. book-publishing companies. English language publications dominate the international trade in books, which has witnessed rapid growth as a result of expanding Internet use.

The U.S. book publishing industry consists of approximately 2,700 firms with 8,000 establishments whose estimated value of shipments of $19 billion adjusted for inflation in 1999 was accomplished through the efforts of 85,000 employees. This has grown to about $25 billion currently. The nation’s largest firms are generally in or near New York City, but publishers can be found in every region and urban area. Most book publishing establishments are small, with well under 20 employees, and few, if any, have their own printing plants.

The book publishing business in the United States is remarkably steady and predictable. There are currently about 3,000 publishing firms. The number of establishments has remained consistent over the time period covered.




__________________________________________________ __________________________

This is not a large industry, but it has managed to hold its share in the economy. Reflecting the consistency in number of players in the business, employment has remained steady at slightly under 90,000 workers in the U.S.



The lack of movement in the business has resulted in a fairly concentrated industry. Consolidation has been occurring and the 4 largest firms now account for over 40% of industry revenues. There are smaller, regional publishing houses spread across the country, but the largest 50 players are responsible for over four-fifths of all industry revenues.

Concentration of Revenue by number of firms in the industry is as follows:


Total Number of firms Revenue as % of all firms in the industry

4 largest 40.7%
8 largest 55.2%
20 largest 72.7%
50 largest 81.0%


Market Metrics
Growth since 2000 has been up only slightly. The strength of the economy mid-decade has given a slight boost to revenues in the book publishing industry. Margins in the industry are average, but the key players have seen a broad range of results (see Profit Margin figures in table below)



Industry Players
These are major players in this market, but it is not an exhaustive list of all key firms.

Revenues, Net Income and Market Capitalization are expressed in US$ Millions.



Recent Trends and Developments
Favorable demographics have had a positive impact on the U.S. book publishing industry. The U.S. population has grown, increased its level of education, accumulated more disposable personal income, and increased its propensity to buy and read books. Over the past two decades, the population increased 44.7 million, and school enrollment 10.0 million. The percentage of the U.S. population completing 4 or more years of high school rose to an estimated 83 percent — 226 million - in 1999 from 67 percent — 153 million — in 1980. The percentage of college graduates reached an estimated 25 percent — 68 million — of the population in 1999 from 16 percent — 36 million — in 1980. Disposable personal income on a per capita basis and adjusted for price increases grew to over $21,000 in 1999 from $14,867 in 1980. Book publishers’ receipts through mid-decade are projected to increase in constant dollars at a compound average rate of 2 percent.

A series of positive demographic and economic factors are expected to support growth of the U.S. book publishing industry over this 5-year period. Continued expansion of the U.S. economy in this time frame, yielding more disposable personal income, should underpin publishers’ receipts. The overall domestic market for U.S. books will grow as the U.S. population expands by 11.4 million.

Since no growth will take place in the number of U.S. persons under age 45 (growth in the number of persons under age 25 will be negated by a decline in the number of persons in the age group 25 to 44), all this growth will be in the age group of persons 45 or older, a demographic segment with a strong propensity to read. Educational enrollments should increase by 1.8 million at elementary and secondary schools and 0.6 million at the college and university level.

Enrollment growth is expected to be accompanied by more tax funds allocated to education by states and municipalities. Tax revenues are expected to increase funding levels for U.S. school and public libraries, specifically benefiting publishers of juvenile books. Exports of U.S. books should increase as a result of strong economies overseas, more familiarity with publications in the English language, greater use of the Internet as a marketing tool, and improved copyright conditions abroad.
Well netra, thanks for sharing the information on Russell Investment Group and i am sure it would be useful for many students for their research work. BTW, i also uploaded a document where people can find more useful information on Russell Investment Group.
Attached Files
File Type: pdf Russell Investments.pdf (93.7 KB, 0 views)
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
advertising research, careers in marketing, consumer marketing, economic trends, environmental scanning, government regulations, international marketing, market segmentation, market structure, marketing, marketing campaigns, marketing environment, marketing mix, marketing research, mr of us company, mr on us company, pre-testing, product research, qualitative marketing, research methods, research plan, role of marketing, technological advances, types of marketing, us company
Related to Marketing Research of Russell Investment Group
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Marketing Research of Omni Group Netra Shetty Marketing Research ( MR ) 1 July 31st, 2016 08:37 PM
Marketing Research of Borders Group Netra Shetty Marketing Research ( MR ) 1 May 17th, 2016 11:02 PM
Human Resource Management of Russell Investment Group Netra Shetty Human Resources Management (H.R) 1 March 30th, 2016 03:17 PM
Financial Analysis of Russell Investment Group Netra Shetty Financial Management 0 February 14th, 2011 04:25 PM
Organisational Structure of Russell Investment Group Netra Shetty Human Resources Management (H.R) 0 February 5th, 2011 03:05 PM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.