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Marketing Research of Rockford Fosgate

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Netra Shetty
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Marketing Research of Rockford Fosgate - April 8th, 2011

Rockford Fosgate is a manufacturer of aftermarket and OEM car audio and In-Car Entertainment (ICE) products and accessories, as well as limited Pro Audio, and personal electronics such as earphones. Lightning Audio is a subsidiary brand of the company.


Marketing is found everywhere, it is an activity almost every people is engaged into from small scale business down to large scale business and from a word of mouth, there arises contemporary issues towards marketing. There intends to explore and analyze three of the marketing issues which can be the Integrated Marketing Communications (IMC), Electronic Marketing and Relationship Marketing and the inter-relationships of the three issues and how it provides better stature towards business organization and business passion by providing situations along with comprehensive information and analysis such as those that implies to information technology, its effective means for the above marketing issues in this contemporary business environment. Aside, several proponents understanding of the issues as well as ideas and concepts of each will also be a part of the discussion and to create desirable ways to give reflections and awareness for the readers to learn about and put into daily life.

Discussions

The effectiveness of market issues integration can substantially impact on the cost incurred to the total organisational system. If all efforts are integrated, the net result is a continuous stream of value-rich actions and outcomes. IMC, RM and E-marketing generates involvement and commitment to organisational programmes as coupled with clear sense of purpose are pre-requisite for the much needed coherence and focus that are ultimately required to produce successful outcomes. There creates and develops appropriate inter-linkages that outcomes in delivery of business quality as expected by marketers and customers along the way. Ideally, communication is an indispensable market activity in the functioning of every issues involved from the crafting of marketing approaches that can be in parallel with external marketing communications, advertised promises stand better chances of being fulfilled to the required level of performance because business is better prepared than out performed.

Integrated Marketing Communication (IMC)

There can be growth towards information technology stance into the posits of marketing and the moving from modern marketing tools that have been the emergence of Integrated Marketing Communications, as there demands more coordinated and strategic approach. Rather than just employing different activities in hope that there can achieved desirable business outcomes, IMC needs to tie in the useful function, as well as purpose and future direction of the company. There can be managers responsible for the company's strategic direction and those who have responsible for inter-relationships in marketing. The fact that there is a need to come together to ensure IMC succeeds can cause difficulties. There can be consequences when managers who should and could have recognized the meaning and impact of changing market conditions failed to do so (Holm, 2006).



Strategically, marketers were to adopt the designated integrated approach and received outcomes in terms of communicability, understanding and know actual behaviours would be significantly enhanced rather than in continuing to use older and presumably less integrated approaches (Kitchen and de Pelsmacker, 2004). There the IMC assures better market as to what IMC does best involving timeless concept with innovative name. Meanwhile, marketing communication terminology is subject to confusing variations (Pickton and Broderick, 2001), the concept of integration has not yet been fully operationalised (de Pelsmacker et al., 2001). However, there criticisms that IMC research are overly dependent on advertising practitioner perceptions do not carry much weight as alternative studies with narrowly focused public relations and empiricist stance (Cornelissen and Lock, 2000) have been challenged (Gould, 2000; Schultz and Kitchen, 2000). There is much that still needs to be done to deepen understanding of IMC and integrating knowledge from multiple sources using of research approaches, be adopted (Phelps et al., 1996, p. 219). Marketers seem to be lethargic when it comes to change requiring investment and actual change in their approach to marketing communications. Indeed debate regarding what marketing communication can be expected to achieve has rumbled for decades (Ambler, 2000) amid growing recognition in mature markets particularly from some competitors rather than strongly persuasive.



Electronic Marketing

E-marketing strategies entail utilizing existing and emerging communication and data networks to impart personalized and uninterrupted communication between the firm and its customers and to provide value above traditional networks (Watson et al., 2002). The opportunities of e-marketing are large as papers in this special issue will attest. However, in order to understand the opportunities and issues faced by electronic marketing we examine the evolution of marketing practice. In the agricultural era and, recently, even in developing countries, consumers and businesses bought products close to their physical location and had them adapted toward their needs. In this structure, most marketing transactions were initiated by the customer and adapted to her/his specific needs. Production was typically initiated after receiving the customer order, and specialization was at a local level. Marketing had become more organization initiated as products were first manufactured and then marketed (Sheth et al., 2000).

E-marketing creates a fundamental shift in business and consumer behaviors similar to that associated with the introduction of automobiles and telephones that reduced the need for channel immediacy. E-marketing uses the internet as a platform that allows firms to adapt to the needs of customers, reduces transaction costs, and allows customers to move from time- and location-based behaviors towards certain behaviors (Watson et al., 2002). The implications of the international e-marketing strategies on the theory and practice of marketing, from the marketers' perspective and then from the customers' perspectives. The potential of the channel for completing transactions, it is clear that there are many marketing functions with which the Internet can assist and help to establish competitive advantage (Robins, 2000). Indeed, Whiteley (2000) suggests that because the Internet is interactive, it can assist within the trade cycle and those implementing electronic commerce do not appear to have changed their thinking from wishing to gain competitive advantage to achieving operational benefits from more efficient operations (Graham et al., 1996). For example, some companies have been criticized for apparently thinking that all Internet shoppers are the same, instead of realizing that there are many reasons why customer may visit a site (Stell and Paden, 2002) trusting the provider sufficiently to enter into transaction is paramount and communicating trustworthiness remain good challenge (Chadwick, 2001). Although electronic market can embrace the execution of business transactions using any electronic media, generally the literature refers only to Internet or web marketing. If mobile telephones and digital TV are to be used as tools with which to access the Internet, then “Internet marketing” is not strictly correct and electronic marketing is more appropriate, there is e-commerce (Pandya and Arenyeka-Diamond, 2002) upon examining individual customer behaviours, and relationship-building. Some have gone as far as suggesting that there is marketing paradigm for electronic market and business ways (Hoffman and Novak, 1997).
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Re: Marketing Research of Rockford Fosgate
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Jitendra Mazee
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Re: Marketing Research of Rockford Fosgate - August 17th, 2016

Quote:
Originally Posted by netrashetty View Post
Rockford Fosgate is a manufacturer of aftermarket and OEM car audio and In-Car Entertainment (ICE) products and accessories, as well as limited Pro Audio, and personal electronics such as earphones. Lightning Audio is a subsidiary brand of the company.


Marketing is found everywhere, it is an activity almost every people is engaged into from small scale business down to large scale business and from a word of mouth, there arises contemporary issues towards marketing. There intends to explore and analyze three of the marketing issues which can be the Integrated Marketing Communications (IMC), Electronic Marketing and Relationship Marketing and the inter-relationships of the three issues and how it provides better stature towards business organization and business passion by providing situations along with comprehensive information and analysis such as those that implies to information technology, its effective means for the above marketing issues in this contemporary business environment. Aside, several proponents understanding of the issues as well as ideas and concepts of each will also be a part of the discussion and to create desirable ways to give reflections and awareness for the readers to learn about and put into daily life.

Discussions

The effectiveness of market issues integration can substantially impact on the cost incurred to the total organisational system. If all efforts are integrated, the net result is a continuous stream of value-rich actions and outcomes. IMC, RM and E-marketing generates involvement and commitment to organisational programmes as coupled with clear sense of purpose are pre-requisite for the much needed coherence and focus that are ultimately required to produce successful outcomes. There creates and develops appropriate inter-linkages that outcomes in delivery of business quality as expected by marketers and customers along the way. Ideally, communication is an indispensable market activity in the functioning of every issues involved from the crafting of marketing approaches that can be in parallel with external marketing communications, advertised promises stand better chances of being fulfilled to the required level of performance because business is better prepared than out performed.

Integrated Marketing Communication (IMC)

There can be growth towards information technology stance into the posits of marketing and the moving from modern marketing tools that have been the emergence of Integrated Marketing Communications, as there demands more coordinated and strategic approach. Rather than just employing different activities in hope that there can achieved desirable business outcomes, IMC needs to tie in the useful function, as well as purpose and future direction of the company. There can be managers responsible for the company's strategic direction and those who have responsible for inter-relationships in marketing. The fact that there is a need to come together to ensure IMC succeeds can cause difficulties. There can be consequences when managers who should and could have recognized the meaning and impact of changing market conditions failed to do so (Holm, 2006).



Strategically, marketers were to adopt the designated integrated approach and received outcomes in terms of communicability, understanding and know actual behaviours would be significantly enhanced rather than in continuing to use older and presumably less integrated approaches (Kitchen and de Pelsmacker, 2004). There the IMC assures better market as to what IMC does best involving timeless concept with innovative name. Meanwhile, marketing communication terminology is subject to confusing variations (Pickton and Broderick, 2001), the concept of integration has not yet been fully operationalised (de Pelsmacker et al., 2001). However, there criticisms that IMC research are overly dependent on advertising practitioner perceptions do not carry much weight as alternative studies with narrowly focused public relations and empiricist stance (Cornelissen and Lock, 2000) have been challenged (Gould, 2000; Schultz and Kitchen, 2000). There is much that still needs to be done to deepen understanding of IMC and integrating knowledge from multiple sources using of research approaches, be adopted (Phelps et al., 1996, p. 219). Marketers seem to be lethargic when it comes to change requiring investment and actual change in their approach to marketing communications. Indeed debate regarding what marketing communication can be expected to achieve has rumbled for decades (Ambler, 2000) amid growing recognition in mature markets particularly from some competitors rather than strongly persuasive.



Electronic Marketing

E-marketing strategies entail utilizing existing and emerging communication and data networks to impart personalized and uninterrupted communication between the firm and its customers and to provide value above traditional networks (Watson et al., 2002). The opportunities of e-marketing are large as papers in this special issue will attest. However, in order to understand the opportunities and issues faced by electronic marketing we examine the evolution of marketing practice. In the agricultural era and, recently, even in developing countries, consumers and businesses bought products close to their physical location and had them adapted toward their needs. In this structure, most marketing transactions were initiated by the customer and adapted to her/his specific needs. Production was typically initiated after receiving the customer order, and specialization was at a local level. Marketing had become more organization initiated as products were first manufactured and then marketed (Sheth et al., 2000).

E-marketing creates a fundamental shift in business and consumer behaviors similar to that associated with the introduction of automobiles and telephones that reduced the need for channel immediacy. E-marketing uses the internet as a platform that allows firms to adapt to the needs of customers, reduces transaction costs, and allows customers to move from time- and location-based behaviors towards certain behaviors (Watson et al., 2002). The implications of the international e-marketing strategies on the theory and practice of marketing, from the marketers' perspective and then from the customers' perspectives. The potential of the channel for completing transactions, it is clear that there are many marketing functions with which the Internet can assist and help to establish competitive advantage (Robins, 2000). Indeed, Whiteley (2000) suggests that because the Internet is interactive, it can assist within the trade cycle and those implementing electronic commerce do not appear to have changed their thinking from wishing to gain competitive advantage to achieving operational benefits from more efficient operations (Graham et al., 1996). For example, some companies have been criticized for apparently thinking that all Internet shoppers are the same, instead of realizing that there are many reasons why customer may visit a site (Stell and Paden, 2002) trusting the provider sufficiently to enter into transaction is paramount and communicating trustworthiness remain good challenge (Chadwick, 2001). Although electronic market can embrace the execution of business transactions using any electronic media, generally the literature refers only to Internet or web marketing. If mobile telephones and digital TV are to be used as tools with which to access the Internet, then “Internet marketing” is not strictly correct and electronic marketing is more appropriate, there is e-commerce (Pandya and Arenyeka-Diamond, 2002) upon examining individual customer behaviours, and relationship-building. Some have gone as far as suggesting that there is marketing paradigm for electronic market and business ways (Hoffman and Novak, 1997).
Hey netra, it is really nice to see that people like you are sharing such an important information and helping others. Well, i am also going to share some useful information on Rockford Fosgate which would be useful for many people and help them in their research or project.
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