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Marketing Research of Rite Aid Corporation

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Marketing Research of Rite Aid Corporation
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Netra Shetty
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Marketing Research of Rite Aid Corporation - April 8th, 2011

Rite Aid (NYSE: RAD) is a drugstore chain in the United States and a Fortune 500 company headquartered in East Pennsboro Township, Pennsylvania, near Camp Hill.[3][4] It operates more than 4,780 stores in 31 states and the District of Columbia, features a strong presence on both the East and West Coasts, and employs approximately 109,000 associates. Rite Aid is the largest drugstore chain on the East Coast and the third largest drugstore chain in the U.S.
Rite Aid began in 1962 as a single store opened in Scranton, Pennsylvania called Thrif D Discount Center. After several years of growth, Rite Aid adopted its current name and debuted as a public company in 1968. Today, Rite Aid is publicly traded on the New York Stock Exchange under the ticker RAD. Rite Aid reported total sales of USD $24.3 billion in fiscal year 2008. In 2008, its market capitalization dropped to under $500 million. As of 25 February 2010, the market capitalization of Rite Aid was about $1.3 billion. [5]
Its major competitors are CVS and Walgreens.

Capacity Crowds of Research Leaders Will Gather November 8-10 in San Diego, CA for Visionary Speakers, New Networking Tools and Major Award Programs
Record-breaking registration figures from IIR USA’s 2010 The Market Research Event (TMRE) – the research industry’s largest and most highly anticipated annual conference – suggest the market research industry is on a trajectory toward economic recovery.

According to the latest registration numbers, IIR estimates 1000 market research and information services professionals – many from Fortune 500 companies – will converge on what will likely be the largest turnout in the event’s history.

“Based on attendance figures, internal research and anecdotal evidence from research buyers and suppliers, we believe the market research industry has turned a corner,” said IIR Conference Director Krista Vazquez. “This year’s TMRE has therefore been carefully calibrated to support ambitious, enterprising thinking, to fast-track business development and to drive research innovation.”

TMRE’s 2010 program will feature progressive keynotes and incisive session tracks; new proprietary tools to facilitate advanced networking; and awards that recognize innovation on distinctly different levels, including:

• NEW proprietary corporate matchmaking tools to simplify and facilitate extremely targeted connections

• Keynotes by decision science authorities and thought leaders:
- Jonah Lehrer – neuroscientist and author of How We Decide: The New Science of Decision Making
- Dan Heath – pioneer in the psychology of change agency and co-author of Switch: How to Change Things When Change Is Hard
- Chris Anderson – editor-in-chief of Wired magazine, and author of The Long Tail and Free: The Future of a Radical Price

• The TMRE mentoring program to streamline networking, build lasting relationships and improve conference ROI

• The prestigious, annual EXPLOR award – a case study competition recognizing highly innovative applications of research – which has set an industry standard for years

• The new NGMR Disruptive Innovator award, honoring companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive progress. Nominations for the Disruptive Innovator award are open until October 28th, 2010. Nominations should be sent to [email address] and should include two or three paragraphs of supporting information as well as nominee bio and/or company background.

ABOUT THE MARKET RESEARCH EVENT
For nearly a decade, IIR USA’s The Market Research Event (TMRE) has delivered the highest caliber of cutting-edge information, business-building insights and visionary speakers available to the market research and information services industry.

In addition to providing a full-day symposia circuit and a two-day, five-track conference program covering an exhaustive portfolio of industry topics and specialist areas, TMRE 2010 will offer a mentoring program, organized match-making/networking services, tools to help attendees assess their conference ROI and much more!
Recent Trends and Developments
Important Factors Affecting the Future Growth of U.S. Industry

Consumer spending has been the key to the growing U.S. economy. However, most economic experts believe that consumer spending will slow in the year 2000. One of the first items households typically would cut back on would be a boat, as consumers typically are not willing to take on additional debt that can be avoided. U.S. shipments of boats often have fallen before a slow or declining year in the general economy. From 1989 to 1991, annual real GDP growth slowed, reaching 2.5 percent in 1989, 1.2 percent in 1990, and -0.6 percent in 1991; meanwhile, real industry shipments declined annually over that period, falling 9 percent in 1989, 16 percent in 1990, and 30 percent in 1991.

U.S. Industry Growth Projections for theNext 1 and 5 Years

U.S. apparent consumption is expected to increase 0.5 percent in real terms, totaling $6.5 billion in current dollars in the year 2000. U.S. imports are expected to total $950 million, up 1.6 percent. U.S. product shipments of boats will grow to a forecast $6.2 billion, increasing 0.6 percent in real terms in 2000. Meanwhile, U.S. exports of boats are expected to grow a modest 3.1 percent for the first time since 1997 to reach $675 million.

The top 20 trade-weighted economies, based on U.S. exports of total manufacturing products, are expected to grow faster, recording an estimated rate of 3 percent. The overall U.S. economy as measured by GDP and total consumption is expected to grow 2 to 2.5 percent in 2000. This slowdown in growth will prompt the decline of the U.S. boating market as real industry shipments for boats will decline an estimated 1 percent. Consumers probably will start reducing their debt burden before seeking additional credit to purchase a boat. Also important in regard to the forecast will be consumer confidence. Greater declines in industry shipments will be avoided if consumer confidence does not fall dramatically. For consumers who lose confidence in the economy, a highly discretionary purchase such as a boat probably will be deferred.

Five-year growth in the market will be dependent on demographic trends and the continuation of favorable economic trends. More and more baby boomers are preparing for retirement. With retirement comes additional leisure time to participate in boating. However, this group is passing its peak wage-earning years and may be wary of taking on the additional debt burden of a boat. From 1999 through 2004, the 55- to 64- year-old age group will be the fastest-growing population segment. This age group, according to the 1997 Consumer Expenditures Survey of the Bureau of Labor Statistics, spends 56 percent less than does the age group 45 to 54 on boats with a motor. However, the latter age group also will be growing and is much larger, about 10 million, than the age group 55 to 64. According to the survey, consumers between the ages of 45 and 54 are the most likely to purchase a boat with a motor. With some mixed demographic trends, boat sales also will be dependent on factors such as the growth of real personal disposable income, interest rates, consumer confidence, and the consumer debt ratio. If these indicators remain positive as forecast, constant dollar industry shipments are expected to grow 1.7 percent from 1999 to 2004. Imports and exports probably will grow about 5 percent each annually over that period. As a result, real apparent consumption will grow at an estimated 1.7 percent annual rate from 1999 to 2004.
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Re: Marketing Research of Rite Aid Corporation
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Jitendra Mazee
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Re: Marketing Research of Rite Aid Corporation - July 31st, 2016

Quote:
Originally Posted by netrashetty View Post
Rite Aid (NYSE: RAD) is a drugstore chain in the United States and a Fortune 500 company headquartered in East Pennsboro Township, Pennsylvania, near Camp Hill.[3][4] It operates more than 4,780 stores in 31 states and the District of Columbia, features a strong presence on both the East and West Coasts, and employs approximately 109,000 associates. Rite Aid is the largest drugstore chain on the East Coast and the third largest drugstore chain in the U.S.
Rite Aid began in 1962 as a single store opened in Scranton, Pennsylvania called Thrif D Discount Center. After several years of growth, Rite Aid adopted its current name and debuted as a public company in 1968. Today, Rite Aid is publicly traded on the New York Stock Exchange under the ticker RAD. Rite Aid reported total sales of USD $24.3 billion in fiscal year 2008. In 2008, its market capitalization dropped to under $500 million. As of 25 February 2010, the market capitalization of Rite Aid was about $1.3 billion. [5]
Its major competitors are CVS and Walgreens.

Capacity Crowds of Research Leaders Will Gather November 8-10 in San Diego, CA for Visionary Speakers, New Networking Tools and Major Award Programs
Record-breaking registration figures from IIR USA’s 2010 The Market Research Event (TMRE) – the research industry’s largest and most highly anticipated annual conference – suggest the market research industry is on a trajectory toward economic recovery.

According to the latest registration numbers, IIR estimates 1000 market research and information services professionals – many from Fortune 500 companies – will converge on what will likely be the largest turnout in the event’s history.

“Based on attendance figures, internal research and anecdotal evidence from research buyers and suppliers, we believe the market research industry has turned a corner,” said IIR Conference Director Krista Vazquez. “This year’s TMRE has therefore been carefully calibrated to support ambitious, enterprising thinking, to fast-track business development and to drive research innovation.”

TMRE’s 2010 program will feature progressive keynotes and incisive session tracks; new proprietary tools to facilitate advanced networking; and awards that recognize innovation on distinctly different levels, including:

• NEW proprietary corporate matchmaking tools to simplify and facilitate extremely targeted connections

• Keynotes by decision science authorities and thought leaders:
- Jonah Lehrer – neuroscientist and author of How We Decide: The New Science of Decision Making
- Dan Heath – pioneer in the psychology of change agency and co-author of Switch: How to Change Things When Change Is Hard
- Chris Anderson – editor-in-chief of Wired magazine, and author of The Long Tail and Free: The Future of a Radical Price

• The TMRE mentoring program to streamline networking, build lasting relationships and improve conference ROI

• The prestigious, annual EXPLOR award – a case study competition recognizing highly innovative applications of research – which has set an industry standard for years

• The new NGMR Disruptive Innovator award, honoring companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive progress. Nominations for the Disruptive Innovator award are open until October 28th, 2010. Nominations should be sent to [email address] and should include two or three paragraphs of supporting information as well as nominee bio and/or company background.

ABOUT THE MARKET RESEARCH EVENT
For nearly a decade, IIR USA’s The Market Research Event (TMRE) has delivered the highest caliber of cutting-edge information, business-building insights and visionary speakers available to the market research and information services industry.

In addition to providing a full-day symposia circuit and a two-day, five-track conference program covering an exhaustive portfolio of industry topics and specialist areas, TMRE 2010 will offer a mentoring program, organized match-making/networking services, tools to help attendees assess their conference ROI and much more!
Recent Trends and Developments
Important Factors Affecting the Future Growth of U.S. Industry

Consumer spending has been the key to the growing U.S. economy. However, most economic experts believe that consumer spending will slow in the year 2000. One of the first items households typically would cut back on would be a boat, as consumers typically are not willing to take on additional debt that can be avoided. U.S. shipments of boats often have fallen before a slow or declining year in the general economy. From 1989 to 1991, annual real GDP growth slowed, reaching 2.5 percent in 1989, 1.2 percent in 1990, and -0.6 percent in 1991; meanwhile, real industry shipments declined annually over that period, falling 9 percent in 1989, 16 percent in 1990, and 30 percent in 1991.

U.S. Industry Growth Projections for theNext 1 and 5 Years

U.S. apparent consumption is expected to increase 0.5 percent in real terms, totaling $6.5 billion in current dollars in the year 2000. U.S. imports are expected to total $950 million, up 1.6 percent. U.S. product shipments of boats will grow to a forecast $6.2 billion, increasing 0.6 percent in real terms in 2000. Meanwhile, U.S. exports of boats are expected to grow a modest 3.1 percent for the first time since 1997 to reach $675 million.

The top 20 trade-weighted economies, based on U.S. exports of total manufacturing products, are expected to grow faster, recording an estimated rate of 3 percent. The overall U.S. economy as measured by GDP and total consumption is expected to grow 2 to 2.5 percent in 2000. This slowdown in growth will prompt the decline of the U.S. boating market as real industry shipments for boats will decline an estimated 1 percent. Consumers probably will start reducing their debt burden before seeking additional credit to purchase a boat. Also important in regard to the forecast will be consumer confidence. Greater declines in industry shipments will be avoided if consumer confidence does not fall dramatically. For consumers who lose confidence in the economy, a highly discretionary purchase such as a boat probably will be deferred.

Five-year growth in the market will be dependent on demographic trends and the continuation of favorable economic trends. More and more baby boomers are preparing for retirement. With retirement comes additional leisure time to participate in boating. However, this group is passing its peak wage-earning years and may be wary of taking on the additional debt burden of a boat. From 1999 through 2004, the 55- to 64- year-old age group will be the fastest-growing population segment. This age group, according to the 1997 Consumer Expenditures Survey of the Bureau of Labor Statistics, spends 56 percent less than does the age group 45 to 54 on boats with a motor. However, the latter age group also will be growing and is much larger, about 10 million, than the age group 55 to 64. According to the survey, consumers between the ages of 45 and 54 are the most likely to purchase a boat with a motor. With some mixed demographic trends, boat sales also will be dependent on factors such as the growth of real personal disposable income, interest rates, consumer confidence, and the consumer debt ratio. If these indicators remain positive as forecast, constant dollar industry shipments are expected to grow 1.7 percent from 1999 to 2004. Imports and exports probably will grow about 5 percent each annually over that period. As a result, real apparent consumption will grow at an estimated 1.7 percent annual rate from 1999 to 2004.
Hey netra, i am really impressed after reading all your article or report on Rite Aid Corporation and must say that it is going to be useful for many people. Well, if you do not mind then i have also got some information and would like to share it with you. So please download and check my presentation on Rite Aid Corporation.
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