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Marketing Research of Rent-A-Wreck

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Netra Shetty
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Marketing Research of Rent-A-Wreck - April 8th, 2011

ent-A-Wreck is a car rental company that is primarily known for renting used cars at discount prices. They are also known for accommodating younger drivers to whom many other car rental companies will not rent. They charge less than normal rental companies, mostly because the cars they rent are used. The average Rent-A-Wreck vehicle is about 3-5 years old on average with 40,000 - 70,000 miles. The company is known as The Smart Alternative, a trademarked phrase.


Marketest's experience helping start-ups, entrepreneurs and young businesses conducting online quantitative market research to answer vital questions about their target market, product or service launch combined with the growth of UK entrepreneurial spirit has led us to launch our very own enterprise competition.

Do you have the entrepreneurial spirit, a new business idea? We want to hear from you!

More and more individuals are creating their own enterprise, thinking of innovative commercial ideas every day! Rather than searching for jobs, people are making their own!

Marketest's competition aims to stimulate and promote entrepreneurial initiative, to bring out business start-ups ideas and support the transition from the idea to the launching. Your idea doesn't have to fit into a box, no matter your target market, industry or service we want to hear about your business idea!

With target markets hard to predict, developing a great business plan is a vital step in beginning your start-up. Market research is an essential ingredient when developing this plan, both at the beginning of your project and in the future, it allows you to answer those unpredictable market questions! Is there a demand? What will consumers pay?

This exciting competition has benefits for all entrants and allows the winner a prize of a tailored market research survey and report worth £1,000!

Who can enter?
Anyone! Whether you are a student, pre-start-up, young business owner, or entrepreneur you can enter our competition!

Architectural Aluminium Product Manufacturing in Australia - Industry Market Research Report - This is the replacement for the February 2011 edition of Architectural Aluminium Product Manufacturing in Australia. The report provides a detailed analysis of the Architectural Aluminium Product Manufacturing in Australia industry, including key growth trends, statistical data, sales predictions, the competitive environment including market shares and the key concerns of the industry.

The industry consists of firms that manufacture architectural aluminium products such as doors, railings, gates, ornamental partitions, window frames, aluminium framed windows, doors and shower screens.

The About this Industry chapter provides general information about the scope of the industry such as an industry definition and a list of the main activities of the industry.

The Industry at a Glance chapter provides a brief snapshot of the key indicators of the industry such as industry revenue and forecast growth rate.

The Industry Performance chapter covers the following: Executive Summary, Key External Drivers, Current Performance, Industry Outlook and Industry Life Cycle. The Executive Summary section is a brief summary of the overall chapter. The Key External Drivers section looks at the key factors outside the control of an individual business that determine the industry's performance. The Current Performance section provides analysis for the industry over the past five years with key performance indicators discussed. The Industry Outlook section is a key analysis section of the report and outlines expectations for the key industry indicators over the next five year period, including forecasts. The Industry Life Cycle section provides a discussion of where the industry is at in its life cycle and how that is affecting industry performance.

The Products & Markets chapter covers the following: Supply Chain, Products & Services, Demand Determinants, Major Markets, International Trade and Business Locations. The Supply Chain section lists the key buying and key selling industries associated with this industry. The Products & Services section lists the products and services the industry provides including percentage breakdowns by key segment. The Demand Determinants section provides an analysis of the determinants behind the level of demand for the industry's products. The Major Markets section gives an analysis of the markets for the industry's products and how these markets may have changed over time. The International Trade section provides a discussion of the importance of trade to the industry. The Business Locations section highlights where the industry operates and why.

The Competitive Landscape chapter is a discussion of the characteristics of an average operator in the industry and who controls the market for the products of the industry. It includes the following sections: Market Share Concentration, Key Success Factors, Cost Structure Benchmarks, Basis of Competition, Barriers to Entry and Industry Globalization. The Market Share Concentration section discusses the level of concentration of the industry. The Key Success Factors section looks at the key internal factors that contribute to the success of an operator in the industry. The Cost Structure Benchmarks section discusses the average costs faced by operators in the industry. The Basis of Competition section is a discussion of the factors that can give a company in this industry a competitive edge. The Barriers to Entry section looks at the factors preventing new companies from entering the industry. The Industry Globalization section provides an indication to which the industry is affected by global operations and trends.

The Major Companies chapter analyses the companies that have the most substantial influence on the industry. Market Share figures and a discussion of the major companies operations within the industry are given where possible.

The Operating Conditions chapter covers the following: Structural Risk Index, Investment Requirements, Technology & Systems, Industry Volatility, Regulation & Policy, Industry Assistance and Taxation Issues. The Structural Risk Index section provides an indicator of the level of risk faced by operators in the industry. The Investment Requirements section is an analysis of the level of capital investment required to operate in the industry. The Technology & Systems section discusses the key technologies used by the industry. The Industry Volatility section looks at the level of in the industry and the factors behind this volatility. The Regulation & Policy section looks in to the regulatory measures the industry is subject to and the corresponding compliance burden faced by operators in the industry. The Industry Assistance section discusses the level of assistance the industry receives from Government. The Taxation Issues gives a comparison between the level of tax burden on this industry compared to other industries and discusses industry-specific taxation measures placed upon it.

The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry value added (or gross product), establishments, enterprises, employment, exports, imports, wages, domestic demand and any relevant industry-specific data where appropriate. There is also a Historical Performance section that discusses the key past events that have determined industry performance.
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Re: Marketing Research of Rent-A-Wreck
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Jitendra Mazee
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Re: Marketing Research of Rent-A-Wreck - August 1st, 2016

Quote:
Originally Posted by netrashetty View Post
ent-A-Wreck is a car rental company that is primarily known for renting used cars at discount prices. They are also known for accommodating younger drivers to whom many other car rental companies will not rent. They charge less than normal rental companies, mostly because the cars they rent are used. The average Rent-A-Wreck vehicle is about 3-5 years old on average with 40,000 - 70,000 miles. The company is known as The Smart Alternative, a trademarked phrase.


Marketest's experience helping start-ups, entrepreneurs and young businesses conducting online quantitative market research to answer vital questions about their target market, product or service launch combined with the growth of UK entrepreneurial spirit has led us to launch our very own enterprise competition.

Do you have the entrepreneurial spirit, a new business idea? We want to hear from you!

More and more individuals are creating their own enterprise, thinking of innovative commercial ideas every day! Rather than searching for jobs, people are making their own!

Marketest's competition aims to stimulate and promote entrepreneurial initiative, to bring out business start-ups ideas and support the transition from the idea to the launching. Your idea doesn't have to fit into a box, no matter your target market, industry or service we want to hear about your business idea!

With target markets hard to predict, developing a great business plan is a vital step in beginning your start-up. Market research is an essential ingredient when developing this plan, both at the beginning of your project and in the future, it allows you to answer those unpredictable market questions! Is there a demand? What will consumers pay?

This exciting competition has benefits for all entrants and allows the winner a prize of a tailored market research survey and report worth £1,000!

Who can enter?
Anyone! Whether you are a student, pre-start-up, young business owner, or entrepreneur you can enter our competition!

Architectural Aluminium Product Manufacturing in Australia - Industry Market Research Report - This is the replacement for the February 2011 edition of Architectural Aluminium Product Manufacturing in Australia. The report provides a detailed analysis of the Architectural Aluminium Product Manufacturing in Australia industry, including key growth trends, statistical data, sales predictions, the competitive environment including market shares and the key concerns of the industry.

The industry consists of firms that manufacture architectural aluminium products such as doors, railings, gates, ornamental partitions, window frames, aluminium framed windows, doors and shower screens.

The About this Industry chapter provides general information about the scope of the industry such as an industry definition and a list of the main activities of the industry.

The Industry at a Glance chapter provides a brief snapshot of the key indicators of the industry such as industry revenue and forecast growth rate.

The Industry Performance chapter covers the following: Executive Summary, Key External Drivers, Current Performance, Industry Outlook and Industry Life Cycle. The Executive Summary section is a brief summary of the overall chapter. The Key External Drivers section looks at the key factors outside the control of an individual business that determine the industry's performance. The Current Performance section provides analysis for the industry over the past five years with key performance indicators discussed. The Industry Outlook section is a key analysis section of the report and outlines expectations for the key industry indicators over the next five year period, including forecasts. The Industry Life Cycle section provides a discussion of where the industry is at in its life cycle and how that is affecting industry performance.

The Products & Markets chapter covers the following: Supply Chain, Products & Services, Demand Determinants, Major Markets, International Trade and Business Locations. The Supply Chain section lists the key buying and key selling industries associated with this industry. The Products & Services section lists the products and services the industry provides including percentage breakdowns by key segment. The Demand Determinants section provides an analysis of the determinants behind the level of demand for the industry's products. The Major Markets section gives an analysis of the markets for the industry's products and how these markets may have changed over time. The International Trade section provides a discussion of the importance of trade to the industry. The Business Locations section highlights where the industry operates and why.

The Competitive Landscape chapter is a discussion of the characteristics of an average operator in the industry and who controls the market for the products of the industry. It includes the following sections: Market Share Concentration, Key Success Factors, Cost Structure Benchmarks, Basis of Competition, Barriers to Entry and Industry Globalization. The Market Share Concentration section discusses the level of concentration of the industry. The Key Success Factors section looks at the key internal factors that contribute to the success of an operator in the industry. The Cost Structure Benchmarks section discusses the average costs faced by operators in the industry. The Basis of Competition section is a discussion of the factors that can give a company in this industry a competitive edge. The Barriers to Entry section looks at the factors preventing new companies from entering the industry. The Industry Globalization section provides an indication to which the industry is affected by global operations and trends.

The Major Companies chapter analyses the companies that have the most substantial influence on the industry. Market Share figures and a discussion of the major companies operations within the industry are given where possible.

The Operating Conditions chapter covers the following: Structural Risk Index, Investment Requirements, Technology & Systems, Industry Volatility, Regulation & Policy, Industry Assistance and Taxation Issues. The Structural Risk Index section provides an indicator of the level of risk faced by operators in the industry. The Investment Requirements section is an analysis of the level of capital investment required to operate in the industry. The Technology & Systems section discusses the key technologies used by the industry. The Industry Volatility section looks at the level of in the industry and the factors behind this volatility. The Regulation & Policy section looks in to the regulatory measures the industry is subject to and the corresponding compliance burden faced by operators in the industry. The Industry Assistance section discusses the level of assistance the industry receives from Government. The Taxation Issues gives a comparison between the level of tax burden on this industry compared to other industries and discusses industry-specific taxation measures placed upon it.

The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry value added (or gross product), establishments, enterprises, employment, exports, imports, wages, domestic demand and any relevant industry-specific data where appropriate. There is also a Historical Performance section that discusses the key past events that have determined industry performance.
Hey netra, nice information on Rent-A-Wreck and thanks for your effort and sharing it to help others. BTW, i am also going to upload a document which would give related information on Rent-A-Wreck and help others.
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