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Marketing Research of Red River Broadcasting
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Netra Shetty
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Marketing Research of Red River Broadcasting - April 8th, 2011

Red River Broadcasting is a television and radio broadcasting company based in Fargo, North Dakota, which operates a network of Fox affiliates in eastern North Dakota and northwestern Minnesota. The company also owns TV and radio stations in South Dakota and Minnesota. The radio division is known as Red Rock Radio.
Red River Broadcasting is currently owned by Myron Kunin of Minneapolis, Minnesota (85%), who founded Regis Corporation, and Romeo "Ro" Grignon of Ponsford, Minnesota (15%).[1][2]

SECONDARY DATA

Due to the limited timeframe and resources, secondary data will be utilized as the basis of the study. Herein, secondary data is collated and plausibly processed by other people excluding the research. Herein, the market situations will be considered. Accordingly, Hong Kong Disneyland was the 11th theme park opened by the Walt Disney Company and it became one of the most famous tourist attractions in the country. In its first year of operation, the park has recorded only 5 million visitors in its first year of operation against its objective of 5.6 million visitors.[8] Since the launch of HK Disneyland in September 2005, the company has difficult time in casting spell over their local media and more essentially, the public with a communication directive that appears to talk up the good, while maintaining tightlipped about its bad
Since the Hong Kong Disneyland launched in September 2005, it had a difficult time casting its spell over the local media and, more importantly, the public, with a communications directive which appears to talk up the good, while remaining tightlipped about the bad.[9] Because of the bad reputation of the theme park to the public during its first year, the company ahs influenced the attraction and expectation of the customers to visit the park.
The major target market of the theme park is a mix of family and non-familial visitors which include married couples without children, young adults, and the elderly. About half of the family visitors came from China mainland. Accordingly, the visitors of Hong Kong Disneyland during the summer of 2006 have boomed and 50% of the total visitors came from China Mainland.[10]
B. PRIMARY DATA

After the face to face interviews had been accomplished, the set of primary data were collected which had been consolidated into a table file. [appendix 2].



VII. PROCESSING AND ANALYZING DATA

Before the data is inputted through a coding system, the editing will be done to correct defaults that happened during the interview. After which, a statistical analysis will be done to have the findings and an interpretation of the information will be reported. The conclusions and recommendations will be provided for managerial decisions.


- Total days taken for whole research process = 30 days

- Respondents rates = 98.5%

è 985 questionnaires were fully completed


Aforementioned, the total number of questionnaires received is 985 pcs. These 985 questionnaires were validated and assess whether it provides adequate information for the research. To make sure that this research will have enough valid and completed survey questionnaires, all the interviewers/staffs had been well-trained. Although there are still some systematic errors noted in the completed questionnaires, hence, only 985 were considered. The summary of the result that covers all the questions are seen in Appendix 2. the major determinants for this research includes Q1, Q4, Q5, Q6,Q16 and Q17.



VIII. MAJOR FINDINGS

Based from the collated date from the 985 returned questionnaires out of 1,000 provided, and based on the secondary data collated, the following are the major findings of this study.

In Q1, the research has found that 83% of the total respondents have visited the park for the first time and 9.6% are second timer while 7% have visited the park many times.

In Q2, it has found that 58% of the visitors came from mainland China while the other 32% are Hong Kong locals as indicated in the secondary data collated. The other 10% were visitors from other countries such as Singapore, Australia, USA, Africa and others. It has also been found in Q3 that 39% of the total respondents have been able to visit Disneyland parks from other countries and the remaining 61% have noted that they have never been into any Disney parks than in Hong Kong.

In line with Q4, 80% of the total respondents have noted that they are visiting with their families, 19% were visiting with their friends and only 5 respondents were visiting along while 7 are accompanying their business colleagues during their business trips in the country.
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Re: Marketing Research of Red River Broadcasting
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Jitendra Mazee
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Re: Marketing Research of Red River Broadcasting - August 1st, 2016

Quote:
Originally Posted by netrashetty View Post
Red River Broadcasting is a television and radio broadcasting company based in Fargo, North Dakota, which operates a network of Fox affiliates in eastern North Dakota and northwestern Minnesota. The company also owns TV and radio stations in South Dakota and Minnesota. The radio division is known as Red Rock Radio.
Red River Broadcasting is currently owned by Myron Kunin of Minneapolis, Minnesota (85%), who founded Regis Corporation, and Romeo "Ro" Grignon of Ponsford, Minnesota (15%).[1][2]

SECONDARY DATA

Due to the limited timeframe and resources, secondary data will be utilized as the basis of the study. Herein, secondary data is collated and plausibly processed by other people excluding the research. Herein, the market situations will be considered. Accordingly, Hong Kong Disneyland was the 11th theme park opened by the Walt Disney Company and it became one of the most famous tourist attractions in the country. In its first year of operation, the park has recorded only 5 million visitors in its first year of operation against its objective of 5.6 million visitors.[8] Since the launch of HK Disneyland in September 2005, the company has difficult time in casting spell over their local media and more essentially, the public with a communication directive that appears to talk up the good, while maintaining tightlipped about its bad
Since the Hong Kong Disneyland launched in September 2005, it had a difficult time casting its spell over the local media and, more importantly, the public, with a communications directive which appears to talk up the good, while remaining tightlipped about the bad.[9] Because of the bad reputation of the theme park to the public during its first year, the company ahs influenced the attraction and expectation of the customers to visit the park.
The major target market of the theme park is a mix of family and non-familial visitors which include married couples without children, young adults, and the elderly. About half of the family visitors came from China mainland. Accordingly, the visitors of Hong Kong Disneyland during the summer of 2006 have boomed and 50% of the total visitors came from China Mainland.[10]
B. PRIMARY DATA

After the face to face interviews had been accomplished, the set of primary data were collected which had been consolidated into a table file. [appendix 2].



VII. PROCESSING AND ANALYZING DATA

Before the data is inputted through a coding system, the editing will be done to correct defaults that happened during the interview. After which, a statistical analysis will be done to have the findings and an interpretation of the information will be reported. The conclusions and recommendations will be provided for managerial decisions.


- Total days taken for whole research process = 30 days

- Respondents rates = 98.5%

è 985 questionnaires were fully completed


Aforementioned, the total number of questionnaires received is 985 pcs. These 985 questionnaires were validated and assess whether it provides adequate information for the research. To make sure that this research will have enough valid and completed survey questionnaires, all the interviewers/staffs had been well-trained. Although there are still some systematic errors noted in the completed questionnaires, hence, only 985 were considered. The summary of the result that covers all the questions are seen in Appendix 2. the major determinants for this research includes Q1, Q4, Q5, Q6,Q16 and Q17.



VIII. MAJOR FINDINGS

Based from the collated date from the 985 returned questionnaires out of 1,000 provided, and based on the secondary data collated, the following are the major findings of this study.

In Q1, the research has found that 83% of the total respondents have visited the park for the first time and 9.6% are second timer while 7% have visited the park many times.

In Q2, it has found that 58% of the visitors came from mainland China while the other 32% are Hong Kong locals as indicated in the secondary data collated. The other 10% were visitors from other countries such as Singapore, Australia, USA, Africa and others. It has also been found in Q3 that 39% of the total respondents have been able to visit Disneyland parks from other countries and the remaining 61% have noted that they have never been into any Disney parks than in Hong Kong.

In line with Q4, 80% of the total respondents have noted that they are visiting with their families, 19% were visiting with their friends and only 5 respondents were visiting along while 7 are accompanying their business colleagues during their business trips in the country.
Hey netra, i read your report on Red River Broadcasting and it was really awesome and contain nice information. I must tell you that you are going to be appreciated by many people. Well, i am also uploading a document on Red River Broadcasting for helping more and more people.
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