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Marketing Research of RCA

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Netra Shetty
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Marketing Research of RCA - April 8th, 2011

RCA Corporation, founded as the Radio Corporation of America, was an electronics company in existence from 1919 to 1986. Currently, the RCA trademark is owned by the French conglomerate Technicolor SA through RCA Trademark Management S.A., a company owned by Technicolor. The trademark is used by Sony Music Entertainment and Technicolor, which licenses the name to other companies like Audiovox and TCL Corporation for products descended from that common ancestor.[2]


Market Structure
Beauty salons average 5 stations, with 3 full-time and 2 part-time workers.


The industry has seen steady growth since 2000:

Salons average about 150 weekly visits
Since 2000, the # of salon workers rose 26%
Since 2000, the total # of salons is up about 6%
Almost 600,000 positions were filled in 2002 with experienced workers comprising 75% of new employment hires and those with less than one year’s experience comprising 25% of new hires.

Industry statistics:

20% of salons are hair salons
60% of salons are full-service
5% of salons are nail salons (13% of industry workers are manicurists)
5% of salons are barber shops
Average income is close to the U.S. family income average - about US $40,000
Worker segmentation:

60% of workers are full time
30% of workers are part time (< 40 hour workweek)
10% are occassional workers (cleaning, etc.)

Market Metrics
The beauty industry revenues worldwide in 2004 were US $230 billion and US $46 billion in the United States alone.

Largest gloabl beauty care markets in 2004:

United States $46B
Japan $31B
France $15B
Germany $12B
UK $12B
Total beauty market in the U.S. is over $60 billion. The retail beauty salon market is a large segment of that but other segments are significant. U.S. sales of skin care products totaled $7 billion in 2005. Facial makeup in the U.S. in 2005 was $2.8 billion. Total facial care in the United States was almost US $6 billion. Eye, lip, and nail markets were $2.5 billion, $2 billion, and $500 million in the same period.

Global sales of skin care products totaled $50 billion in 2005. Facial makeup globally in the same period was $12 billion. Total facial care in the United States was almost US $6 billion. Eye, lip, and nail markets were $8 billion, $9 billion, and $3 billion in the same period.


Industry Players
Major Manufacturers and Suppliers Location Revenue Market Cap

1. Neutrogena Corporation 1 US $57.14B $182B
2. Avon US $9.2B $15B
3. Sally Beauty Holdings 2 US $2.48B $1.5B
4. Revlon US $1.36B $577M
5. Elizabeth Arden US $1.13B $691M

1 Owned by Johnson and Johnson
2 Largest beauty supply store chain in the U.S.



As in other industries, insurance companies are weighing the benefits of social media for promotion and customer interaction.

A new survey from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, suggests insurers’ efforts would be best spent targeting young adults, men, and high-income earners.
These groups are the most likely to already use social media for insurance research and communication.

Mintel Comperemedia asked survey respondents where they last researched insurance policies and only 4% said on a blog, online discussion group or social networking site.

However, 10% of individuals making between $75k and $100k a year, 9% of those aged 25-34 and 6% of men researched policies on social media websites.

Moreover, these adults were more likely to say they posted a question on a social networking site as part of their insurance research.

Daniel Hayes, VP of insurance services at Mintel Comperemedia, comments:
“Adults under age 34, men and those earning upwards of $75,000 consistently reported more usage of and interest in social networking. Because these individuals are already engaged in social media and because they use the Internet more for insurance research, policy management and purchasing, I’d like to see insurance companies start targeting them when creating social networking initiatives.”

Only 11% of all respondents said they follow companies on social networking websites, but 20% of 25-34s and 19% of those earning $75k-$100k said they do.

Younger adults and men are also more likely than average to say they find advertising on social networking sites useful.

When shopping for insurance, 35% of 25-34s and 30% of $100k+ earners said they prefer the Internet to an agent.

This compares to 23% of all respondents.
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Last edited by netrashetty; April 8th, 2011 at 12:55 PM..
   
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Re: Marketing Research of RCA
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Jitendra Mazee
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Re: Marketing Research of RCA - August 1st, 2016

Quote:
Originally Posted by netrashetty View Post
RCA Corporation, founded as the Radio Corporation of America, was an electronics company in existence from 1919 to 1986. Currently, the RCA trademark is owned by the French conglomerate Technicolor SA through RCA Trademark Management S.A., a company owned by Technicolor. The trademark is used by Sony Music Entertainment and Technicolor, which licenses the name to other companies like Audiovox and TCL Corporation for products descended from that common ancestor.[2]


Market Structure
Beauty salons average 5 stations, with 3 full-time and 2 part-time workers.


The industry has seen steady growth since 2000:

Salons average about 150 weekly visits
Since 2000, the # of salon workers rose 26%
Since 2000, the total # of salons is up about 6%
Almost 600,000 positions were filled in 2002 with experienced workers comprising 75% of new employment hires and those with less than one year’s experience comprising 25% of new hires.

Industry statistics:

20% of salons are hair salons
60% of salons are full-service
5% of salons are nail salons (13% of industry workers are manicurists)
5% of salons are barber shops
Average income is close to the U.S. family income average - about US $40,000
Worker segmentation:

60% of workers are full time
30% of workers are part time (< 40 hour workweek)
10% are occassional workers (cleaning, etc.)

Market Metrics
The beauty industry revenues worldwide in 2004 were US $230 billion and US $46 billion in the United States alone.

Largest gloabl beauty care markets in 2004:

United States $46B
Japan $31B
France $15B
Germany $12B
UK $12B
Total beauty market in the U.S. is over $60 billion. The retail beauty salon market is a large segment of that but other segments are significant. U.S. sales of skin care products totaled $7 billion in 2005. Facial makeup in the U.S. in 2005 was $2.8 billion. Total facial care in the United States was almost US $6 billion. Eye, lip, and nail markets were $2.5 billion, $2 billion, and $500 million in the same period.

Global sales of skin care products totaled $50 billion in 2005. Facial makeup globally in the same period was $12 billion. Total facial care in the United States was almost US $6 billion. Eye, lip, and nail markets were $8 billion, $9 billion, and $3 billion in the same period.


Industry Players
Major Manufacturers and Suppliers Location Revenue Market Cap

1. Neutrogena Corporation 1 US $57.14B $182B
2. Avon US $9.2B $15B
3. Sally Beauty Holdings 2 US $2.48B $1.5B
4. Revlon US $1.36B $577M
5. Elizabeth Arden US $1.13B $691M

1 Owned by Johnson and Johnson
2 Largest beauty supply store chain in the U.S.



As in other industries, insurance companies are weighing the benefits of social media for promotion and customer interaction.

A new survey from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, suggests insurers’ efforts would be best spent targeting young adults, men, and high-income earners.
These groups are the most likely to already use social media for insurance research and communication.

Mintel Comperemedia asked survey respondents where they last researched insurance policies and only 4% said on a blog, online discussion group or social networking site.

However, 10% of individuals making between $75k and $100k a year, 9% of those aged 25-34 and 6% of men researched policies on social media websites.

Moreover, these adults were more likely to say they posted a question on a social networking site as part of their insurance research.

Daniel Hayes, VP of insurance services at Mintel Comperemedia, comments:
“Adults under age 34, men and those earning upwards of $75,000 consistently reported more usage of and interest in social networking. Because these individuals are already engaged in social media and because they use the Internet more for insurance research, policy management and purchasing, I’d like to see insurance companies start targeting them when creating social networking initiatives.”

Only 11% of all respondents said they follow companies on social networking websites, but 20% of 25-34s and 19% of those earning $75k-$100k said they do.

Younger adults and men are also more likely than average to say they find advertising on social networking sites useful.

When shopping for insurance, 35% of 25-34s and 30% of $100k+ earners said they prefer the Internet to an agent.

This compares to 23% of all respondents.
Hey netra, i am very thankful to you that you shared such an important report on RCA because it is going to be useful for one of my project. Well, i also got some information and hope it would also help someone, so sharing here, please download and check it.
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