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Marketing Research of Raytheon

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Marketing Research of Raytheon
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Netra Shetty
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Marketing Research of Raytheon - April 8th, 2011

Raytheon Company (NYSE: RTN) is a major American defense contractor and industrial corporation with core manufacturing concentrations in weapons and military and commercial electronics. It was previously involved in corporate and special-mission aircraft until early 2007. Raytheon is the world's largest producer of guided missiles.[2]
Established in 1922, the company reincorporated in 1928 and adopted its present name in 1959. The company has around 72,000 employees worldwide and annual revenues of approximately US$25 billion. More than 90% of Raytheon's revenues were obtained from military contracts and, as of 2007, it was the fifth-largest military contractor in the world,[3] and is the fourth largest defense contractor in the United States by revenue.
Raytheon Headquarters was moved from Lexington, Massachusetts to Waltham, Massachusetts on October 27, 2003.[4] The company was previously headquartered in Cambridge, Massachusetts from 1922–1928, Newton, Massachusetts from 1928–1941, Waltham from 1941–1961, Lexington from 1961–2003, and back to Waltham from 2003 onwards.

Based on the conclusion provided, it has been found that 80% of the respondents are visiting with their families. Such kind of date is very essential for the marketing department to have better strategies. Thus, the following marketing measures will be recommended to Senior Management for consideration:-

Since most of the people in Mainland China are unfamiliar with the Disney cartooned characters, the management should be able to actively educate these people by showing more Disney cartoons in terms of Media through television channels. Further, the management can also consider the sponsorship of some Children program. This is to help Chinese people in recognizing Disney characters and enhance their interests to seem them live. In addition, more print ads, and visual media advertisements and promotions can also be considered.

For local Hong Kong residents, majority of the visitors have considered that the price of the ticket are too high, hence this should be considered to have some promotional approaches to provide discounted tickets for the Hong Kong people, like free visit for birthday boys and girls on their birth month excluding their family members. In this way, the revenue and sales can be boosted. IN addition, another discount can be given to birthday boys and girls if they choose to celebrate at all Disneyland restaurants.

On one hand, as shown in the result of the survey done by the Hong Kong Monetary Authority. Up to Q2 2007, there were 11, 320, 000 cards issued by Hong Kong.[11]. With the penetration of the credit cards in the country, HK Disneyland can also consider partnership with banks and credit card users to redeem free ticks with their points on their credit card or they may buy tickets using this at a discounted rate.
Of those adults, less than four in 10 sought help from a lender or credit consolidation agency to try to modify their loans.
Women struggled with their debt more than men:
39% said they had trouble during the last two years compared to 33% of men. People aged 25-44 and black survey respondents also reported more difficulty than the general population (42% of 25-34 year-olds, 48% of 35-44s and 53% of blacks).

In addition, adults living in urban and rural areas were more likely to struggle when compared to those living in suburban areas.

Susan Menke, Ph. D and behavioral economist at Mintel Comperemedia, comments:
“With the recent economic crisis impacting people’s finances, it’s not surprising that a substantial portion of the population has been struggling with debt. It is surprising, however, that we saw unemployed respondents report less trouble than those with jobs. This could be because they’re contending with fewer debts, or it could mean they’ve given up trying to pay their loans.”

Less than half of those in trouble with debt reached out for help (37%).

Going directly to their credit card or mortgage lender was the most common avenue:
28% of respondents said they went to their credit card-issuing bank, while 24% went to their mortgage lender to seek help. Still, more than one-third sought assistance from a credit counseling or debt consolidation service.

“A tremendous opportunity exists for lenders to help struggling customers with debt solutions. While not everyone’s debt can be relieved, millions of potential new clients are up for grabs. Mintel’s survey showed most people who received assistance were satisfied, which means that debt assistance can be a positive part of lenders’ brand positioning,” comments Susan Menke.

Overwhelmingly, those who sought help with debt did so for credit card loans (50% of survey respondents). Mortgage debt was the second most common at 36%.

When asked which loan they’d pay if they could afford only one, most respondents said their mortgage (48%), instead of credit cards (17%) or auto loans (13%).
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Jitendra Mazee
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Re: Marketing Research of Raytheon - August 1st, 2016

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Originally Posted by netrashetty View Post
Raytheon Company (NYSE: RTN) is a major American defense contractor and industrial corporation with core manufacturing concentrations in weapons and military and commercial electronics. It was previously involved in corporate and special-mission aircraft until early 2007. Raytheon is the world's largest producer of guided missiles.[2]
Established in 1922, the company reincorporated in 1928 and adopted its present name in 1959. The company has around 72,000 employees worldwide and annual revenues of approximately US$25 billion. More than 90% of Raytheon's revenues were obtained from military contracts and, as of 2007, it was the fifth-largest military contractor in the world,[3] and is the fourth largest defense contractor in the United States by revenue.
Raytheon Headquarters was moved from Lexington, Massachusetts to Waltham, Massachusetts on October 27, 2003.[4] The company was previously headquartered in Cambridge, Massachusetts from 1922–1928, Newton, Massachusetts from 1928–1941, Waltham from 1941–1961, Lexington from 1961–2003, and back to Waltham from 2003 onwards.

Based on the conclusion provided, it has been found that 80% of the respondents are visiting with their families. Such kind of date is very essential for the marketing department to have better strategies. Thus, the following marketing measures will be recommended to Senior Management for consideration:-

Since most of the people in Mainland China are unfamiliar with the Disney cartooned characters, the management should be able to actively educate these people by showing more Disney cartoons in terms of Media through television channels. Further, the management can also consider the sponsorship of some Children program. This is to help Chinese people in recognizing Disney characters and enhance their interests to seem them live. In addition, more print ads, and visual media advertisements and promotions can also be considered.

For local Hong Kong residents, majority of the visitors have considered that the price of the ticket are too high, hence this should be considered to have some promotional approaches to provide discounted tickets for the Hong Kong people, like free visit for birthday boys and girls on their birth month excluding their family members. In this way, the revenue and sales can be boosted. IN addition, another discount can be given to birthday boys and girls if they choose to celebrate at all Disneyland restaurants.

On one hand, as shown in the result of the survey done by the Hong Kong Monetary Authority. Up to Q2 2007, there were 11, 320, 000 cards issued by Hong Kong.[11]. With the penetration of the credit cards in the country, HK Disneyland can also consider partnership with banks and credit card users to redeem free ticks with their points on their credit card or they may buy tickets using this at a discounted rate.
Of those adults, less than four in 10 sought help from a lender or credit consolidation agency to try to modify their loans.
Women struggled with their debt more than men:
39% said they had trouble during the last two years compared to 33% of men. People aged 25-44 and black survey respondents also reported more difficulty than the general population (42% of 25-34 year-olds, 48% of 35-44s and 53% of blacks).

In addition, adults living in urban and rural areas were more likely to struggle when compared to those living in suburban areas.

Susan Menke, Ph. D and behavioral economist at Mintel Comperemedia, comments:
“With the recent economic crisis impacting people’s finances, it’s not surprising that a substantial portion of the population has been struggling with debt. It is surprising, however, that we saw unemployed respondents report less trouble than those with jobs. This could be because they’re contending with fewer debts, or it could mean they’ve given up trying to pay their loans.”

Less than half of those in trouble with debt reached out for help (37%).

Going directly to their credit card or mortgage lender was the most common avenue:
28% of respondents said they went to their credit card-issuing bank, while 24% went to their mortgage lender to seek help. Still, more than one-third sought assistance from a credit counseling or debt consolidation service.

“A tremendous opportunity exists for lenders to help struggling customers with debt solutions. While not everyone’s debt can be relieved, millions of potential new clients are up for grabs. Mintel’s survey showed most people who received assistance were satisfied, which means that debt assistance can be a positive part of lenders’ brand positioning,” comments Susan Menke.

Overwhelmingly, those who sought help with debt did so for credit card loans (50% of survey respondents). Mortgage debt was the second most common at 36%.

When asked which loan they’d pay if they could afford only one, most respondents said their mortgage (48%), instead of credit cards (17%) or auto loans (13%).
Hey netra, thanks for the information on Raytheon and i read all your report. After reading your report, i thought i should also contribute something useful so that going to upload a document which would give related information on Raytheon.
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