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Marketing Research of Quantrix

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Netra Shetty
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Marketing Research of Quantrix - April 8th, 2011

Quantrix is an alternative to two-dimensional spreadsheets and modeling tools. Quantrix is based on the same novel concepts and layout as the seminal Lotus Improv and Javelin Software. Like Improv, Quantrix has been adopted primarily by the financial industry, where its ability to manipulate various “categories” or "dimensions" makes it easy to view forecasts, budgets, and financial projections under many scenarios. In this particular usage, it may be assumed that category or dimension is synonymous with class, a mathematical term. Quantrix allows a user to model financial systems by computing relationships between many classes of data. This capability is a key differentiator which separates it from traditional spreadsheets. Quantrix is used for business planning, forecasting, budgeting, risk analysis and all types of complex data modeling.
A similar Quantrix product was developed by Lighthouse Design for NeXTSTEP and OPENSTEP in the early '90s, which was discontinued when Lighthouse Design was acquired by Sun Microsystems in 1996. Peter Murray, founder and CTO of Quantrix (Subx, inc. dba Quantrix), led the Lighthouse Quantrix development team at the time, but did not go to Sun. He decided in early 2002 to rejuvenate the concept from scratch with modern day technologies, which is when the current Quantrix (Modeler) began to take shape.



V. LIMITATIONS

The target visitors of this research will include the visitors from China mainland and Hong Kong residents. These represents 58% and 32% of the total respondents, respectively. These group comprises 90% of the total population. The remaining 10% of the visitors are from other nations which include Singapore, USA, Korea, Japan and other expatriates. Due to the limitation of staffs, time and budget, this market research will only focus on the two large groups (Hong Kong and Chinese people). Although under these situations, the research could not analyze the reason from the answers of all visitors, it does represent the experience of the participants. In this research, another excluded group of people are those who are under age of 15, whom the researched consider to not fully understand all the questions provided in the questionnaire.



VI. RESEARCH PROCESS

For this market research, the secondary data will be used to identify the general expectation of people for a theme park. After which, primary data will be conducted through interviews and survey questionnaires. First, the researcher gathered all the secondary data and found that people from the mainland China are unfamiliar with Disney characters in China and they are lacking knowledge about the Disney Characters.[7] These are considered as influential factors that affects the expectation and likes of the visitors to come to Hong Kong Disneyland.



A. SECONDARY DATA

Due to the limited timeframe and resources, secondary data will be utilized as the basis of the study. Herein, secondary data is collated and plausibly processed by other people excluding the research. Herein, the market situations will be considered. Accordingly, Hong Kong Disneyland was the 11th theme park opened by the Walt Disney Company and it became one of the most famous tourist attractions in the country. In its first year of operation, the park has recorded only 5 million visitors in its first year of operation against its objective of 5.6 million visitors.[8] Since the launch of HK Disneyland in September 2005, the company has difficult time in casting spell over their local media and more essentially, the public with a communication directive that appears to talk up the good, while maintaining tightlipped about its bad
Since the Hong Kong Disneyland launched in September 2005, it had a difficult time casting its spell over the local media and, more importantly, the public, with a communications directive which appears to talk up the good, while remaining tightlipped about the bad.[9] Because of the bad reputation of the theme park to the public during its first year, the company ahs influenced the attraction and expectation of the customers to visit the park.
Market Research Report - This is the replacement for the February 2011 edition of Architectural Aluminium Product Manufacturing in Australia. The report provides a detailed analysis of the Architectural Aluminium Product Manufacturing in Australia industry, including key growth trends, statistical data, sales predictions, the competitive environment including market shares and the key concerns of the industry.

The industry consists of firms that manufacture architectural aluminium products such as doors, railings, gates, ornamental partitions, window frames, aluminium framed windows, doors and shower screens.

The About this Industry chapter provides general information about the scope of the industry such as an industry definition and a list of the main activities of the industry.

The Industry at a Glance chapter provides a brief snapshot of the key indicators of the industry such as industry revenue and forecast growth rate.

The Industry Performance chapter covers the following: Executive Summary, Key External Drivers, Current Performance, Industry Outlook and Industry Life Cycle. The Executive Summary section is a brief summary of the overall chapter. The Key External Drivers section looks at the key factors outside the control of an individual business that determine the industry's performance. The Current Performance section provides analysis for the industry over the past five years with key performance indicators discussed. The Industry Outlook section is a key analysis section of the report and outlines expectations for the key industry indicators over the next five year period, including forecasts. The Industry Life Cycle section provides a discussion of where the industry is at in its life cycle and how that is affecting industry performance.

The Products & Markets chapter covers the following: Supply Chain, Products & Services, Demand Determinants, Major Markets, International Trade and Business Locations. The Supply Chain section lists the key buying and key selling industries associated with this industry. The Products & Services section lists the products and services the industry provides including percentage breakdowns by key segment. The Demand Determinants section provides an analysis of the determinants behind the level of demand for the industry's products. The Major Markets section gives an analysis of the markets for the industry's products and how these markets may have changed over time. The International Trade section provides a discussion of the importance of trade to the industry. The Business Locations section highlights where the industry operates and why.

The Competitive Landscape chapter is a discussion of the characteristics of an average operator in the industry and who controls the market for the products of the industry. It includes the following sections: Market Share Concentration, Key Success Factors, Cost Structure Benchmarks, Basis of Competition, Barriers to Entry and Industry Globalization. The Market Share Concentration section discusses the level of concentration of the industry. The Key Success Factors section looks at the key internal factors that contribute to the success of an operator in the industry. The Cost Structure Benchmarks section discusses the average costs faced by operators in the industry. The Basis of Competition section is a discussion of the factors that can give a company in this industry a competitive edge. The Barriers to Entry section looks at the factors preventing new companies from entering the industry. The Industry Globalization section provides an indication to which the industry is affected by global operations and trends.
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Jitendra Mazee
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Re: Marketing Research of Quantrix - August 1st, 2016

Quote:
Originally Posted by netrashetty View Post
Quantrix is an alternative to two-dimensional spreadsheets and modeling tools. Quantrix is based on the same novel concepts and layout as the seminal Lotus Improv and Javelin Software. Like Improv, Quantrix has been adopted primarily by the financial industry, where its ability to manipulate various “categories” or "dimensions" makes it easy to view forecasts, budgets, and financial projections under many scenarios. In this particular usage, it may be assumed that category or dimension is synonymous with class, a mathematical term. Quantrix allows a user to model financial systems by computing relationships between many classes of data. This capability is a key differentiator which separates it from traditional spreadsheets. Quantrix is used for business planning, forecasting, budgeting, risk analysis and all types of complex data modeling.
A similar Quantrix product was developed by Lighthouse Design for NeXTSTEP and OPENSTEP in the early '90s, which was discontinued when Lighthouse Design was acquired by Sun Microsystems in 1996. Peter Murray, founder and CTO of Quantrix (Subx, inc. dba Quantrix), led the Lighthouse Quantrix development team at the time, but did not go to Sun. He decided in early 2002 to rejuvenate the concept from scratch with modern day technologies, which is when the current Quantrix (Modeler) began to take shape.



V. LIMITATIONS

The target visitors of this research will include the visitors from China mainland and Hong Kong residents. These represents 58% and 32% of the total respondents, respectively. These group comprises 90% of the total population. The remaining 10% of the visitors are from other nations which include Singapore, USA, Korea, Japan and other expatriates. Due to the limitation of staffs, time and budget, this market research will only focus on the two large groups (Hong Kong and Chinese people). Although under these situations, the research could not analyze the reason from the answers of all visitors, it does represent the experience of the participants. In this research, another excluded group of people are those who are under age of 15, whom the researched consider to not fully understand all the questions provided in the questionnaire.



VI. RESEARCH PROCESS

For this market research, the secondary data will be used to identify the general expectation of people for a theme park. After which, primary data will be conducted through interviews and survey questionnaires. First, the researcher gathered all the secondary data and found that people from the mainland China are unfamiliar with Disney characters in China and they are lacking knowledge about the Disney Characters.[7] These are considered as influential factors that affects the expectation and likes of the visitors to come to Hong Kong Disneyland.



A. SECONDARY DATA

Due to the limited timeframe and resources, secondary data will be utilized as the basis of the study. Herein, secondary data is collated and plausibly processed by other people excluding the research. Herein, the market situations will be considered. Accordingly, Hong Kong Disneyland was the 11th theme park opened by the Walt Disney Company and it became one of the most famous tourist attractions in the country. In its first year of operation, the park has recorded only 5 million visitors in its first year of operation against its objective of 5.6 million visitors.[8] Since the launch of HK Disneyland in September 2005, the company has difficult time in casting spell over their local media and more essentially, the public with a communication directive that appears to talk up the good, while maintaining tightlipped about its bad
Since the Hong Kong Disneyland launched in September 2005, it had a difficult time casting its spell over the local media and, more importantly, the public, with a communications directive which appears to talk up the good, while remaining tightlipped about the bad.[9] Because of the bad reputation of the theme park to the public during its first year, the company ahs influenced the attraction and expectation of the customers to visit the park.
Market Research Report - This is the replacement for the February 2011 edition of Architectural Aluminium Product Manufacturing in Australia. The report provides a detailed analysis of the Architectural Aluminium Product Manufacturing in Australia industry, including key growth trends, statistical data, sales predictions, the competitive environment including market shares and the key concerns of the industry.

The industry consists of firms that manufacture architectural aluminium products such as doors, railings, gates, ornamental partitions, window frames, aluminium framed windows, doors and shower screens.

The About this Industry chapter provides general information about the scope of the industry such as an industry definition and a list of the main activities of the industry.

The Industry at a Glance chapter provides a brief snapshot of the key indicators of the industry such as industry revenue and forecast growth rate.

The Industry Performance chapter covers the following: Executive Summary, Key External Drivers, Current Performance, Industry Outlook and Industry Life Cycle. The Executive Summary section is a brief summary of the overall chapter. The Key External Drivers section looks at the key factors outside the control of an individual business that determine the industry's performance. The Current Performance section provides analysis for the industry over the past five years with key performance indicators discussed. The Industry Outlook section is a key analysis section of the report and outlines expectations for the key industry indicators over the next five year period, including forecasts. The Industry Life Cycle section provides a discussion of where the industry is at in its life cycle and how that is affecting industry performance.

The Products & Markets chapter covers the following: Supply Chain, Products & Services, Demand Determinants, Major Markets, International Trade and Business Locations. The Supply Chain section lists the key buying and key selling industries associated with this industry. The Products & Services section lists the products and services the industry provides including percentage breakdowns by key segment. The Demand Determinants section provides an analysis of the determinants behind the level of demand for the industry's products. The Major Markets section gives an analysis of the markets for the industry's products and how these markets may have changed over time. The International Trade section provides a discussion of the importance of trade to the industry. The Business Locations section highlights where the industry operates and why.

The Competitive Landscape chapter is a discussion of the characteristics of an average operator in the industry and who controls the market for the products of the industry. It includes the following sections: Market Share Concentration, Key Success Factors, Cost Structure Benchmarks, Basis of Competition, Barriers to Entry and Industry Globalization. The Market Share Concentration section discusses the level of concentration of the industry. The Key Success Factors section looks at the key internal factors that contribute to the success of an operator in the industry. The Cost Structure Benchmarks section discusses the average costs faced by operators in the industry. The Basis of Competition section is a discussion of the factors that can give a company in this industry a competitive edge. The Barriers to Entry section looks at the factors preventing new companies from entering the industry. The Industry Globalization section provides an indication to which the industry is affected by global operations and trends.
Hey netra, many many thanks for sharing such an important marketing research report on Quantrix which would be beneficial for many people. Well, i also did some searches and got some useful information on Quantrix and going to share it with you.
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