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Marketing Research of Progressive Corporation

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Netra Shetty
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Marketing Research of Progressive Corporation - April 8th, 2011

The Progressive Corporation (NYSE: PGR), known as the Progressive Casualty Insurance Company through its subsidiaries, provides personal automobile insurance, and other specialty property-casualty insurance and related services in the United States. The company was co-founded in 1937 by Jack Green and Joe Lewis and is headquartered in Mayfield Village, Ohio.[1]


Distribution Channels
Cosmetics are distributed in Japan through the following four channels. An industry source estimated the share of each channel for the last three years as follows:

Japanese Cosmetics Market by Distribution Channel (Percentage)

2003 2004 2005

Franchise System 34.0 33.9 34.1
General Distributorship 32.3 32.3 32.3
Door-to-door & Direct Marketing 26.7 26.3 25.8
Other (Institutional/professional use, etc.) 7.0 7.5 7.8
Source: Shukan Shogyo Jan. 1, 2006

Note: The above “Other” category includes institutional channels. Cosmetics and toiletries for professional use are usually sold directly to beauty salons and barber shops by manufacturers or distributors. Some cosmetics and toiletries are sold over the counter by beauty parlors and barber shops to their customers.

While high-prestige U.S. and European cosmetics companies employ a direct-selling franchise system, wherein a manufacturer deals directly with its own accounts, general distributorship is the most conventional channel with products flowing from manufacturer to wholesaler to retailer. Consumers go directly to shelves where they find cosmetics of their choice and no individualized professional counseling is offered. In this system, the manufacturer delegates distribution to the wholesaler / distributor and supports marketing via advertising and promotion. While products traditionally marketed through this channel have typically consisted of daily necessities such as basic cosmetics and hair care items of relatively low price, the variety of cosmetics distributed through this system is expanding. Many imported cosmetics are distributed via this general distributor system. A wholesaler imports products directly and supplies them to retailers, or an importer brings in a product from an overseas manufacturer and supplies it to wholesalers, who supply the retailers.

Cosmetics and toiletries for spas fall in the “Other” channel. As this channel has traditionally been small in size, products tend to be dealt with by small numbers of niche players. With spas gaining popularity among consumers and attracting attention of the cosmetics industry participants, the size of this distribution channel may increase further, relative to the other channels.

Best Prospect
In the Japanese spa scene, the repertoire of services varies from establishment to establishment, e.g., they offer a single form of treatment or any combination of facial, body, foot/leg, hand/nail, and head/scalp treatments. Accordingly, the types of cosmetics that can be marketed to spas are a function of the targeted treatment and spa ritual employed at specific establishments. The types of cosmetics that have the best prospects are as follows:

Cosmetics for treatment, including cleansing products and balancing products, such as moisturizer, emollient, scrub, skin-brightening/whitening, moisturizing, and anti-aging/age-defying cosmetics. Note hat Japanese consumers are increasingly interested in natural and organic products.
Fragrances and aromatic oils that are believed to relieve the feeling of stress.
Men’s cosmetics, including skin care items. Japanese men, ranging from teenagers to the Japanese baby boomer generation in their fifties, acknowledge the need to look and feel better, and their interest in cosmetics is growing.
Furthermore, industry experts believe that various training programs and equipment may have a fair chance to be marketed to the Japanese market. These include training in treatment rituals or techniques, spa therapist training school and programs, and bathing equipment (germanium, foot bath, soda bath), etc.

ccording to the Experian Simmons DataStreamSM, Hispanics are more optimistic about their future financial well-being than at almost any point during the last 20 months.

As of February, before the tough new Arizona immigration law was announced, fully 41% of Hispanics believed they would be better off financially in 12 months.

Non-Hispanic consumers, too, are increasingly optimistic with 34% saying they will find themselves better off financially in the next 12 months.
Is this positive outlook impacting the Hispanic marketing and media industries in a positive way? Portada recently interviewed more than 50 Hispanic media executives and asked them about their economic outlook.

The results of the survey will be published in Portada’s Third Quarter 2010 Issue to be published in early June.

Before the beginning of the “Great Recession” in October 2008, Hispanic Americans were more confident than non-Hispanic consumers that they would be better off financially in 12 months than they are today.

While Hispanic consumers’ financial optimism was challenged during the last year and a half—at times declining to the point where it matched or nearly matched that of non-Hispanics—confidence levels generally remained above those of non-Hispanics during the course of the recessio
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Re: Marketing Research of Progressive Corporation
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Jitendra Mazee
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Re: Marketing Research of Progressive Corporation - August 1st, 2016

Quote:
Originally Posted by netrashetty View Post
The Progressive Corporation (NYSE: PGR), known as the Progressive Casualty Insurance Company through its subsidiaries, provides personal automobile insurance, and other specialty property-casualty insurance and related services in the United States. The company was co-founded in 1937 by Jack Green and Joe Lewis and is headquartered in Mayfield Village, Ohio.[1]


Distribution Channels
Cosmetics are distributed in Japan through the following four channels. An industry source estimated the share of each channel for the last three years as follows:

Japanese Cosmetics Market by Distribution Channel (Percentage)

2003 2004 2005

Franchise System 34.0 33.9 34.1
General Distributorship 32.3 32.3 32.3
Door-to-door & Direct Marketing 26.7 26.3 25.8
Other (Institutional/professional use, etc.) 7.0 7.5 7.8
Source: Shukan Shogyo Jan. 1, 2006

Note: The above “Other” category includes institutional channels. Cosmetics and toiletries for professional use are usually sold directly to beauty salons and barber shops by manufacturers or distributors. Some cosmetics and toiletries are sold over the counter by beauty parlors and barber shops to their customers.

While high-prestige U.S. and European cosmetics companies employ a direct-selling franchise system, wherein a manufacturer deals directly with its own accounts, general distributorship is the most conventional channel with products flowing from manufacturer to wholesaler to retailer. Consumers go directly to shelves where they find cosmetics of their choice and no individualized professional counseling is offered. In this system, the manufacturer delegates distribution to the wholesaler / distributor and supports marketing via advertising and promotion. While products traditionally marketed through this channel have typically consisted of daily necessities such as basic cosmetics and hair care items of relatively low price, the variety of cosmetics distributed through this system is expanding. Many imported cosmetics are distributed via this general distributor system. A wholesaler imports products directly and supplies them to retailers, or an importer brings in a product from an overseas manufacturer and supplies it to wholesalers, who supply the retailers.

Cosmetics and toiletries for spas fall in the “Other” channel. As this channel has traditionally been small in size, products tend to be dealt with by small numbers of niche players. With spas gaining popularity among consumers and attracting attention of the cosmetics industry participants, the size of this distribution channel may increase further, relative to the other channels.

Best Prospect
In the Japanese spa scene, the repertoire of services varies from establishment to establishment, e.g., they offer a single form of treatment or any combination of facial, body, foot/leg, hand/nail, and head/scalp treatments. Accordingly, the types of cosmetics that can be marketed to spas are a function of the targeted treatment and spa ritual employed at specific establishments. The types of cosmetics that have the best prospects are as follows:

Cosmetics for treatment, including cleansing products and balancing products, such as moisturizer, emollient, scrub, skin-brightening/whitening, moisturizing, and anti-aging/age-defying cosmetics. Note hat Japanese consumers are increasingly interested in natural and organic products.
Fragrances and aromatic oils that are believed to relieve the feeling of stress.
Men’s cosmetics, including skin care items. Japanese men, ranging from teenagers to the Japanese baby boomer generation in their fifties, acknowledge the need to look and feel better, and their interest in cosmetics is growing.
Furthermore, industry experts believe that various training programs and equipment may have a fair chance to be marketed to the Japanese market. These include training in treatment rituals or techniques, spa therapist training school and programs, and bathing equipment (germanium, foot bath, soda bath), etc.

ccording to the Experian Simmons DataStreamSM, Hispanics are more optimistic about their future financial well-being than at almost any point during the last 20 months.

As of February, before the tough new Arizona immigration law was announced, fully 41% of Hispanics believed they would be better off financially in 12 months.

Non-Hispanic consumers, too, are increasingly optimistic with 34% saying they will find themselves better off financially in the next 12 months.
Is this positive outlook impacting the Hispanic marketing and media industries in a positive way? Portada recently interviewed more than 50 Hispanic media executives and asked them about their economic outlook.

The results of the survey will be published in Portada’s Third Quarter 2010 Issue to be published in early June.

Before the beginning of the “Great Recession” in October 2008, Hispanic Americans were more confident than non-Hispanic consumers that they would be better off financially in 12 months than they are today.

While Hispanic consumers’ financial optimism was challenged during the last year and a half—at times declining to the point where it matched or nearly matched that of non-Hispanics—confidence levels generally remained above those of non-Hispanics during the course of the recessio
Well netra, thanks for sharing the information on Progressive Corporation and i am sure it would be useful for many students for their research work. BTW, i also uploaded a document where people can find more useful information on Progressive Corporation.
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