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Marketing Research of Peterbilt

Marketing Research of Peterbilt

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Marketing Research of Peterbilt
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Netra Shetty
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Marketing Research of Peterbilt - April 8th, 2011

Peterbilt Motors Company is a manufacturer of medium- and heavy-duty Class 5 through Class 8 trucks headquartered in Denton, Texas. Founded in 1939 Peterbilt operates manufacturing facilities in Denton, Texas (1980), and Sainte-Thérèse, Quebec. From the early 1960s until the mid 1980s, the company was based in the San Francisco Bay Area of Northern California, with its headquarters, parts department, and main plant all in Newark, California. The Newark plant closed in 1986 with all manufacturing consolidated at its facility in Denton; in 1993 headquarters and engineering also moved to Denton.

This is the replacement for the February 2011 edition of Non-depository Finance Companies in the UK report.

About this Industry

This Industry Market Research report provides a detailed analysis of the Non-depository Finance Companies in the UK industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.

Industry Definition

This industry includes companies that lend money or otherwise grant credit, but that do not fund their lending through deposits as a bank or building society would. Instead, companies in this industry fund their lending activity by selling bonds and shares and on-selling loans. Participants in the industry range from non-depository mortgage finance companies to pawn shops.

Report Contents

The About this Industry chapter provides general information about the scope of the industry such as an industry definition and a list of the main activities of the industry.

The Industry at a Glance chapter provides a brief snapshot of the key indicators of the industry such as industry revenue and forecast growth rate.

The Industry Performance chapter covers the following: Executive Summary, Key External Drivers, Current Performance, Industry Outlook and Industry Life Cycle. The Executive Summary section is a brief summary of the overall chapter. The Key External Drivers section looks at the key factors outside the control of an individual business that determine the industry's performance. The Current Performance section provides analysis for the industry over the past five years with key performance indicators discussed. The Industry Outlook section is a key analysis section of the report and outlines expectations for the key industry indicators over the next five year period, including forecasts. The Industry Life Cycle section provides a discussion of where the industry is at in its life cycle and how that is affecting industry performance.

The Products & Markets chapter covers the following: Supply Chain, Products & Services, Major Markets, Globalisation & Trade and Business Locations. The Supply Chain section lists the key buying and key selling industries associated with this industry. The Products & Services section lists the products and services the industry provides including percentage breakdowns by key segment. The Major Markets section gives an analysis of the markets for the industry's products and how these markets may have changed over time. The Globalisation & Trade section provides a discussion of the level of globalization and the importance of trade to the industry. The Business Locations section highlights where the industry operates and why.

The Competitive Landscape chapter is a discussion of the characteristics of an average operator in the industry and who controls the market for the products of the industry. It includes the following sections: Market Share Concentration, Key Success Factors, Cost Structure Benchmarks and Barriers to Entry. The Market Share Concentration section discusses the level of concentration of the industry. The Key Success Factors section looks at the key internal factors that contribute to the success of an operator in the industry. The Cost Structure Benchmarks section discusses the average costs faced by operators in the industry. The Barriers to Entry section looks at the factors preventing new companies from entering the industry.

The Major Companies chapter analyses the companies that have the most substantial influence on the industry. Market Share figures and a discussion of the major companies operations within the industry are given where possible.

The Operating Conditions chapter covers the following: Structural Risk Index and Investment Requirements. The Structural Risk Index section provides an indicator of the level of risk faced by operators in the industry. The Investment Requirements section is an analysis of the level of capital investment required to operate in the industry.

The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry value added (or gross product), establishments, enterprises, employment, exports, imports, wages, domestic demand and any relevant industry-specific data where appropriate.

50% - baked breads;
20% - muffins, bagels, rolls, croissants, etc;
10% - cakes - not ice cream;
20% - pastries, doughnuts, pies

According to the Wheat Foods Council, annual consumption of bread alone in the U.S. is about 60 pounds, and this figure does not vary much on an annual basis. Thus, the business is generally non-cyclical and recession resistant.

Market Metrics
In the U.S., bakery products industry revenues in 2006 were just over US $34 billion. Imports of baked goods was a fraction of this, at US $2.7 billion, mostly from Canada and Mexico. Baked goods are generally non-export driven - it's a local industry, although over 130 countries did some trade with the U.S. with baked goods - almost all specialty products.

Countries exporting to the U.S.:

Country Imports Percent

Canada $1,394,605,000 (51.29%)
Mexico $355,520,000 (13.08%)
Italy $90,075,000 (3.31%)
Germany $87,603,000 (3.22%)
Japan $68,714,000 (2.53%)

The U.S. had imports from 100 countries and exports to 110 countries in 2006. The European bakery products market was valued at Euros 89 billion in 2005, with the 10 largest European manufacturers accounting for 25% of the total market in Europe.

Total shipments of all baked and related goods according to the US Census Bureau data are as follows:

Value of shipments: $23.8 billion
Companies: 2,247
Plants: 2,616
Plants (20+ employees): 886
Capital expenditures: $666.3 million
Ingredient/material costs: $7.2 billion
Value of shipments: $10.4 billion
Companies: 292
Plants: 351
Plants (20+ employees): 147
Capital expenditures: $220.1 million
Ingredient/material costs: $3.1 billion
Value of shipments: $12.2 billion
Companies: 265
Plants: 338
Plants (20+ employees): 167
Capital expenditures: $357.3 million
Ingredient/material costs: $3.6 billion
Value of shipments: $1.6 billion
Companies: 24
Plants (20+ employees): 34
Partial statistics a result of Frozen Pizza’s inclusion
within Frozen Specialty Food manufacturing report
Value of shipments: $8.9 billion
Companies: 46
Plants: 66
Plants (20+ employees): 47
Capital expenditures: $253.2 million
Ingredient/material cost: $2.3 billion
Value of shipments: $1.5 billion
Companies: 271
Plants: 297
Plants (20+ employees): 111
Capital expenditures: $53.2 million
Ingredient/material costs: $550.5 million
Value of shipments: $1.5 billion
Companies: 182
Plants: 193
Plants (20+ employees): 31
Capital expenditures: $51.3 million
Ingredient/material costs: $881.7 million
Value of shipments: $8.9 billion
Companies: 1010
Plants: 1084
Plants (20+ employees): 177
Capital expenditures: $242.4 million
Ingredient/material costs: $3.1 billion
Value of shipments: $4.3 billion
Companies: 180
Plants: 220
Plants (20+ employees): 113
Capital expenditures: $129.4 million
Ingredient/material costs: $2.1 billion

Last edited by netrashetty; April 8th, 2011 at 12:11 PM..
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