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Marketing Research of PC Power and Cooling

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Marketing Research of PC Power and Cooling
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Netra Shetty
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Marketing Research of PC Power and Cooling - April 8th, 2011

PC Power and Cooling is a California-based company that manufactures computer power supplies. PC Power and Cooling was founded in 1985 and based in Carlsbad, California. On May 25, 2007, the company was acquired by OCZ Technology.
PC Power & Cooling has been in the power management business for over 23 years and was founded by Doug Dodson who later served as the CTO of Power Management for OCZ Technology's entire power management division post acquisition. The company was responsible for many innovations including the first CPU cooler, the first PC heat alarm, the first independently-regulated PC power supply, the first redundant power system, the first NVIDIA SLI Certified supply, the first 1000W computer power supply and the first - and still only company - to offer an individual certified test report with each power supply sold.
PC Power & Cooling currently sells premium power management solutions in both the consumer and enterprise/oem channels. The company has the ability to customize PSU's locally for U.S. based OEM customers in their Carlsbad facility.

Advertising, on the other hand, essentially applies the traditional methods used in invitations to treat and direct advertisements to the consumers. There have been numerous studies that have manifested that what tend to improve lives for people are those that are considered successful advertisements. (Bright, 2000, p. 12) These articles maintain that the employment of “mass markets, aggressive advertising, and expanded distribution networks” has developed organisations a lot in the context of gaining competitive advantages. This consecutively has made developments in existing products and services for the consumers. Along with traditional advertising, there are also those that fall under alternative methods of marketing. One such approach is the employment of “word-of-mouth marketing.” In the study of Hogan, Lemon, and Libai (2004, 271) maintained that organisations have ceaselessly abandoned the possibility of word-of-mouth marketing. Another alternative marketing method is called "guerrilla marketing.” (Werner, 2003, 239) In the study of Werner (2003), he indicated a number of marketing activities are considered guerrilla marketing. Product placements in films and in the small screen have been among the forerunners of this kind of marketing.

XI. Conclusion
Globalisation may well be the most significant contribution of the 20th century. As possibilities still emerge on a daily basis, the global community will continue to develop into a dynamic entity capable of great things and opportunities to those who seek its assistance. The discussions above have provided a clear explanation of the importance of international marketing in for businesses, both big and small. Essentially, the study have maintained that companies that engage in international marketing would only be as successful if they are able to be well acquainted with the individual markets in which the international company operates. The demand for flexibility has become intense for companies. Aside from considering the needs for an international presence, companies are similarly seeking ways to address the local needs of their customers. In using international marketing and its strategies, these companies are able to recognise where they could improve on. With the use of international market research, they are able to recognise the courses of action to address these demands. In any case, the paper has provided an analysis of the importance of the international marketing concepts as well as the strategies that comes along with it.
But financial services firms must effectively market value, convenience and security

For consumers, mobile banking is about convenience: the ability to check account balances, pay bills and transfer funds from a device they take with them everywhere.

For financial institutions, it is a means to deepen customer relationships, streamline operations and cut costs.
Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices.

“The ubiquity of these devices offers banks an opportunity to connect with customers outside the online channel, including those who are always on the go as well as the underbanked and unbanked consumers who lack consistent Internet access,” said Noah Elkin, eMarketer senior analyst and author of the new report “Mobile Banking: Financial Services Firms Look to Cash In.”

Estimates of mobile banking adoption vary widely, although it appears to be growing at a good pace. For example, studies conducted in 2009 by Mercatus, Mintel Comperemedia and Experian Simmons put the usage rate between 7% and 11%.

However, in a January 2010 survey by Luth Research for the Mobile Marketing Association, mobile banking usage was 17% among the overall US population and 19% among mobile phone users.

A March 2010 study by OnePoll for mobile billing and message delivery firm mBlox uncovered a 25% usage rate among US mobile phone users.

Research among smartphone users reveals much more extensive mobile banking adoption.

Data Innovation’s January 2010 “Mobile Money Study” found that nearly 70% of smartphone users had accessed mobile banking, payment or financial services in the past three months.

“Smartphone users are more likely to engage with a bank’s Website or mobile application, but it is important to provide services, such as SMS banking, that engage the larg

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