Pfizer Incorporated (NYSE: PFE; English pronunciation: /ˈfaɪzər/) is a global pharmaceutical company, ranking number one in sales in the world. The company is based in New York City, with its research headquarters in Groton, Connecticut. It produces Lipitor (atorvastatin, used to lower blood cholesterol); the neuropathic pain/fibromyalgia drug Lyrica (pregabalin); the oral antifungal medication Diflucan (fluconazole), the antibiotic Zithromax (azithromycin), Viagra (sildenafil) for erectile dysfunction, and the anti-inflammatory Celebrex (celecoxib) (also known as Celebra in some countries outside the USA and Canada, mainly in South America). Its headquarters are in Midtown Manhattan, New York City.[2]
Pfizer's shares were made a component of the Dow Jones Industrial Average on April 8, 2004.[3]
Pfizer pleaded guilty in 2009 to the largest health care fraud in U.S. history and received the largest criminal penalty ever levied for illegal marketing of four of its drugs. Called a repeat offender, this was Pfizer's fourth such settlement with the U.S. Department of Justice in the previous ten years.[4][5] On January 26, 2009, Pfizer agreed to buy pharmaceutical giant Wyeth for US$68 billion, a deal financed with cash, shares and loans.[6] The deal was completed on October 15, 2009.[7]

hese are major players in this market, but it is not an exhaustive list of all key firms.

Revenues, Net Income and Market Capitalization are expressed in US$ Billions.

Company Location Revenue Net Inc Profit Market Cap

Bank of America Charlotte, NC 117 21 18.0% 191
Citigroup New York, NY, NY 146 21 14.5% 154
JP Morgan Chase New York, NY 64 16 25.0% 153
Wells-Fargo San Francisco, CA 35 9 26.4% 102
Wachovia Charlotte, NC 32 8 25.0% 72

Recent Trends and Developments
The prospects for commercial banks around 2000 were generally favorable. To the extent that overseas economies in Asia and elsewhere rebounded from their 1998 problems, the profitability of banks’ international operations were expected to improve as well. A lower level of volatility in foreign exchange and interest rate markets continued to contribute to a recovery in trading revenues. Modest increases in domestic interest rates also had a positive near-term impact on banks’ net interest margins.


These good times have ended in 2007. As indicated above, late 2007 has witnessed an unprecedented drying up of credit available in the market. Due to the financial catastrophe associated with SIV and CDO obligations of leading commercial banks, the outlook has become very unclear for banks and a possible recession in the U.S. in 2008 has contributed to a recent pull back in both share prices and valuations for leading American commercial banks.


In addition, some analysts predict that U.S. dominance, especially in market capitalization, will be challenged in the coming years as economies in Europe and Japan improve and banks there become more bottom-line-oriented. The same analysts argue that after years of pruning their operations, U.S. banks are limited in their ability to sustain substantial earnings growth. Challenging the rise of European and Japanese banks’ prospects, other analysts foresee difficulty for them in becoming more efficient because local laws prohibit massive layoffs or make them prohibitively expensive.

During 2008, most major banks faced an unprecendented collapse as asset prices fell and they found themselves vastly overleveraged. My late in the year, most global banks had sunk in market capitalization value in some cases by 90%. Credit had effectively dried up and most banks had turned to major government bailouts worldwide. Almost all were affected from UBS in Switzerland to CitiCorp in the U.S. For example, as of early March 2009, CitiCorp stock had dropped to below US $1 per share from $55 two years prior. Bank of America had dropped to $3 from $50 during thre same period. The crisis as of March 2009 has not been solved and it seems a major consolidation in banking will continue well into 2010 and 2011 with major new regulations in place to control liquidity and the ability to leverage their asset bases.
On another hand, companies could break in to a new market through the use of the internet. Leamer and Storper (2001) maintained that the appearance of the internet as a commercial instrument established a “new economy.” (p. 641) Other academics have similarly maintained that the emergence of such technologies online have brought about the “death of distance” and even “end of geography.” (Buckley and Ghauri, 2004, p. 81) Though these assertions may emerge to be rather threatening international businesses have employed these conditions to their advantage. The internet has provided the modern organisation an opportunity to look into new potentials of transmitting correspondence through ICTs. (Leamer and Storper, 2001, p 643) This denotes that a company is capable of operating in opposite sides of the planet devoid of any considerable possibility of loss. Nowadays, manufacturing firms have the propensity to have a head office in a particular location and operational plants in another. (Leamer and Storper, 2001, p 643) This demand even created a new variety of trade. This is seen in Dot.com companies, providers, and developers that present their services to those who have admittance to the internet and those who are determined to employ this medium as their prime channel to success.

X. Market Communication in the International Setting
Marketing communications normally deals with the capability of the company to convey messages to their core clientele. Nowadays, the use of the internet and even mobile technology are often included in the marketing communications plan of a company. (Neumann and Sumser 2002, 9) In creating a sound communications plan, the organisation avoids any loss in productivity, false starts, and personal loss. (p10) Basically, this shows that marketing communications is important to the company because it allows the organisation to be more efficient and capable of creating more revenue.

Cleaving to the idea of conveying the product to the market, it manifests a close connection to advertising and even brand management. (Chan-Olmsted 2002, 641) Other forms of conveying information from the company to its external environment is seen in person selling, trade fairs, advertising and public relations. In the context of person selling, the product is presented by a salesperson in a one-to-one basis. (Sheshunoff 1999, 22) Some example of this method is door-to-door sales pitches and telemarketing.

On the other hand, trade fairs are now considered not only as one of the quickest way to enter a market, but also the quickest way to establish social ties in the host market. Ellis (2000, 443) mentioned in his article that this types of initiated exchange tends to be characterised as a fortuitous encounter. This means that the participation in such areas tend to involve three parties: buyer, seller, or a third party.
 
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Pfizer Incorporated (NYSE: PFE; English pronunciation: /ˈfaɪzər/) is a global pharmaceutical company, ranking number one in sales in the world. The company is based in New York City, with its research headquarters in Groton, Connecticut. It produces Lipitor (atorvastatin, used to lower blood cholesterol); the neuropathic pain/fibromyalgia drug Lyrica (pregabalin); the oral antifungal medication Diflucan (fluconazole), the antibiotic Zithromax (azithromycin), Viagra (sildenafil) for erectile dysfunction, and the anti-inflammatory Celebrex (celecoxib) (also known as Celebra in some countries outside the USA and Canada, mainly in South America). Its headquarters are in Midtown Manhattan, New York City.[2]
Pfizer's shares were made a component of the Dow Jones Industrial Average on April 8, 2004.[3]
Pfizer pleaded guilty in 2009 to the largest health care fraud in U.S. history and received the largest criminal penalty ever levied for illegal marketing of four of its drugs. Called a repeat offender, this was Pfizer's fourth such settlement with the U.S. Department of Justice in the previous ten years.[4][5] On January 26, 2009, Pfizer agreed to buy pharmaceutical giant Wyeth for US$68 billion, a deal financed with cash, shares and loans.[6] The deal was completed on October 15, 2009.[7]

hese are major players in this market, but it is not an exhaustive list of all key firms.

Revenues, Net Income and Market Capitalization are expressed in US$ Billions.

Company Location Revenue Net Inc Profit Market Cap

Bank of America Charlotte, NC 117 21 18.0% 191
Citigroup New York, NY, NY 146 21 14.5% 154
JP Morgan Chase New York, NY 64 16 25.0% 153
Wells-Fargo San Francisco, CA 35 9 26.4% 102
Wachovia Charlotte, NC 32 8 25.0% 72

Recent Trends and Developments
The prospects for commercial banks around 2000 were generally favorable. To the extent that overseas economies in Asia and elsewhere rebounded from their 1998 problems, the profitability of banks’ international operations were expected to improve as well. A lower level of volatility in foreign exchange and interest rate markets continued to contribute to a recovery in trading revenues. Modest increases in domestic interest rates also had a positive near-term impact on banks’ net interest margins.


These good times have ended in 2007. As indicated above, late 2007 has witnessed an unprecedented drying up of credit available in the market. Due to the financial catastrophe associated with SIV and CDO obligations of leading commercial banks, the outlook has become very unclear for banks and a possible recession in the U.S. in 2008 has contributed to a recent pull back in both share prices and valuations for leading American commercial banks.


In addition, some analysts predict that U.S. dominance, especially in market capitalization, will be challenged in the coming years as economies in Europe and Japan improve and banks there become more bottom-line-oriented. The same analysts argue that after years of pruning their operations, U.S. banks are limited in their ability to sustain substantial earnings growth. Challenging the rise of European and Japanese banks’ prospects, other analysts foresee difficulty for them in becoming more efficient because local laws prohibit massive layoffs or make them prohibitively expensive.

During 2008, most major banks faced an unprecendented collapse as asset prices fell and they found themselves vastly overleveraged. My late in the year, most global banks had sunk in market capitalization value in some cases by 90%. Credit had effectively dried up and most banks had turned to major government bailouts worldwide. Almost all were affected from UBS in Switzerland to CitiCorp in the U.S. For example, as of early March 2009, CitiCorp stock had dropped to below US $1 per share from $55 two years prior. Bank of America had dropped to $3 from $50 during thre same period. The crisis as of March 2009 has not been solved and it seems a major consolidation in banking will continue well into 2010 and 2011 with major new regulations in place to control liquidity and the ability to leverage their asset bases.
On another hand, companies could break in to a new market through the use of the internet. Leamer and Storper (2001) maintained that the appearance of the internet as a commercial instrument established a “new economy.” (p. 641) Other academics have similarly maintained that the emergence of such technologies online have brought about the “death of distance” and even “end of geography.” (Buckley and Ghauri, 2004, p. 81) Though these assertions may emerge to be rather threatening international businesses have employed these conditions to their advantage. The internet has provided the modern organisation an opportunity to look into new potentials of transmitting correspondence through ICTs. (Leamer and Storper, 2001, p 643) This denotes that a company is capable of operating in opposite sides of the planet devoid of any considerable possibility of loss. Nowadays, manufacturing firms have the propensity to have a head office in a particular location and operational plants in another. (Leamer and Storper, 2001, p 643) This demand even created a new variety of trade. This is seen in Dot.com companies, providers, and developers that present their services to those who have admittance to the internet and those who are determined to employ this medium as their prime channel to success.

X. Market Communication in the International Setting
Marketing communications normally deals with the capability of the company to convey messages to their core clientele. Nowadays, the use of the internet and even mobile technology are often included in the marketing communications plan of a company. (Neumann and Sumser 2002, 9) In creating a sound communications plan, the organisation avoids any loss in productivity, false starts, and personal loss. (p10) Basically, this shows that marketing communications is important to the company because it allows the organisation to be more efficient and capable of creating more revenue.

Cleaving to the idea of conveying the product to the market, it manifests a close connection to advertising and even brand management. (Chan-Olmsted 2002, 641) Other forms of conveying information from the company to its external environment is seen in person selling, trade fairs, advertising and public relations. In the context of person selling, the product is presented by a salesperson in a one-to-one basis. (Sheshunoff 1999, 22) Some example of this method is door-to-door sales pitches and telemarketing.

On the other hand, trade fairs are now considered not only as one of the quickest way to enter a market, but also the quickest way to establish social ties in the host market. Ellis (2000, 443) mentioned in his article that this types of initiated exchange tends to be characterised as a fortuitous encounter. This means that the participation in such areas tend to involve three parties: buyer, seller, or a third party.

Wow netra, it is really awesome my friend! i am really impressed by your effort and also thanks for the information on Pfizer. BTW, you would be happy to know that i am also going to share a report on Pfizer which would help more and more people.
 

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