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Netra Shetty
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Marketing Research of OCZ Technology - April 8th, 2011

OCZ Technology is a manufacturer of computer hardware based in San Jose, California, USA. Since entering the memory market in August 2000, OCZ has targeted its products primarily at the computer hardware enthusiast market, first producing performance DDR RAM, Video Cards, USB drives, and various Cooling products. OCZ currently produces Solid State Drives (SSDs), power supplies, and is best known for their watercooled and passively cooled heatpipe RAM lineup, solid state drives, and their power supplies.
OCZ recently began to focus on commercial and enterprise data storage with its SSD business expansion in addition to its memory products. The company produces a range of SSD interfaces including SATA II, PCI-Express, SAS, and USB 3.0 for both client and enterprise applications. The company recently announced the RevoDrive which is a bootable PCI-E drive for the enthusiast market. Also recently announced from the company is a new SSD interface called HSDL which is a new ultra-fast PCIe/SAS hybrid interface, along with corresponding products to implement it.
In the power supply category OCZ also is parent company to PC Power and Cooling which it acquired on May 25, 2007 [1]. PC Power & Cooling continues to operate separately and maintains its own product lines as a division of OCZ and is located in Carlsbad, California.
On January 11, 2011, OCZ announced that they will be discontinuing their RAM production citing poor market performance and the weakening global DRAM market. OCZ will discontinue their remaining lines of DRAM models by the end of their 2010 fiscal year on February 28, 2011.[2]

Statement of the Research Problem

During the year 1923 in the country Kentucky, poverty was commonplace with the rampant presence of diseases mostly affecting children such as typhoid fever, polio and smallpox often reached killing or disabling their path. In the midst of despair, a group of Shriners shared an ambitious vision to prevent the ravages of these disabling diseases from the children of Kentucky and to provide the highest quality health care possible for children who had nowhere else to turn. Thus, such issues carry marketing activities well beyond the usual bounds of marketing research action and have a host of interesting questions and challenges for investigation by marketing practitioners in unfolding of the body of marketing knowledge, finding valid ways that marketing research is the cure for the children's ailments at Kosair Children's Hospital as the process calls for marketing research and the subsequent development of a well-conceived product and appeals moving through mass and specialized communication media through paid agents and voluntary groups to reach targeted audiences.

Research Question
Is Marketing Research the Cure for Norton Healthcare Kosair Children's Hospital's Ailments?
Research Objectives

¢ To assess the topic in areas where market research has been applied and could be extended in the future
¢ To evaluate appropriate research methods which have been applied successfully and the trend towards interactive and participative methods
¢ To provide information which influence the opportunities and challenges for market research in health and social care for the children
¢ To discuss the relevance of market research within the changing health context and give details to research methods and how they should be used in planning and management for the Kosair Children's Hospital
Clubs in Australia - Industry Market Research Report - This is the replacement for the February 2011 edition of Clubs in Australia. The report provides a detailed analysis of the Clubs in Australia industry, including key growth trends, statistical data, sales predictions, the competitive environment including market shares and the key concerns of the industry.

This report relates to clubs or associations in the sporting (e.g. lawn bowls, golf, surf lifesaving, rugby, football, and soccer), social (such as RSL clubs) or recreational areas that are licensed to sell alcoholic beverages. It also covers unlicensed clubs which do not have a liquor licence, as well as clubs which have gambling licences.

The About this Industry chapter provides general information about the scope of the industry such as an industry definition and a list of the main activities of the industry.

The Industry at a Glance chapter provides a brief snapshot of the key indicators of the industry such as industry revenue and forecast growth rate.

The Industry Performance chapter covers the following: Executive Summary, Key External Drivers, Current Performance, Industry Outlook and Industry Life Cycle. The Executive Summary section is a brief summary of the overall chapter. The Key External Drivers section looks at the key factors outside the control of an individual business that determine the industry's performance. The Current Performance section provides analysis for the industry over the past five years with key performance indicators discussed. The Industry Outlook section is a key analysis section of the report and outlines expectations for the key industry indicators over the next five year period, including forecasts. The Industry Life Cycle section provides a discussion of where the industry is at in its life cycle and how that is affecting industry performance.

The Products & Markets chapter covers the following: Supply Chain, Products & Services, Demand Determinants, Major Markets, International Trade and Business Locations. The Supply Chain section lists the key buying and key selling industries associated with this industry. The Products & Services section lists the products and services the industry provides including percentage breakdowns by key segment. The Demand Determinants section provides an analysis of the determinants behind the level of demand for the industry's products. The Major Markets section gives an analysis of the markets for the industry's products and how these markets may have changed over time. The International Trade section provides a discussion of the importance of trade to the industry. The Business Locations section highlights where the industry operates and why.

The Competitive Landscape chapter is a discussion of the characteristics of an average operator in the industry and who controls the market for the products of the industry. It includes the following sections: Market Share Concentration, Key Success Factors, Cost Structure Benchmarks, Basis of Competition, Barriers to Entry and Industry Globalization. The Market Share Concentration section discusses the level of concentration of the industry. The Key Success Factors section looks at the key internal factors that contribute to the success of an operator in the industry. The Cost Structure Benchmarks section discusses the average costs faced by operators in the industry. The Basis of Competition section is a discussion of the factors that can give a company in this industry a competitive edge. The Barriers to Entry section looks at the factors preventing new companies from entering the industry. The Industry Globalization section provides an indication to which the industry is affected by global operations and trends.
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Re: Marketing Research of OCZ Technology
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Jitendra Mazee
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Re: Marketing Research of OCZ Technology - July 31st, 2016

Quote:
Originally Posted by netrashetty View Post
OCZ Technology is a manufacturer of computer hardware based in San Jose, California, USA. Since entering the memory market in August 2000, OCZ has targeted its products primarily at the computer hardware enthusiast market, first producing performance DDR RAM, Video Cards, USB drives, and various Cooling products. OCZ currently produces Solid State Drives (SSDs), power supplies, and is best known for their watercooled and passively cooled heatpipe RAM lineup, solid state drives, and their power supplies.
OCZ recently began to focus on commercial and enterprise data storage with its SSD business expansion in addition to its memory products. The company produces a range of SSD interfaces including SATA II, PCI-Express, SAS, and USB 3.0 for both client and enterprise applications. The company recently announced the RevoDrive which is a bootable PCI-E drive for the enthusiast market. Also recently announced from the company is a new SSD interface called HSDL which is a new ultra-fast PCIe/SAS hybrid interface, along with corresponding products to implement it.
In the power supply category OCZ also is parent company to PC Power and Cooling which it acquired on May 25, 2007 [1]. PC Power & Cooling continues to operate separately and maintains its own product lines as a division of OCZ and is located in Carlsbad, California.
On January 11, 2011, OCZ announced that they will be discontinuing their RAM production citing poor market performance and the weakening global DRAM market. OCZ will discontinue their remaining lines of DRAM models by the end of their 2010 fiscal year on February 28, 2011.[2]

Statement of the Research Problem

During the year 1923 in the country Kentucky, poverty was commonplace with the rampant presence of diseases mostly affecting children such as typhoid fever, polio and smallpox often reached killing or disabling their path. In the midst of despair, a group of Shriners shared an ambitious vision to prevent the ravages of these disabling diseases from the children of Kentucky and to provide the highest quality health care possible for children who had nowhere else to turn. Thus, such issues carry marketing activities well beyond the usual bounds of marketing research action and have a host of interesting questions and challenges for investigation by marketing practitioners in unfolding of the body of marketing knowledge, finding valid ways that marketing research is the cure for the children's ailments at Kosair Children's Hospital as the process calls for marketing research and the subsequent development of a well-conceived product and appeals moving through mass and specialized communication media through paid agents and voluntary groups to reach targeted audiences.

Research Question
Is Marketing Research the Cure for Norton Healthcare Kosair Children's Hospital's Ailments?
Research Objectives

¢ To assess the topic in areas where market research has been applied and could be extended in the future
¢ To evaluate appropriate research methods which have been applied successfully and the trend towards interactive and participative methods
¢ To provide information which influence the opportunities and challenges for market research in health and social care for the children
¢ To discuss the relevance of market research within the changing health context and give details to research methods and how they should be used in planning and management for the Kosair Children's Hospital
Clubs in Australia - Industry Market Research Report - This is the replacement for the February 2011 edition of Clubs in Australia. The report provides a detailed analysis of the Clubs in Australia industry, including key growth trends, statistical data, sales predictions, the competitive environment including market shares and the key concerns of the industry.

This report relates to clubs or associations in the sporting (e.g. lawn bowls, golf, surf lifesaving, rugby, football, and soccer), social (such as RSL clubs) or recreational areas that are licensed to sell alcoholic beverages. It also covers unlicensed clubs which do not have a liquor licence, as well as clubs which have gambling licences.

The About this Industry chapter provides general information about the scope of the industry such as an industry definition and a list of the main activities of the industry.

The Industry at a Glance chapter provides a brief snapshot of the key indicators of the industry such as industry revenue and forecast growth rate.

The Industry Performance chapter covers the following: Executive Summary, Key External Drivers, Current Performance, Industry Outlook and Industry Life Cycle. The Executive Summary section is a brief summary of the overall chapter. The Key External Drivers section looks at the key factors outside the control of an individual business that determine the industry's performance. The Current Performance section provides analysis for the industry over the past five years with key performance indicators discussed. The Industry Outlook section is a key analysis section of the report and outlines expectations for the key industry indicators over the next five year period, including forecasts. The Industry Life Cycle section provides a discussion of where the industry is at in its life cycle and how that is affecting industry performance.

The Products & Markets chapter covers the following: Supply Chain, Products & Services, Demand Determinants, Major Markets, International Trade and Business Locations. The Supply Chain section lists the key buying and key selling industries associated with this industry. The Products & Services section lists the products and services the industry provides including percentage breakdowns by key segment. The Demand Determinants section provides an analysis of the determinants behind the level of demand for the industry's products. The Major Markets section gives an analysis of the markets for the industry's products and how these markets may have changed over time. The International Trade section provides a discussion of the importance of trade to the industry. The Business Locations section highlights where the industry operates and why.

The Competitive Landscape chapter is a discussion of the characteristics of an average operator in the industry and who controls the market for the products of the industry. It includes the following sections: Market Share Concentration, Key Success Factors, Cost Structure Benchmarks, Basis of Competition, Barriers to Entry and Industry Globalization. The Market Share Concentration section discusses the level of concentration of the industry. The Key Success Factors section looks at the key internal factors that contribute to the success of an operator in the industry. The Cost Structure Benchmarks section discusses the average costs faced by operators in the industry. The Basis of Competition section is a discussion of the factors that can give a company in this industry a competitive edge. The Barriers to Entry section looks at the factors preventing new companies from entering the industry. The Industry Globalization section provides an indication to which the industry is affected by global operations and trends.
Hey netra, many many thanks for sharing such an important marketing research report on OCZ Technology which would be beneficial for many people. Well, i also did some searches and got some useful information on OCZ Technology and going to share it with you.
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