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Marketing Research of Netgear

Marketing Research of Netgear

Discuss Marketing Research of Netgear within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Netgear (stylized, trademarked, and marketed as NETGEAR), founded in 1996, is a US manufacturer of computer networking equipment and other ...

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Marketing Research of Netgear
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Netra Shetty
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netrashetty
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Marketing Research of Netgear - April 7th, 2011

Netgear (stylized, trademarked, and marketed as NETGEAR), founded in 1996, is a US manufacturer of computer networking equipment and other computer hardware.
The company was incorporated January 8, 1996 as a subsidiary of Bay Networks, to "focus on providing networking solutions for small businesses and homes."[1] In August 1998, the company was purchased by Nortel as part of its acquisition of Bay Networks. Netgear remained a wholly owned subsidiary of Nortel until March 2000, when it began transitioning to third-party ownership. It became fully independent from Nortel as of February 2002.[2][3]
Netgear sells primarily through a sales channel network, which includes traditional retailers, online retailers, direct market resellers, value added resellers, and broadband service providers in North America, Europe, Middle East, Africa, and Asia Pacific. Its main retail competitors are Linksys and D-Link. In 2007, the United States (38% of revenue) and the United Kingdom (52%) were the company's two largest markets; however, EMEA and Asia Pacific were the fastest growing, with growth rates of 28% and 34%, respectively

This Industry Market Research report provides a detailed analysis of the Carbonated Soft Drink Production in the UK industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.

Industry Definition

Firms in the Carbonated Soft Drink Production industry produce carbonated or fizzy beverages. Carbonated water is added to soft drink concentrate or syrup, which is then bottled, capped and labelled. This industry also includes carbonated, flavoured mineral waters. Energy drinks are excluded from the industry.

Report Contents

The About this Industry chapter provides general information about the scope of the industry such as an industry definition and a list of the main activities of the industry.

The Industry at a Glance chapter provides a brief snapshot of the key indicators of the industry such as industry revenue and forecast growth rate.

The Industry Performance chapter covers the following: Executive Summary, Key External Drivers, Current Performance, Industry Outlook and Industry Life Cycle. The Executive Summary section is a brief summary of the overall chapter. The Key External Drivers section looks at the key factors outside the control of an individual business that determine the industry's performance. The Current Performance section provides analysis for the industry over the past five years with key performance indicators discussed. The Industry Outlook section is a key analysis section of the report and outlines expectations for the key industry indicators over the next five year period, including forecasts. The Industry Life Cycle section provides a discussion of where the industry is at in its life cycle and how that is affecting industry performance.

The Products & Markets chapter covers the following: Supply Chain, Products & Services, Major Markets, Globalisation & Trade and Business Locations. The Supply Chain section lists the key buying and key selling industries associated with this industry. The Products & Services section lists the products and services the industry provides including percentage breakdowns by key segment. The Major Markets section gives an analysis of the markets for the industry's products and how these markets may have changed over time. The Globalisation & Trade section provides a discussion of the level of globalization and the importance of trade to the industry. The Business Locations section highlights where the industry operates and why.

The Competitive Landscape chapter is a discussion of the characteristics of an average operator in the industry and who controls the market for the products of the industry. It includes the following sections: Market Share Concentration, Key Success Factors, Cost Structure Benchmarks and Barriers to Entry. The Market Share Concentration section discusses the level of concentration of the industry. The Key Success Factors section looks at the key internal factors that contribute to the success of an operator in the industry. The Cost Structure Benchmarks section discusses the average costs faced by operators in the industry. The Barriers to Entry section looks at the factors preventing new companies from entering the industry.

The Major Companies chapter analyses the companies that have the most substantial influence on the industry. Market Share figures and a discussion of the major companies operations within the industry are given where possible.

The Operating Conditions chapter covers the following: Structural Risk Index and Investment Requirements. The Structural Risk Index section provides an indicator of the level of risk faced by operators in the industry. The Investment Requirements section is an analysis of the level of capital investment required to operate in the industry.

The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry value added (or gross product), establishments, enterprises, employment, exports, imports, wages, domestic demand and any relevant industry-specific data where appropriate.
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