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Marketing Research of NCR Corporation

Discuss Marketing Research of NCR Corporation within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; NCR Corporation (NYSE: NCR) is an American technology company specializing in kiosk products for the retail, financial, travel, healthcare, food ...

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Netra Shetty
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Marketing Research of NCR Corporation - April 7th, 2011

NCR Corporation (NYSE: NCR) is an American technology company specializing in kiosk products for the retail, financial, travel, healthcare, food service, entertainment, gaming and public sector industries. Its main products are self-service kiosks, point-of-sale terminals, automated teller machines, check processing systems, barcode scanners, and business consumables. They also are one of the largest providers of IT maintenance support services[citation needed]. From 1988 to 1997 they sponsored the NCR Book Award for non-fiction. It was based in Dayton, Ohio since 1884, but in June 2009, they sold most of the properties in Dayton and moved its headquarters to the city of Duluth (Gwinnett County), Georgia.[5]
The company was founded in 1884 and acquired by AT&T in 1991. A restructuring of AT&T in 1996 led to NCR's re-establishment on 1 January 1997 as a separate company, and also involved the spin-off from AT&T of Lucent Technologies; NCR is the only AT&T acquisition that has retained its original name – all others have either been purchased or renamed following subsequent mergers.

Most of the respondents have expressed their dissatisfaction on the park in Q14 because of the high price of the products and restaurants. 49% which comprises 486 of the total respondents are dissatisfied and 28% are very dissatisfied. 36% of the total respondents have neutral comments in the attitude of the employees while 29% are satisfied with the employers while 23% are dissatisfied.

In Q16, the survey revealed that 46% of the visitors are dissatisfied while 16% are very dissatisfied as compared with only 15% satisfied and 5% very satisfied visitors. 18% have neutral perception. In line with the price value worthiness in Q17, only 7% out of 985 respondents were on the high and 3% have perceived that the price is very high. 18% of the total respondents find it to be average and 58% gives low or negative feedback.

In terms of the demographic information, the research have found that most of the visitors (54%) considered as at the age of 26-40 years old, married female who became housewives in their secondary education, with a family income over HK$20,001 or above.



IX. CONCLUSION



Based on the result of the survey conducted, this study have drawn into the following conclusions. In this, the major findings of the research shows that 817 visitors are first time visitors with only 168 people who came for the second or third time. This shows that the re-visit percentage for HK Disneyland is extremely low. Among the 1,000 visitors, more than half of them came from China. And the reasons for visiting is because the visit is pre-scheduled or tour package inclusive. Most of the respondents have no knowledge or even never heard names and the characters of Disneyland.

It has been revealed that the main reason why local residents wanted to visit the park is because of the interest of their children. The feedback on the questionnaire have shown that most visitors have noted that the ticket and the restaurant prices are too costly, In terms of attractiveness, souvenirs, rides and environments and services, the overall rating from the visitors are negative, except on the show performance and parade. Most of the visitors have been hesitant in recommending the park to their friends, and are wondering if they will be visiting again in the future or rather visit other Disneyland in other nations.

From the demographic profile, most of the respondents are young adults whose age ranges from 26-40, married female, housewives in their secondary education with a monthly family income of HK$20,000. The visitors have noted that their main concerns in the theme park is to add more facilities which will give benefits to their kids.

X. RECOMMENDATIONS



Based on the conclusion provided, it has been found that 80% of the respondents are visiting with their families. Such kind of date is very essential for the marketing department to have better strategies. Thus, the following marketing measures will be recommended to Senior Management for consideration:-

Since most of the people in Mainland China are unfamiliar with the Disney cartooned characters, the management should be able to actively educate these people by showing more Disney cartoons in terms of Media through television channels. Further, the management can also consider the sponsorship of some Children program. This is to help Chinese people in recognizing Disney characters and enhance their interests to seem them live. In addition, more print ads, and visual media advertisements and promotions can also be considered.

For local Hong Kong residents, majority of the visitors have considered that the price of the ticket are too high, hence this should be considered to have some promotional approaches to provide discounted tickets for the Hong Kong people, like free visit for birthday boys and girls on their birth month excluding their family members. In this way, the revenue and sales can be boosted. IN addition, another discount can be given to birthday boys and girls if they choose to celebrate at all Disneyland restaurants.

On one hand, as shown in the result of the survey done by the Hong Kong Monetary Authority. Up to Q2 2007, there were 11, 320, 000 cards issued by Hong Kong.[11]. With the penetration of the credit cards in the country, HK Disneyland can also consider partnership with banks and credit card users to redeem free ticks with their points on their credit card or they may buy tickets using this at a discounted rate.
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Jitendra Mazee
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Re: Marketing Research of NCR Corporation - July 27th, 2016

Quote:
Originally Posted by netrashetty View Post
NCR Corporation (NYSE: NCR) is an American technology company specializing in kiosk products for the retail, financial, travel, healthcare, food service, entertainment, gaming and public sector industries. Its main products are self-service kiosks, point-of-sale terminals, automated teller machines, check processing systems, barcode scanners, and business consumables. They also are one of the largest providers of IT maintenance support services[citation needed]. From 1988 to 1997 they sponsored the NCR Book Award for non-fiction. It was based in Dayton, Ohio since 1884, but in June 2009, they sold most of the properties in Dayton and moved its headquarters to the city of Duluth (Gwinnett County), Georgia.[5]
The company was founded in 1884 and acquired by AT&T in 1991. A restructuring of AT&T in 1996 led to NCR's re-establishment on 1 January 1997 as a separate company, and also involved the spin-off from AT&T of Lucent Technologies; NCR is the only AT&T acquisition that has retained its original name – all others have either been purchased or renamed following subsequent mergers.

Most of the respondents have expressed their dissatisfaction on the park in Q14 because of the high price of the products and restaurants. 49% which comprises 486 of the total respondents are dissatisfied and 28% are very dissatisfied. 36% of the total respondents have neutral comments in the attitude of the employees while 29% are satisfied with the employers while 23% are dissatisfied.

In Q16, the survey revealed that 46% of the visitors are dissatisfied while 16% are very dissatisfied as compared with only 15% satisfied and 5% very satisfied visitors. 18% have neutral perception. In line with the price value worthiness in Q17, only 7% out of 985 respondents were on the high and 3% have perceived that the price is very high. 18% of the total respondents find it to be average and 58% gives low or negative feedback.

In terms of the demographic information, the research have found that most of the visitors (54%) considered as at the age of 26-40 years old, married female who became housewives in their secondary education, with a family income over HK$20,001 or above.



IX. CONCLUSION



Based on the result of the survey conducted, this study have drawn into the following conclusions. In this, the major findings of the research shows that 817 visitors are first time visitors with only 168 people who came for the second or third time. This shows that the re-visit percentage for HK Disneyland is extremely low. Among the 1,000 visitors, more than half of them came from China. And the reasons for visiting is because the visit is pre-scheduled or tour package inclusive. Most of the respondents have no knowledge or even never heard names and the characters of Disneyland.

It has been revealed that the main reason why local residents wanted to visit the park is because of the interest of their children. The feedback on the questionnaire have shown that most visitors have noted that the ticket and the restaurant prices are too costly, In terms of attractiveness, souvenirs, rides and environments and services, the overall rating from the visitors are negative, except on the show performance and parade. Most of the visitors have been hesitant in recommending the park to their friends, and are wondering if they will be visiting again in the future or rather visit other Disneyland in other nations.

From the demographic profile, most of the respondents are young adults whose age ranges from 26-40, married female, housewives in their secondary education with a monthly family income of HK$20,000. The visitors have noted that their main concerns in the theme park is to add more facilities which will give benefits to their kids.

X. RECOMMENDATIONS



Based on the conclusion provided, it has been found that 80% of the respondents are visiting with their families. Such kind of date is very essential for the marketing department to have better strategies. Thus, the following marketing measures will be recommended to Senior Management for consideration:-

Since most of the people in Mainland China are unfamiliar with the Disney cartooned characters, the management should be able to actively educate these people by showing more Disney cartoons in terms of Media through television channels. Further, the management can also consider the sponsorship of some Children program. This is to help Chinese people in recognizing Disney characters and enhance their interests to seem them live. In addition, more print ads, and visual media advertisements and promotions can also be considered.

For local Hong Kong residents, majority of the visitors have considered that the price of the ticket are too high, hence this should be considered to have some promotional approaches to provide discounted tickets for the Hong Kong people, like free visit for birthday boys and girls on their birth month excluding their family members. In this way, the revenue and sales can be boosted. IN addition, another discount can be given to birthday boys and girls if they choose to celebrate at all Disneyland restaurants.

On one hand, as shown in the result of the survey done by the Hong Kong Monetary Authority. Up to Q2 2007, there were 11, 320, 000 cards issued by Hong Kong.[11]. With the penetration of the credit cards in the country, HK Disneyland can also consider partnership with banks and credit card users to redeem free ticks with their points on their credit card or they may buy tickets using this at a discounted rate.
Hey netra, you did an awesome job and i really appreciate your work. As we know that there are many students here who would find your report useful for their project or research work. BTW, i am also going to upload some more useful information on NCR Corporation for helping others.
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