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Marketing Research of MasterCard

Marketing Research of MasterCard

Discuss Marketing Research of MasterCard within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; MasterCard Worldwide (NYSE: MA) is an American multinational corporation with its headquarters in the MasterCard International Global Headquarters in Purchase, ...

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Netra Shetty
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netrashetty
Student of PGDM at Mats Institute of Management and Entrepreneurship
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Marketing Research of MasterCard - April 7th, 2011

MasterCard Worldwide (NYSE: MA) is an American multinational corporation with its headquarters in the MasterCard International Global Headquarters in Purchase, New York. Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the "MasterCard" brand debit and credit cards to make purchases. MasterCard Worldwide has been a publicly traded company since 2006. Prior to its initial public offering, MasterCard Worldwide was a membership organization owned by the 25,000+ financial institutions that issue its card.
MasterCard, originally known as MasterCharge, was created by several California banks as a competitor to the BankAmericard issued by Bank of America, which later became the Visa credit card issued by Visa Inc. The original banks behind MasterCharge were United California Bank (later First Interstate Bank and subsequently merged into Wells Fargo Bank), Wells Fargo, Crocker National Bank (also subsequently merged into Wells Fargo), and the Bank of California (subsequently merged into the Union Bank of California).

Market Data
World Trade Atlas China - Imports -Total-

WOMEN'S / GIRLS' SUITS, ENSEMB. KNIT / CROCHETED Millions of US Dollars

January – December (2003-2005)

% Share % Change
Rank Country 2003 2004 2005 2003 2004 2005 - '05/'04 -

1 Macau 8.36 13.17 9.25 28.03 33.14 24.88 -29.75
2 Hong Kong 12.11 11.84 9.09 40.6 29.79 24.45 -23.21
3 Italy 2.33 3.17 4.86 7.82 7.98 13.09 53.4
4 South Korea 0.70 1.73 2.00 2.37 4.37 5.39 15.41
5 China 0.90 1.99 1.74 3.02 5.02 4.69 -12.62
6 Taiwan 0.26 0.32 1.20 0.9 0.82 3.23 268.21
7 United States 0.37 1.05 1.04 1.25 2.66 2.81 -1.04
8 France 0.70 0.60 0.93 2.37 1.53 2.52 54.25
9 Japan 0.43 0.94 0.80 1.47 2.39 2.18 -14.58
10 Spain 0.05 0.52 0.79 0.19 1.32 2.14 52.02
Source: China General Customs Administration

World Trade Atlas China - Imports -Total-

MEN'S / BOYS' SHIRTS, NOT KNITTED / CROCHETED Millions of US Dollars

January – December (2003 –2005)

% Share % Change
Rank Country 2003 2004 2005 2003 2004 2005 - '05/'04 -

1 Hong Kong 87.63 94.59 94.92 87.96 84.05 79.9 0.35
2 Italy 1.92 4.15 6.82 1.93 3.69 5.74 64.25
3 Macau 4.28 5.50 5.53 4.31 4.89 4.66 0.58
4 China 1.80 1.83 2.21 1.81 1.63 1.86 20.45
5 North Korea 0.46 0.61 0.90 0.47 0.54 0.76 48.25
6 Turkey 0.18 0.70 0.88 0.19 0.63 0.75 26.08
7 Romania 0.19 0.28 0.88 0.2 0.25 0.74 213.07
8 Portugal 0.07 0.21 0.82 0.08 0.19 0.69 278.26
9 India 0.55 0.51 0.73 0.56 0.46 0.62 42.88
10 United Kingdom 0.29 0.60 0.55 0.3 0.54 0.47 -8.46
Source: China General Administration of Customs World Trade Atlas

China - Imports -Total-

T-SHIRTS, SINGLETS, TANK TOPS, KNIT / CROCHETED Millions of US Dollars

January – December (2003- 2005)

% Share % Change
Rank Country 2003 2004 2005 2003 2004 2005 - '05/'04 -

0 --World-- 67.59 74.96 98.99 100 100 100 32.05
1 Hong Kong 25.62 33.13 38.68 37.91 44.2 39.08 16.74
2 Macau 9.19 10.53 18.08 13.61 14.05 18.27 71.73
3 South Korea 6.38 7.82 10.16 9.45 10.43 10.26 29.9
4 Italy 5.78 5.47 8.98 8.56 7.31 9.08 64.05
5 China 2.60 2.01 4.36 3.86 2.69 4.41 116.73
6 Thailand 0.61 1.05 2.25 0.91 1.4 2.27 114.31
7 Japan 0.71 1.45 1.78 1.06 1.95 1.8 22.22
8 Turkey 0.27 1.19 1.53 0.41 1.6 1.55 28.3
9 Portugal 0.70 0.90 1.40 1.04 1.2 1.42 56.11
10 Honduras 0.54 0.25 1.09 0.81 0.33 1.11 336.6
Source: China General Administration of Customs

Market Issues & Obstacles
Apparel licensing in China presents both opportunities and challenges for foreign apparel licensors. The platform for foreign licensors and licensees will see challenges that include intellectual property rights protection, respect for business agreements, access to distribution networks, access to quality licensees, availability of industry talent, market sensitivity and close business connections within China.

Textile quotas were eliminated among WTO members on the first day of 2005. However, resistance to quota removal spread in the US and EU. Particularly in the US, China-specific safeguards on 10 categories of clothing items from China were invoked. Against this background, China reached agreements with the EU and the US in June and November 2005 respectively.

Last edited by netrashetty; April 7th, 2011 at 04:52 PM..
   
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