Marathon Oil Corporation, (NYSE: MRO) is a United States-based oil and natural gas exploration and production company. Principal exploration activities are in the United States, Norway, Equatorial Guinea, Angola and Canada. Principal development activities are in the United States, the United Kingdom, Norway, Equatorial Guinea, and Gabon. In addition, Marathon operates other businesses that market and transport its own and third-party natural gas, crude oil and products manufactured from natural gas, such as liquefied natural gas and methanol, primarily in the United States, Europe and West Africa. Marathon's headquarters facility is the Marathon Oil Tower in Houston, Texas.[1]


Electricity Generation in Australia - Industry Market Research Report - This is the replacement for the February 2011 edition of Electricity Generation in Australia. The report provides a detailed analysis of the Electricity Generation in Australia industry, including key growth trends, statistical data, sales predictions, the competitive environment including market shares and the key concerns of the industry.

Firms in this industry generate electricity from a variety of energy sources. The electricity generated is transported to end users by electricity transmission and distribution systems.

The About this Industry chapter provides general information about the scope of the industry such as an industry definition and a list of the main activities of the industry.

The Industry at a Glance chapter provides a brief snapshot of the key indicators of the industry such as industry revenue and forecast growth rate.

The Industry Performance chapter covers the following: Executive Summary, Key External Drivers, Current Performance, Industry Outlook and Industry Life Cycle. The Executive Summary section is a brief summary of the overall chapter. The Key External Drivers section looks at the key factors outside the control of an individual business that determine the industry's performance. The Current Performance section provides analysis for the industry over the past five years with key performance indicators discussed. The Industry Outlook section is a key analysis section of the report and outlines expectations for the key industry indicators over the next five year period, including forecasts. The Industry Life Cycle section provides a discussion of where the industry is at in its life cycle and how that is affecting industry performance.

The Products & Markets chapter covers the following: Supply Chain, Products & Services, Demand Determinants, Major Markets, International Trade and Business Locations. The Supply Chain section lists the key buying and key selling industries associated with this industry. The Products & Services section lists the products and services the industry provides including percentage breakdowns by key segment. The Demand Determinants section provides an analysis of the determinants behind the level of demand for the industry's products. The Major Markets section gives an analysis of the markets for the industry's products and how these markets may have changed over time. The International Trade section provides a discussion of the importance of trade to the industry. The Business Locations section highlights where the industry operates and why.

The Competitive Landscape chapter is a discussion of the characteristics of an average operator in the industry and who controls the market for the products of the industry. It includes the following sections: Market Share Concentration, Key Success Factors, Cost Structure Benchmarks, Basis of Competition, Barriers to Entry and Industry Globalization. The Market Share Concentration section discusses the level of concentration of the industry. The Key Success Factors section looks at the key internal factors that contribute to the success of an operator in the industry. The Cost Structure Benchmarks section discusses the average costs faced by operators in the industry. The Basis of Competition section is a discussion of the factors that can give a company in this industry a competitive edge. The Barriers to Entry section looks at the factors preventing new companies from entering the industry. The Industry Globalization section provides an indication to which the industry is affected by global operations and trends.

Marketing Audit: Internal Marketing Environment

In line with the expansion and development program of Stobo Castle, the spa needs to upgrade its Five M’s (Men, Money, Machinery, Minutes and Materials). In terms of Men (Labor) the spa needs to employ more staff. The management has expressed its desire to recruit more beauticians. In terms of money, the spa has allocated budget for the business makeover strategy. The facilities at Stobo Castle are of high quality. The product portfolio of Stobo Castle is profitable. Last year, the spa had a total of £5m. However, in terms of price, the spa needs to offer more affordable packages in order to attract a wider range of consumers. In terms of marketing communication, the management aims at informing the consumers that the packages at Stobo Castle will become affordable. The spa needs to communicate to the consumers and to let them know that luxury spa treatment does not cost the earth. The spa needs to better reach the consumers and to make them aware of the different packages that will suite their budgets. In terms of people, the spa employs trained staff. The opening of 12 bedrooms necessitates the recruitment of more staff that will serve the guests.



Marketing Audit: External Marketing Environment

The competition is becoming more intense. New entrants are increasing in number and the existing competitors are becoming more aggressive. There are also some indirect competitors that are now offering the same spa services. All of these add to the intensity of competition. The current niche market of Stobo Castle are “big spenders” meaning wealthy people that spends large sum of money for treatments and therapies. The spa needs to attract more price conscious guests. The primary communication tool that the spa uses is its website and brochure.
 
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Marathon Oil Corporation, (NYSE: MRO) is a United States-based oil and natural gas exploration and production company. Principal exploration activities are in the United States, Norway, Equatorial Guinea, Angola and Canada. Principal development activities are in the United States, the United Kingdom, Norway, Equatorial Guinea, and Gabon. In addition, Marathon operates other businesses that market and transport its own and third-party natural gas, crude oil and products manufactured from natural gas, such as liquefied natural gas and methanol, primarily in the United States, Europe and West Africa. Marathon's headquarters facility is the Marathon Oil Tower in Houston, Texas.[1]


Electricity Generation in Australia - Industry Market Research Report - This is the replacement for the February 2011 edition of Electricity Generation in Australia. The report provides a detailed analysis of the Electricity Generation in Australia industry, including key growth trends, statistical data, sales predictions, the competitive environment including market shares and the key concerns of the industry.

Firms in this industry generate electricity from a variety of energy sources. The electricity generated is transported to end users by electricity transmission and distribution systems.

The About this Industry chapter provides general information about the scope of the industry such as an industry definition and a list of the main activities of the industry.

The Industry at a Glance chapter provides a brief snapshot of the key indicators of the industry such as industry revenue and forecast growth rate.

The Industry Performance chapter covers the following: Executive Summary, Key External Drivers, Current Performance, Industry Outlook and Industry Life Cycle. The Executive Summary section is a brief summary of the overall chapter. The Key External Drivers section looks at the key factors outside the control of an individual business that determine the industry's performance. The Current Performance section provides analysis for the industry over the past five years with key performance indicators discussed. The Industry Outlook section is a key analysis section of the report and outlines expectations for the key industry indicators over the next five year period, including forecasts. The Industry Life Cycle section provides a discussion of where the industry is at in its life cycle and how that is affecting industry performance.

The Products & Markets chapter covers the following: Supply Chain, Products & Services, Demand Determinants, Major Markets, International Trade and Business Locations. The Supply Chain section lists the key buying and key selling industries associated with this industry. The Products & Services section lists the products and services the industry provides including percentage breakdowns by key segment. The Demand Determinants section provides an analysis of the determinants behind the level of demand for the industry's products. The Major Markets section gives an analysis of the markets for the industry's products and how these markets may have changed over time. The International Trade section provides a discussion of the importance of trade to the industry. The Business Locations section highlights where the industry operates and why.

The Competitive Landscape chapter is a discussion of the characteristics of an average operator in the industry and who controls the market for the products of the industry. It includes the following sections: Market Share Concentration, Key Success Factors, Cost Structure Benchmarks, Basis of Competition, Barriers to Entry and Industry Globalization. The Market Share Concentration section discusses the level of concentration of the industry. The Key Success Factors section looks at the key internal factors that contribute to the success of an operator in the industry. The Cost Structure Benchmarks section discusses the average costs faced by operators in the industry. The Basis of Competition section is a discussion of the factors that can give a company in this industry a competitive edge. The Barriers to Entry section looks at the factors preventing new companies from entering the industry. The Industry Globalization section provides an indication to which the industry is affected by global operations and trends.

Marketing Audit: Internal Marketing Environment

In line with the expansion and development program of Stobo Castle, the spa needs to upgrade its Five M’s (Men, Money, Machinery, Minutes and Materials). In terms of Men (Labor) the spa needs to employ more staff. The management has expressed its desire to recruit more beauticians. In terms of money, the spa has allocated budget for the business makeover strategy. The facilities at Stobo Castle are of high quality. The product portfolio of Stobo Castle is profitable. Last year, the spa had a total of £5m. However, in terms of price, the spa needs to offer more affordable packages in order to attract a wider range of consumers. In terms of marketing communication, the management aims at informing the consumers that the packages at Stobo Castle will become affordable. The spa needs to communicate to the consumers and to let them know that luxury spa treatment does not cost the earth. The spa needs to better reach the consumers and to make them aware of the different packages that will suite their budgets. In terms of people, the spa employs trained staff. The opening of 12 bedrooms necessitates the recruitment of more staff that will serve the guests.



Marketing Audit: External Marketing Environment

The competition is becoming more intense. New entrants are increasing in number and the existing competitors are becoming more aggressive. There are also some indirect competitors that are now offering the same spa services. All of these add to the intensity of competition. The current niche market of Stobo Castle are “big spenders” meaning wealthy people that spends large sum of money for treatments and therapies. The spa needs to attract more price conscious guests. The primary communication tool that the spa uses is its website and brochure.

Hey netra, thanks for sharing the marketing research report on Marathon Oil which is an American natural gas and oil production company. BTW, i have also got some important information and would like to share it with you.
 

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