Lockheed Martin (NYSE: LMT) is an American global aerospace, defense, security, and advanced technology company with worldwide interests. It was formed by the merger of Lockheed Corporation with Martin Marietta in March 1995. It is headquartered in Bethesda, Maryland, in the Washington Metropolitan Area. Lockheed Martin employs 133,000 people worldwide. Robert J. Stevens is the current Chairman and Chief Executive Officer.
Lockheed Martin is the world's largest defense contractor, and in 2009, 74% of Lockheed Martin's revenues came from military sales.[1] It received 7.1% of the funds paid out by the Pentagon.[2]
Lockheed Martin operates in four business segments. These comprise, with respective percentages of 2009 total net sales of $45.2 billion, Aeronautics (27%), Electronic Systems (27%), Information Systems & Global Solutions (27%), and Space Systems (19%). In 2009 US Government contracts accounted for $38.4 billion (85%), foreign government contracts $5.8 billion (13%), and commercial and other contracts $0.9 billion (2%).[3] In both 2009 and 2008 the company topped the list of US Federal Contractors.

ed earlier; however, other evaluation activities should also be conducted. The follow-up procedure should be evaluated to determine whether it improved response rates and whether it was worth its expense. The questionnaire itself also needs to be evaluated. Even with pilot testing, problems can arise with question ambiguity, questionnaire length, unanswered questions, and misread instructions. Documenting these problems immediately at the end of the study aids in revising the questionnaire if it is to be used again. The adequacy of the budget should be evaluated to determine which tasks required more or less time and money than anticipated; these budget evaluations will be helpful for future research. The study also aims to give a clear emphasis on the needed aspect of the topic in gathering coherent evidence for the validity of research information and findings integrating HK consumer preferences, it is possible that the study would be inexpensive and time-efficient. Thus, this study will use the descriptive approach. The purpose of employing this method is to describe the nature of a situation, as it exists at the time of the study and to explore the cause/s of particular phenomena. The questionnaires will be of a non-threatening nature and can be completed within 30 minutes. The respondents will grade each statement in the survey questionnaire using the Likert scaling wherein respondents will be given such response choices. The results will then be tabulated and averaged to get the strengths and weaknesses of each question in the survey.





LIMITATIONS



The research study relies solely on available information about the viability of the Hong Kong crisps and snacks market to foreign companies. The data yielded by this study are entirely condensed from existing information and does not include any opinion of people who are proficient with the topic. The researcher only wishes to present relevant and published information about characteristics of Hong Kong consumers that make them enjoy snacks and crisps products, dominant snacks in Hong Kong, and kinds of entry strategies that would entice the consumers. The researcher attempts to minimize time and money in this research by utilizing the exploratory approach.
The most notable impact of globalization and international trade can be seen in the way business firms operate in the modern world. Corporations seek to penetrate other national territories in the hope of boosting profit and reputation. One of the growing markets in the global business arena is the snacks and foods market. This study attempts to analyze if a United Kingdom-based crisps and snacks manufacturer can facilitate a successful business operation in Hong Kong. The first part of the report tackles the benefits of a global operation, factors that a firm has to consider before going global as well as presents the three research questions. The remaining discussions focus on information regarding the general characteristics of Hong Kong consumers that make them receptive to foreign products including snacks and crisps, specific crisps and snacks products that gained the appreciation of Hong Kong consumers, and the kind of entry strategies that are encouraged in the Hong Kong market. The paper also explains the design and approach in conducting the research. The primary data collection method is through available literature on the topic. The primary sources of information for the study include a report from the U.S. Department of Agriculture and three published magazine articles. The researcher opts to use the exploratory approach to save time and money. The paper also discusses how the existing literature can answer the concern of the company by helping it to gain access to statistics and reports published by respective agencies and writers. Finally, the research report elaborates on the scope of the report and its weaknesses for guidance to future researchers.



INTRODUCTION AND BACKGROUND TO THE PROBLEM

The continued interest in and growth of international trade has driven numerous business organizations to embark on a global operation. The (2007) cites that global markets have rendered extensive opportunities for business firms to increase sales; boost capacity for investment and market share; gain access to a wide array of raw materials and technology; and exploit manpower skills from other locations. Hence, “going global” has become the key objective of most business organizations. However, the pursuit of a share in the global market entails extensive research, preparation and capacity building across all levels of the business firm. According to (2006) cultural differences, government laws and regulations, local business practices, and distinct needs and preferences
 
Last edited:
Lockheed Martin (NYSE: LMT) is an American global aerospace, defense, security, and advanced technology company with worldwide interests. It was formed by the merger of Lockheed Corporation with Martin Marietta in March 1995. It is headquartered in Bethesda, Maryland, in the Washington Metropolitan Area. Lockheed Martin employs 133,000 people worldwide. Robert J. Stevens is the current Chairman and Chief Executive Officer.
Lockheed Martin is the world's largest defense contractor, and in 2009, 74% of Lockheed Martin's revenues came from military sales.[1] It received 7.1% of the funds paid out by the Pentagon.[2]
Lockheed Martin operates in four business segments. These comprise, with respective percentages of 2009 total net sales of $45.2 billion, Aeronautics (27%), Electronic Systems (27%), Information Systems & Global Solutions (27%), and Space Systems (19%). In 2009 US Government contracts accounted for $38.4 billion (85%), foreign government contracts $5.8 billion (13%), and commercial and other contracts $0.9 billion (2%).[3] In both 2009 and 2008 the company topped the list of US Federal Contractors.

ed earlier; however, other evaluation activities should also be conducted. The follow-up procedure should be evaluated to determine whether it improved response rates and whether it was worth its expense. The questionnaire itself also needs to be evaluated. Even with pilot testing, problems can arise with question ambiguity, questionnaire length, unanswered questions, and misread instructions. Documenting these problems immediately at the end of the study aids in revising the questionnaire if it is to be used again. The adequacy of the budget should be evaluated to determine which tasks required more or less time and money than anticipated; these budget evaluations will be helpful for future research. The study also aims to give a clear emphasis on the needed aspect of the topic in gathering coherent evidence for the validity of research information and findings integrating HK consumer preferences, it is possible that the study would be inexpensive and time-efficient. Thus, this study will use the descriptive approach. The purpose of employing this method is to describe the nature of a situation, as it exists at the time of the study and to explore the cause/s of particular phenomena. The questionnaires will be of a non-threatening nature and can be completed within 30 minutes. The respondents will grade each statement in the survey questionnaire using the Likert scaling wherein respondents will be given such response choices. The results will then be tabulated and averaged to get the strengths and weaknesses of each question in the survey.





LIMITATIONS



The research study relies solely on available information about the viability of the Hong Kong crisps and snacks market to foreign companies. The data yielded by this study are entirely condensed from existing information and does not include any opinion of people who are proficient with the topic. The researcher only wishes to present relevant and published information about characteristics of Hong Kong consumers that make them enjoy snacks and crisps products, dominant snacks in Hong Kong, and kinds of entry strategies that would entice the consumers. The researcher attempts to minimize time and money in this research by utilizing the exploratory approach.
The most notable impact of globalization and international trade can be seen in the way business firms operate in the modern world. Corporations seek to penetrate other national territories in the hope of boosting profit and reputation. One of the growing markets in the global business arena is the snacks and foods market. This study attempts to analyze if a United Kingdom-based crisps and snacks manufacturer can facilitate a successful business operation in Hong Kong. The first part of the report tackles the benefits of a global operation, factors that a firm has to consider before going global as well as presents the three research questions. The remaining discussions focus on information regarding the general characteristics of Hong Kong consumers that make them receptive to foreign products including snacks and crisps, specific crisps and snacks products that gained the appreciation of Hong Kong consumers, and the kind of entry strategies that are encouraged in the Hong Kong market. The paper also explains the design and approach in conducting the research. The primary data collection method is through available literature on the topic. The primary sources of information for the study include a report from the U.S. Department of Agriculture and three published magazine articles. The researcher opts to use the exploratory approach to save time and money. The paper also discusses how the existing literature can answer the concern of the company by helping it to gain access to statistics and reports published by respective agencies and writers. Finally, the research report elaborates on the scope of the report and its weaknesses for guidance to future researchers.



INTRODUCTION AND BACKGROUND TO THE PROBLEM

The continued interest in and growth of international trade has driven numerous business organizations to embark on a global operation. The (2007) cites that global markets have rendered extensive opportunities for business firms to increase sales; boost capacity for investment and market share; gain access to a wide array of raw materials and technology; and exploit manpower skills from other locations. Hence, “going global” has become the key objective of most business organizations. However, the pursuit of a share in the global market entails extensive research, preparation and capacity building across all levels of the business firm. According to (2006) cultural differences, government laws and regulations, local business practices, and distinct needs and preferences

Hey netra, thanks for haring your marketing research report on Lockheed Martin and it would be useful for many students. I also want to share some important information which would help others, so please download and check my presentation on Lockheed Martin.
 

Attachments

  • Lockheed Martin.pdf
    79.8 KB · Views: 0
Top