The Kroger Co. (NYSE: KR) is an American retail supermarket chain founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It reported US$ 76.7 billion in sales during fiscal year 2009. It is the country's largest grocery store chain[3] and its second-largest grocery retailer by volume[4] and second-place general retailer in the country, with Wal-Mart being the largest.[5] As of 2010, Kroger operated, either directly or through its subsidiaries 3,619 stores.[6]
Kroger's headquarters are centralized in downtown Cincinnati,[7] but it spans many states with store formats that include supermarkets, hypermarkets, department stores, convenience stores and mall jewelry stores. Kroger-branded grocery stores are located throughout the Midwestern and Southern United States.

Email remains the top choice for marketing communications among all age groups

The latest death knell for email was sounded by data in comScore’s “2010 U.S. Digital Year in Review” report, which noted a decline in time spent with web-based email among all US internet users under 55. Users ages 12 to 17, who have been most likely to drop email in favor of other online communications like social networking, had the steepest decline in usage, down 59%.
But web-based email checked at a desktop computer is only one slice of all email communications, and email represents an overwhelmingly important communications channel.

According to research from customer relationship marketing agency Merkle, 87% of internet users checked personal email daily in 2010, a number that has changed little since 2007.

Among those with a separate email account for commercial email, 60% checked daily, down just 1 percentage point since 2008.

Further, social media usage is hardly taking away from email. Rather, social media users are significantly more likely than other internet users to check their email four or more times per day, and less likely to check infrequently.



Mobile access is also encouraging email users to check more often. More than half (55%) of those surveyed who had an internet-enabled mobile phone checked their personal email using their phone, and nearly two-thirds of mobile email users checked their account at least once a day.



There is some evidence that personal communications are shifting away from email, though.

Messages from friends and family are taking up a smaller share of all time spent with email, while the share spent with commercial emails is rising. And the proportion of respondents spending at least 20 minutes per week with email from friends and family fell from 71% in 2009 to 66% in 2010.

But email is still a major method of communicating for the vast majority of internet users. Across all age groups, it was the top choice for receiving commercial communications.

The most notable impact of globalization and international trade can be seen in the way business firms operate in the modern world. Corporations seek to penetrate other national territories in the hope of boosting profit and reputation. One of the growing markets in the global business arena is the snacks and foods market. This study attempts to analyze if a United Kingdom-based crisps and snacks manufacturer can facilitate a successful business operation in Hong Kong. The first part of the report tackles the benefits of a global operation, factors that a firm has to consider before going global as well as presents the three research questions. The remaining discussions focus on information regarding the general characteristics of Hong Kong consumers that make them receptive to foreign products including snacks and crisps, specific crisps and snacks products that gained the appreciation of Hong Kong consumers, and the kind of entry strategies that are encouraged in the Hong Kong market. The paper also explains the design and approach in conducting the research. The primary data collection method is through available literature on the topic. The primary sources of information for the study include a report from the U.S. Department of Agriculture and three published magazine articles. The researcher opts to use the exploratory approach to save time and money. The paper also discusses how the existing literature can answer the concern of the company by helping it to gain access to statistics and reports published by respective agencies and writers. Finally, the research report elaborates on the scope of the report and its weaknesses for guidance to future researchers.
 
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The Kroger Co. (NYSE: KR) is an American retail supermarket chain founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It reported US$ 76.7 billion in sales during fiscal year 2009. It is the country's largest grocery store chain[3] and its second-largest grocery retailer by volume[4] and second-place general retailer in the country, with Wal-Mart being the largest.[5] As of 2010, Kroger operated, either directly or through its subsidiaries 3,619 stores.[6]
Kroger's headquarters are centralized in downtown Cincinnati,[7] but it spans many states with store formats that include supermarkets, hypermarkets, department stores, convenience stores and mall jewelry stores. Kroger-branded grocery stores are located throughout the Midwestern and Southern United States.

Email remains the top choice for marketing communications among all age groups

The latest death knell for email was sounded by data in comScore’s “2010 U.S. Digital Year in Review” report, which noted a decline in time spent with web-based email among all US internet users under 55. Users ages 12 to 17, who have been most likely to drop email in favor of other online communications like social networking, had the steepest decline in usage, down 59%.
But web-based email checked at a desktop computer is only one slice of all email communications, and email represents an overwhelmingly important communications channel.

According to research from customer relationship marketing agency Merkle, 87% of internet users checked personal email daily in 2010, a number that has changed little since 2007.

Among those with a separate email account for commercial email, 60% checked daily, down just 1 percentage point since 2008.

Further, social media usage is hardly taking away from email. Rather, social media users are significantly more likely than other internet users to check their email four or more times per day, and less likely to check infrequently.



Mobile access is also encouraging email users to check more often. More than half (55%) of those surveyed who had an internet-enabled mobile phone checked their personal email using their phone, and nearly two-thirds of mobile email users checked their account at least once a day.



There is some evidence that personal communications are shifting away from email, though.

Messages from friends and family are taking up a smaller share of all time spent with email, while the share spent with commercial emails is rising. And the proportion of respondents spending at least 20 minutes per week with email from friends and family fell from 71% in 2009 to 66% in 2010.

But email is still a major method of communicating for the vast majority of internet users. Across all age groups, it was the top choice for receiving commercial communications.

The most notable impact of globalization and international trade can be seen in the way business firms operate in the modern world. Corporations seek to penetrate other national territories in the hope of boosting profit and reputation. One of the growing markets in the global business arena is the snacks and foods market. This study attempts to analyze if a United Kingdom-based crisps and snacks manufacturer can facilitate a successful business operation in Hong Kong. The first part of the report tackles the benefits of a global operation, factors that a firm has to consider before going global as well as presents the three research questions. The remaining discussions focus on information regarding the general characteristics of Hong Kong consumers that make them receptive to foreign products including snacks and crisps, specific crisps and snacks products that gained the appreciation of Hong Kong consumers, and the kind of entry strategies that are encouraged in the Hong Kong market. The paper also explains the design and approach in conducting the research. The primary data collection method is through available literature on the topic. The primary sources of information for the study include a report from the U.S. Department of Agriculture and three published magazine articles. The researcher opts to use the exploratory approach to save time and money. The paper also discusses how the existing literature can answer the concern of the company by helping it to gain access to statistics and reports published by respective agencies and writers. Finally, the research report elaborates on the scope of the report and its weaknesses for guidance to future researchers.

Hey netra, thanks for sharing the information and i am sure it would help many people. Well, i am also uploading a document which would give some more useful information on Kroger.
 

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