Infor Global Solutions is a privately held U.S. software company that specializes in enterprise software ranging from financial systems and resource planning (ERP) to supply chain and customer relationships.[

Paid search ads tend to be overlooked

Search has become a nearly ubiquitous online activity and Google remains the undisputed king—receiving the largest share of search ad revenue and traffic.
But an eye-tracking study by user experience research firm User Centric adds a new perspective. Its research indicates that most search users overlook search ads almost entirely.

The findings showed organic search results were viewed 100% of the time, and participants spent an average of 14.7 and 10.7 seconds looking at organic search results on Google and Bing, respectively.

However, only 28% of participants looked at right-side ads on Google, and just 21% did the same on Bing—spending around 1 second viewing all ads combined on each search engine.

To put this in perspective, searchers who viewed the left-hand site navigation spent more time doing so than they did viewing ads on both search engines.

One caveat to the study: It was an artificial search environment. The participants were given search terms to use and may not have been using their preferred search engine.

However, participants searched on both sites in this study, and the results were statistically significant.



With users spending nearly all their time viewing organic search results, Hitwise’s latest numbers give some further insight. Bing and Yahoo!’s success rates, meaning searches that resulted in a click, are just over 81% whereas Google sits much lower at 65.6% in December 2010 and January 2011.



Although the sheer volume of searches Google handles may bring down its success rate, the difference been Google and Bing is still large enough to draw conclusions.

First, users were shown to spend the vast majority of their time looking at organic search results on both search engines, and Bing’s success rate is 16 percentage points higher than Google’s.

Therefore, even though Google has more traffic than Bing, the Microsoft search engine generates a greater share of relevant traffic per search.

Additionally, this data indicates that SEO is more essential than ever. Users have learned to overlook search ads, and they will continue to ignore such ads as they become even more search-savvy over time.

SEO will become increasingly challenging as users start to rely on search engines for different reasons.

A recent study from Forrester Research found that internet users were 22 percentage points less likely in 2010 to rely on search engines to find websites than they were in 2004.

Although this doesn’t mean people are using search engines less to find information about product types or branded goods, it does mean that they are relying on search less to find websites specifically.



Perhaps this change is because internet users are becoming more knowledgeable and do not need to rely on search to find popular sites such as Facebook and YouTube.

Also, they may be relying on social media more to find websites. No matter the reason, this data indicates that search users’ behavior is in constant flux.

Prospects for future sales of U.S.-manufactured aircraft engine “hushkits” and replacement engines suffered a setback with the adoption by the European Union (EU) in April 1999 of legislation aimed at restricting the operation of aircraft modified with that equipment. The regulation is scheduled to take effect in May 2000. It freezes at current levels the number of hushkitted and certain reengined aircraft that may be registered and operated in the EU even though those aircraft are compliant with the most recent and stringent aircraft noise standards established by the International Civil Aviation Organization (ICAO).

No aircraft manufactured in Europe are affected by the regulation. The restrictions fall on U.S. manufacturers and other U.S. companies that produce and install hushkits and replacement engines. The EU legislation also affects U.S. air carriers, whose fleets contain many more hushkitted and reengined aircraft than do European carriers. The restrictions imposed by the regulation reduce the market for noise-modified aircraft and thus the resale value of such aircraft. As of November 1999, the United States was continuing to seek the EU’s withdrawal of its regulation.

One program designed to revitalize the U.S. general aviation industry, the GAP Program, has implications for manufacturers of small aircraft engines. Managed out of NASA’s Glenn Research Center, this program is coordinated by the FAA and performed jointly by NASA and Contractor-Led Project Teams formed by industry. The goal of GAP is to develop affordable propulsion systems for general aviation light aircraft and consists of two elements. The goal of the Intermittent Combustion (IC) Engine Element is to reduce engine prices in half while substantially improving reliability, maintainability, ease of use, and passenger comfort. The primary goal of the Turbine Engine Element is to reduce the price of small turbine engines by a factor of 10.

On the military side there is the Integrated High Performance Turbine Engine Technology (IHPTET) Initiative, a joint DOD–NASA–industry effort to provide significant performance and operational improvements for current and future military engines. IHPTET is considered a model program because the technology it is developing is dual-use technology.

Growth and Trade Projections for Aircraft Engines and Parts

The value of shipments in the aircraft engine and parts industry was expected to increase about 10 percent in 1999. Shipments are expected to remain level through 2004 as the market for regional jets replaces that for twin-aisle commercial aircraft. Exports increased about 23 percent in 1998 compared with 1997 and were expected to increase 0.7 percent in 1999 as regional jets are being manufactured outside the United States. Foreign production of regional jets is expected to absorb some of the parts previously consumed by domestic producers.

Aircraft Parts and Equipment

The aircraft parts and equipment subsector (SIC 3728) covers parts and equipment other than engines and their parts. It excludes avionics—navigation and communications equipment for aircraft. Some of the products included are fuselage assemblies, wing assemblies and parts, rudders, landing gear, wheels, brakes, fuel tanks, propellers and rotors, and their parts. Other equipment covered includes dusting and spraying equipment, ejector seat devices, and aircraft arresting device systems. Small individual parts are included in SICs other than 372 and 376 but are not covered elsewhere in this publication.

Electronic commerce has come to U.S. aerospace industry manufacturers and distributors of aircraft parts, including some engine parts. Suppliers to major aerospace contractors increasingly may contact their customers and suppliers on the Internet. Aircraft owners and mechanics may order parts at an increasing number of Web sites.

A central concern of U.S. manufacturers of aircraft parts and equipment is the apparent trend among U.S. airframe producers, both civil and military, to source more components offshore. Parts suppliers and labor unions charge that the increased foreign content of “U.S.” aircraft deprives them of contracts and jobs. Manufacturers of airframes and major components (such as engines) justify offshore sourcing as a necessary element in maintaining access to foreign markets for complete aircraft. U.S. airframe manufacturers also cite the substantial number of components U.S. parts producers provide to foreign airframe manufacturers.

Although the number of firms in the industry expanded 5.6% in the five year period between 1997 and 2002 as measured by the U.S. Department of Commerce, the number of employees actually decreased by 14.3% (see chart below). That number likely expanded in the years after 2002 as the leading manufacturers such as Boeing and Airbus had significant plane orders and sales of parts and engines probably increased apace with plane orders through mid-decade.
 
Infor Global Solutions is a privately held U.S. software company that specializes in enterprise software ranging from financial systems and resource planning (ERP) to supply chain and customer relationships.[

Paid search ads tend to be overlooked

Search has become a nearly ubiquitous online activity and Google remains the undisputed king—receiving the largest share of search ad revenue and traffic.
But an eye-tracking study by user experience research firm User Centric adds a new perspective. Its research indicates that most search users overlook search ads almost entirely.

The findings showed organic search results were viewed 100% of the time, and participants spent an average of 14.7 and 10.7 seconds looking at organic search results on Google and Bing, respectively.

However, only 28% of participants looked at right-side ads on Google, and just 21% did the same on Bing—spending around 1 second viewing all ads combined on each search engine.

To put this in perspective, searchers who viewed the left-hand site navigation spent more time doing so than they did viewing ads on both search engines.

One caveat to the study: It was an artificial search environment. The participants were given search terms to use and may not have been using their preferred search engine.

However, participants searched on both sites in this study, and the results were statistically significant.



With users spending nearly all their time viewing organic search results, Hitwise’s latest numbers give some further insight. Bing and Yahoo!’s success rates, meaning searches that resulted in a click, are just over 81% whereas Google sits much lower at 65.6% in December 2010 and January 2011.



Although the sheer volume of searches Google handles may bring down its success rate, the difference been Google and Bing is still large enough to draw conclusions.

First, users were shown to spend the vast majority of their time looking at organic search results on both search engines, and Bing’s success rate is 16 percentage points higher than Google’s.

Therefore, even though Google has more traffic than Bing, the Microsoft search engine generates a greater share of relevant traffic per search.

Additionally, this data indicates that SEO is more essential than ever. Users have learned to overlook search ads, and they will continue to ignore such ads as they become even more search-savvy over time.

SEO will become increasingly challenging as users start to rely on search engines for different reasons.

A recent study from Forrester Research found that internet users were 22 percentage points less likely in 2010 to rely on search engines to find websites than they were in 2004.

Although this doesn’t mean people are using search engines less to find information about product types or branded goods, it does mean that they are relying on search less to find websites specifically.



Perhaps this change is because internet users are becoming more knowledgeable and do not need to rely on search to find popular sites such as Facebook and YouTube.

Also, they may be relying on social media more to find websites. No matter the reason, this data indicates that search users’ behavior is in constant flux.

Prospects for future sales of U.S.-manufactured aircraft engine “hushkits” and replacement engines suffered a setback with the adoption by the European Union (EU) in April 1999 of legislation aimed at restricting the operation of aircraft modified with that equipment. The regulation is scheduled to take effect in May 2000. It freezes at current levels the number of hushkitted and certain reengined aircraft that may be registered and operated in the EU even though those aircraft are compliant with the most recent and stringent aircraft noise standards established by the International Civil Aviation Organization (ICAO).

No aircraft manufactured in Europe are affected by the regulation. The restrictions fall on U.S. manufacturers and other U.S. companies that produce and install hushkits and replacement engines. The EU legislation also affects U.S. air carriers, whose fleets contain many more hushkitted and reengined aircraft than do European carriers. The restrictions imposed by the regulation reduce the market for noise-modified aircraft and thus the resale value of such aircraft. As of November 1999, the United States was continuing to seek the EU’s withdrawal of its regulation.

One program designed to revitalize the U.S. general aviation industry, the GAP Program, has implications for manufacturers of small aircraft engines. Managed out of NASA’s Glenn Research Center, this program is coordinated by the FAA and performed jointly by NASA and Contractor-Led Project Teams formed by industry. The goal of GAP is to develop affordable propulsion systems for general aviation light aircraft and consists of two elements. The goal of the Intermittent Combustion (IC) Engine Element is to reduce engine prices in half while substantially improving reliability, maintainability, ease of use, and passenger comfort. The primary goal of the Turbine Engine Element is to reduce the price of small turbine engines by a factor of 10.

On the military side there is the Integrated High Performance Turbine Engine Technology (IHPTET) Initiative, a joint DOD–NASA–industry effort to provide significant performance and operational improvements for current and future military engines. IHPTET is considered a model program because the technology it is developing is dual-use technology.

Growth and Trade Projections for Aircraft Engines and Parts

The value of shipments in the aircraft engine and parts industry was expected to increase about 10 percent in 1999. Shipments are expected to remain level through 2004 as the market for regional jets replaces that for twin-aisle commercial aircraft. Exports increased about 23 percent in 1998 compared with 1997 and were expected to increase 0.7 percent in 1999 as regional jets are being manufactured outside the United States. Foreign production of regional jets is expected to absorb some of the parts previously consumed by domestic producers.

Aircraft Parts and Equipment

The aircraft parts and equipment subsector (SIC 3728) covers parts and equipment other than engines and their parts. It excludes avionics—navigation and communications equipment for aircraft. Some of the products included are fuselage assemblies, wing assemblies and parts, rudders, landing gear, wheels, brakes, fuel tanks, propellers and rotors, and their parts. Other equipment covered includes dusting and spraying equipment, ejector seat devices, and aircraft arresting device systems. Small individual parts are included in SICs other than 372 and 376 but are not covered elsewhere in this publication.

Electronic commerce has come to U.S. aerospace industry manufacturers and distributors of aircraft parts, including some engine parts. Suppliers to major aerospace contractors increasingly may contact their customers and suppliers on the Internet. Aircraft owners and mechanics may order parts at an increasing number of Web sites.

A central concern of U.S. manufacturers of aircraft parts and equipment is the apparent trend among U.S. airframe producers, both civil and military, to source more components offshore. Parts suppliers and labor unions charge that the increased foreign content of “U.S.” aircraft deprives them of contracts and jobs. Manufacturers of airframes and major components (such as engines) justify offshore sourcing as a necessary element in maintaining access to foreign markets for complete aircraft. U.S. airframe manufacturers also cite the substantial number of components U.S. parts producers provide to foreign airframe manufacturers.

Although the number of firms in the industry expanded 5.6% in the five year period between 1997 and 2002 as measured by the U.S. Department of Commerce, the number of employees actually decreased by 14.3% (see chart below). That number likely expanded in the years after 2002 as the leading manufacturers such as Boeing and Airbus had significant plane orders and sales of parts and engines probably increased apace with plane orders through mid-decade.

Hey netra, many thanks for sharing the marketing research on Infor and i am sure it would be helpful for many people. Well, i have also got some important information and would like to share it with you. So please download and check it.
 

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