Hastings Entertainment is a regional retail chain that sells books, music, movies, and video games. It also rents movies and video games and buys used books, music, movies and video games for resale.
The current CEO and President of Hastings Entertainment is John Marmaduke, son of founder Sam Marmaduke.

ple are greatly influenced by the news media, highlighting the ongoing ethical crisis within the organisation. As such, the recent controversies surrounding REDA is now in the forefront of debates which further hurts the image of the company. Belonging in the real estate development industry, this market research will focus on how REDA is being perceived by the people being affected by that industry. There is a need therefore to conduct a public perception audit to determine the perceptions of the Hong Kong nationals regarding the controversies.

Research design

A conclusive research design is suitable for this market research using a cross-sectional approach. Since the focus of the research is the perception of the public, it is suggested that the perceptions of the people will be studied at a particular time, and the closest time possible on the alleged occurrence of the controversies. In this way, the perceptions of the people are shaped by their knowledge of these controversies.

A survey strategy will be used and questionnaire will be developed. It is suggested that the questionnaire will have two parts: demographic and perceptions-related questions. Further, the questionnaire itself will be bilingual hence with interpretations in English and Mandarin. This was chosen since the questionnaire method can generate a large amount of data in an economical way. Ranking, close- and open-ended questions will be likely used in the questionnaire.


Public gripped by Qld floods, less aware of NSW & Vic

One in four (24%) Australians claim to have cancelled or postponed trips as a result of the recent floods according to custom research agency TNS.
The Flood Relief Report, which is being donated to tourism operators in affected areas along with proceeds from its sale, found that Queensland dominated national awareness of the 2011 flooding events, while awareness of New South Wales and Victorian floods was far lower.

According to director of travel research at TNS, Jo Farquhar, almost all Australians were aware of flooding in Queensland, with 87% correctly identifying Brisbane as an affected area and around one in two identifying Central Queensland and rural SE Queensland as affected.

"It’s a different story when we look at New South Wales and Victoria however, with 35% and 22% of Australians unaware that any flooding hit those states respectively,” said Farquhar.

“Areas such as Northern NSW, which were quite hard hit by flooding, have fallen under the radar, while the largely unaffected Tropical North Queensland was identified as affected by 60% of Australians.

“Similarly the Gold and Sunshine Coasts have suffered from being incorrectly associated with the flooding.”

The perception versus reality battle for operators has been felt most heavily in Queensland, with 20% of Australians claiming to have cancelled or postponed trips to Queensland, compared to 8% for regional Victoria and 6% for Northern NSW.



TNS’ Flood Relief Study was conducted online in February 2011 with a nationally representative sample of 1,000 Australians. The heat map was generated from respondents selecting areas on the map shown using their mouse during the online survey.

“Media concentration on Queensland during the floods appears to have overshadowed other states in the minds of the Australian public,” said Farquhar.

“The findings from our Flood Relief Study point to the knock on effect also being more severe for Queensland – more Australians state that they’ve cancelled or postponed trips to Queensland than to other affected areas.

“Many operators have done an excellent job at providing the information consumers want in the wake of the floods and Cyclone Yasi, by communicating that they’re open for business.



“To reach Australians still uncertain about travelling to affected areas, operators need to roll out the welcome mat and tell travellers they want them back.

“Personal stories and pictures or other vivid examples of ‘fun in the sun’ are the best way for operators to get the more rational message of being open for business across.”

Other noteworthy findings
* Impact on intention to travel flood affected areas in the future is limited

* The majority of Australians correctly identified the areas affected by Cyclone Yasi, apart from 7% who identified Brisbane as affected

* 61% of Australians made a donation towards helping the flood affected areas in Australia

* 19% of Australians have been involved in any fund-raising activities to help flood affected areas

TNS’ Flood Relief Study was conducted online in February 2011 with a nationally representative sample of 1,000 Australians. The heat map was generated from respondents selecting areas on the map shown using their mouse during the online survey.
 
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Hastings Entertainment is a regional retail chain that sells books, music, movies, and video games. It also rents movies and video games and buys used books, music, movies and video games for resale.
The current CEO and President of Hastings Entertainment is John Marmaduke, son of founder Sam Marmaduke.

ple are greatly influenced by the news media, highlighting the ongoing ethical crisis within the organisation. As such, the recent controversies surrounding REDA is now in the forefront of debates which further hurts the image of the company. Belonging in the real estate development industry, this market research will focus on how REDA is being perceived by the people being affected by that industry. There is a need therefore to conduct a public perception audit to determine the perceptions of the Hong Kong nationals regarding the controversies.

Research design

A conclusive research design is suitable for this market research using a cross-sectional approach. Since the focus of the research is the perception of the public, it is suggested that the perceptions of the people will be studied at a particular time, and the closest time possible on the alleged occurrence of the controversies. In this way, the perceptions of the people are shaped by their knowledge of these controversies.

A survey strategy will be used and questionnaire will be developed. It is suggested that the questionnaire will have two parts: demographic and perceptions-related questions. Further, the questionnaire itself will be bilingual hence with interpretations in English and Mandarin. This was chosen since the questionnaire method can generate a large amount of data in an economical way. Ranking, close- and open-ended questions will be likely used in the questionnaire.


Public gripped by Qld floods, less aware of NSW & Vic

One in four (24%) Australians claim to have cancelled or postponed trips as a result of the recent floods according to custom research agency TNS.
The Flood Relief Report, which is being donated to tourism operators in affected areas along with proceeds from its sale, found that Queensland dominated national awareness of the 2011 flooding events, while awareness of New South Wales and Victorian floods was far lower.

According to director of travel research at TNS, Jo Farquhar, almost all Australians were aware of flooding in Queensland, with 87% correctly identifying Brisbane as an affected area and around one in two identifying Central Queensland and rural SE Queensland as affected.

"It’s a different story when we look at New South Wales and Victoria however, with 35% and 22% of Australians unaware that any flooding hit those states respectively,” said Farquhar.

“Areas such as Northern NSW, which were quite hard hit by flooding, have fallen under the radar, while the largely unaffected Tropical North Queensland was identified as affected by 60% of Australians.

“Similarly the Gold and Sunshine Coasts have suffered from being incorrectly associated with the flooding.”

The perception versus reality battle for operators has been felt most heavily in Queensland, with 20% of Australians claiming to have cancelled or postponed trips to Queensland, compared to 8% for regional Victoria and 6% for Northern NSW.



TNS’ Flood Relief Study was conducted online in February 2011 with a nationally representative sample of 1,000 Australians. The heat map was generated from respondents selecting areas on the map shown using their mouse during the online survey.

“Media concentration on Queensland during the floods appears to have overshadowed other states in the minds of the Australian public,” said Farquhar.

“The findings from our Flood Relief Study point to the knock on effect also being more severe for Queensland – more Australians state that they’ve cancelled or postponed trips to Queensland than to other affected areas.

“Many operators have done an excellent job at providing the information consumers want in the wake of the floods and Cyclone Yasi, by communicating that they’re open for business.



“To reach Australians still uncertain about travelling to affected areas, operators need to roll out the welcome mat and tell travellers they want them back.

“Personal stories and pictures or other vivid examples of ‘fun in the sun’ are the best way for operators to get the more rational message of being open for business across.”

Other noteworthy findings
* Impact on intention to travel flood affected areas in the future is limited

* The majority of Australians correctly identified the areas affected by Cyclone Yasi, apart from 7% who identified Brisbane as affected

* 61% of Australians made a donation towards helping the flood affected areas in Australia

* 19% of Australians have been involved in any fund-raising activities to help flood affected areas

TNS’ Flood Relief Study was conducted online in February 2011 with a nationally representative sample of 1,000 Australians. The heat map was generated from respondents selecting areas on the map shown using their mouse during the online survey.

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