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Marketing Research of Dollar Tree
Marketing Research of Dollar Tree - April 1st, 2011
Dollar Tree, Inc. (NASDAQ: DLTR) is an American chain of discount variety stores selling every item for $1.00 or less. A Fortune 500 company, Dollar Tree is headquartered in Chesapeake, Virginia and operates 4,009 stores throughout the 48 contiguous U.S. states. Its stores are supported by a nationwide logistics network of nine Distribution Centers. The Company operates one dollar stores under the names of Dollar Tree and Dollar Bills. The Company also operates a multiprice-point variety chain under the name Deal$ (http://www.deals-stores.com/).
Dollar Tree competes in the dollar store and low-end retail markets with the national chains Family Dollar, Big Lots and Dollar General together with regional chains such as 99 Cents Only Stores, Fred's and many independent dollar stores nationwide.
Each Dollar Tree stocks a wide variety of products including national, regional, and private-label brands. Some of the product departments found in a Dollar Tree store include health and beauty, food and snacks, party, seasonal décor, housewares, glassware, dinnerware, household cleaning supplies, candy, toys, gifts, gift bags and wrap, stationery, craft supplies, teaching supplies, books, and more. Many Dollar Tree stores also sell frozen foods and dairy items such as milk, eggs, pizza, ice cream, frozen dinners, and pre-made baked goods.
The core aim of this research is to have a founding knowledge, understanding as well as some certain example applications of Weber’s ideal type from wherein this research places weight on methodology, deemed in focus to social science inquiry. Thus, there will be ample need to provide and present such ideal type analysis from wherein example concepts are to analyzed and be a part of the researcher’s basis of judgment as emphasis are to be placed on the fundamental methods which deemed effective in allowing social science to function in support of ideal type as proposed by Max Weber, the methods conceptualization thus underlie decisions to be made in the research process allowing spontaneity and conformity to happen rather than on the techniques inquired into the social research domains. There has to be right amount of examples of social methods from which there supports to the process of ideal type by Weber for instance, surveys as well as questionnaires that assume proper systematic notion of social research evidence and ideas for methodology use as one essential factor for every success of research studies and reports, be it qualitatively or quantitatively motivated by certain principles found in research cycle.
For the objectives, there has to be comprehensive analysis of ideal type, in its structure, organization and overall formation from wherein analytical basis are determined in theory, validity as well as objectivity from the stature of social science philosophies and such appropriate series of social research insights. Thus, to be able to assess Weber’s ideal type found into modern and present assumptions and to be able to create methods and understand them from empirical sense of research, the socially driven context. Also, the need to integrate as well as imply good resources of ideal types and such approach to the notion of idealization reality and acquire good means of methodology and data analysis for this particular study to be useful and reliable in every account possible, knowing the usefulness of ideal type into research methodology and its connectivity to social research objectivity stature.
IV Statement of the design and methodology
Research methods can be classified as either quantitative or qualitative. The motivation for qualitative method is opposed to that of quantitative method. Qualitative method is designed to help researchers understand people and the social and cultural contexts which they live. Kaplan and Maxwell (1994) argue that the goal of understanding of phenomenon from viewpoints of participants and its particular social context is largely lost when conceptual knowledge are to be known in research approach. The methodology to be used for the study is case study, multiple sources of qualitative and quantitative data, the study endeavours to provide examples of social science from within Weber’s ideal type formation among certain HK social science teachers from University of HK in particular. The participants in the study will consists of 10 social sciences teachers, the case approach will determine an interview session for about 20-25 minutes aside, to make sense of respondents’ perceptions towards Weber’s ideal type and how it is useful into the research practice.
the early 1970s, value expectancy models had very much dominated marketing research (Rosenberg, 1956; Fishbein, 1967). In a typical value expectancy model, consumers are asked to give a rating on an individual attribute of the product. The values derived from consumers’ ratings are combined to represent the total utility of attributes and of products. For that reason, the value expectancy models are also named componential models in a sense that the total utility of a product is derived from individual responses to the product attributes. The major concern from the value expectancy models is that consumers may not be able to differentiate the importance of attributes of a product. In pharmaceutical marketing research, for instance, a drug’s attributes of efficacy, side effects and dosing may be considered equally important to physicians.
Conjoint was developed in part to overcome this problem. Instead of asking consumers to rate the importance of each individual attribute of a product, they are presented with a list of profiles of products and asked to give a preference rating on each profile. Each profile consists of several attributes of the product such as price, efficacy and side effects, varied in its combinations among profiles. The utility of the individual attributes is derived from the values of profiles. In other words, the overall evaluation of profiles is decomposed into each utility scale for each attribute level and thus for each attribute. For that reason, conjoint is also called decomposition model.
Last edited by netrashetty; April 1st, 2011 at 07:15 PM..
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