ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Research ( MR )

Marketing Research of Dollar Tree

Marketing Research of Dollar Tree

Discuss Marketing Research of Dollar Tree within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Dollar Tree, Inc. (NASDAQ: DLTR) is an American chain of discount variety stores selling every item for $1.00 or less. ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Marketing Research of Dollar Tree
Old
 (1 (permalink))
Netra Shetty
netrashetty is on a distinguished road
 
netrashetty
Student of PGDM at Mats Institute of Management and Entrepreneurship
Bangalore, Karnataka
Management Paradise Guru
 
Status: Offline
Posts: 4,857
Join Date: Dec 2010
Location: Bangalore, Karnataka
Marketing Research of Dollar Tree - April 1st, 2011

Dollar Tree, Inc. (NASDAQ: DLTR) is an American chain of discount variety stores selling every item for $1.00 or less. A Fortune 500 company, Dollar Tree is headquartered in Chesapeake, Virginia and operates 4,009 stores[1] throughout the 48 contiguous U.S. states. Its stores are supported by a nationwide logistics network of nine Distribution Centers. The Company operates one dollar stores under the names of Dollar Tree and Dollar Bills. The Company also operates a multiprice-point variety chain under the name Deal$ (http://www.deals-stores.com/).
Dollar Tree competes in the dollar store and low-end retail markets with the national chains Family Dollar, Big Lots and Dollar General together with regional chains such as 99 Cents Only Stores, Fred's and many independent dollar stores nationwide.
Each Dollar Tree stocks a wide variety of products including national, regional, and private-label brands. Some of the product departments found in a Dollar Tree store include health and beauty, food and snacks, party, seasonal décor, housewares, glassware, dinnerware, household cleaning supplies, candy, toys, gifts, gift bags and wrap, stationery, craft supplies, teaching supplies, books, and more. Many Dollar Tree stores also sell frozen foods and dairy items such as milk, eggs, pizza, ice cream, frozen dinners, and pre-made baked goods.

esearch aims
The core aim of this research is to have a founding knowledge, understanding as well as some certain example applications of Weber’s ideal type from wherein this research places weight on methodology, deemed in focus to social science inquiry. Thus, there will be ample need to provide and present such ideal type analysis from wherein example concepts are to analyzed and be a part of the researcher’s basis of judgment as emphasis are to be placed on the fundamental methods which deemed effective in allowing social science to function in support of ideal type as proposed by Max Weber, the methods conceptualization thus underlie decisions to be made in the research process allowing spontaneity and conformity to happen rather than on the techniques inquired into the social research domains. There has to be right amount of examples of social methods from which there supports to the process of ideal type by Weber for instance, surveys as well as questionnaires that assume proper systematic notion of social research evidence and ideas for methodology use as one essential factor for every success of research studies and reports, be it qualitatively or quantitatively motivated by certain principles found in research cycle.

Research objectives
For the objectives, there has to be comprehensive analysis of ideal type, in its structure, organization and overall formation from wherein analytical basis are determined in theory, validity as well as objectivity from the stature of social science philosophies and such appropriate series of social research insights. Thus, to be able to assess Weber’s ideal type found into modern and present assumptions and to be able to create methods and understand them from empirical sense of research, the socially driven context. Also, the need to integrate as well as imply good resources of ideal types and such approach to the notion of idealization reality and acquire good means of methodology and data analysis for this particular study to be useful and reliable in every account possible, knowing the usefulness of ideal type into research methodology and its connectivity to social research objectivity stature.


IV Statement of the design and methodology

Research methods can be classified as either quantitative or qualitative. The motivation for qualitative method is opposed to that of quantitative method. Qualitative method is designed to help researchers understand people and the social and cultural contexts which they live. Kaplan and Maxwell (1994) argue that the goal of understanding of phenomenon from viewpoints of participants and its particular social context is largely lost when conceptual knowledge are to be known in research approach. The methodology to be used for the study is case study, multiple sources of qualitative and quantitative data, the study endeavours to provide examples of social science from within Weber’s ideal type formation among certain HK social science teachers from University of HK in particular. The participants in the study will consists of 10 social sciences teachers, the case approach will determine an interview session for about 20-25 minutes aside, to make sense of respondents’ perceptions towards Weber’s ideal type and how it is useful into the research practice.

the early 1970s, value expectancy models had very much dominated marketing research (Rosenberg, 1956; Fishbein, 1967). In a typical value expectancy model, consumers are asked to give a rating on an individual attribute of the product. The values derived from consumers’ ratings are combined to represent the total utility of attributes and of products. For that reason, the value expectancy models are also named componential models in a sense that the total utility of a product is derived from individual responses to the product attributes. The major concern from the value expectancy models is that consumers may not be able to differentiate the importance of attributes of a product. In pharmaceutical marketing research, for instance, a drug’s attributes of efficacy, side effects and dosing may be considered equally important to physicians.

Conjoint was developed in part to overcome this problem. Instead of asking consumers to rate the importance of each individual attribute of a product, they are presented with a list of profiles of products and asked to give a preference rating on each profile. Each profile consists of several attributes of the product such as price, efficacy and side effects, varied in its combinations among profiles. The utility of the individual attributes is derived from the values of profiles. In other words, the overall evaluation of profiles is decomposed into each utility scale for each attribute level and thus for each attribute. For that reason, conjoint is also called decomposition model.
Advertisements

Last edited by netrashetty; April 1st, 2011 at 06:15 PM..
   
Friends: (0)
Reply With Quote
Related to Marketing Research of Dollar Tree
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Financial Analysis of Dollar Tree Netra Shetty Financial Management 1 December 10th, 2012 07:10 AM
Marketing Research of Dollar General Netra Shetty Marketing Research ( MR ) 0 April 1st, 2011 05:32 PM
Organisational Structure of Dollar Tree Netra Shetty Human Resources Management (H.R) 0 February 4th, 2011 09:37 AM
Marketing Strategy of Dollar Tree Stores, Inc. Netra Shetty Marketing Management 0 December 17th, 2010 06:06 PM
SWOT ANALYSIS ON Dollar Tree, Inc. Abhijeet S Principles of Management ( P.O.M) 0 November 29th, 2010 03:44 PM
 

Re: Marketing Research of Dollar Tree
Old
 (2 (permalink))
World Tuty
worldtuty is an unknown quantity at this point
 
worldtuty
software developer at excel
 
Status: Offline
Posts: 2
Join Date: Dec 2010
Re: Marketing Research of Dollar Tree - April 5th, 2011

hummmmm...
this is very useful..
Friends: (0)
Reply With Quote
Re: Marketing Research of Dollar Tree
Old
 (3 (permalink))
World Tuty
worldtuty is an unknown quantity at this point
 
worldtuty
software developer at excel
 
Status: Offline
Posts: 2
Join Date: Dec 2010
Question Re: Marketing Research of Dollar Tree - April 5th, 2011

that is nice to here...

Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
advertising research, careers in marketing, consumer marketing, economic trends, environmental scanning, government regulations, international marketing, market segmentation, market structure, marketing campaigns, marketing environment, marketing mix, marketing research, mr of us company, mr on us company, pre-testing, product research, qualitative marketing, research methods, research plan, role of marketing, technological advances, types of marketing, us company

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Quantitative techniques... ( 1 2 3)
Last post by Shweta Lohawe
1 Hour Ago 06:41 AM
23 Replies
MBA 1st Semester...
Last post by Shweta Lohawe
1 Hour Ago 06:38 AM
2 Replies
Narsee Monji MBA...
Last post by Abhinav Anand
11 Hours Ago 08:27 PM
1 Replies
Programme Schedule for...
Last post by Jagruti Shah
11 Hours Ago 08:01 PM
0 Replies
PGDIE admission 2014 :...
Last post by Jagruti Shah
11 Hours Ago 08:00 PM
0 Replies
Phd International.....
Last post by Jagruti Shah
11 Hours Ago 07:53 PM
0 Replies
MPhil Programme 2014-15...
Last post by Jagruti Shah
11 Hours Ago 07:48 PM
0 Replies
UPCPMT 2014 Exam Results...
Last post by Jagruti Shah
12 Hours Ago 07:14 PM
0 Replies
Answer Keys for GSEB...
Last post by Jagruti Shah
12 Hours Ago 07:08 PM
0 Replies
Solution manual on... ( 1 2)
Last post by Ritesh Maratha
12 Hours Ago 06:46 PM
16 Replies
Human Resource...
Last post by Ritesh Maratha
13 Hours Ago 06:43 PM
1 Replies
Taylor and Fayol... ( 1 2)
Last post by Ritesh Maratha
13 Hours Ago 06:42 PM
17 Replies
PRINCIPLES OF BANK...
Last post by Ritesh Maratha
13 Hours Ago 06:41 PM
1 Replies
Future Courses To do...
Last post by Ritesh Maratha
13 Hours Ago 06:40 PM
2 Replies
Organisational Structure...
Last post by Ritesh Maratha
13 Hours Ago 06:32 PM
1 Replies

» Projects Helpline

need books Operation...
Last post by Krunal Dhabhi
1 Week Ago 09:22 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in