Devon Energy Corporation (NYSE: DVN), is among the largest U.S.-based independent natural gas and oil producers. Based in Oklahoma City, Oklahoma, the company's operations are focused on North American onshore exploration and production. Devon is one of North America’s larger processors of natural gas liquids and owns natural gas pipelines and treatment facilities in many of the company’s producing areas.
The company is ranked among Fortune's 500 largest corporations in America, and is also included on the publication's 100 Best Companies to Work For and Most Admired Companies lists. Devon is also included in the S&P 500 Index and trades on the New York Stock Exchange under the ticker symbol DVN.



ide range
Jerome Increase Case founded the Racine, Wis.-based Case Corporation in 1842. Case has been a market leader for 160 years in both the agricultural and construction machinery markets by designing a wide range of innovative machines. Early machines included steam engines and threshers to help farmers quickly harvest the nation's crops. One of Case's biggest successes was the development of the loader backhoe in 1957.

With the front end, or loader, operators lift sand, soil and gravel to fill in foundations of new homes, cover newly placed sewer pipes, or clean up after repairs to underground cables. They level and smooth the ground for shopping center parking lots. Landscapers attach forks to deliver pallets of bushes and trees. Municipal crews use the loader for demolition and removal of concrete during summer street repairs and for plowing the snow from winter storms.

The back end, or backhoe, is just as versatile. Contractors dig trenches to find underground water pipe leaks, install septic tanks and bury cables. Telephone and electric companies dig holes for their ubiquitous poles. Construction companies dig trenches for storm sewers and use the backhoe to lift the heavy cement sewer pipes and place them in the trenches. Nurseries and golf courses add special drilling attachments to allow them to dig precise holes for planting trees.

Case becomes CNH Global
Corporate mergers, acquisitions, and joint ventures have brought Case together with other famous names in construction and agricultural equipment: New Holland, International Harvester, Kobelco, Hitachi and Fiat - each brand a market success on its own. Recently these successful brands were given a new corporate identity: CNH Global. CNH Global now sells equipment in nearly every country in the world.

A frequent result of corporate mergers and acquisitions is that the newly merged corporation has multiple products competing in the same market. CNH Global is no exception. In particular, CNH Global has three strong brands competing in the global loader backhoe market.

As CNH Global plans for the future, the three loader backhoes will be differentiated in ways that create unique benefits to each brand's customers, yet preserve the historic strengths of each brand. Engineering and marketing want advanced models of each brand to result in market share growth.

To design the next series of loader backhoe models, engineers were facing several key questions:

How do loader backhoe operators view the various brands of loader backhoes?
What are the engineering performance differences of each brand - whether grounded in real engineering design or just perceived performance?
What changes should be made in designing models for each of the CNH Global brands of loader backhoe to both bypass competition and differentiate the CNH brands?
For answers to these questions, the global engineering team turned to marketing research.

Strategic objectives
Two strategic objectives guided both the specific research objectives as well as all the planning and design of the marketing research project. As one CNH Global senior engineer put it: "Let's do this right. The next series of loader backhoe models - a major capital investment - will stem from this research."

While quality research data was the driver for advanced design decisions, budget was not unlimited. So the challenge was to assure dependable results - strong enough to justify a major capital investment - within a reasonable budget. Accomplishing this trade-off required new ways of doing market research on construction equipment.

The other strategic objective was to identify loader backhoe design advancements desired by the worldwide market at prices the markets were willing to pay. Pursuant to this, nearly 30 executives and engineers from around the world had to agree on a marketing research design that would be effective in their respective countries. To reach this agreement, careful attention was paid to differences among countries with respect to language, loader backhoe usage, cultural variations, psychological differences related to using rating scales, and numerous other nuances that could potentially affect the outcome of marketing research.
 
Devon Energy Corporation (NYSE: DVN), is among the largest U.S.-based independent natural gas and oil producers. Based in Oklahoma City, Oklahoma, the company's operations are focused on North American onshore exploration and production. Devon is one of North America’s larger processors of natural gas liquids and owns natural gas pipelines and treatment facilities in many of the company’s producing areas.
The company is ranked among Fortune's 500 largest corporations in America, and is also included on the publication's 100 Best Companies to Work For and Most Admired Companies lists. Devon is also included in the S&P 500 Index and trades on the New York Stock Exchange under the ticker symbol DVN.



ide range
Jerome Increase Case founded the Racine, Wis.-based Case Corporation in 1842. Case has been a market leader for 160 years in both the agricultural and construction machinery markets by designing a wide range of innovative machines. Early machines included steam engines and threshers to help farmers quickly harvest the nation's crops. One of Case's biggest successes was the development of the loader backhoe in 1957.

With the front end, or loader, operators lift sand, soil and gravel to fill in foundations of new homes, cover newly placed sewer pipes, or clean up after repairs to underground cables. They level and smooth the ground for shopping center parking lots. Landscapers attach forks to deliver pallets of bushes and trees. Municipal crews use the loader for demolition and removal of concrete during summer street repairs and for plowing the snow from winter storms.

The back end, or backhoe, is just as versatile. Contractors dig trenches to find underground water pipe leaks, install septic tanks and bury cables. Telephone and electric companies dig holes for their ubiquitous poles. Construction companies dig trenches for storm sewers and use the backhoe to lift the heavy cement sewer pipes and place them in the trenches. Nurseries and golf courses add special drilling attachments to allow them to dig precise holes for planting trees.

Case becomes CNH Global
Corporate mergers, acquisitions, and joint ventures have brought Case together with other famous names in construction and agricultural equipment: New Holland, International Harvester, Kobelco, Hitachi and Fiat - each brand a market success on its own. Recently these successful brands were given a new corporate identity: CNH Global. CNH Global now sells equipment in nearly every country in the world.

A frequent result of corporate mergers and acquisitions is that the newly merged corporation has multiple products competing in the same market. CNH Global is no exception. In particular, CNH Global has three strong brands competing in the global loader backhoe market.

As CNH Global plans for the future, the three loader backhoes will be differentiated in ways that create unique benefits to each brand's customers, yet preserve the historic strengths of each brand. Engineering and marketing want advanced models of each brand to result in market share growth.

To design the next series of loader backhoe models, engineers were facing several key questions:

How do loader backhoe operators view the various brands of loader backhoes?
What are the engineering performance differences of each brand - whether grounded in real engineering design or just perceived performance?
What changes should be made in designing models for each of the CNH Global brands of loader backhoe to both bypass competition and differentiate the CNH brands?
For answers to these questions, the global engineering team turned to marketing research.

Strategic objectives
Two strategic objectives guided both the specific research objectives as well as all the planning and design of the marketing research project. As one CNH Global senior engineer put it: "Let's do this right. The next series of loader backhoe models - a major capital investment - will stem from this research."

While quality research data was the driver for advanced design decisions, budget was not unlimited. So the challenge was to assure dependable results - strong enough to justify a major capital investment - within a reasonable budget. Accomplishing this trade-off required new ways of doing market research on construction equipment.

The other strategic objective was to identify loader backhoe design advancements desired by the worldwide market at prices the markets were willing to pay. Pursuant to this, nearly 30 executives and engineers from around the world had to agree on a marketing research design that would be effective in their respective countries. To reach this agreement, careful attention was paid to differences among countries with respect to language, loader backhoe usage, cultural variations, psychological differences related to using rating scales, and numerous other nuances that could potentially affect the outcome of marketing research.

Hey netra, it is really nice to see that people like you are sharing such an important information and helping others. Well, i am also going to share some useful information on Devon Energy Corporation which would be useful for many people and help them in their research or project.
 

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