ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Research ( MR )

Marketing Research of DC Shoes

Marketing Research of DC Shoes

Discuss Marketing Research of DC Shoes within the Marketing Research ( MR ) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; DC Shoes is an American company that specializes in footwear for extreme sports, skateboarding, snowboarding as well as snowboards, shirts, ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Marketing Research of DC Shoes
Old
 (1 (permalink))
Netra Shetty
netrashetty is on a distinguished road
 
netrashetty
Student of PGDM at Mats Institute of Management and Entrepreneurship
Bangalore, Karnataka
Management Paradise Guru
 
Status: Offline
Posts: 4,857
Join Date: Dec 2010
Location: Bangalore, Karnataka
Marketing Research of DC Shoes - April 1st, 2011

DC Shoes is an American company that specializes in footwear for extreme sports, skateboarding, snowboarding as well as snowboards, shirts, jeans, hats, and jackets. The company was founded in 1993 by Ken Block and Damon Way, and is based in Vista, California.[1] DC originally stood for "Droors Clothing", but since the sale of Droors Clothing (which is now defunct), DC no longer has ties to Droors and is simply DC Shoes.
On March 9, 2004, DC Shoes was acquired by Quiksilver in a $87 Million USD transaction.[2]
DC sponsors snowboarders, BMX riders, skateboarders, and more. The current skate team includes Danny Way, Josh Kalis, Nick Dompierre, Rob Dyrdek, Dorien Walker, Colin McKay, Peter Rodney, Enrique Munoz, Chris Cole, Matt Miller, Chaz Ortiz, Felipe Gustavo, Wes Kremer, Marquise Henry, and Evan Smith.
In fall of 2010, DC Shoes launched their DC LIFE collection, a collection of fashion, music and art-inspired footwear. They held a launch party for the DC LIFE collection at the REVOLVE Clothing boutique in West Hollywood, CA.

ny's strategic direction and those who have responsible for inter-relationships in marketing. The fact that there is a need to come together to ensure IMC succeeds can cause difficulties. There can be consequences when managers who should and could have recognized the meaning and impact of changing market conditions failed to do so (Holm, 2006).



Strategically, marketers were to adopt the designated integrated approach and received outcomes in terms of communicability, understanding and know actual behaviours would be significantly enhanced rather than in continuing to use older and presumably less integrated approaches (Kitchen and de Pelsmacker, 2004). There the IMC assures better market as to what IMC does best involving timeless concept with innovative name. Meanwhile, marketing communication terminology is subject to confusing variations (Pickton and Broderick, 2001), the concept of integration has not yet been fully operationalised (de Pelsmacker et al., 2001). However, there criticisms that IMC research are overly dependent on advertising practitioner perceptions do not carry much weight as alternative studies with narrowly focused public relations and empiricist stance (Cornelissen and Lock, 2000) have been challenged (Gould, 2000; Schultz and Kitchen, 2000). There is much that still needs to be done to deepen understanding of IMC and integrating knowledge from multiple sources using of research approaches, be adopted (Phelps et al., 1996, p. 219). Marketers seem to be lethargic when it comes to change requiring investment and actual change in their approach to marketing communications. Indeed debate regarding what marketing communication can be expected to achieve has rumbled for decades (Ambler, 2000) amid growing recognition in mature markets particularly from some competitors rather than strongly persuasive.



Electronic Marketing

E-marketing strategies entail utilizing existing and emerging communication and data networks to impart personalized and uninterrupted communication between the firm and its customers and to provide value above traditional networks (Watson et al., 2002). The opportunities of e-marketing are large as papers in this special issue will attest. However, in order to understand the opportunities and issues faced by electronic marketing we examine the evolution of marketing practice. In the agricultural era and, recently, even in developing countries, consumers and businesses bought products close to their physical location and had them adapted toward their needs. In this structure, most marketing transactions were initiated by the customer and adapted to her/his specific needs. Production was typically initiated after receiving the customer order, and specialization was at a local level. Marketing had become more organization initiated as products were first manufactured and then marketed (Sheth et al., 2000).

E-marketing creates a fundamental shift in business and consumer behaviors similar to that associated with the introduction of automobiles and telephones that reduced the need for channel immediacy. E-marketing uses the internet as a platform that allows firms to adapt to the needs of customers, reduces transaction costs, and allows customers to move from time- and location-based behaviors towards certain behaviors (Watson et al., 2002). The implications of the international e-marketing strategies on the theory and practice of marketing, from the marketers' perspective and then from the customers' perspectives. The potential of the channel for completing transactions, it is clear that there are many marketing functions with which the Internet can assist and help to establish competitive advantage (Robins, 2000). Indeed, Whiteley (2000) suggests that because the Internet is interactive, it can assist within the trade cycle and those implementing electronic commerce do not appear to have changed their thinking from wishing to gain competitive advantage to achieving operational benefits from more efficient operations (Graham et al., 1996). For example, some companies have been criticized for apparently thinking that all Internet shoppers are the same, instead of realizing that there are many reasons why customer may visit a site (Stell and Paden, 2002) trusting the provider sufficiently to enter into transaction is paramount and communicating trustworthiness remain good challenge (Chadwick, 2001). Although electronic market can embrace the execution of business transactions using any electronic media, generally the literature refers only to Internet or web marketing. If mobile telephones and digital TV are to be used as tools with which to access the Internet, then “Internet marketing” is not strictly correct and electronic marketing is more appropriate, there is e-commerce (Pandya and Arenyeka-Diamond, 2002) upon examining individual customer behaviours, and relationship-building. Some have gone as far as suggesting that there is marketing paradigm for electronic market and business ways (Hoffman and Novak, 1997).
Advertisements

Last edited by netrashetty; April 1st, 2011 at 05:12 PM..
   
Friends: (0)
Reply With Quote
Related to Marketing Research of DC Shoes
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Marketing Strategy of DC Shoes, Inc. Anjali Khurana Marketing Management 0 December 16th, 2010 02:49 PM
 

Reply

Bookmarks

Tags
advertising research, careers in marketing, consumer marketing, economic trends, environmental scanning, government regulations, international marketing, market segmentation, market structure, marketing campaigns, marketing environment, marketing mix, marketing research, mr of us company, mr on us company, pre-testing, product research, qualitative marketing, research methods, research plan, role of marketing, technological advances, types of marketing, us company

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

AIMA-MAT 2014, MAT...
Last post by Pramit Singh
42 Minutes Ago 12:08 PM
0 Replies
CAT 2014 Latest News,...
Last post by Pramit Singh
54 Minutes Ago 11:56 AM
0 Replies
Top 5 Beautiful Villages...
Last post by Vinod Gupta
1 Hour Ago 11:28 AM
0 Replies
Solution manual on... ( 1 2 3)
Last post by Bhautik Kawa
1 Hour Ago 11:01 AM
22 Replies
FAQ's about Studying...
Last post by Raj Verma
19 Hours Ago 04:58 PM
1 Replies
MBA ABROAD - FAQ's
Last post by Raj Verma
20 Hours Ago 04:34 PM
0 Replies
IELTS Test Details ( 1 2)
Last post by Raj Verma
20 Hours Ago 04:18 PM
11 Replies
Coaching classes...a...
Last post by Raj Verma
20 Hours Ago 03:57 PM
0 Replies
Should mobile phones be...
Last post by Raj Verma
20 Hours Ago 03:54 PM
0 Replies
Ragging Students
Last post by Raj Verma
20 Hours Ago 03:51 PM
0 Replies
Pressure to Perform
Last post by Raj Verma
21 Hours Ago 03:48 PM
0 Replies
Should smoking scenes be...
Last post by Raj Verma
21 Hours Ago 03:45 PM
0 Replies
Does movies influence...
Last post by Raj Verma
21 Hours Ago 03:43 PM
0 Replies
Education system...
Last post by Raj Verma
21 Hours Ago 03:38 PM
0 Replies
Youth joining Politics
Last post by Raj Verma
21 Hours Ago 03:36 PM
0 Replies

» Projects Helpline

Retail Management Notes
Last post by Bhautik Kawa
1 Day Ago 10:56 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in