Cisco Systems, Inc. (NASDAQ: CSCO, NYSE: CSCO, SEHK: 4333) is an American-based multinational corporation that designs and sells consumer electronics, networking, voice, and communications technology and services. Headquartered in San Jose, California, Cisco has more than 70,714 employees and annual revenue of US$ 40.0 billion as of 2010. The stock was added to the Dow Jones Industrial Average on June 8, 2009, and is also included in the S&P 500 Index, the Russell 1000 Index, NASDAQ 100 Index and the Russell 1000 Growth Stock Index.[4] Cisco is one of the world's biggest technology

The most notable impact of globalization and international trade can be seen in the way business firms operate in the modern world. Corporations seek to penetrate other national territories in the hope of boosting profit and reputation. One of the growing markets in the global business arena is the snacks and foods market. This study attempts to analyze if a United Kingdom-based crisps and snacks manufacturer can facilitate a successful business operation in Hong Kong. The first part of the report tackles the benefits of a global operation, factors that a firm has to consider before going global as well as presents the three research questions. The remaining discussions focus on information regarding the general characteristics of Hong Kong consumers that make them receptive to foreign products including snacks and crisps, specific crisps and snacks products that gained the appreciation of Hong Kong consumers, and the kind of entry strategies that are encouraged in the Hong Kong market. The paper also explains the design and approach in conducting the research. The primary data collection method is through available literature on the topic. The primary sources of information for the study include a report from the U.S. Department of Agriculture and three published magazine articles. The researcher opts to use the exploratory approach to save time and money. The paper also discusses how the existing literature can answer the concern of the company by helping it to gain access to statistics and reports published by respective agencies and writers. Finally, the research report elaborates on the scope of the report and its weaknesses for guidance to future researchers.



INTRODUCTION AND BACKGROUND TO THE PROBLEM

The continued interest in and growth of international trade has driven numerous business organizations to embark on a global operation. The (2007) cites that global markets have rendered extensive opportunities for business firms to increase sales; boost capacity for investment and market share; gain access to a wide array of raw materials and technology; and exploit manpower skills from other locations. Hence, “going global” has become the key objective of most business organizations. However, the pursuit of a share in the global market entails extensive research, preparation and capacity building across all levels of the business firm. According to (2006) cultural differences, government laws and regulations, local business practices, and distinct needs and preferences of the consumers in a particular market are some of the issues that have to be taken into consideration before penetrating a global market.

The pursuit of a global business operation is presently a concern of Scenarios Crisps and Snacks, a United Kingdom-based manufacturer of chips, crisps and snacks such as potato chips, tortillas, packaged fries snacks and others. The company aims to penetrate the Hong Kong market following a massive success with the British consumers. The immediate concern of the company is to determine if the Hong Kong consumers would welcome crisps and snacks in their daily lifestyles. This report is an attempt to provide information regarding the status and opportunities of the crisps and snacks market in Hong Kong by considering three areas – general characteristics of the consumers, dominant snacks and crisps products in the Hong Kong market, and entry strategy. Specifically, the report tries to answer the following research questions:

u What are the characteristics of the Hong Kong consumers that would make them appreciate crisp and snack food products?

u What specific crisp and snack items are highly accepted and patronized by Hong Kong consumers?

u What are some of the effective entry strategies that a business firm can utilize when it decides to enter the Hong Kong crisp and snack market?

In order to answer the research questions, the report first discusses the general characteristics of Hong Kong consumers as well as the type of consumers who are more appreciative of crisps and snacks food products. Second, the report explains the specific preferences of Hong Kong consumers relative to snacks and also presents some statistics on Hong Kong’s consumption of certain food products. Finally, the report identifies some forms of entry strategy that would work in Hong Kong by presenting specific examples.

The United States (U.S.) Department of Agriculture (2003) reports that as societies modernize, people are forced to adopt hectic lifestyles that make them indulge in snacks between meals. Thus, the global world gives birth to a breed of global consumers who have two similar characteristics – changing and busy lifestyles that drive increase in demand and consumption of snacks, and preference for new tastes and brands from other locations in the world (). Hong Kong is a typical example of an urbanized society where people struggle to stay economically stable. Hong Kong has one of the most developed economies and highest standards of living in Asia. In 2004 the country’s per capita gross domestic product (GDP) was pegged at $23,680. The continuous economic prosperity of the country is supplemented by many people who are increasingly adopting Western lifestyles (Hong Kong 2007). Scott Reynolds, former United States Assistant Agricultural Officer in Hong Kong, once said that Hong Kong is generally a very receptive market for exports from other developed countries like the United States. He further elaborates by saying that Hong Kong is a fast-paced society marked by aggre
 
Cisco Systems, Inc. (NASDAQ: CSCO, NYSE: CSCO, SEHK: 4333) is an American-based multinational corporation that designs and sells consumer electronics, networking, voice, and communications technology and services. Headquartered in San Jose, California, Cisco has more than 70,714 employees and annual revenue of US$ 40.0 billion as of 2010. The stock was added to the Dow Jones Industrial Average on June 8, 2009, and is also included in the S&P 500 Index, the Russell 1000 Index, NASDAQ 100 Index and the Russell 1000 Growth Stock Index.[4] Cisco is one of the world's biggest technology

The most notable impact of globalization and international trade can be seen in the way business firms operate in the modern world. Corporations seek to penetrate other national territories in the hope of boosting profit and reputation. One of the growing markets in the global business arena is the snacks and foods market. This study attempts to analyze if a United Kingdom-based crisps and snacks manufacturer can facilitate a successful business operation in Hong Kong. The first part of the report tackles the benefits of a global operation, factors that a firm has to consider before going global as well as presents the three research questions. The remaining discussions focus on information regarding the general characteristics of Hong Kong consumers that make them receptive to foreign products including snacks and crisps, specific crisps and snacks products that gained the appreciation of Hong Kong consumers, and the kind of entry strategies that are encouraged in the Hong Kong market. The paper also explains the design and approach in conducting the research. The primary data collection method is through available literature on the topic. The primary sources of information for the study include a report from the U.S. Department of Agriculture and three published magazine articles. The researcher opts to use the exploratory approach to save time and money. The paper also discusses how the existing literature can answer the concern of the company by helping it to gain access to statistics and reports published by respective agencies and writers. Finally, the research report elaborates on the scope of the report and its weaknesses for guidance to future researchers.



INTRODUCTION AND BACKGROUND TO THE PROBLEM

The continued interest in and growth of international trade has driven numerous business organizations to embark on a global operation. The (2007) cites that global markets have rendered extensive opportunities for business firms to increase sales; boost capacity for investment and market share; gain access to a wide array of raw materials and technology; and exploit manpower skills from other locations. Hence, “going global” has become the key objective of most business organizations. However, the pursuit of a share in the global market entails extensive research, preparation and capacity building across all levels of the business firm. According to (2006) cultural differences, government laws and regulations, local business practices, and distinct needs and preferences of the consumers in a particular market are some of the issues that have to be taken into consideration before penetrating a global market.

The pursuit of a global business operation is presently a concern of Scenarios Crisps and Snacks, a United Kingdom-based manufacturer of chips, crisps and snacks such as potato chips, tortillas, packaged fries snacks and others. The company aims to penetrate the Hong Kong market following a massive success with the British consumers. The immediate concern of the company is to determine if the Hong Kong consumers would welcome crisps and snacks in their daily lifestyles. This report is an attempt to provide information regarding the status and opportunities of the crisps and snacks market in Hong Kong by considering three areas – general characteristics of the consumers, dominant snacks and crisps products in the Hong Kong market, and entry strategy. Specifically, the report tries to answer the following research questions:

u What are the characteristics of the Hong Kong consumers that would make them appreciate crisp and snack food products?

u What specific crisp and snack items are highly accepted and patronized by Hong Kong consumers?

u What are some of the effective entry strategies that a business firm can utilize when it decides to enter the Hong Kong crisp and snack market?

In order to answer the research questions, the report first discusses the general characteristics of Hong Kong consumers as well as the type of consumers who are more appreciative of crisps and snacks food products. Second, the report explains the specific preferences of Hong Kong consumers relative to snacks and also presents some statistics on Hong Kong’s consumption of certain food products. Finally, the report identifies some forms of entry strategy that would work in Hong Kong by presenting specific examples.

The United States (U.S.) Department of Agriculture (2003) reports that as societies modernize, people are forced to adopt hectic lifestyles that make them indulge in snacks between meals. Thus, the global world gives birth to a breed of global consumers who have two similar characteristics – changing and busy lifestyles that drive increase in demand and consumption of snacks, and preference for new tastes and brands from other locations in the world (). Hong Kong is a typical example of an urbanized society where people struggle to stay economically stable. Hong Kong has one of the most developed economies and highest standards of living in Asia. In 2004 the country’s per capita gross domestic product (GDP) was pegged at $23,680. The continuous economic prosperity of the country is supplemented by many people who are increasingly adopting Western lifestyles (Hong Kong 2007). Scott Reynolds, former United States Assistant Agricultural Officer in Hong Kong, once said that Hong Kong is generally a very receptive market for exports from other developed countries like the United States. He further elaborates by saying that Hong Kong is a fast-paced society marked by aggre

Hey netra, many many thanks for sharing such an important marketing research report on Cisco Systems, Inc which would be beneficial for many people. Well, i also did some searches and got some useful information on Cisco Systems, Inc and going to share it with you.
 

Attachments

  • Cisco Systems, Inc.pdf
    580.9 KB · Views: 0
Top