netrashetty
MP Guru
Bob Evans Farms, Inc. (NASDAQ: BOBE) is a food service, processing, and retail company based in Columbus, Ohio. The company is named after its founder, Bob Evans (1918–2007).[1] It operates two family dining restaurant chains in the United States, Bob Evans Restaurants and Mimi's Cafe. Its food processing and retail enterprise products are manufactured and sold under the Bob Evans and Owens Country Sausage brand names.
1. Most of mobile telecom in the UK has qualified and competent personnel to implement effective strategies of marketing
5 4 3 2 1
2. The UK telecom provides effective online marketing promotions planning as related segmentation execution
5 4 3 2 1
3. Sectors of UK telecom industry have ample knowledge in market strategy and how it works effectively.
5 4 3 2 1
4. Marketing reality makes sure that UK telecom understand the importance of segments and market value for growth and success.
5 4 3 2 1
5. The market opportunities are considered ideal in terms of technology usage for customers to appreciate marketing drivers being used.
5 4 3 2 1
C. Market Effectiveness of Telecom industry
1. Marketing networks in the UK telecom design effectiveness of marketing program.
5 4 3 2 1
2. The different industries involved adopt a customer focused marketing model with respect to the implementation of strategy networks design for good customer service.
5 4 3 2 1
3. The telecom industry is handling well consumers’ complaints effectively through effective retention programs like freebies and promotional activities.
5 4 3 2 1
4. The current information on marketing approaches within UK telecom offers good market service to the customers.
5 4 3 2 1
5. Effectiveness into the market approaches do enhance the capabilities of mobile users to completely be in serve in a specific time.
5 4 3 2 1
Interview Questions
1. How long have your organization implemented the market segment process?
2. In your opinion, what made the company decide to adopt marketing strategies on a more comprehensive manner, why?
3. What are the possible factors UK telecoms will consider before planning such marketing pattern for satisfying mobile users?
4. As an employee, what were the problems you encountered while on the process of serving quality market stance to customers?
5. How did you deal with the marketing problems if there is any?
6. Now that the company has applied market segments and certain market models, is the outcome successful? Explain
7. Based on the current status of marketing value in telecom organization, what are the benefits of implementing better market segments?
8. Do you prefer market segmentation method that is traditional market communication in the telecom industry? Why?
9. Are you satisfied with marketing quality as well as services provided by the company?
10. What do you think are the areas for market improvement for telecom companies to incur enough marketing service channels?
Resource
The resources deemed for the realization of the study can come from related books and certain publications mostly underlying to the support resource materials ideally as basis for the literature studies of the study. The knowledge and information to be integrated and evaluated for validity and reliability can be resources directed to emerald insight journals and articles as well as from the Questia Library.
EVOLUTION OF THE MARKETING
CONCEPT AND PHILOSOPHY
The marketing concept and philosophy evolved as the last of three major philosophies of marketing. These three philosophies are the product, selling, and marketing philosophies. Even though each philosophy has a particular time when it was dominant, a philosophy did not die with the end of its era of dominance. In fact, all three philosophies are being used today.
PRODUCT PHILOSOPHY.
The product philosophy was the dominant marketing philosophy prior to the Industrial Revolution and continued to the 1920s. The product philosophy holds that the organization knows its product better than anyone or any organization. The company knows what will work in designing and producing the product and what will not work. For example, the company may decide to emphasize the low cost or high quality of their products. This confidence in their ability is not a radical concept, but the confidence leads to the consumer being overlooked. Since the organization has the great knowledge and skill in making the product, the organization also assumes it knows what is best for the consumer.
This philosophy of only relying on the organization's skill and desires for the product did not lead to poor sales. In much of the product philosophy era, organizations were able to sell all of the products that they made. The success of the product philosophy era is due mostly to the time and level of technology in which it was dominant. The product era spanned both the pre-Industrial Revolution era and much of the time after the Industrial Revolution.
The period before the Industrial Revolution was the time when most goods were made by hand. The production was very slow and few goods could be produced. However, there was also a demand for those goods, and the slow production could not fill the demand in many cases. The importance for management of this shortage was that very little marketing was needed.
An example illustrates the effects of the shortages. Today, the gunsmith shop in Williamsburg, Virginia, still operates using the product philosophy. The gunsmiths produce single-shot rifles using the technology available during the 1700s. They are only able to produce about four or five rifles every year, and they charge from $15,000 to $20,000 for each rifle. However, the high price does not deter the demand for the guns; their uniqueness commands a waiting list of three to four years. Today's Williamsburg Gunsmith Shop situation was typical for organizations operating before the Industrial Revolution. Most goods were in such short supply that companies could sell all that they made. Consequently, organizations did not need to consult with consumers about designing and producing their products.
When mass production techniques created the Industrial Revolution, the volume of output was greatly increased. Yet the increased production of goods did not immediately eliminate the shortages from the pre-industrial era. The new mass production techniques provided economies of scale allowing for lower costs of production and corresponding lower prices for goods. Lower prices greatly expanded the market for the goods, and the new production techniques were struggling to keep up with the demand. This situation meant that the product philosophy would work just as well in the new industrial environment. Consumers still did not need to be consulted for the organization to sell its products.
One of the many stories about Henry Ford illustrates the classic example of the product philosophy in use after the Industrial Revolution. Henry Ford pioneered mass production techniques in the automobile industry. With the techniques, he offered cars at affordable prices to the general public. Before this time, cars were hand made, and only the very wealthy could afford them. The public enthusiastically purchased all the Model T Fords that the company could produce. The evidence that the product philosophy was alive and well in Ford Motor Company came in Henry Ford's famous reaction to consumer requests for more color options. He was said to have responded that "you can have any color car you want as long as it is black." Realizing that different colors would increase the cost of production and price of the Model T's, Henry Ford, using the product philosophy, decided that lower prices were best for the public.
1. Most of mobile telecom in the UK has qualified and competent personnel to implement effective strategies of marketing
5 4 3 2 1
2. The UK telecom provides effective online marketing promotions planning as related segmentation execution
5 4 3 2 1
3. Sectors of UK telecom industry have ample knowledge in market strategy and how it works effectively.
5 4 3 2 1
4. Marketing reality makes sure that UK telecom understand the importance of segments and market value for growth and success.
5 4 3 2 1
5. The market opportunities are considered ideal in terms of technology usage for customers to appreciate marketing drivers being used.
5 4 3 2 1
C. Market Effectiveness of Telecom industry
1. Marketing networks in the UK telecom design effectiveness of marketing program.
5 4 3 2 1
2. The different industries involved adopt a customer focused marketing model with respect to the implementation of strategy networks design for good customer service.
5 4 3 2 1
3. The telecom industry is handling well consumers’ complaints effectively through effective retention programs like freebies and promotional activities.
5 4 3 2 1
4. The current information on marketing approaches within UK telecom offers good market service to the customers.
5 4 3 2 1
5. Effectiveness into the market approaches do enhance the capabilities of mobile users to completely be in serve in a specific time.
5 4 3 2 1
Interview Questions
1. How long have your organization implemented the market segment process?
2. In your opinion, what made the company decide to adopt marketing strategies on a more comprehensive manner, why?
3. What are the possible factors UK telecoms will consider before planning such marketing pattern for satisfying mobile users?
4. As an employee, what were the problems you encountered while on the process of serving quality market stance to customers?
5. How did you deal with the marketing problems if there is any?
6. Now that the company has applied market segments and certain market models, is the outcome successful? Explain
7. Based on the current status of marketing value in telecom organization, what are the benefits of implementing better market segments?
8. Do you prefer market segmentation method that is traditional market communication in the telecom industry? Why?
9. Are you satisfied with marketing quality as well as services provided by the company?
10. What do you think are the areas for market improvement for telecom companies to incur enough marketing service channels?
Resource
The resources deemed for the realization of the study can come from related books and certain publications mostly underlying to the support resource materials ideally as basis for the literature studies of the study. The knowledge and information to be integrated and evaluated for validity and reliability can be resources directed to emerald insight journals and articles as well as from the Questia Library.
EVOLUTION OF THE MARKETING
CONCEPT AND PHILOSOPHY
The marketing concept and philosophy evolved as the last of three major philosophies of marketing. These three philosophies are the product, selling, and marketing philosophies. Even though each philosophy has a particular time when it was dominant, a philosophy did not die with the end of its era of dominance. In fact, all three philosophies are being used today.
PRODUCT PHILOSOPHY.
The product philosophy was the dominant marketing philosophy prior to the Industrial Revolution and continued to the 1920s. The product philosophy holds that the organization knows its product better than anyone or any organization. The company knows what will work in designing and producing the product and what will not work. For example, the company may decide to emphasize the low cost or high quality of their products. This confidence in their ability is not a radical concept, but the confidence leads to the consumer being overlooked. Since the organization has the great knowledge and skill in making the product, the organization also assumes it knows what is best for the consumer.
This philosophy of only relying on the organization's skill and desires for the product did not lead to poor sales. In much of the product philosophy era, organizations were able to sell all of the products that they made. The success of the product philosophy era is due mostly to the time and level of technology in which it was dominant. The product era spanned both the pre-Industrial Revolution era and much of the time after the Industrial Revolution.
The period before the Industrial Revolution was the time when most goods were made by hand. The production was very slow and few goods could be produced. However, there was also a demand for those goods, and the slow production could not fill the demand in many cases. The importance for management of this shortage was that very little marketing was needed.
An example illustrates the effects of the shortages. Today, the gunsmith shop in Williamsburg, Virginia, still operates using the product philosophy. The gunsmiths produce single-shot rifles using the technology available during the 1700s. They are only able to produce about four or five rifles every year, and they charge from $15,000 to $20,000 for each rifle. However, the high price does not deter the demand for the guns; their uniqueness commands a waiting list of three to four years. Today's Williamsburg Gunsmith Shop situation was typical for organizations operating before the Industrial Revolution. Most goods were in such short supply that companies could sell all that they made. Consequently, organizations did not need to consult with consumers about designing and producing their products.
When mass production techniques created the Industrial Revolution, the volume of output was greatly increased. Yet the increased production of goods did not immediately eliminate the shortages from the pre-industrial era. The new mass production techniques provided economies of scale allowing for lower costs of production and corresponding lower prices for goods. Lower prices greatly expanded the market for the goods, and the new production techniques were struggling to keep up with the demand. This situation meant that the product philosophy would work just as well in the new industrial environment. Consumers still did not need to be consulted for the organization to sell its products.
One of the many stories about Henry Ford illustrates the classic example of the product philosophy in use after the Industrial Revolution. Henry Ford pioneered mass production techniques in the automobile industry. With the techniques, he offered cars at affordable prices to the general public. Before this time, cars were hand made, and only the very wealthy could afford them. The public enthusiastically purchased all the Model T Fords that the company could produce. The evidence that the product philosophy was alive and well in Ford Motor Company came in Henry Ford's famous reaction to consumer requests for more color options. He was said to have responded that "you can have any color car you want as long as it is black." Realizing that different colors would increase the cost of production and price of the Model T's, Henry Ford, using the product philosophy, decided that lower prices were best for the public.