Bio-Rad Laboratories, Inc. (NYSE: BIO and BIOb), was founded in 1952 in Berkeley, California. The company was initially engaged in the development and production of specialty chemicals used in biochemical, pharmaceutical, and other life science research applications. Today, Bio-Rad manufactures and supplies life science research, healthcare, analytical chemistry, and other markets with products and systems used to separate complex chemical and biological materials and to identify, analyze, and purify their components[1].
Bio-Rad operates in two industry segments: Life Science Research and Clinical Diagnostics. Both segments operate worldwide. Bio-Rad’s customers include hospitals, universities, major research institutions, and biotechnology and pharmaceutical companies. Bio-Rad’s headquarters are in Hercules, California. The company has offices and facilities worldwide and more than 6,500 employees. Bio-Rad had revenues of more than $1.7 billion in 2008. The company has been listed on the New York Stock Exchange since October 24, 2008. Before that, Bio-Rad was listed on the American Stock Exchange

The marketing manager and the researcher must work closely together to define the problem carefully and agree on the research objectives. The manager best understands the decision for which information is needed; the researcher best understands marketing research and how to obtain the information.

Managers must know enough about marketing research to help in the planning and to interpret research results. Managers who know little about the importance of research may obtain irrelevant information or accept inaccurate conclusions. Experienced marketing researchers who understand the manager's problem should also be involved at this stage. The researcher must be able to help the manager define the problem and to suggest ways that research can help the manager make better decisions.

Defining the problem and research objectives is often the hardest step in the research process. The manager may know that something is wrong without knowing the specific causes. For example, managers of a retail clothing store chain decided that falling sales were caused by poor floor set-up and incorrect product positioning. However, research concluded that neither problem was the cause. It turned out that the store had hired sales persons who weren't properly trained in providing good customer service. Careful problem definition would have avoided the cost and delay of research and would have suggested research on the real problem.

When the problem has been defined, the manager and researcher must set the research objectives. A marketing research project might have one of three types of objectives. Sometimes the objective is exploratory—to gather preliminary information that will help define the problem and suggest hypotheses. Sometimes the objective is descriptive—to describe things such as the market potential for a product or the demographics and attitudes of consumers who buy the product. Sometimes the objective is casual—to test hypotheses about cause-and-effect relationships.

DEVELOPING THE RESEARCH PLAN

The second step of the marketing research process calls for determining the information needed, developing a plan for gathering it efficiently, and presenting the plan to marketing management. The plan outlines sources of secondary data and spells out the specific research approaches, contact methods, sampling plans, and instruments that researchers will use to gather primary data.

A marketing researcher can gather secondary data, primary data, or both. Primary data consists of information collected for the specific purpose at hand. Secondary data consists of information that already exists somewhere, having been collected for another purpose. Sources of secondary data include internal sources such as profit and loss statements, balance sheets, sales figures, and inventory records; and external sources such as government publications, periodicals, books, and commercial data. Primary data collection requires more extensive research, more time, and more money. Secondary sources can sometimes provide information that is not directly available or would be too expensive to collect.

Secondary data also present problems. The needed information may not exist. Researchers can rarely obtain all the data they need from secondary sources. The researcher must evaluate secondary information carefully to make certain of its relevance (fits research project needs), accuracy (reliably collected and reported), currency (up to date enough for current decisions), and impartiality (objectively collected and reported). Researchers must also understand how secondary sources define basic terms and concepts, as different sources often use the same terms but mean slightly different things, or they attempt to measure the same thing but go about it in different ways. Either way, the result can be that statistics found in secondary sources may not be as accurate or as relevant as they appear on the surface.

Yes, of course it does mean that organizations conducting market research will perform better than organizations that does not have market research in the sense that, there is concern that research in marketing does not sufficiently support firms confronting today's hostile business conditions and on enhancing the relevance and rigor of research in marketing. It takes the view that rigorous research conducted on issues relevant to practicing managers is especially valuable for the marketing discipline's future development and status. Emphasis is placed on identifying a number of familiar issues worthy of research found within marketing domains. Thus, for instance there can be high level of consensus as to the importance of two main areas suggests that these might constitute the top priority for future research work. The first concerns e-marketing, strategically driven technology to achieve marketing objectives (McDonald and Wilson, 1999), and the Internet as well into ideal market business resources (Lehmann, 1999), without the presence of market research it can be that, marketing research will not be using updates in marketing strategy because of failed influence such as in technology use and business tactics so, marketing research utilization will advance Wal-Mart or Dell into the next level and that success in marketing strategy will be realized within effective market values as well as interests as the research will have increased strategic knowledge and power of business players and the rest of the cycle. One good market research indicator is through internet as without market research organizations might fail and defeat the purpose of having stable sales and profits, the internet as a marketing research tool integrate that quality information is easy to achieve with fast moving technology base (McDonald and Wilson, 1999), as the strategic information for marketing success can be searched well on the Internet when other information sources are not available at all, influencing information search process and the truth that not every business organization have great access to the computer and its online services so, bigger advantage there is if organizations have market research compared to those without as marketing strategies to use can be well planned and organized respectively. Therefore, the market strategy effectiveness of Wal-Mart and Dell is because the two businesses is utilizing and respecting market research on a higher degree and purpose allowing business operation to be at the centre core function and that the driving force is on the positive marketing stature and foundation.
 
Bio-Rad Laboratories, Inc. (NYSE: BIO and BIOb), was founded in 1952 in Berkeley, California. The company was initially engaged in the development and production of specialty chemicals used in biochemical, pharmaceutical, and other life science research applications. Today, Bio-Rad manufactures and supplies life science research, healthcare, analytical chemistry, and other markets with products and systems used to separate complex chemical and biological materials and to identify, analyze, and purify their components[1].
Bio-Rad operates in two industry segments: Life Science Research and Clinical Diagnostics. Both segments operate worldwide. Bio-Rad’s customers include hospitals, universities, major research institutions, and biotechnology and pharmaceutical companies. Bio-Rad’s headquarters are in Hercules, California. The company has offices and facilities worldwide and more than 6,500 employees. Bio-Rad had revenues of more than $1.7 billion in 2008. The company has been listed on the New York Stock Exchange since October 24, 2008. Before that, Bio-Rad was listed on the American Stock Exchange

The marketing manager and the researcher must work closely together to define the problem carefully and agree on the research objectives. The manager best understands the decision for which information is needed; the researcher best understands marketing research and how to obtain the information.

Managers must know enough about marketing research to help in the planning and to interpret research results. Managers who know little about the importance of research may obtain irrelevant information or accept inaccurate conclusions. Experienced marketing researchers who understand the manager's problem should also be involved at this stage. The researcher must be able to help the manager define the problem and to suggest ways that research can help the manager make better decisions.

Defining the problem and research objectives is often the hardest step in the research process. The manager may know that something is wrong without knowing the specific causes. For example, managers of a retail clothing store chain decided that falling sales were caused by poor floor set-up and incorrect product positioning. However, research concluded that neither problem was the cause. It turned out that the store had hired sales persons who weren't properly trained in providing good customer service. Careful problem definition would have avoided the cost and delay of research and would have suggested research on the real problem.

When the problem has been defined, the manager and researcher must set the research objectives. A marketing research project might have one of three types of objectives. Sometimes the objective is exploratory—to gather preliminary information that will help define the problem and suggest hypotheses. Sometimes the objective is descriptive—to describe things such as the market potential for a product or the demographics and attitudes of consumers who buy the product. Sometimes the objective is casual—to test hypotheses about cause-and-effect relationships.

DEVELOPING THE RESEARCH PLAN

The second step of the marketing research process calls for determining the information needed, developing a plan for gathering it efficiently, and presenting the plan to marketing management. The plan outlines sources of secondary data and spells out the specific research approaches, contact methods, sampling plans, and instruments that researchers will use to gather primary data.

A marketing researcher can gather secondary data, primary data, or both. Primary data consists of information collected for the specific purpose at hand. Secondary data consists of information that already exists somewhere, having been collected for another purpose. Sources of secondary data include internal sources such as profit and loss statements, balance sheets, sales figures, and inventory records; and external sources such as government publications, periodicals, books, and commercial data. Primary data collection requires more extensive research, more time, and more money. Secondary sources can sometimes provide information that is not directly available or would be too expensive to collect.

Secondary data also present problems. The needed information may not exist. Researchers can rarely obtain all the data they need from secondary sources. The researcher must evaluate secondary information carefully to make certain of its relevance (fits research project needs), accuracy (reliably collected and reported), currency (up to date enough for current decisions), and impartiality (objectively collected and reported). Researchers must also understand how secondary sources define basic terms and concepts, as different sources often use the same terms but mean slightly different things, or they attempt to measure the same thing but go about it in different ways. Either way, the result can be that statistics found in secondary sources may not be as accurate or as relevant as they appear on the surface.

Yes, of course it does mean that organizations conducting market research will perform better than organizations that does not have market research in the sense that, there is concern that research in marketing does not sufficiently support firms confronting today's hostile business conditions and on enhancing the relevance and rigor of research in marketing. It takes the view that rigorous research conducted on issues relevant to practicing managers is especially valuable for the marketing discipline's future development and status. Emphasis is placed on identifying a number of familiar issues worthy of research found within marketing domains. Thus, for instance there can be high level of consensus as to the importance of two main areas suggests that these might constitute the top priority for future research work. The first concerns e-marketing, strategically driven technology to achieve marketing objectives (McDonald and Wilson, 1999), and the Internet as well into ideal market business resources (Lehmann, 1999), without the presence of market research it can be that, marketing research will not be using updates in marketing strategy because of failed influence such as in technology use and business tactics so, marketing research utilization will advance Wal-Mart or Dell into the next level and that success in marketing strategy will be realized within effective market values as well as interests as the research will have increased strategic knowledge and power of business players and the rest of the cycle. One good market research indicator is through internet as without market research organizations might fail and defeat the purpose of having stable sales and profits, the internet as a marketing research tool integrate that quality information is easy to achieve with fast moving technology base (McDonald and Wilson, 1999), as the strategic information for marketing success can be searched well on the Internet when other information sources are not available at all, influencing information search process and the truth that not every business organization have great access to the computer and its online services so, bigger advantage there is if organizations have market research compared to those without as marketing strategies to use can be well planned and organized respectively. Therefore, the market strategy effectiveness of Wal-Mart and Dell is because the two businesses is utilizing and respecting market research on a higher degree and purpose allowing business operation to be at the centre core function and that the driving force is on the positive marketing stature and foundation.

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