Biggby Coffee (pronounced Big-Bee) is a privately owned coffee franchise business based in East Lansing, Michigan. Founded March 1995 as Beaner's by Bob Fish and Mary Roszel, the first location opened its doors in East Lansing near the campus of Michigan State University on March 15, 1995, in a former Arby's.
Biggby began franchising in 1999. As of February 2011, Biggby Coffee had 100 stores in Michigan, Ohio, South Carolina, Texas and Wisconsin.
The company headquarters is located at 2501 Coolidge Road, East Lansing, Michigan.

Marketing is everywhere and it serves as one useful reality to produce an award winning basis of such approaches used from within good grounds of marketing foundation and the ways in which marketing research is found in effective strategy development and its implementation posits. Indeed, marketing research is an important tool used by many successful business organizations as the process helps in finding out ways, ideally positive ways in keeping the business nature as well as operations on the effective side. There can be market research that allows global communication of markets to influence the strategy of a certain company for example, the success of Wal-Mart and Dell is because they have allowed market research to come in first before deciding to adopt into particular strategy development (Baker and Erdogan, 2000; Polonsky and Mankelow, 2000). Henceforth, the reviewing of certain market strategy is due to comprehensive research into the market and before venturing, expanding and or starting new business, market research ways plays a vital role in recognizing market strategies that are appropriate for the business nature, finding ways and means to keep stable and grounded from within stronger market paradigm that may assume a sequential flow of strategic marketing domains. The ways to keep updated and market driven views to be research based along with factual assimilation of the research process found in strategy execution as discussed in terms of success and great performance of the marketing function and its research path, forming in fundamental strategic influence for market strategy in the face of business paradigm for example, about market enterprise into strategic formation. The market research ways have deeper impact on market strategy capabilities since, Wal-Mart or Dell for instance are organizations which recognizes the vitality of market research into the influence of market strategy stature wherein the principles of business markets are being found into the functions of product selling, promotion and advertisements as well as market interaction of the key players from such number of valuable strategic areas for certain conceptual and empirical marketing research ways and attention being identified (Baker and Erdogan, 2000; Polonsky and Mankelow, 2000). There is about strategic planning upon the distribution of services to create exchanges that satisfy individual and organization objectives linked into market research such as Wal-Mart or Dell can obtain information on consumer needs and gather marketing intelligence to help satisfy client needs through the process of market research which assume critical part of strategic marketing intelligence system thus, helping these organizations improve management decision making in an accurate information and bring influence into the strategy in action. Several firms can achieve and sustain a competitive advantage through the creative use of market information. Hence, marketing research is defined as information input to decisions, not simply the evaluation of decisions that have been made. Market research does not guarantee success; the intelligent use of market research is the key to business achievement. Marketing research is not an immediate or an obvious path to finding solutions to all managerial problems. A manager who is faced with a particular problem should not instinctively resort to conducting a marketing research to find a solution to the problem. A manager should consider several factors before ordering marketing research.
Marketing research is the function that links the consumer, customer, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems; to generate, refine, and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. Marketing research specifies the information, manages and implements the data-collection process, analyzes the results, and communicates the findings and their implications. Marketing research is concerned with the application of theories, problem-solving methods, and techniques to identify and solve problems in marketing. In order to offset unpredictable consumer behavior, companies invest in market research.

Increased customer focus, demands for resource productivity, and increased domestic and international competition has prompted an increased emphasis on marketing research. Managers cannot always wait for information to arrive in bits and pieces from marketing departments. They often require formal studies of specific situations. For example, Dell Computer might want to know a demographic breakdown of how many and what kinds of people or companies will purchase a new model in its personal computer line. In such situations, the marketing department may not be able to provide from existing knowledge the detailed information needed, and managers normally do not have the skill or time to obtain the information on their own. This formal study, whether performed internally or externally, is called marketing research.
 
Biggby Coffee (pronounced Big-Bee) is a privately owned coffee franchise business based in East Lansing, Michigan. Founded March 1995 as Beaner's by Bob Fish and Mary Roszel, the first location opened its doors in East Lansing near the campus of Michigan State University on March 15, 1995, in a former Arby's.
Biggby began franchising in 1999. As of February 2011, Biggby Coffee had 100 stores in Michigan, Ohio, South Carolina, Texas and Wisconsin.
The company headquarters is located at 2501 Coolidge Road, East Lansing, Michigan.

Marketing is everywhere and it serves as one useful reality to produce an award winning basis of such approaches used from within good grounds of marketing foundation and the ways in which marketing research is found in effective strategy development and its implementation posits. Indeed, marketing research is an important tool used by many successful business organizations as the process helps in finding out ways, ideally positive ways in keeping the business nature as well as operations on the effective side. There can be market research that allows global communication of markets to influence the strategy of a certain company for example, the success of Wal-Mart and Dell is because they have allowed market research to come in first before deciding to adopt into particular strategy development (Baker and Erdogan, 2000; Polonsky and Mankelow, 2000). Henceforth, the reviewing of certain market strategy is due to comprehensive research into the market and before venturing, expanding and or starting new business, market research ways plays a vital role in recognizing market strategies that are appropriate for the business nature, finding ways and means to keep stable and grounded from within stronger market paradigm that may assume a sequential flow of strategic marketing domains. The ways to keep updated and market driven views to be research based along with factual assimilation of the research process found in strategy execution as discussed in terms of success and great performance of the marketing function and its research path, forming in fundamental strategic influence for market strategy in the face of business paradigm for example, about market enterprise into strategic formation. The market research ways have deeper impact on market strategy capabilities since, Wal-Mart or Dell for instance are organizations which recognizes the vitality of market research into the influence of market strategy stature wherein the principles of business markets are being found into the functions of product selling, promotion and advertisements as well as market interaction of the key players from such number of valuable strategic areas for certain conceptual and empirical marketing research ways and attention being identified (Baker and Erdogan, 2000; Polonsky and Mankelow, 2000). There is about strategic planning upon the distribution of services to create exchanges that satisfy individual and organization objectives linked into market research such as Wal-Mart or Dell can obtain information on consumer needs and gather marketing intelligence to help satisfy client needs through the process of market research which assume critical part of strategic marketing intelligence system thus, helping these organizations improve management decision making in an accurate information and bring influence into the strategy in action. Several firms can achieve and sustain a competitive advantage through the creative use of market information. Hence, marketing research is defined as information input to decisions, not simply the evaluation of decisions that have been made. Market research does not guarantee success; the intelligent use of market research is the key to business achievement. Marketing research is not an immediate or an obvious path to finding solutions to all managerial problems. A manager who is faced with a particular problem should not instinctively resort to conducting a marketing research to find a solution to the problem. A manager should consider several factors before ordering marketing research.
Marketing research is the function that links the consumer, customer, and public to the marketer through information. This information is used to identify and define marketing opportunities and problems; to generate, refine, and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. Marketing research specifies the information, manages and implements the data-collection process, analyzes the results, and communicates the findings and their implications. Marketing research is concerned with the application of theories, problem-solving methods, and techniques to identify and solve problems in marketing. In order to offset unpredictable consumer behavior, companies invest in market research.

Increased customer focus, demands for resource productivity, and increased domestic and international competition has prompted an increased emphasis on marketing research. Managers cannot always wait for information to arrive in bits and pieces from marketing departments. They often require formal studies of specific situations. For example, Dell Computer might want to know a demographic breakdown of how many and what kinds of people or companies will purchase a new model in its personal computer line. In such situations, the marketing department may not be able to provide from existing knowledge the detailed information needed, and managers normally do not have the skill or time to obtain the information on their own. This formal study, whether performed internally or externally, is called marketing research.

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